Yiyiphi Isizukulwana Esilandelayo Sifuna KuMthengisi?
Enyanisweni, ngowe-2020, kucinganiselwa ukuba inxalenye yesithathu yabantu base-US iya kuba yiGen Z. Ngoko uyabona ukuba utshintsho olukhulu kwiintengiso luza-eqinisweni lulapha.
I-Gen Z ichazwe kakuhle njengabantu abazalwa ngo-1996 okanye kamva. IiMillennials ngoku zikhulile ukusuka kwi-22 ukuya kwe-40 ubudala. Ii-Millennials zakhula kunye nobuchwephesha njengabantwana bakowenu, kodwa uGen Z wazalelwa kwihlabathi elithunyelwe emva kwedijithali eyenza iteknoloji ibe yindawo ebomini yobomi babo kwaye ayinayo i-accessory. Kwaye njengoko ndiza kuxubusha ngomzuzwana, abathengisi kufuneka bafumane le ngcamango ngokukhawuleza.
Masifunde iimpawu ezinhlanu eziphambili ze- Gen Z shopper:
1. Unelindeleke kakhulu . Okulindelekileyo kumthengisi kuyimfuneko kwaye iphakamileyo kunanoma yiphina isizukulwana. Ukuba ivenkile yamava ayifuni, iya kuhamba. Bafuna isitolo esifumana iteknoloji ngendlela abayenzayo, eyenza ukuba iimveliso zifikeleleke kwaye zilula ukuvavanya, kodwa zifuna ukunxibelelana kwabantu.
2. Abanomonde omncinci . Ukuba izinto ezilindelweyo azidibeneyo (zidlulile) ziya kuqhubeka. Akunakudlula ukunika amathuba okwesibini. Kwaye xa befumana amava ahluphekileyo, bahlala bexela kwiindaba zentlalo.
3. Akunjalo njengexabiso eliziwayo . Ngethuba ezinye izizukulwana zizonke malunga "neengxaki" iGen Z zisoloko zininzi malunga namava kwaye zikulungele ukuhlawula.
4. Baphazamiseka. Uninzi lweGen Zers lunamacebo angaphezulu kwesinye abasebenzisana nabo emini. Kwaye baxhamla kakhulu kweso sixhobo sokuba baphazamiseke lula. Bazibona bebaninzi abanomsebenzi abaxhuma kwi-app enye ukuya kwi-flash. Kodwa ndiyazibona ziphazamiseka. Baye balahlekelwa ngamaphuzu aphambili kwintetho yokuthengisa kwaye kunzima ukuthetha nabo.
5. Bayibachaphazeli . Ngokutsho kwesifundo ngo-Interactions , iipesenti ezingama-70 zabazali zibuyela kwi-Gen Z zabo abantwana ukuze bancede xa benza isinqumo. Akunjalo nje kuphela abachaphazela isinqumo sabo sokuthenga, kodwa nabo banentsapho yabo.
Ngokutsho kophando olwenziwa ngu-Euclid Analytics, umnqweno wesitorethi kunye nomdaka uyaqhubeka. UGen Z uthanda ukuthenga kwisitoreji ngokubhekiselele kwi-intanethi. Kwaye ezi ndaba ezilungileyo. Nangona kunjalo, banqwenela ivenkile kunye nekhnoloji kwiziko layo. Ngaloo nto ndiyathetha ukuba bafuna abathengisi ukuba baqonde ukuba iteknoloji kufuneka iqhube amava okuthenga. Ngoku, masingabanjwa. Abafunanga iirobhothi ukuba bancede, bafuna abaqeqeshi bokuthengisa abanolwazi. Enyanisweni, uphando lubonisa ukuba uGen Zers unako ukufuna umthengisi kwivenkile kuneMillennials.
Ingxaki kukuba abaninzi abathengi abafowunelwa nabo abanalo nolwazi nolwazi. Ngoko kufuneka bajikelele kwi-Google nakwijelo loluntu ukuze bacebise. Ngoko xa befuna iteknoloji kwiziko, abafuni ukuba ithathe indawo yabantu.
Ngokomzekelo, ama-53 ekhulwini kaGen Zers anqwenela i-wifi ezamahala kwiivenkile ezithengayo, ukusuka kuma-41 ekhulwini weeMillennials. Bafuna ukukwazi ukufikelela kwiikhuphoni kunye nezikhuthazo ngokuqhubekayo. Ngoko ivenkile yayiza kusebenza isigqebhezana okanye isaphulelo kwisicatshulwa esisefestile esisekwe kwindawo esesitokweni. Xa ndihlala esikhwameni sesicathulo, iiphatho zezicathulo ziboniswa kwaye xa ndilapha kubakhiqizi beendlela zokutya zithunyelwa - bonke ngaphandle kokuba benze into efana ne-shopper.
Enye indlela iteknoloji iya kubumba ukuthengiswa kwindlela yokukhangela.
