UkuShishino kweNcinci
Ukuthengisa kuyinkqubo yabaxhasi abanokuthakazelisa abathengi kunye nabathengi kwiimveliso zakho kunye / okanye iinkonzo kwaye ubaxhobise ukuba ukhethe ngaphezu kwabo ba khuphiswano bakho.
Igama eliphambili kule nkcazelo yokuthengisa "inkqubo". Ukuthengisa kuquka ukuphanda, ukukhuthaza, ukuthengisa , nokuhambisa iimveliso okanye iinkonzo zakho ( ezine zeP yokuthengisa - iMveliso, ixabiso, ukuPhakanyiswa, kunye nendawo).
Ingumxholo omkhulu, kungenxa yoko kubakho imibhalo ebhaliweyo ekuthengiseni, kwaye kutheni ungathatha isidanga seminyaka emine yokuthengisa.
Ingaba usebenzisa i-corporation enkulu okanye ishishini elincinci, ukuthengisa kukubandakanya yonke into oyenzayo ukufumana abathengi bakho kunye nemveliso okanye inkonzo yakho kunye.
Injongo yokuthengisa kukuqhuba ukuthengisa. Ukuthengisa okulungileyo kunokufumana abathengi abanokungena emnyango okanye kwiwebhsayithi baze bafake umkhiqizo kwisandla somthengi, kodwa akuthengi ngempumelelo kuze kube ngumthengi oyithenge.
6 Iimpawu zokuphumelela kwiNtengiso yeNcinci
1. Inkalo yokuqala kwimpumelelo encinci yokuthengisa intengiso ukwazi oko uthengisa. Kuthiwa abantu abayithengi iimveliso okanye iinkonzo - bathengisa iimvakalelo kunye namava. Ngokomzekelo, i-Keg Steakhouse ishukumisa ezininzi ze-steaks, kodwa jonga kwiintengiso zabo: Yintoni abayithengisayo ngokufanelekileyo ngamaxesha amnandi kunye nosapho kunye nabahlobo. Kutheni uM Michelin wayesebenzisa umntwana ebotsheni elinomxholo othi "Ngenxa yokuba kuninzi ukukhwela kumavili akho" iminyaka? Ngenxa yokuba iMirithi iyathengisa ukhuseleko, kungekhona nje amathayi. Kwaye umntwana usesikhankeni somtshini wathetha abantu ukuba enye indlela abavakalelwa ngayo njengabazali abalungileyo bathenga amathayi aseMuel.
Emva kokuba ufumanisa oko uthengisa ngoku, ulungele ukujolisa kwiimarike zakho . Njenge shishini elincinci, awukwazi ukuthenga ukuthengiswa kwengubo; kufuneka ufumane umyalezo wakho wokuthengisa ngokuthe ngqo kubathengi abanakho, kungekhona kuwo wonke umntu. Ukuthengiswa okujolisiweyo kukuvumela ukuba ungene kuyo kulabo abanakho amathuba okuthenga imveliso okanye inkonzo yakho.
3. Yazi umehluko phakathi kwesicwangciso sokuthengisa kunye nesicwangciso sokuthengisa .
4. Xa ubeka isicwangciso sokuthengisa kwishishini lakho , gxininisa kwizinto ezisiseko. Ezi ziyinxalenye ezine eziphambili zesicwangciso sokuthengisa :
- Imveliso kunye neenkonzo: Okokuya kweli candelo kuya kuhluka ngohlobo lokuba inkampani yakho idala imveliso yokuqala kwaye uyihlakulele ukusuka kwiinjongo ukuya kwisiteji kunye nakwiimakethe okanye ukuthengisa imveliso esele iphuhlisiwe. Khumbula kwakhona ukuba ukuthengiswa kwenkonzo kuyahluke kunokuba uthengise umkhiqizo. Kodwa nantoni na enithengisayo, eli candelo liza kugxininisa kwizinto ezikhethekileyo malunga nemveliso okanye inkonzo yakho kwaye ziqulethe ukuCetyiswa kokuThengiswa okuYodwa .
- Ixabiso: Isiqalo salo naluphi na isicwangciso sokuxabisa ukuhlalutya . Emva kwakho konke, ufuna ukwenza imali, ungayi kulahlekelwa! Kodwa ngaphaya kwelo, ixabiso elifanelekileyo lidibanisa indlela ofuna ukubeka ngayo imveliso okanye inkonzo yakho kunye nokuba yiyiphi intengiso. Funda kabanzi ngeSikhokelo soCwangciso lweNtengo .
