Isicwangciso sakho sokuthengisa nge-intanethi usebenzisa idijithali, imidiya yoluntu kunye nokuthengisa i-imeyili
Ukuthengiswa kokuqukethwe kweMveliso emitsha kuphumelela
Ukuthengiswa kokuqukethwe yimizwi ye-buzz evezwe kwiInternet kule mihla. Kule nqaku ndiza kuchaza ukuba yintoni ukuthengiswa komxholo kunye nendlela abahwebi bezolimo abasebenzisa ngayo iinkqubo zabo zokuvelisa iimveliso kunye nantoni na kufuneka niqwalasele isicwangciso sokuthengisa.
Yiyiphi iMveliso yokuThengisa
Ukuchazwa nje, ukuthengiswa kokuqukethwe isicwangciso esigxile ekudaleni umxholo onomdla kunye nokubandakanya ukutsala abathengi kwimveliso yakho.
Umxholo owenzayo unokujongana neemfuno abathengi abanayo kuzo zonke izigaba zesigqibo sabo sokuthenga iimpahla ezithile.
Ngokuqhelekileyo kuthiwa ukuthengiswa okungenakulinganiswa, ukuthengiswa kokuqukethwe kusetyenziswa ukusabalalisa okucwangcisiweyo komxholo wakho kwiWebhu apho abaza kuthenga khona baya kufumana kunye nokusebenzisana nayo, kubakhokelela kwimveliso yakho nokuba ngabadayisi okanye kwiwebhusayithi yakho.
Yiyiphi Intengiso yokuThengiswa ayikho
Ukuthengiswa kokuqukethwe akusiyo umyalezo wokusasazwa okanye umemeza kubathengi bakho, "Thenga izinto zethu." Endaweni yoko, ukuthengiswa kokubambisene konke kwaye kugqibe konke okuthakazelisayo, ulwazi, okanye umxholo odibeneyo owenzelwe ukujongana nengxaki ethile yomthengi ". Ukuthengiswa kokuqukethwe ngokungahambelani ngetekisi yakho, kodwa okokuqala, malunga nomthengi wakho.
Ukuthengiswa kweDivayili yeNkqutyana yokuPhuhlisa iMveliso entsha
- Izithuba zebhulogi kwiwebhusayithi yakho ejoliswe kuyo malunga nayiphi na imfuno yomthengi imfuno yakho.
- Izithuba zeblogi zeendwendwe kwezinye iiblogi apho abakhweli bakho abanokufunda / ukutyelela nokukhangela ulwazi.
- Ukuphononongwa kweemveliso kwiiblogi ezinikezelwe kwiindlela ezithile zokuphila okanye izihloko, njengendlela yokuphila-gluten-free okanye iindawo zokuhlaziya jikelele ezifana neYelp! kufuneka ukuba yinxalenye yesicwangciso sakho semveliso entsha (DC ucinge ngamamaBloggers ukuba kufanelekile kuwe kwinto ekhangelekayo njengokuba unamandla amakhulu kumagama asekuhlaleni )
- I-E-Newsletters - i- imeyile yokuthengisa kwi-intanethi
- Imixholo yeendaba zoluntu ezifana nezithuba kwiphepha lakho le-Facebook, kwi-Twitter okanye kwi-akhawunti ye-Google
- Ukupheka kunye nendlela-I-Tos ithunyelwe kwiwebhusayithi yakho-Umxhasi wethu Akukho Moo Roux wasebenzisa iwebhusayithi yabo ukwabelana ngeendlela zokupheka usebenzisa isobho kunye ne-sauce mix mix. Umxube wabo we-ukhilimu wobisi kunye nomxube we-sauce ujoliswe kubantu abanesifo sobisi okanye abo banqwenela ukunciphisa ukutya kwabo ngeekhalori. Ukunikezela ukupheka kuyindlela efanelekileyo yokunceda abathengi abanokuqonda zonke iindlela zokuxuba umxube ungasetyenziselwa. (I-DC - Kraft Foods yenze i- iPhone Assistant yayo ehambisa iincwadi zokupheka kunye nendlela yokwenza amavidiyo ngexesha lokulamba abathengi)
- IiVideos -Kungani nje xelela xa ungabonisa? Ukubonisa isibheno seemveliso zokutya kwenkampani yakho ngexesha lezonkathazo ezinjengeSlatherin 'Sauce inokukunceda bakho abathengi ukuba baqonde yonke into esebenzisa isiphunga sakho.
