IiMillennials kunye neGen Z abathengi kunye nabaSebenzi bafuna ngakumbi
Okokuqala, bafuna amava kumthengi ogqithisileyo.
Okwesibini, bafuna amava omsebenzi obeka izinto ezinjengeenjongo kunye nokubandakanyeka kwentlalo ngaphezu kokuhlawula.
Kungekudala, ndafunda iindaba zoshishino kwisixeko sam. Kwakukho ukukhawulelwa kweshishini kule nqaku ndikhumbule ukufunda amabali malunga naba bathengisi benza isiganeko sothando. Kwakuyimoto yokutya okusemathinini apho bacele ukuba abathengi babo balethe izinto zokutya ezikhutshwe kunye nokubuyisela abathengi bafumana isaphulelo ekuthengeni kwabo. Olunye ibali lithetha ngevenkile yembatho eyenza "ukuthengiswa kweentengiso" ekunikezeni uMthengi iipesenti ezili-10 ekuthengeni ihembe elitsha xa bezisa ishati labo elidala baze banikezele kwiindawo zokuhlala ezingenamakhaya. Zombini yimizekelo yeendaba ezikhuthazayo kunye neengcamango ezinkulu zokuthengisa.
Kodwa yintoni enye into ezo ndawo zifana? Unokuqiqa ukuba iinkokeli zembononongo okanye abasebenzi abanonophelo okanye ukuthengisa ukudala. Impendulo ivulekile.
Hayi. Ngaphandle kwe shishini. Akuyona indlela ekhuthazayo yokuqala iqela, kodwa ndiyathemba ukuba uyaqhubeka ufunda; Ngenye indlela, unokucinga ukuba ukuziphatha kwebali kukuba ukuthengiswa kwezinto ezilungileyo kukuvala phantsi ivenkile!
Inyaniso kukuba nganye kule mizekelo, njengokuba kunjalo malunga ne-80 ekhulwini yento endiyibonayo namhlanje, ingqwalasela yayingekho ekuncedeni, kodwa ekuthengiseni.
Ngamanye amagama, injongo yeso siganeko okanye ukuqhuba ukuqhubela phambili kwakungekho ukuphakamisa ulwazi malunga nesidingo ebantwini, kodwa indlela eqhoshayo yokwandisa izithuthi kwiivenkile.
Ngenxa yentliziyo okanye isistim emva kwezi ziganeko, azizange zizibophe ngokwabo kwinkcubeko yenkampani yomthengisi. Abazange batshintshe uluvo okanye impembelelo yomthengisi kunye noluntu apho babekho khona. Ukuba uqhuba ivenkile yokuthengisa namhlanje, uyazi ukuba uhlanga olufa nguMthengi owela umda wakho. Ubona abantu abaninzi beza kwi-intanethi ngeemfuno zabo kunye nabangaphantsi kwabantu abaza kwiingcango zakho. Ukhangele indlela yokumisa lo mkhwa kwaye unokuzama enye yale "ziganeko." Kodwa ingxaki akudingeki ukuba uyenze emnyango wakho, kufuneka uwafumane ungaxhunyiwe kwi-intanethi.
Kufuneka ube yindawo yokuba abasebenzi basebenze ukuba banokuziqhayisa xa bexelela abahlobo babo. Kufuneka ube yindawo eyazibona njengenxalenye yedolophu okanye idolophu othengisayo kuyo. Ufuna isazela - isazela sentlalo.
Izazela zentengiso abathengi basebenza kwimigaqo emine ebalulekileyo.
1. Injongo yokubandakanya umsebenzi wokuzinikela kukuba yinxalenye yoluntu apho umthengisi ehlala khona.
Ukuba unayo ikhaya edolophini yakho, unokuba yinxalenye yommelwane okanye umbutho wabanini.
Unokuzivolontiya esikolweni sakho somntwana okanye uncedise icawa yendawo phantsi kwesitrato idla abantu asebekhulile. Ingongoma kukuba wenza izinto ezisebenzela uluntu apho uhlala khona. Cinga ngesitolo sakho njengekhaya lakho. Ukuba bekuyikhaya lakho, zeziphi iimfuno malunga nekhaya lakho ozibona ukuba unokuzidibanisa nezidlo ozenzayo ebandleni lakho?