- Indawo (Ukusabalalisa): Iinkcukacha zendlela kunye nalapho iimveliso zakho kunye / okanye iinkonzo zithengiswa ngayo. Njengoko uza kubona xa ukhangela kwiCandelo loPhuhliso kunye noPhuhliso lwecebo lokuthengisa, eli candelo lichaza iindlela zokuhambisa eziza kusetyenziswa, inkqubo yokuthengisana phakathi kweshishini lakho kunye nabathengi bakho, kunye nesicwangciso sakho sokuthengisa .
- Ukuphakanyiswa: Icandelo lesicwangciso sokuthengisa esichaza indlela inkampani yakho eya kubonisa ngayo iimveliso okanye iinkonzo zakho ekuthengeni uluntu. Umngeni wakho apha uza kuba ukhetha imisebenzi yokukhuthaza ekufikeleleni ekujoliswe kuyo kwimarike ekujoliswe kuyo kodwa kubhajethi yakho yokuthengisa . Icandelo lezinto zokuthengisa ezantsi apha liya kunceda.
5. Utyalo kwi- market research . Uphando lwemakethi olwenza ukuba ufunde ukuba ngabaphi abathengi abanomdla kakhulu kwiimveliso okanye iinkonzo zakho kwaye ufumane ulwazi oluthe ngqo malunga nabo, ufunde ngokhuphiswano lwakho kwaye uhlakulele izicwangciso zokukhuphisana, ugcine uhambelana nemimiselo yezoqoqosho uze ufumane iimarike ezintsha.
Funda indlela yokwenza uphando lwakho lwemarike .
6. Qinisekisa ukuba iikhankaso zakho zokuthengisa zihambelana nezicwangciso zakho zokuthengisa kunye nezicwangciso. Ukuze uphumelele ukuthengisa, kufuneka ube nomyalezo oqhubekayo. Ukuthengiswa okuhlangeneyo kuya kugcina ukuthengisa kwakho kugxininise kwaye kwandiswe ukuthengisa kwakho .
Iintlobo zeNtengiso
Nantoni na eyenziwa ngabantu kwaye ibangele ukuba bathenge izigqibo zokuthenga ukuthengisa oko kuthetha ukuba njengomthengisi we shishini lakho elincinci unalo uluhlu olungapheliyo lokukhetha. Inkwenkwe egqoke ingubo yotshani ephethe uphawu lwe-pizza ngasendleleni ithengisa. Ngaloo ndlela i-trailer ye-movie oyibukele kwi-smartphone yakho okanye kwikhadi lokunyaniseka oyisebenzisayo kwisitorethi sakho sokugqoka. Ngoko olu luhlu alukho lukhulu. Nangona kunjalo, uluhlu lweentlobo zokuthengisa ezithatyathwa ngamashishini amaninzi amancinci.
- Ukupapashwa : Umyalezo okhokisayo okhokhelwe ngumxhasi ochongiweyo. Ukupapasha kunokuthatha iifom ezininzi kwiintengiso zangaphakathi kwi-intanethi ngokusebenzisa iifowuni kwiindonga. Nazi iikhompyutha zokuBhengeza iiNkcazo ezi- 19 .
- Ukuthengisa ngokuBambisana : Ukwenza ikhomishini ekuthengiseni abanye abantu kwimveliso yakho kwiblogi okanye iwebhusayithi. Inzuzo enkulu yokuthengiswa kokubambisana kukuba kukukhupha umthwalo wokudala, ukugcina nokuthumela iimveliso. Umsebenzi wakho kukunyusa i-traffic kwindawo yakho kwiindawo zakho ukuze ukwazi ukufumana ikhomishini eyandayo.
- UkuBhanisa / UkuThengiswa kweMpawu : I-brand yakho yenkampani yembono yokuba umthengi unayo xa bacinga okanye beva inkampani yakho, inkonzo okanye umkhiqizo. Ukuthengiswa kweMpawu kubandakanya ukuphuhlisa ukucinga okulungileyo kwiingcinga zabathengi bakho oya kubafumana ukuba bakhethe iimveliso okanye iinkonzo zakho ngenxa yokhuphiswano. Landela la ma nyathelo ukwakha uphawu oluqinileyo .
