Ukunikezelwa Kweenkonzo Zokutya Ukuhambisa Ukutya Okusisiseko Iinkqubo Zokulahleka Kwempahla
Kukho enye iNkonzo yokuThuthwa kwezidlo apho ukufumana ingqalelo; Isidlo Esitsha. Ingeniso yabo iyanda ngokwenza umlenze wakho uncinci
Iyintoni iNkonzo yokuThuthwa kwezidlo?
Banikela ukutya kwaye bahambisa "ithemba", ithemba lokulahlekelwa ubunzima ngendlela engenzi lutho. "Ithemba" abathengisa ngalo kutheni abantu baya kudinga ngaphezulu ( bekufuneka basebenzise isalathisi sokutya ) ukusuka kwi-$ 300 ukuya kwii-1 000 kwisicwangciso seentsuku ezingama-31.
Ingxelo yeZiko loLawulo lweZifo I-report ye-US Ubukhulu beTekisi yokuThengisa i-US Obesity Trends ingxelo apha yiyona nto inqabileyo: "Kwiminyaka engama-20 edluleyo kukho ukwanda okwenyuka kuninzi e-United States. Ngo-2009, kuphela iColorado neSithili sase-Columbia ukunyamezela ngaphantsi kwama-20%. " Hlola indawo, baneemephu ebonisa imfuyo ebonisa ukukhula kwe-fetes ukususela ngo-1985 ukuya ku-2009.
Cinga ngeeNkonzo zokuTya kokutya njengentsebenziswano yekhanda lakho kunye nesondlo sokondla ukwenza zonke okanye ezininzi zezigqibo zokutya, kukunceda ufezekise injongo yakho yokulahlekelwa isisindo.
Kwabaninzi abathengi, ukuthenga iindawo zokuthenga iindawo zokuthenga kunye nexesha labathengi.
Xa usithengile, kukho ixesha lekhitshi lokulungiselela isidlo esenziwe nzima ngakumbi xa ugxininisa "okulungileyo kukutya". Ukucwangciswa kokudla okubamba ukukhusela ukunyaniseka kokukhetha okuncinci kukulwa. Ukugcina ukutya okunempilo okuzinzileyo kunzima kakhulu kubathengi abaninzi, ngoko ke izinto eziphazamisayo zokunyanyisa.
Ekugqibeleni akukho mntu uthanda ukucoceka okuhambelana nokutya okulungiselelwe ekhaya.
Uninzi lweenkonzo zokutya zokutya zibeka ngokwabo njengengcali yokutya kunye nezondlo ezilungiselela "ukutya okungaqhelekanga" onokuzilungiselela wena kwaye uthumela kuyo endlwini yakho, mhlawumbi ngeenkonzo zokuhambisa ebusuku, njengeFedEx okanye uhanjiswe kwiiveni .
Isithembiso sibushushu, sidle kwaye sinciphise ubunzima ngamaxesha ambalwa, sifinyelele injongo yakho kwiintsuku ezingama-30 ukuya kwi-90.
Sonke siyazi kakuhle iimpawu ezinkulu ezifana noJenny Craig, i-Nutrisystem. Uya kuba nzima ukuba uhambe ngaphezu kweentsuku ezimbalwa ngaphandle kokubona i- Nutrisystem I-New You Revolution yorhwebo okanye i-spokesperson Marie Osmond.
I-Fresh Diet ngokubhekiselele kwi-Top Food & Beverage Companies kwi-Inc. Uluhlu lwe-5000 lufumana imali engama-30 Million kunye ne-3% yokukhula kwe-1582% ukubeka i-# 4 kwisigqeba sokutya nesiphuzo. Isidlo esitsha saqala eMiami ngo-2006 kwaye sisasazwa kwi-LA, eDallas, eMiami, eNew York naseChicago.