- Iintetho- ziya kuhamba nabathengisi abahamba phambili? Thumela umyalezo wakho wokuthengisa kwiSilayidi soSahlulo okanye kwigumbi elithengileyo lejelo elifana nelokho kwiFancy Food Show.
- Iifoto zeemveliso zakho -hanisa iifoto zeemveliso zakho kwiwebhu ngeenkcazelo ezikhawulezayo kwaye udibanise kwiwebhusayithi yakho. UFlickr yi-site enkulukazi yale ndawo. Ukwabelana ngokuhlanganyela kwezithombe zeGoogle + kwakhona kuya kufikelela kuba zonke izinto ezibekwe apha zikhokhelwe ukukhangela.
- I-Pinterest Pinboards eneempawu zokuphila ezikhuthazayo ezichaphazela ngqo kubomi bakho bokuthenga. Ngenxa yokuba i-Pinterest ibhodi ebonwayo yemboniselo, qiniseka ukuba wabelana ngemifanekiso kwiibhodi zabanye, mhlawumbi udala iPlayboard ebelwanayo apho abanye bangayongeza kwiqoqo leemifanekiso, kukunika ingqiqo enzulu yobomi bakho.
Kutheni ufanele usebenzise ukuthengiswa kokuqukethwe?
Njengomsebenzi okhethekileyo wokuthengisa usomashishini, mhlawumbi unomngeni onomncinci kunebhajethi yokuthengisa, kwaye ufuna "ukufumana igama" malunga nemveliso yenkampani yakho. Kwakhona kufuneka ufunde kakuhle kwiinjinjini zokukhangela.
Ngokubanzi, ukuthengiswa kokuqukethwe akudingi naziphi na izixhobo ezizodwa. Nangona kunjalo lifuna ukukwazi ukuqonda umthengi wakho, kwaye yiziphi iingxaki ozozixazulula "umthengi wakho. Ukuthengiswa kokuqukethwe kufuna ukuba uceba.
Isicwangciso sokuthengisa esenziwe ngokucokisekileyo senza ukuba ukwandise ulwazi kunye "netyala" okanye ukusetyenziswa kweemveliso zakho. Ingathumela abathengi kwiivenkile ezithengisa iimveliso zakho, okanye iwebhusayithi yakho kwaye inokwandisa iphepha lakho lokufumana injini (i-SERP, oko kukuthi amaphepha anikezelwe kubasebenzisi bewebhu abafuna izinto ezithile, iimpahla okanye iinkonzo.)
Indlela yokudala isicwangciso sokuthengisa
Into yokuqala ofuna ukuyenza yenze abantu abanomthengi bakwazi ukujonga ngetekethi umthengi ngamnye. Unokuba neyodwa kwezi zinto kuxhomekeke kwiingakanani iimveliso onakho, kwaye zingaphi iimveliso zakho eziyicombululayo.
Kwimeko ye-No Moo Roux, imveliso yabo ihlangabezana neemfuno zalabo abaneziyobisi zobisi (one persona) kunye nabo banqwenela ukunciphisa i-caloric intake. Abantu abanokuthenga akufuneki kube nzima, kodwa kufuneka bachaze ngokuthe ngqo umthengi wakho, kunye neemfuno zabo kunye nendlela imveliso yakho ifanelana ngayo neemfuno zabo.
Ngokomzekelo: "Umthengi wethu usweleka ixesha, umpheki wasekhaya kwisabelomali olungiselela ukutya kwentsapho yakhe intsuku emithathu ngeveki." Cinga ukudala isitatimende sokubeka imveliso ye- 5 kwisinyathelo sokunceda ukuchaza umthengi wakho.
Qaphela ukuba kulo mthengi, siyaqonda onke amathuba xa umthengi wethu efuna ulwazi kwi-intanethi mhlawumbi usebenzisa i-smart phone: phakathi kweveki, kamva ngemini, endleleni eya ekhaya evela emsebenzini. Uya kuba ufuna iincwadi zokupheka, iingcali kwiindawo ezithengileyo okanye kumacandelo kunye namakhuphoni ukumnceda ahlale kwi-bhajethi. Kubalulekile kuwe njengomthengi wokutya okukhethekileyo ukuba uyayiqonda ngokwenene imithwalo echaphazela umthengi wakho, indlela yokuphila kunye neemfuno zakhe kwaye zichaze ezi zinto kumntu wakho.
