Imbali yeBrith
Okokuqala njengento encinci, yendawo yokuhlala, yokuxhaswa kwe-burger edibeneyo iye yanda ngamandla kwinsika enkulu, yesizwe, ye-archtypal yenkampani yokuncedisa ngokukhawuleza. Ukuqala nje ngeyona nto ingaphezulu kwimizi yebhiya ehlala edolobheni elincinane laseK Oklahoma, iNonic Drive-In iye yangqina ukuba imodeli yokutya yokutya, ngokungafani nomlingani wayo wefilimu, iye yazama ukuvavanywa kwexesha. Ngoxa i-brand isagxina uphawu lwayo lwe-nostalgic, aluxhomeki kuyo njenge-crutch kwaye endaweni yaloo nto iqhubekile ukuzinza njengento engaphezulu kwe-gimmick. Namhlanje, uphawu lwe-Sonic luloluhlu olukhulu lwesizwe lwee-drive-in zokutyela.
Uyilo
U-Sonic uye wakha kwindlela yayo yokusebenza eyahlukileyo kwaye wafumanisa iindlela zokuphucula loo nkqubo kwintlawulo yayo. Uluhlu lwesigatshana esilungileyo lubonelela izicwangciso ezingama-24 ukuya kuma-36 kwaye ludinga malunga ne-¾ yehektare yokwakha. Lo mzobo wenyama uvumela iNonic ukuba isebenze phantse amaxesha amane ukuya kumahlanu inani labaqhubi be-drive ngokusebenzisa i-restaurant yokutyelela ngokukhawuleza.
Ngabaninzi abakhuphiswano lwayo kwiinkonzo zokutyela ngokukhawuleza ukuba babe nokuxhomekeka ngakumbi kwi-drive-through business, inkqubo yokusebenza ka-Sonic isebenza njengenzuzo ekufuneka iqhubeke ikhula.
Ngokwemvelo, ngegama layo, isantya siyinxalenye yokuba uSonic uye wawamkela njengenzuzo yokukhuphisana.
Isalathiso sabo sasisithethe ngokuthi "iNkonzo ngeSantya soSandi," yaye oko kuye kwaba ngaphezu komgca wolengiso. U-Sonic unikeza enye yexesha elikhawulezileyo nelona lihamba ngokukhawuleza kwinkonzo kwi-intanethi yeenkonzo zokutyela ngokukhawuleza. Abathengi bafake kwiindawo zokupaka ezizimeleyo apho banokungenise ngokukhawuleza ukuthumela umyalelo wabo ngeenkqubo zesithethi okanye ngokuthetha ne-carpet-skating carhop. Akukho ukulinda kwi-drive-ngokusebenzisa umzila njengemoto emva kokuba imoto iphefumle i-oda yayo enye ngexesha elinye kwibhokisi elilodwa.
Abanikazi be-Sonic banakho ukhetho lokutya ukutya kwabo kanye emotweni, ngokuchasene nokukhawuleza ukuba benze indlela imoto idumisa ngayo ngokukhawuleza. Ingcamango iyancipha kwi-drive-through lines linesini kwaye iveza amava okutya okukhethekileyo kubathengi.
Ngokuqinisekileyo kukho ukunciphisa kunye nokuthintela okuza kusebenza lolu hlobo lwenkqubo kwimarike yasenyakatho, apho isimo sezulu sinokubangela ngaphezulu. Esi sizathu sokuba iNyanaic iphuze ukukhula ngaphandle kweengcambu zayo. Nangona kunjalo, i-franchisees esenyakatho iguqule, ivumela iiCarps ukuba zihambe ngaphandle kwezikhwama ezijikelezayo kwimozulu emanzi neyomileyo kunye nokunciphisa ukulungiswa kweenyanga ezininzi kwiinkqubo zesithethi kuphela.
Ngokomnikelo wabo wokutya, uSonic ungomnye weevenkile zokuncedisa ngokukhawuleza ngokukhawuleza kule minyaka. Ukukhula nje kuphela kubaxhasi bendawo, izinja ezishushu, kunye neembambo zebhiya, ngoku zibandakanya isidlo sasekuseni kunye ne-ayisikrimu nezinye iidyuli. Ngokuhambisana neengcambu zebhiya zengcambu, u-Sonic uhlale egxininisa ngokukhethekileyo ekunikezeni i-soda ekhethekileyo kunye nezinye iindlela zokusela, kunye ne-slushies abo abadumileyo beba yikhadi lokubiza. Le yimveliso abathengi babo abanakho ukufumana kwenye indawo, kwaye oko kukukhokelela kumazinga aphezulu athengisa amaxabiso omthengi kunye nokunyaniseka kwetrust.
IFranchise System
I-Sonic Drive-In ineendawo ezingaphezu kwe-3,500 kwilizwe lonke, malunga ne-90% yazo. Umnikelo wokuthengiswa kwemali ufika kwiifom ezimbini ezahlukeneyo: zemveli kunye ezingezizo zemveli. I-franchise yendabuko ifika ngekota eli-20 kunye nethuba lokuvuselela iminyaka eli-10 elinemfuneko yokuhlawulwa kwemali yokuthengwa kwemali-mali.
Ubalo-mali bokuqala-mali buqala ukusuka kwii-710,000 ukuya kwii-3 yezigidi ngezigidi zemali ye-$ 1 yezigidi kunye nexabiso elipheleleyo lemali eyi-1 yezigidi ukuhlangabezana nomncinci we-2-esitolo. Imirhumo yemveli i-5 ekhulwini; Iintlawulo zentengiso zi-3.25 ukuya kuma-5 ekhulwini.
Ukuthengwa kwemveli engeyendabuko kuqala ngekota eli-10, ukuvuselelwa kweminyaka emi-5 kunye ne-$ 22,500 yokuhlawulwa kwemali-mali . Ubalo-mali bokuqala-mali buqala ukusuka kuma-434,000 ukuya kwii-545,000 zamawaka, ngaphandle kweendleko zomhlaba. Ezinye indawo ezingezizo zendalo ziqala ngokutyalomali olulawulwayo lwama-107 000 ukuya kwii-221,000 zama-$. Kwakhona, kufuneka ube nolwazi oluphambili lwe-hotele kunye ne / okanye izakhono eziqinileyo zokurhweba ukuba unikezwe nge- franchise engekho yendabuko.
Iinkcukacha ezifutshane
- Utyalo-mali lokuqala: i-$ 107,000 ukuya kwii-3 yezigidi ezixhomekeke kwintlobo yesitoreji
- Imfuneko yeCash Cash: Imali eyi-1 000 000 yeminikelo yomdabu
- Isidingo esibalulekileyo: i-$ 1,000,000 yokunikezelwa kwempahla yemveli
- I-Franchise Fee: i-$ 22,500 ukuya kwi-45,000 kuxhomekeke kwintlobo yesitoreji
- Iimali zeNkundla: 5%
- I-Ad Fund: 3.25% ukuya kwi-5%