Ukutya kwayo kulungiselelwe ngokwemizi eyaziwayo uDkt Barry Sears 40/30/30 ifom emele ama-40%, iiprotheni ezingama-30 kunye namafutha angama-30%. Bathi "... nikeza abathengi ukutya okulungelelaniswa imihla ngemihla engazange ikhutshwe, ifakwe emlilweni-omisiwe okanye i-packed vacu" . Banikela ukutya oku-3 okulungele ukulungiswa kunye ne-2 e-snacks ehanjiswa ngqo kwikhaya lakho nsuku zonke.
Okulandelayo - Bona ukuba Bakha njani Ukwazisa ngoBudlelwane boLuntu kunye neMedia Media
Kunzima ukunyuka kumashishini amakhulu njengeJenny Craig, i-Nutrisystem ebonakala ngathi ine-mega bucks yokuthengisa, ukuthengisa kunye nabavakalisi beentengiso. Kubonakala ngathi bajolise kumacandelo omthengi abangakwazi ukufumana inkqubo yabo ngobudlelwane boluntu nakumajelo asekuhlaleni.
Eyobudlelwane boluntu
Uqoqosho olucelomngeni luye lwaguqula abathengi bendlela yokuziphatha abathengi bahlala "ngendlu" ngokwemsunguli.
Ukuba uthe wasusela ekuthelekisweni kwexabiso lokutya ngaphandle, iimveliso zazo zentengo yexabiso. Lo mkhwa "meta" endandixelelwa ngawo kwi- US Grocery Shopper Trends . CEO I-CEO yeNtengiso yokuThengisa uLeslie Sarasin ithi ukutya kwimizi yasekhaya kuya kwenza ukuba abathengi baqonde ukuba "ukutya abayidla ekhaya kusempilweni kunokuba badle ekhaya." Ngoko i-Fresh Diet iya kuba nokhuphiswano lweentengiso kuba ivenkileke ziqinisa ukuma kwazo njengezinto ezincedisayo ekuncedeni abathengi babo ukugcina imali kunye nokubanceda benze ukhetho oluphilileyo. Ukuhlaziywa kwama-Amazon ama-Amazon Fresh kukubonakalisa ukuba abathengisi baqonda ngokucacileyo ukuba kufuneka bajongane nempilo kunye nokuphila kakuhle, ukuxhomekeka kwezinto ezifanelekileyo kunye nokulula.
Ukongeza kwenkcazo yokushicilela kwi-Odeshini, i-Ocean Drive kunye nabanye ... banecandelo elikholisayo lobungqina bathengi ... amabali okwenene malunga nohambo lwabantu bokwenene ... abantu abanokubonakala ngathi.
I-Media Media ekuDleni
Amanqaku amakhulu kunye neemfuno ezincinci zemveliso yokutya ziqonda amandla eMidiya yoLuntu. Omnye wemimiselo emihle yeendaba ezentlalo ekudleni yi- Chobani Yogurt yemveliso yecandelo lokuvelisa iimveliso ezibandakanya iipesenti ezinkulu zokuthengisa idola ziya kwiimidlalo ze-YouTube kunye ne-Facebook.
I-Fresh Diet ibonakala ibambelele kumajelo asekuhlaleni ngendlela enkulu. ZineSiteshi sazo seTrown Fresh Diet esine-intanethi kunye ne-Inside Edition, i-Fox News kunye ne-spoof Undercover Boss -I-Diet Fresh.
Iphepha labo lephepha le-Facebook ngaphezu kwama-200,000 abalandeli endiyifumana ngokwenene kwi-$ 30 yezigidi. Benza imodeli yeempilo u-Amanda Adams kunye noFitWithEmina abonisa ukuzivocavoca kwabo abathandayo kwaye babe neposi yokuLungiswa kweFitness ukubandakanya nokukhuthaza abo abalandeli.
Benza uzive njengenxalenye yentsapho yabo ngokubhekisela kubathengi njengokuba, kakuhle ..., intsapho, kuyo yonke indawo yewebhu, iblogi yabo kunye ne-facebook.