Inombolo enye isizathu sokuba umntu oyiGeneration Z akhethe kwi-intanethi ngokubhekiselele kwisitorethi akumele alinde emigqeni. I-POS iyakufuneka ihambe kwaye ibe ngokwenene "kwindawo yokuthengisa." Abathengisi abafana ne-Apple sele befudlulile kule ndlela baqhelisela ukukhishwa kwemali yemveli kunye nokuxhobisa abahlobo bevenkile kuwo onke amasebe aneempahla eziphathekayo ezingathatha ulwazi lokuthengwa kwabaxumi ngokukhawuleza xa zigqiba ukuthenga. Yonke inqubo yokusebenza ye-smartphone inokukhetha ukuhlawula umthengi kumthengi wabo.
Ndiyisebenzisa rhoqo i-Apple Wallet ngelixa ndihamba. Enyanisweni, ukuwa kokugqibela, ndenze uhambo olupheleleyo usebenzisa kuphela ifowuni yam. Oku kwakuquka ukuthenga ithikithi yendiza, ukubhuka ihotele, ukujonga kwinqwelo kunye nehotele, ukuyalela iikhabhi kunye nokuzihlawula, ukwenza izibonelelo zokutya nokuzihlawula zonke nge-iPhone yam. Ngokombono wam, iindleko ezinkulu kunabathengisi kwiminyaka emihlanu ezayo ziya kuphucula izibonelelo zabo ze- POS . UGen Z uya kuyifuna kwaye uya kukhetha izitolo kunye nevenkile ezinayo. I-Amazon iindaba ezilungileyo ngoku ngokuthengisa kwazo ngaphandle kweendlela zokuhamba. I-scanners esitolo zibeka esweni kwinqanaba lakho kwaye lihlawulise njengoko uphuma kwisitoreji. Ngoku, ngokwenene, abathengisi banethuba elide ngaphambi kokuba oku kusemthethweni okanye kulindelwe, kodwa kuza.
Ndiyakhumbula xa umkhwa omkhulu kwizitolo wawudala indawo yokudlala yabantwana ngelixa abazali bethengisa. KuGeni Z, izitishi zokushaja zifunwa kwiixhobo zabo ngelixa zithenga. (Asisho ukuba i-smartphone ngumntwana namhlanje!) Kodwa ekubeni aba bathengi basebenzisa ii-fowuni zabo kakhulu kwiivenkile, ukugcina iibhetri ezintsha zibalulekile.
I-Facebook yayiyintandokazi yabathengi be-Millennial; ii-apps ezithengayo ngokukhawuleza ziyakwazi ukuthandwa yiGen Z. Ukuthumela imiyalezo kubangela indlela, kodwa ii-apps ezifana ne-Snapchat kunye ne-Instagram zonke zazinokusetyenziswa okuphezulu phakathi kwaba basebenzi ngokwe-Euclid. Oku kuthetha ukucwangciswa kwesitolo kunye noyilo kuya kufuneka ukuba ucinge ngale ndlela yokuziphatha kwaye ulungelelanise. Kubaluleke ngakumbi ukubonisa isisombululo esipheleleyo kwimigqomo yokugqibela ngokubhekiselele kumgca wento eninzi. Zihamba ngokukhawuleza kwaye zenze izigqibo ngokukhawuleza ukwenzela ukuba izixhobo zifuna ukuba yinxalenye yomzimba wokuthengiswa kwaye kungekhona ezinye izongezelelo eziye zabanye izizukulwana.
Kuthiwani ngeenkqubo zokunyaniseka ? Ngaba abathengi beGen Z banjengebo okanye ngaba bafana nabo? Enyanisweni, uphando lubonisa ukuba umnqweno kunye nokusetyenziswa kweenkqubo zokunyaniseka kwakufana neGen Z njengoko kwakungenxa ye-Millennials intsingiselo yokuba ibaluleke kakhulu. Nangona kunjalo, esi sizukulwana sidinga inkqubo yokwethembeka ibe yedijithali kungekhona iphepha. Amakhadi kunye neefowuni eziphambili ziphuma xa ufuna i-Gen Z njengomntu njengenxalenye yenkqubo yakho yokwethembeka. Banike i-app okanye bhetele kodwa, vumela ukuba banike inombolo yabo yeselula njengesazisi. Zininzi iinkqubo ze-POS sele ziqikelele oku kwaye ziguqule. I-Square, umzekelo, ivumela abadayisi bayo ukuba banikezele "iinkwenkwezi" kubathengi abathembekileyo. Bonke abathengi kufuneka bakwenze ukubonelela ngenombolo yabo yefowuni kwaye bangena.
Umgca ophezulu kukuba uGen Z ufuna isitorethi kunye nendawo yokugcina izitye, kodwa ngaphezu kwexesha bafuna amava. Yaye ukuba ayikafumani amava angaphezu kweemfuno zabo, ziya kuqhubeka. Xa ebuzwa ukuba babeza kwenza ntoni xa ivenkile ayithandayo ivaliwe, isininzi sathi siza kufumana enye ivenkile, singayi ku-intanethi. Ubungqina obuninzi bokuba banqwenela ukuthenga i -store shop . Kodwa loo mava kuya kuba neteknoloji njengeziko. Ubugcisa buya kuba ngumqeshwa omtsha.