"Xa uva" isitolo se sandwich, "yintoni efika engqondweni? Mhlawumbi i-Quiznos, i-Subway, i-Schlotzky kunye ne-plethora ye" burgers "kunye neengcamango eziphuculisayo kungekudala. Iintengiso ze-Sandwich zifana nezibonelelo zokutya okukhawulezayo okanye i-term term term Fast Restaurants Restaurants (QSR) E-US, imboni yeenkonzo zokutya ihlulwe ngokutya okukhawulezileyo, ukutya ngokukhawuleza, ukutya okuqhelekileyo kunye nokutya okulungileyo.
Pret A Manger Ngaba iAnomaly Esebenzayo
I-Pret A Manger yimbono esekelwe e-United Kingdom eyona ntengiso yesitolo kodwa ivakalelwa ngokungakumbi njengengqiqo ye-Panera Bread.
Pret (futshane) yindawo yokutyela ethengisa isanti, isaladi, isobho kunye nempahla ebhaka. Baziqhenyce ngokwakhiwa kwekhitshi kuyo yonke ivenkile. Olutsha ligama eliza engqondweni.
Ngokuya kwiwebhusayithi yabo, "awuyi kufumana 'ukuthengiswa' ngemihla kwi sandwich nos salads." Zizinto ezininzi zokuhamba kwindawo yokutyela kunokuthenga ivenkile. Isicaciso sengqondo kukubhenela kwixesha elixhambileyo, eliphilileyo, elixhaswa ngumthengi wasezidolophini kunye neentlobo zemveliso kwi-$ 3.89 ukuya kwi-6.99 yexabiso lemali.
Ukutya Okukhawulezayo okanye Ukutya Ngokukhawuleza?
Ukuba uyazibuza ukuba indawo ye-brand ye-Pret yi-Upscale Fast Food okanye "Ngokukhawuleza" "Ukukhawuleza ngokukhawuleza" kusenokuthi "kukhawuleza" kuba bayaziqhenya ngokufumana umthengi ngaphandle komnyango kwimitha engama-60 xa umthengi ekhetha. "Asizange siphume ukuzama ukufikelela kwisiphi na i-niche. Ngethemba ukuba, abathengi bethu (abadala kunye nabantwana ngokufanayo) basibheke njengokwenza ukutya okufikelelekayo, okunomsoco kwaye okunokuthengelayo okukhawuleza kwaye kulula ukuyifumana kunye nokuhamba ngelixa usebenzisa izithako kuphela zikhululekile ezikhuselekileyo. " ( UMartin Bates, uMongameli, i-Pret A Umphathi we-US)
Ifilosofi yeBats ibonakala iyasebenza kuba ngoxa uPret ebhekene noxinzelelo kwiimarike ezityebileyo ezinjengeNew YorkCity, uphawu luye lwaveza iindawo ezikhethekileyo zokuthengisela ukutya, ezithembekileyo, abathengi abafuna ukukhawuleza. Oku kuthetha ukuba abaphangi be-Panera Bread kwisixeko saseNew York abaxhobi ngqo.
Uphando lwakhe luqinisekisa oko. Umthengi osempilweni we-Pret ufika kathathu ngeveki. Nangona kunjalo, i-Pret igcina iliso kwi-Panera Bread kuba iqhubeka ikhula kwimakethi yeManhattan.
I-Pret's Passion Iimpawu Ziyimpawu zoBufihlakele
Njengazo zonke ukutya, i-Pret inexabiso eliphambili lokutsha, izithako ezilula kunye nemveliso engcono. Ukuqinisa imilayezo yokuthengisa , baneenkcukacha zabo zePassion zikhutshwe kulo lonke ivenkile.
I-Passion Facts iqukethe iifoto ezifundisayo nezibonakalayo ezithandwayo ezihamba kunye nemiyalezo emfutshane malunga nokutya kunye nokunyamekela ngamnye ukutya kufumana kwi-Pret chefs. Ngokomzekelo, ezininzi zokutyela zithi zisebenzisa inkukhu etyongweyo kodwa ngokwenene, yinto yenkukhu efunyenwe ngamanqaku okugcoba. Ngoko, enye Inyaniso Yenkanuko kukuba yonke inyama yenkukhu ekhwejiweyo yenziwe yile nkampani kwaye ivela kwinkampani ebizwa ngokuba yi-Murray's Chicken.
Enye into yokuxhaswa kukuba banesitishi esisekuhlaleni ngokubhekiselele kwiindawo ezininzi ezinokwenziwa kweesanti, isobho, kunye nealadi kwi-commissary central. Oku kunika u-Pret amandla okuthi "Nanku namhlanje ... uye namhlanje".
Ayikho isidlo esiphezulu kwi-Pret
Ukuba u tyelela isitolo se-Pret A Manger kwi-Broadway eManhattan, uya kuphawula ukuba iiswitshi zincinci kunezona "ezinqamlekileyo" ezikwinqanaba lokutya lokutya ngokukhawuleza kwezinye iindawo zokutyela.
Kukho ukulinganisela okuhle kweprotheni, isonka kunye neendapu. Le ngongoma ebonakalayo yendawo yokubeka indawo enikezela ngesantya sokunyamezela kunye nomnqweno wabathengi bokutya okunempilo kwaye, nangona i-craze, akulula ukuthengisa okunempilo .