Kukho ezininzi iinkampani ezilandela imodeli yezicathulo zikaTom zokwenza iimali njengenxalenye yokuthengisa. UTom unikezela iindidi zeembatho kuzo zonke iindidi ezithengiweyo. Ungaze ukhumbule into yokuba bahlawula ngokwaneleyo kwixabiso lokuthengiswa kwezicathulo zabo ukuhlawula idilesi yamahhala; abathengi bayidla. Kwaye nabasebenzi. Kodwa kunye nazo zonke iinkampani ze "copycat" ngaphandle, oko sikufumanisa kukuba abathengi (kunye nabasebenzi) bafuna ukuba ibe yindawo engaphezulu. Ivakalelwa ngokwenene nangenene.
Ngoko qwalasela iimfuno kwiindawo zasekuhlaleni zakho kwaye usebenze okanye unikezele khona. Ndiza kujolisa ngakumbi kweli nqaku 4.
2. Kukho isingoma esivamile kwimisebenzi yabo.
Ukuba ufuna abantu bakhethe ivenkile yakho kwintcintiswano baze bangene emnyango wakho ngokubhekiselele kwi-intanethi, ngoko kufuneka babone isigqi somculo esenziwa rhoqo. Bamele bakubone unonembeza sentlalo - ukuba inxalenye yenkcubeko yakho. Ngamanye amagama, xa uMthengi enza isigqibo sokushiya umthengisi wakhe wokukhetha ukuthenga kunye nawe, kufuneka baqonde ukuba oku akusiyo isenzo sokubafumana emnyango. Kwaye ukuba ukhuphiswano lwakho oluphezulu lusekhompyutheni, ngoko kufuneka unesixhobo abakwazi ukuyithinta.
Akusiyo isiganeko kulaba bathengisi. Benza imisebenzi kunye neendlela zokuziphatha eziqhubekayo zivuza abaThengi kwaye kungekhona nje ixesha elilodwa kunyaka "ngexesha lokuqhuba." Bafaka le nto kwiimpawu zabo ezisemgangathweni kunye nabasebenzi bonke kwaye ngamnye umthengi uyazi malunga nayo. Ukuba ufuna ukuqokelela amathoyizi, yenza njalo unyaka wonke. Izibhedlele zivame ukuhlaziywa ngamathoyizi ngexesha leKrisimesi, kakhulu kangako, ukuba zigcine izinto ezininzi ukuze zikwazi ukuzenza unyaka. Ngaphandle koko, babeza kuba nezingane ezingazange zithole iintsuku zezinye iintsuku ezikhethekileyo njengosuku lwabo lokuzalwa xa zisesibhedlele. Ukuba ivenkile yakho iqokelele amathoyizi kunyaka-wonke, isibhedlele sabantwana siya kufumana le mibhayibho yonyaka kwaye uza kuzimisela njengelungu elixabisekileyo lonyaka-wonke kwaye awukho nje enye ivenkile yokuthengisa.
Ukukhula kweentengiso kukuveliswa kwexabiso eliyintloko kwaye kungekhona injongo yalo.
Ukuba uya kwintando ngeenjongo zokudala umkhankaso wokuthengisa, uya kuzuza ukuthengisa, kodwa akukho ukuthembeka okanye ukugcinwa kwalabo bathengi abathatha inxaxheba. Nangona kunjalo, ubeka iiprogram ezinefuthe elihlala njalo kunye nefuthe kwaye ingqwalasela yakho ayiyikuvelisa ukuthengisa, kodwa kunokuba usebenze imfuno ebantwini bakho, ngoko imizamo yakho iya kubuyiselwa kuwe kaninzi.
Ingongoma apha kukuba azingabandakanyeki nje ukuphakamisa iintengiso. Ukuthengisa kuza. Linda. Khumbula, uya kuba yinxalenye yoluntu kunye nesiganeko esisodwa akusayi kukumisela, ngokunjalo ukugxila ekukhuleni kweentengiso kukuphazamisa. Nangona kunjalo, thatha ithuba lokupapasha iinzame zakho ekukhululweni kweendaba. Ukushicilelwa kwamaphephandaba kunye nokuthengisa.
