Iimfuneko zokuvula i-McDonalds Restaurant

Unokulinganisa njani ukuba ngubani owona mkhulu unxibelelwano olusisiseko lweevenkile zokutya kwihlabathi? Ngenani leeyunithi, ukuthengiswa kweyunithi yesilinganiso, okanye umthamo wenani elipheleleyo? Ezi zibini kwizinto ezintathu ezibaluleke kakhulu-ukulinganisela ukuthengiswa kweyunithi kunye ne-total system volume-ngokucacileyo iya kuMcDonald's. Kwidatha yakutshanje ikhoyo, ngelixa i-Subway yayikhokelela kuMcDonald's kwiinqununu zeenombolo zomhlaba wonke (37,000 ukuya ku-35,000), ukuthengiswa kweyunithi ye-unit eMelika e-McDonald yayingaphezu kwama-2 500,000 ngelixa i-Subway yayingaphantsi kwe-$ 500,000.

Akunakwenzeka ukuba i-Subway iya kubamba iMcDonald's nanini na.

Imbali Encinane kunye neNyaniso ezimbalwa

URay Kroc wathola ilungelo lokugqithisa uMcdonald ngo-1955 kwaye ekupheleni kuka-1959, uMcDonalds wayedlulile kwiindawo ezili-100 kwi-chain. URay Kroc wathenga abazalwana bakaMcDonald ngo-1961 kwaye ngowe-1965, xa ikhonkco yayinyuka kwiindawo ezili-1, uMcDonald wahamba esidlangalaleni. Isitotyi sivuliwe ngaloo mini ngo-22½, savalwa ngomhla we-30, savalwa ngenyanga yokuqala kwi-50. Namhlanje kukho ii-35,000 zokutyela kumazwe angaphezu kwama-100. UMcdonald kunye nabasebenzi abangaphezulu kwama-3,000 basebenzisa abantu abaphakathi kwama-2,000,000 emhlabeni jikelele.

Ngaba wayesazi ukuba i-Big Mac, i-Filet-O-Fish, kunye ne-Egg McMuffin yayisungulwa yi-McDonald's franchisees?

Ukuba nguMranchisee kaMcdonald

UMcDonald's usayamkela izicelo zokuba i-franchisee, kodwa ngelixa kubekho iindawo zokutyela ezintsha, e-United States amaninzi amaninzi aya kungena kwinkqubo ngokuthenga indawo yokutyela ekhoyo okanye ngqo kuMcDonald okanye kwi-franchisee ekhoyo .

I-80% yee-McDonald zokutyela ziphantsi kwaye ziqhutyelwa yi-franchisees zayo. Awuyi kwaziswa ukuba yiyiphi indawo yokutyela ekhompyutheni ayifumane ukuthenga okanye ixabiso lokubiza kwi-yokutya kuze kube yilapho usugqibile ngokugqibeleleyo uqeqesho lwakho kwaye uvunyiwe nguMcDonald's ukuba ube ngumthengisi.

Uza kufuna i-$ 750,000 yezibonelelo zabasebenzi ezingahlawulwanga ukwenzela ukuba uthathelwe ingqalelo kwi-franchise yeMcdonald. Ukuba ungomnye wabambalwa abakwazi ukuqala iMcDonald's yakho ekuqaleni, uya kuhlawula imali yokuqala ye-franchise ye-$ 45,000 kwaye unikwe ithuba elilodwa leminyaka engama-20. Nangona amaninzi amanqanaba e-McDonald anikezelwa ngezivumelwano ezihambelayo, isivumelwano sakho noMcDonald siya kuba yinye kwikota ngaphandle kokuvuselelwa. Ukuqhubeka kwakho kobukhosi kuya kuba ngu-4% wokuthengisa kwenyanga yakho. I-McDonald iya kuba yindawo yokuthengisa i-estate yakho yendawo yokudlela izakwakhiwa, kwaye iza kukuhlawula ipesenti (ungalindela ubuncinane be-8.5%) ngokusekelwe kwintengiso yakho yenyanga. Ngokuxhomekeka kubukhulu bendawo yakho kunye nalapho ikhona khona, unokulindela utsalo-mali lwakho lokuqala ekuphuhliseni indawo yokudlela yaseMcDonald ukuya kuma-$ 955,708 ukuya kwii-2,290,146 zama-$.