Umbono we-Pret kukuba enye ukutya okukhawulezileyo kunye neemveliso eziqhelekileyo zijonga ukubaluleka njengokunikela ukutya "ezingaphezu kokutya." Ngakolunye uhlangothi, abathengi be-Pret bakholelwa ukuba isabelo se -Pret silingane . "Ulungelelaniso oluqhelekileyo lithetha ukuthatha ukwenza isigqibo kumthengi ngokubhekiselele kumlinganiselo ophezulu wokuguquguquka kwimenyu yokukhethwa kwezinye ietyathanga" ngokubhekiselele kwikhonkco. Oku akusebenzi kwizinto ezininzi zokutya okukhawulezileyo kunye neengcinga eziqhelekileyo eziqhelekileyo. Ihla ukuthembela kwaye abathengi be-Pret banomlinganiselo ophezulu wokuthembela ekukhethweni kwentsuku ebenzela yona imihla ngemihla.
Ukugxininisa kwiNdlela yokuLungisa kunye nokuKwenza
Ikhonkco inamaqela okutya asekuhlaleni aphuhlisa ukutya kuma-US nase-UK
kuba ezi ntengiso zimbini zihluke kwaye i-Pret A Manger ihamba ngaphaya kobukhulu bezabelo. Ezinye izinto ezithandwa kakhulu kwi-home's Pret yasekhaya yase-UK aziguquleli kakuhle kwi-US Ngokutsho kwe-Pret A Manger, "abathengi bethu baseMelika, umzekelo, baqaphela kakhulu i-mayonnaise kunabo baseBrithani. inani elinikelwe kwezinye iindawo ezinkulu zokutyela. "
Ukungahambelani, ukulungele-wena-kunye nokwenziwa komntu kukutya okubalulekileyo kunye neziselo zokusela kunye nobubungqina bokuthi u-Pret uphulaphule abathengi bawo kuboniswa ngu-Slim Range umgca we-sandwiches.
Iimveliso ze-Slim Range zi-sandwiches zesiqingatha ezivumela umthengi ukuba adibanise kwaye adibanise, mhlawumbi ngesinambitha sesitshixo se-sandwich okanye i-saladi okanye i-dessert. Lo msebenzi uthetha ukuba nangona umthengi unesiqhekeza kwisandululo sebhokisi esandulelwe sona, umthengi unako ukhetho "ukwenza ngokwezifiso" ukutya kwabo, benze ngendlela engabizi, kwaye inokuthi ibe yinxalenye yesayizi efanelekileyo.
Pret A Manger: I-Upscale Urban Trend Uhamba kwi-Suburban
Imimandla yasemaphandleni yintsimi ye-Pret yangaphambili kunye nabaninzi abathengi abavela kwii-ofisi zedolophu kunye namashishini. Laba bathengi abathengi ngexesha elithile bafuna ukuphakanyiswa kwezinga eliphezulu, iindlela zokutya ezithakazelisayo. Kukho amathuba amaninzi kwiimarike zasezidolophini ze-Pret, kodwa ekuhambeni kwexesha baya kubona ingcamango yokutya yasezidolophini ekuguquleleni kalula kwiimarike zasemadeni.
Isibhengezo sakusasa seSixeko saseTyget sokusingatha i-Pret A Manger kwisitolo sazo saseCichiva esanduliwe kutshanje, sinxiba umbuzo, "ngaba kukho ukulungelelaniswa okuthe ngqo ngeTgetgethi?"
Ngokutsho kwe-Pret A Mager, "I-Target ne-Pret inobuninzi be-synergies, ngokukodwa ngokubuyisela kwimimandla esiyisebenzisayo. Ekupheleni kosuku, konke ukutya okusele kwi-Pret ukutya kunikelwe kwizinto zokunceda zendawo, ezifana ne-Greater Chicago Food I-Depository eChicago. Ngokomyinge, iPret inikela malunga nama-150 ukuya kuma-250 okutya ngemini ngokubambisana kwayo kunye ne-Greater Chicago Food Depository, kunye nemveliso engaphezu kwe-1.7 yezigidi kwiimfuno zonyaka ngamnye e-United Kingdom. inkxaso kwiindawo abahlala kuzo. " Oku kudibanisa kakuhle kunye nomkhanyo okhulayo kwiNkcazelo-yokuThengisa kunye noXanduva loLuntu lweNtlalo.
Umthengi wesiXeko saseTekoget naye unguye umthengi we-Pret A Manger. Ziyi-star-hungry, ezempilo, ezixhaswa ngabathengi basezidolophini. Ngako oko, ukuvula i-front-front level front store kwelinye leemakethe zabo ezikhulayo kunengqiqo.
Ukutya Okukhawulezayo okanye Ukutya Ngokukhawuleza?
Ayinamsebenzi lonto. Ezi ziyi- industry engqinelanayo kunye neengcamango ze-foodervice . UStephen Johnson, iGrocerant Guru uyavuma, "Xa ucinga ukuba uphuma kuphi, usithi 'masihambe ngokukhawuleza' okanye 'QSR'? Athi, 'masiye kwi - Applebees okanye ePanera okanye kwiP Pre Manger. '"