Ukutya okukhawulezayo kunye nokuzila ngokukhawuleza akufani
Iindawo zokutyela zokutya okukhawulezayo Ziyindawo yokutyela ngokukhawuleza kweenkonzo
Ixesha elifanelekileyo loshishino lokusungula ukutya ngokukhawuleza "yindawo yokutyela yokukhawuleza" okanye i-QSR.
Kuqondwa kakhulu ngokucinga ngezi ngcamango zokutya ezifana noMcDonald's, KFC, kunye noBurger King. Ukutya okukhawulezayo / ii-QSR zinamaxabiso entengo malunga ne-$ 4 ukuya kwi-7 ngemini yokutya, kunye neetyayi ze-pizza ziqhuba nje ngaphezulu. Okokuthi, uhlobo lokukhuphisana lokutya okukhawulezayo luye lwaphakamisa iintambo ezinjengeMcDonald's ukuhlawula ngamanani amaxesha ngamaphesenti ama-15 kwiNkqubo yakhe yokuNgcwaba ngokuzisa amaxabiso ukuya kwi-$ 1 ukuya kwi-3. Ezi ndawo zokutya zifumana ukutya okuqhelekileyo, zinikezela ngamamenyu amancinci, kwaye zincinci ukubonelela ngeenkonzo zeetheyibhile.
UkuFumana kunye nokuHlala
Iindawo zokutyela zokutya ezimashumi ezithandathu ezisekufutshane e-US (ezibekelwe ngotshani) ziphantsi komgwaqo; McDonalds; Starbucks; KFC; Burger King; I-Domino's Pizza, kunye nePizza Hut. Ixabiso lee-QSRs ngokuyinhloko i-sandwiches, i-wraps, i-burritos, kunye nokukhethwa okukhethiweyo kwee saladi. UMcDonalds McCafe ungeze iiphuzo zekhofi ezifana ne-McCafe Mocha, uMcCafe Latte, kunye noMcCafe Mocha Frappe, eziba yinto ebalulekileyo kwaye ikhulayo yechungechunge. Amamenyu aphelelanga, kwaye ngokuqhelekileyo, ukutya kuyafumaneka ukuba kuthathe, nakuba kuhleli no kunikwa.
I-ambiance isebenza ngokusemthethweni-ezininzi zeeplastiki kunye neeplanga zeeplanga, ukukhanyisa i-fluorescent, kunye nemifanekiso yekhenkethi. Oku kuyatshintsha ngandlela-thile uMcDonald uguqula ezinye iiyunithi ukuya kwi-design "yangasese" yangaphakathi.
Indawo yokutya okukhawulezayo yinto enomdla. Nsuku zonke, izigidi zabathengi zihamba ziphuma kwiinkalo zokutya okukhawuleza kuzo zonke ihlabathi, zibeka umyalelo wazo, kwaye zihamba kunye neikopi ezichanekileyo zabantu abadlayo zidlayo (phantse) kuyo yonke indawo, zonke ezidibeneyo kwindawo ukukhanya kwelihlo.
Nangona kunjalo, kukho umgangatho okhulayo wokutya okukhawulezayo okukhawuleza kuba ukutya okuninzi okukhawuleza okukhutshwe ngokukhawuleza kwaye kwagqitywa kwaye kwagqitywa ukudala i-bevy ye-look-alikes. Namhlanje, kukho i-nc fast food niche (ichaneke ngokuchanekileyo ngetambo ye- Pret A Manger ) kwindawo. Nangona ivenkile zentlawich ziyimpawu ze-QSR, i-Pret A Manger inika ukutya okunempilo kwimigangatho efanelekileyo-kwaye ifumana abathengi ngaphandle kwevenkile malunga nomzuzu omnye.
Ukutya okuqhelekileyo
Ukutya okuqhelekileyo kukuchazwe kakuhle ngeengcinga ezifana ne-TGI ngoLwesihlanu, i-Applebee kunye ne-Chili. Iikhokeli zoshishino ziquka i-Applebee; TGI ngoLwesihlanu; IiBuffalo Wild Wings; Grill & Bar; Olive Garden, kunye ne-Outback Steakhouse.