4. Gxininisa kwindawo.
Abathengisi abagqwesileyo bafumana ubudlelwane phakathi koluntu abakhonzayo nabakhonzayo. Ngokomzekelo, xa sithengise izihlangu zethu, sasifuna ukuhlakulela isazela esontlalontwini ehambelana nemfuno kuluntu lwethu. Ngelo xesha, abantu bekati babengabikho kolawulo. Ngoko ke, sibeka ikati kwindawo nganye kwisitolo kwiindawo zokuhlala. Abathengi beza kungena kwivenkile kwaye ikati iya kwenza "ukuthengisa." Enyanisweni, ukuba uye waya kwindawo yokukhusela waza wamkela ikati, ivenkile yethu ihlawule i-50% yemali yokwamkelwa. Emva kwexeshana, saziwa kwi dolophu ngenxa yale nto kwaye sasiza kubakho abantu behleli ngethoyi bafunyanwe behamba ngezitrato. Baya kuthi, "siyazi ukuba nina bafana banceda amakati ukufumana ikhaya ukuze siwazise apha." Cinga ngako - bazisa ikati kwisitokethi sethu seesanti kwaye kungekhona indawo yokukhusela!
Andikwazi ukukuxelela inani elithile esinabantu besitshela ngalo ukuba batyhawula nathi ngenxa yeHugo Boss okanye iK Kate Spade okanye iMelan okanye nayiphi ikati (esibizwa ngokuba ngabaculi) belivenkile ngelo xesha. Kwaye nabathandi beenja baya kusixhasa. Ngamanye amaxesha, sasinokuba nabantu besishiye "isicu" senkonzo yethu kwaye bathi "kungenxa yeekati."
Ingongoma yalo mzekelo nje kukuba esikhundleni sokuba senze umqhubi okanye umkhankaso, sasijonge malunga nommandla wethu ukuze sifumaneke, sifanelwe ukuba ngento ethile abasebenzi babenomdla ngayo kwaye bazenzela igama "ngabemi" bommandla. Kubaluleke kakhulu. lenze ukunyaniseka kwiintengiso zakho.
Kwivenkile yakho, kusenokuba kukutya kwabangenamakhaya, okanye iimidlalo eziseburhulumenteni okanye iincwadi zethala leencwadi. Isibalulekileyo asikhangeli "ukubonakala" okufanelekileyo. Ngokomzekelo, sasinezicathulo zokugcina. Kwaye, phambi kweekati, sisekele uthando lwethu oluthiwa nguStele Hope. Siqokelele izicathulo ezinxibekileyo ezivela kubaxhasi bethu kwaye "siziphinda ziphinda ziphinda ziphinda ziphandwe" kwiindawo zedolophu zethu. Kamva, sadibanisa novelwano lwesizwe esenza into efanayo kwaye sayeka imizamo yethu yokujoyina. Emva koko, belizwe, besicinga ukuba, kubaluleke kangakanani! " Kodwa impembelelo edolobheni lethu yayingekho. Siyigcine le nkqubo kwimeko, kodwa ekubeni ingaxhunyiwe kwiimfuno kuluntu lwethu, ayizange ixhomekeke kakuhle kubaxhasi bethu. Izicathulo zethu zaye zajikeleza ngehlabathi. Kwaye ngelixa le ntsikelelo ayizange ibeke ivenkile yethu ezintliziyweni zeso sixeko ngendlela eyenziwa ngayo ikati lethu.
Injongo yale nqaku ayiyikunciphisa ukubaluleka kwezinto ezithandekayo abathengisi abazenzayo nokuba ngaba lixesha elinye ngonyaka. Enyanisweni, ndiyakhuthaza wonke umthengisi ukuba enze into yokuncedisa ubuncinane kanye ngonyaka. Kukho umsebenzi omkhulu owenziwe kule mizamo kunye nokungabi nantlonelo ukungaziqondi. Nangona kunjalo, sizama ukugxininisa umahluko phakathi kokuba nonembeza woluntu kwaye ube yilungu leentlanganiso zakho zoluntu kunye nokukhonza iimfuno zalabo abahlala kunye nabathengi kwindawo yakho ngokubhekiselele ekubeni nesazela sokuthengisa kunye nokuhlanganisa umcimbi onobuqili ngoJulayi 4.
Ukuba isitolo sakho sikhathalela uluntu lwakho, uluntu lwakho luya kunyamekela isitolo sakho. Yaye xa uluntu lukhathalele i-store yakho, abayikukhangela ixabiso okanye "indawo yokubonisa"; bathembekile bezithunywa kwivenkile yakho. UmThengi unokukhetha nokuba uthenge kwisitoreji sakho ngokuthengwa kwi-intanethi (nangona ixabisa ngaphezulu) njengoko benzayo ngathi. Konke ngenxa yokuba befuna ukusivuza ngenxa yokukhathalela uluntu kunye nesixeko esasihlala kuyo sonke. Kwaye akukho mali yokuthengisa engahle ifane nefuthe lelo.