Uphi umthengi wakho kwiwebhu?
Ukuze ufumane, qalisa umkhankaso wokuphulaphula kwi-Twitter okanye kwi-Facebook; ukumisa i-akhawunti yePinterest kwaye uqale ukuqwalasela indlela abanye "bathabathe" ngayo imifanekiso ephathelele amaphupha kunye nokuphila kwabo; sebenzisa uphando kwiGoogle kwaye uqaphele oko abantu babelana ngako, ukuxoxa kunye nento iGoogle ephendula ngayo ekufuneni ulwazi ngolwazi. Ukuba ufuna ukwazi okwengeziwe nge-Twitter, funda i -Benefits ye-Twitter ngokuThengiswa koShishino .
Ngoku ukuba uyaziqonda iimfuno zomthengi, apho zifuna ulwazi kwi-Intanethi kunye neendlela ezichaphazelayo, ungaqala ukudala nokusabalalisa umxholo. Ukuba kufuneka uncedo lokulungisa, sincoma uDavid Meerman Scott isicwangciso sethemplate yokuthengisa. Ungayilanda mahhala . Yenza lula konke kwaye kukunceda ufumane isicwangciso sakho sihleliwe.
UkuThengiswa kweMidiya yeNtlalo kuthetha ukudala okuqukethwe
Unokuqesha umcebisi wangaphandle wokuthengisa ukukunceda udale umxholo okanye ungayinika lona msebenzi okanye umqeshwa.
Ngaphambili sathetha ukuba izixhobo zokudala nokusabalalisa umxholo kwiwebhu yonxibelelwano zikhululekile kwaye ngelixa le nto ingenene, ixesha lakho alinanto. Impumelelo kwinkqubo yokuthengisa umxholo ithetha ukuba ugxininisa ukujoliswa kokuhlela kwinyanga nganye, kwaye uchaze uhlobo oluthile lomxholo oya kudala (izithuba zeblogi, iividiyo, ubungqina, ukuhlaziywa kwemveliso), umhla / ixesha kunye nalapho liya kubelwa khona.
Fumana iqela elibandakanyekayo
Akuyena wonke umntu umlobi olungileyo okanye oonxibelelwano lwezentlalo. Ngoko ngelixa usenokuba ngumrhwebi emva kwenkampani, kusenokwenzeka ukuba umphathi wakho wokuthengisa unokufumana amandla angcono ekubhaliseni umxholo webhulogi yamakhasimende okanye ukulawula iphepha lakho le-Facebook. Mema amalungu eqela lakho ukuba "uhlolisiso" ngokumema ngamnye ukuba abhale uluhlu lwezithuba ze-Facebook okanye izibuyekezo ze-Twitter okanye iposi yeblog efutshane.
Ukuba uqeshe umcebisi wangaphandle wokuthengisa umnqweno ungabahlakulela isicwangciso, umxholo kwaye usasaze okanye unako ukuvelisa isicwangciso kwaye uncede ufunde izakhono zokuhambisa.
Ukuba uceba ukumela iqumrhu lakho kwaye usasaze umxholo wakho ngokusebenzisa imidiya yoluntu, kwaye ungathandabuzeki malunga nolwazi lwezentlalo zentlalo, uthathe iiklasi ze-intanethi okanye ufunde iincwadi ezikufundisayo izakhono ozifunayo. Musa nje ukunika lo msebenzi umsebenzi. Ukuthengiswa komxholo wakho kunzulu njengemveliso yakho, imali yakho kunye nokugcinwa kwamabhuku akho.
Uhlobo luni lweziphumo onokuzilindela kwi-marketing content?
Funda ukufunda kwimeko yoshishino lokutya lokubhengeza ukuba ubone ukuba zeziphi iingenelo kunye nezifundo zenkampani zangempela eziye zafezwa ngale ndlela enkulu, inkululeko yokuthengisa kunye nokubandakanyeka kwamakhasimende.