- I-Intanethi Yoshishino : Ukuseka ubudlelwane nabanye abantu abangaba yinzuzo kwishishini lakho ngenzuzo kunye kunye nenkxaso. I-intanethi yezorhwebo yindlela enhle yokwakha isiseko sabathengi kwamashishini amaninzi amancinci.
- Ukuthengiswa kokuqukethwe : Ukudala ukubandakanya umxholo oya kutsala abathengi kwiimveliso okanye iinkonzo zakho kwaye ngokusesikweni ukuhambisa loo mxholo kwi-intanethi apho abathengi abaza kubona baze badibene nayo kwaye baholele kwimveliso okanye iinkonzo zakho. Ukubloga kudla ngokusetyenziswa njengento yokuthengisa.
- Inkonzo yabathengi : Ukusebenzisana nabathengi ngendlela engagqibekanga kuphela iimfuno zabo kodwa zigqithise iimfuno zabo. Ubunini bamakhasimende abalungileyo abuyikubuyisela kuphela abathengi kodwa bakhangisa abatsha.
- Ukuthengisa ngokuthe ngqo : I- imeyile yokuthengisa . Ukuthengisa ngokuthe ngqo ngeposi . Telemarketing. Zizo zonke iindawo zokuthengisa ngokuthe ngqo, ukufikelela ngokuthe ngqo kumntu onokubakho, abathengi abakhona okanye abadlulileyo (njengefowuni yefowuni) okanye ngokusebenzisa i-media-mass (njenge-infomercial). Amaflethi, ukubiza okubandayo , ukucela ngendlu ngendlu, iincwadi zokuthengisa, iikhuphoni ezithunyelwa nge-imeyile - le yoluhlu lokuthengiswa kwabo bonke. Ukumamela kwamashishini amaninzi amancinci. Ngenxa yokuba isebenza.
- UkuThengiswa kweMveliso : Ukufumana iimarike zeemveliso okanye iinkonzo ngaphandle kwelizwe lakho kunye nokudala isicwangciso kubasebenzisi behlabathi abachaphazelekayo kwimveliso okanye iinkonzo zakho kwaye ngokukhawuleza ukwabelana ngemveliso okanye iinkonzo zakho xa zigqiba ukuthenga. Olunye uhlobo lokuthengisa apho umgangatho wophando lwemarike yakho luya kuba luba luleke njengoko ufanele ukwazi malunga nabathengi bakho abangenako kuphela kodwa amasiko kwamanye amazwe - kunye ngamanye amaxesha atshintshe iimveliso zakho ngokufanelekileyo.
- I-MLM yaka Multilevel Marketing Aka Network Marketing: Abameli abazimeleyo bathengisa izinto kunye neenkonzo ezivela kwinkampani kubabasebenzisi kwaye baqeshise kwaye baqeqesha abanye abameli ukuba benze okufanayo. Ibizwa ngokuba yiNtengiso ye-Multilevel kuba abameli bafumana iikomishini kubathengi babo kunye nabo. Ukuba i-MLM ikuthandayo, qiniseka ukuba uyazi umahluko phakathi kwe-MLM kunye nezicwangciso zepiramidi ezingekho mthethweni .
- Ukuthengiswa kwe-Intanethi : Ukusebenzisa amanethiwekhi edijithali (njenge-intanethi kunye namanethiwekhi eefowuni) ukuthengisa iimveliso kunye neenkonzo. NjengokuThengiswa kweNtengiso, lolu hlobo lokuthengisa luhlobo olukhulu, kubandakanywa: Ukuthengisa kwe-SEO, ukuThengiswa kweMidiya yeNtlalo, ukuThengiswa kweSMS ku-Marketing Text kunye nokuThengiswa kweNtengiso. Ifomu ebonakalayo ye-intanethi yokuthengisa? Ukuba newebhusayithi yakho yezoshishino .
- Ulwalamano loluntu (PR): Ukudala umfanekiso oqinileyo woluntu lwenkampani yakho ngokufumana abeendaba ukuba banike inkampani yakho, iimveliso okanye iinkonzo eziphambili. Lo umehluko omkhulu phakathi kokukhangisa kunye ne-PR - awukwazi ukuhlawula i-coverage; kufuneka uzuze. Kwaye inkampani yakho ayinalo ulawulo olufanayo phezu komyalezo owenzayo xa ushumayela; kufuneka ulungele ukujongana nolwazi olubi xa kwenzeka.