Ibhulogi yabo ibhaliwe kakuhle ... kungekhona ithuluzi lokuthengisa kodwa uluhlu lwezithuba eziyimpilo kunye nolwazi olufanelekileyo kunye nolwazi olufanelekileyo kunye neziboniso ezinkulu ... kubalulekile ukususela kwizithuba ze-Facebook kunye neefoto ezivelisa ama-50% ngaphezulu Ukuthandwa kunezithuba ngaphandle kwemifanekiso.
Emva koko kukho "isikhwama esincinci esiluhlaza" esibhekisela kwisikhwama sokubuyisela esilukileyo esiya kukutya. UMichael Ventrella (ophumelele kwenkathi 9 kwi-reality reality). I-Green Bag ibonakala kwakhona kwi-Realia yemboniso yeVH1.
Emva koko, Makhe sibone Yintoni onokuyifunda Ngoshishino lwakho lokutya
Ngoko Sifunde ntoni
Njengoko ndihlala ndithanda ukugqiba ngeengcebiso malunga nokuthengiswa kokutya ngoko ke ziindawo zokuhamba kuzo zonke izinto oqala ngazo kwiindawo zokutya ezikhethekileyo ukuze ufumane i-Idea yakho kwiCuisine, ukuya kwi-Retail Shelf nakwi-Platter Customers.
Qinisekisa ukuba i-Ideo yakho iyinyaniso . Nangona i-Fresh Diet inezinga lokukhula kweenkwenkwezi, ngokucacileyo abazange bagxume kwimarike kunye neenyawo zombini ngokukhawuleza.
Ingeniso ye-$ 7 yezigidi isandi esikhulu, kodwa sithatha iminyaka emi-5 ukuya kwindawo leyo. Ukuqala iindawo ezincinci kunye nokujoliswe kuyo kwiMiami zenze ukuba zifumane ithuba lomkhiqizo wokutya okwenzela ukuba zikhule apho zikhona namhlanje.
Hlalani nigxilile kwaye Yazi Umthengi Wakho. UKUBA ukwenza umkhiqizo wokutya ihlabathi lonke alikho umthengi wakho ngenxa yokuba sonke simele siyidle. I-Fresh Diet ayiyona into enokubakho kubantu abaninzi, ngakumbi abo baneentsapho. Kulungile kuba kukho abathengi ngaphandle apho bafuna ukutya okunempilo, abanakho ixesha okanye ukuthambekela ukupheka, bafuna ukufumana isicwangciso sokulahlekelwa kwesisindo esilula kwaye banokukufumana.
Cinga ngeNtlalo . I-Media Media yeemveliso ezincinci zokutya ziba zixhobo ezifanelekileyo kakhulu zokunxibelelana nomthengi wakho. Ikuvumela ukuba udibanise umthengi wakho ngeendlela ezenza bazive bezodwa kunye nenxalenye yeqela ukuba bafana nabantu abaneengqondo. Iindleko eziphantsi zoLuntu lwezeNtlalo lilingana nomlinganiselo kunye nexesha lokwenza ngokuchanekileyo.
Ukugcina ibhulogi yakho kunye neFacebook ifumanekile kwaye ihlaziywe ngumsebenzi, kodwa kulungele ukuba kuboniswe ngabafundi abangaphezu kwama-200,000 kwi-Facebook.
Yakha iBrapirational Brand. I-Media Media ivumela oko kuthethwa ngokuthi ukuthengiswa kwe-aspirational, ukubeka uphawu lwakho kumthengi ukuze bakholelwe ukuba bathenga ukuphucula indlela yokuphila.
Ukuthengisa uxhumo lomzwelo ngaphezu kweempawu kunye neenzuzo zenkqubo yokutya zihlakaniphile? Ngoba? Ngenxa yokuba iimpawu kunye neenzuzo kuwo onke amashishini athile afanayo.