Ukutya okuqhelekileyo kunamaphuzu entengo malunga ne-$ 15 ngesidlo ngasinye kwaye unikezela ngamamenyu ngobuninzi bezinto ezikhethiweyo kunye nee-QSR. Ukuba u-ook kwimenyu ye-Applebee, uya kubona ukuba izinto zihamba ngaphaya kwezinto ezingaphelelwanga zokutya ngesandla. Ziquka inkomo enkulu yenkomo, intlanzi kunye neenkukhu, kunye nomgca omkhulu wee saladi. Ukongezelela, iindawo zokudlela eziqhelekileyo zisebenza ngotywala.
I-Ambiance iyahluka kakhulu, kodwa umgangatho wezinto zangaphakathi, iindonga, izantsi, izilwanyana, iitafile, kunye neendawo zokuhlala zikhangeleka kuneendlela ze-QSR.
Uninzi lweendawo zokutya eziqhelekileyo ezifana ne-Applebee zineenkcukacha ezininzi zeemithi kunye nezixhobo zokukhanyisa, ukukhanya kweziko, kunye nezithambiso ezingaphezu kwamanani kunye neetafile kunye nezihlalo ezenziwe ngezinto ezifanayo. Ngamafutshane, ivakalelwa nje ngeyona ndawo yokutya kunye nezinye ezifana nevenkile yokutyela.
Ngokukhawuleza
Ukukhawuleza ukuboleka ngokukhawuleza ukutya okukhawulezayo kunye nokutya okuqhelekileyo. Izikhokelo zoshishino eziqhelekileyo ziquka i-Panera Isonka; Abahlanu abaGader Burger kunye namaFries; Isitolo se-Sandwich sikaJimmy Johns Gourmet; I-Chipotle, i-Mexican Grill kunye ne-Pizza Restaurant. Izibonelelo eziqhelekileyo eziqhelekileyo zikhetha ukhetho olukhethiweyo olukhethiweyo kunye nolunye uhlobo, njengoko lunokubonakala kwi-Chipotle Mexican Grill. Ngaphezulu kwi-Panera Isonka, isandwiches esisiseko sithatyathwa yiSignature Hot Panini, njengeCuban Chicken kunye neTamatato, i-Mozzarella kunye ne-Fresh Basil. Zonke iisanti zenziwe ngamacwecwe esonka, kungekhona isonka esingumhlophe okanye i-soggy rolls efunyenwe kwenye indawo.
Kwakhona, i-salads iphoswe ngesandla kwaye ayifakwanga ngaphambili.
Ukuzila ngokukhawuleza ngokuqhelekileyo akunakho inkonzo yeetafile; imiyalelo ibekwa kwaye ihlawulwe, kwaye abathengi bahanjelwa kwindawo yendibano apho ukutya kwabo kulungele kwaye balindele ukuba bathathe itafile. Ezinye iintambo zisebenzisa uhlobo oluthile-ziya kuthatha umyalelo wakho, maye uqhubeke netafile yakho, kwaye umgijimi wokutya uza kuzisa ukutya kwakho. I-ambiance is upscale kakhulu xa kuthelekiswa nokutya okukhawulezayo, kunye neendlela ezizithobileyo zangaphakathi ezivela kwimifanekiso e-pastel epholileyo ukuya kwiindawo zokucima umlilo. Ukujongwa kweendawo ezininzi ze- Panera kwiindawo zokutya zihamba kwindlela eya kwelinye iqhele kwi-industrial, izitena kunye ne-stainless steel look kwi-Chipotle-yabizwa ngokuba yi "Chipotle Experience".
I-niche yokuzila ngokukhawuleza ikhula. Ngokutsho kwe-Technavio, imarike yokuhamba ngokukhawuleza kwindleko kulindeleke ukuba ifake i $ 66.87 yezigidigidi ngo-2020.