- UkuThengiswa kweeNtengiso : Ukwakha isiseko sabathengi beshishini lakho ngokucela abathengi ukuba batyelele abanye abathengi abakhona. Ukufumana ukuhanjiswa kwamakhasimende anelisekile kunokunciphisa kakhulu umjikelo wakho wokuthengisa, ukunikezela ngekhokelo ezifanelekileyo.
- I-Marketing Show Marketing : Ukusebenzisa umboniso kwimiboniso yezorhwebo okanye ubonisa ukukhuthaza iimveliso zakho kunye / okanye iinkonzo.
- Izwi lokuthengisa ngomlomo : Ukuba abantu begqithisa izimvo zabo ezilungileyo malunga nebhishini lakho kwabanye abantu, ngaloo ndlela bebakhohlisa ukuba bathenge iimveliso okanye iinkonzo zakho. Ukusebenzisa ukugunyazwa kwamademoni kunye nokufumana ubungqinisiso iindlela ezimbini onokuyisebenzisa ngomlomo.
Amacandelo okuThengisa / iindlela eziPhambili
Siya kubhobhozwa ngemilayezo yonke imihla. I-Yankelovich, iqumrhu lophando lweemarike, uqikelele ukuba umntu ohlala kwisixeko kwiminyaka engama-30 edlulileyo wabona i-2,000 imiyalezo yesibhengezo ngosuku, xa kuthelekiswa ukuya kwi-5,000 namhlanje. Ufumana njani imilayezo yakho yokuthengisa ukugawula i-clutter? Ezi zimbalwa nje kwezibonelelo ezininzi esinokukunceda wenze ukuba umyalezo wakho ube ngumyalezo obonakalayo kwaye wenza ngoku:
- Indlela yokudala iCandelo lokuThengisa neNtengiso eliphumelelayo
- IiNkxaso zokuShishino kwiShishini elincinci
- Izindlela ezi-6 zokuShishino eziPhezulu zokuNyusa iBhishini lakho
- Iingcamango zoNxibelelwano zeNcinci zoLhwebo
- Amaqela okugxila 101
- 40 Iingcamango zoBhengezo lweeBhajethi kwiBhizinisi elincinci
- Indlela Yokuphucula Ukuthengisa Kwamashishini Amancinci
- Isikhokelo esiphezulu sokuSebenzisa iiMidiya zoLuntu kwiShishini elincinci
Ukwenza uMsebenzi wakho wokuThengisa
Intsimi yokuthengiswa inikezela ngamathuba amanqanaba ahlukeneyo emisebenzi kwaye yinto ekhethekileyo kubantu abonwabela imingeni kwaye bathetha kakuhle. Nangona ukuphakanyiswa kwesigqeba kungaba yindawo yokuqala ekhumbuza ingqondo xa ucinga ngomsebenzi wokuthengisa, ngokwenene nje kuphela yamakhulu amaninzi ezikhundla ezikhoyo kwintengiso yokuthengisa.
Kwaye iindawo ezininzi zokuthengisa, ezifana nemisebenzi yokuthengisa, zinikela ngenzuzo engenayo. Isikhundla sokuthengisa sinokukubonelela ukuba uguquguquke kunye nokukwazi ukuseta ishedyuli yakho yemihla ngemihla. Nazi ezinye zezinto ezidumileyo zokuthengisa.
Ukuthengiswa kwakho? Amathuba amaninzi kwimigangatho yophando, ukuthengisa, ukunyuswa kunye nobudlelwane boluntu. Nangona imisebenzi emininzi ekuthengiseni izakhono zobugcisa, njengokuba ngumkopishi okanye umphathi wecandelo, abanye badinga abantu abanezakhono ezichanekileyo zokuhlalutya, ezifana nokuhlalutya imakethi okanye umphathi weakhawunti. Hlola le miSebenzi emihlanu yokuThengisa .
Musa ukungabonakali ukuthengisa kwedijithali kunye ne-e-yorhwebo : Bobabini bayanda kwaye badala izikhundla ezintsha zokuthengisa ezingazange zibe zilishumi okanye ezilishumi elinesihlanu kwiminyaka edlulileyo.
Ngaba uyaqiniseka ukuba ukuthengisa kukuphi? Funda ukuba ungene njani kwintsimi yomsebenzi wokuthengisa .