UMcDonald uhlukile kumathuba amaninzi e-franchise namhlanje afuna ukuba abatshali-mali bathathe i-franchises, njengoko uMcdonald ufuna ukuba ngamnye owona mathuba abo asebenze ngokuthe ngqo kwi-day-to-day management yamashishini abo. UMcDonald's awunalo ithuba lokutshala imali.

Uxhasomali lwakho mali

Ukuba uthengela indawo yokutyela ekhoyo, uMcdonald uya kufuna ukuba uhlawule umthengisi ubuncinci be-25% njengentlawulo ephantsi, kwaye loo ntlawulo akufanele ivela kwi-debt-think cash.

Uya kuvunyelwa ukuba uhlawule ngemali ibhalansi yentengo yakho yokuthenga, kodwa imali yakho mboleko inokuphela kuphela iminyaka eyisixhenxe okanye ngaphantsi. Nangona uMcDonald's engabandakanyeki ekuthengeni kwakho okanye ekuxhaseni imali, banamalungiselelo okubolekisa ngokufumaneka ngamaziko okubolekisa kazwelonke. Ukuba uya kukwakha ivenkile entsha, uya kufuna 40% wentalo-mali ngemali, kwaye ibhalansi ingaxhaswa ngemali.

Qeqesho

Ukuba awuzange ube kwiHyunivesithi yaseHusser, ulapha unyango. UMcDonald's unamaziko oqeqesho olubanzi kunye nenkqubo ekuthengiseni i-franchising. Banoba nehotele kwi-campus: I-Hyatt Lodge eMcdonald's Campus. Kuqukwa kwinkqubo yoqeqesho lukaMcDonald iinyanga ezili-9 ukuya kwezi-18 ezisebenza kwindawo yokutyela kufuphi nekhaya lakho, kunye neeyure ezingama-20 ngeveki yokuqeqesha ngokuzimelela, iinkomfa, iindibano kunye neeseshoni enye kunye nabaqhubi beMcDonald kunye nabaqeqeshi.

Ukongeza, kukho iikhosi ezimbini zoqeqesho oluphambili kwiYunivesithi yaseHusser. Uqeqesho lwakho luya kubandakanya:

Izidingo zendawo

Kwiinkqubo ezininzi zokuthengiswa kwemali kukuxanduva lokufumana i-franchisee ukufumana isayithi edibana nemigangatho ye-franchisor kwaye leyo yamkelwe yi-franchisor ukuba uhlakulele. UMcDonald uhlukile; ithola i-real estate kwaye yakha indawo yakho.

Ngethuba lokuba ucinga ukuba unokufumana indawo efanelekileyo yokudlela, uMcdonald ngokuyinhloko ujonge indawo zekhonkco okanye indawo apho bangayifaka khona imiqondiso yezitalato ezimbini ezibalulekileyo. Isayithi elipheleleyo liya kuba malunga ne-50,000 sq. Feet kunye ne-4,000 sq. Ft. Isakhiwo kunye nokupaka okwaneleyo kwindawo yokutyela. Isigqibo esiphathelene nesiza osibeka kuMcDonald sika sihlala sihluke ekuqwalaseleni kwakho njengemali ye-franchisee.

Inkxaso kunye noNxibelelwano

Isizathu esisodwa isizathu sokuba uMcdonald usebenze njengoko kwenzayo kuba uxhumana nabasebenzisi balo kwaye unika inkxaso-mali nakwinkxaso ensimini kunokuba nayiphi na inkqubo yokufumana i-franchise. Ukongezelela ekuqeqesheni nasekukhetheni indawo ye-estate, inkxaso ye-McDonald yenkalo ininzi, njengoko inqanaba lokuqhagamshelana kunye noqhagamshelwano lunalo nabasebenzisi balo.

UMcdonald uyagcina kwaye uxhasa uxhulumaniso kunye neenranchisees zayo ngeenombolo zobunkokeli bezobukhokelo, kuquka: