Ubunjineli beZibonelelo

Indlela yokwenza iinjongo eziye zishiye ukubonakalisa okokugqibela kumthengi ngamnye

Kule minyaka embalwa edluleyo, ndiqhube uphando lwabathengi ukuba baqonde ukuba banakho ukubuyela kumthengisi ngokusekelwe "kumava" ababenokuthenga kuyo. Ndiya kuma ngaphandle kwevenkile yokuthengisa kwaye ndathetha abathengi njengoko beshiya okanye ndiza kufakela uphando kwi-intanethi okanye ndathumela uphando kubaxhasi nge-imeyili ngokusebenzisa abathengisi abahlukahlukeneyo.

Yintoni ephawulekayo kukuba emva kwamashumi amawaka okungeniswa kunye nodliwano-ndlebe kwiiminyaka emithathu edlulileyo, idatha iyaqhubeka iyafana.

Abathengi abasasafuni ukufunyanwa kwabo ekuthengiseni - bafuna ukuba baxeshwe! Ndakhula ngexesha lokuba iinkonzo zabathengi bezithengisa zonke "ngokuwanelisa" umthengi. Ingxaki ngaleyo ngcamango kukuba loo mthengi - akwanele ngokwaneleyo.

Kwiindawo zemarike zanomncintiswano zanamhlanje apho ukhuphiswano lwakho alugcini nje kuphela ezinye izitoro edolophini , kwaye kunye nezinye zigcina i-intanethi, le nto ifanele iyikrele. Emva kwakho konke, njengomthengi, kulula kakhulu ukuba ulindele ukuba udibene nomthengisi we-intanethi. Uyazi into oyifunayo (ubuncinane ucinga ukuba wenzayo). Uwukhangela kwi-intanethi. Uyithenga. Bayithumela ekhaya lakho. Kwaye ukudibana kwakho kudibene. Elula - ngokungakhathaliseki ukuba umyalelo usekufuphi, uthumela ipropati, i-website isebenza okokuqala, njl njl.

Ukuba ufuna ukukhuphisana namhlanje, awukwazi ukuqhuba kwintlanganiso yokulindela iindwendwe- kufuneka uzikhuphe!

Ayikho enye indlela. Esi sizathu sokuba kutheni abaninzi bakholelwa ukuba ukunyaniseka kufile; kuba nangona ukwenza umsebenzi wakho ngokuchanekileyo, umthengi usasaza ngexesha elizayo.

Ukugqithisa ukulindela, kufuneka ube "ngumqhubi wezakhono zomthengi.". Ubunjineli bobuGcisa boThengi bubungcali kunye nobugcisa bezobunjineli obushiya impembelelo engapheli kubo bonke abathengi, ngamaxesha onke.

Kule meko, unjineli ngokwenene uvelisa ulwazi-umntu othi "uqala ngokuphela kwengqondo." Ngamanye amazwi, baqala ngento okufuneka ukuba umthengi afumaneke ngayo (kwimeko yethu enye edlulayo kulindeleke) kwaye idala okanye iinjineli iinkqubo, imigaqo-nkqubo, ukuqeqeshwa , ukukhushulwa, ukuyila ivenkile, ukutyikitya , nokuqeshisa umgomo wokugqibela engqondweni.

Cinga emva ngexesha oqale wavula ivenkile yakho. Mhlawumbi uyingunjineli, kodwa kungekudala. Ujolise kwi- brand kunye nokujonga kunye noyilo lwesitolo sakho. Kodwa ngaba ucinga ukuba ngaba umthengi uya kuba yintoni? Mhlawumbi akunjalo. Ndiyazi ukuba andinayo nge-store yokuqala. Ndagxila kwi-inventory kunye ne-merchandising. Ndandikhathazeka ngakumbi nge logo yam kunokuba ndibe ngumthengi.

Enyanisweni, akukho namnye kuthi usinakukunyanzela umthengi ekucwangciseni kwethu - ubuncinane ukuba siya kwamkela - kodwa ukuba ube ngunjiniyela onamava, kufuneka ube ngumthengi kwaye ungabi ngumnikazi wesitolo. Khawuqwalasele oku, xa uhlola ivenkile yakho, yo ucinga njengomnini wevenkile. Ujonge ukucoceka kunye nomqondiso kunye nokuthengiswa okubonakalayo. Ugxininiso lwakho lwandisa ukuthengisa okanye ukunciphisa iindleko. Ujonga ivenkile yakho ngokusebenzisa i-lens ye- P & L isitatimende .

Kodwa imbono yabathengi bakho isitolo sahluke kakhulu. Bayijonga ngelo lensi yamava. Khawuqwalasele oku, yinto yokutyela yakho oyintandokazi enye eneengcali ezinzulu kunye nokugqiba? Ngaba nguyena onokutya okubiza kakhulu? Okanye ngaba nguwe unako ixesha elifanelekileyo? Uphando lubonisa ukuba yiyo yokugqibela. Yiyo amava unayo xa udla apho okwenza ukuba khumbule. Ezinye zeendawo ezithandayo zibudala kwaye zimbi ukuba zikhangele, kodwa abantu kunye nokutya kwenza kube yimnandi. Enyanisweni, ingaphakathi elidlulileyo kunye ne "hole-in-wall" emoyeni inxalenye yesibheno. (Kodwa andizange ndisebenzise indlu yokuhlambela khona.)

Kwanokuba abathengisi be-intanethi bafunda ukuba amava kumthengi uyisitshixo ekuthengiseni ngokuphumelelayo. Yingakho sibona abaninzi abathengisi be-intanethi kuphela bavula izitena zabo kunye nezitya namhlanje.

Kwaye nabo bathetha ukuba yinto efana neyokwenza njengaye Amazon.com uye wavula izitolo. Bazama ukubeka iliso nokulinganisa amava kumakhasimende ukwenzela ukuba abanokuzama ukuguqula i-intanethi.

Ndiyakhumbula ndihleli kwiqela leengcali kwiinkomfa ezithengayo emva kweminyaka embalwa kwaye wonke umntu kwiphaneli wayeqikelele ukutshabalaliswa kwezitena kunye nomdaka. Enyanisweni, wonke umntu kwipaneli (ngaphandle kwam) uthe izitolo ziya kuhamba zingakapheli iminyaka eyi-10 - ukuba isizathu esisodwa sokuba nevenkile kwakufuneka sibe njengendawo yokugcina i-oda ye-intanethi.

Ngoxa kuyi nyaniso ukuba abathengisi baye basebenzisa izitolo zokukhupha i-intanethi ye-intanethi njengenxalenye yesicwangciso-mpahla esicacileyo se-omni, ukutshabalalisa ivenkile yokuthengisa izitena kunye ne-mortar ayikho. Isizathu sokuba ndinikezele inkolelo yokuba izitolo azizange zihambe zingamava kumakhasimende. Kwaye namhlanje, izibhamu ezinkulu ezifana ne-Amazon zibonisa ukuba zilungile. Kodwa akudingeki ube ngumprofeti wokuthengisa ukuze ufumane le nto-kufuneka ube ngumthengi ngokwakho.

Nazi iinqununu ezi-5 zokukunceda ube yiNjineli yokuThengwa kwabaThengi.

1. Mystery Gcina i-Store yakho . Iqala ngamava kumthengi kwivenkile yakho. Ngoko, njengengxenye yesigqi esivamile, yenza ivenkile yakho igxothwe kwaye ilinganise amava. Nangona ndivuma ukuba ucoceko lunempembelelo kumava, xhathisa isicengululo sokubuza loo mbuzo yemibuzo yabathengi bakho. Nantsi inqaku elikhulu ukukunceda ukuba uqalise. Sebenzisa abahlobo bakho. Sebenzisa abasebenzisi bakho abalungileyo. Ndandidla ukunika abathengi bam i $ 20 kwivenkile yamfihlo.
2. Uqeqesho lwamaQeqesho kwaye ungathengisi . Ngoku oku kungathi kunjengamazwi alwa kuwe, kodwa ingongoma kukuba inkonzo yanamhlanje ithengisa kwaye ithengisa inkonzo . Ngoko ke, xa unabasebenzi bakho bagxininise kumava kumakhasimende, ubagxininisa ekuthengiseni ukususela ekubeni bafana kunye namhlanje. Abathengi abafuni isebe lokuthengisa kunye neenkonzo zesebe. Bafuna umntu omnye onokukwenza konke kubo.
3. Iintlawulo Zemivuzo. Siyazi ukuba i-adage "into evuzwayo iphinda iphindwe." Abathengisi abaninzi banomvuzo wokuhlawula umntu othengisayo kunye nokunyamekela amava. Khawuqwalasele oku, kunokwenzeka ukuthengisa ezininzi iimpahla, kodwa ukhulule amava ahluphekileyo. Umahluko ngabo bathengi abuyi kubuya. Bahamba nje kwenye indawo baze bafune amava angcono. Kwaye amaxesha amaninzi, ekhompyutheni. Ingongoma kukuba, awuboni kwakhona. Ngubo kuphela abafumana amava afanelekileyo kunye nokulindela kwabo kudlulileyo. Ndabona) kamva kunqwenela) ukuba ndifunda umthengisi ophezulu kodwa akazange anikezele ngeenkonzo ezilungileyo. Wayemhle kum namhla, kodwa kungengomnyaka ozayo xa ndihambela amanani afanayo. Ngoko ke ndadala isistim sokubeka indawo esiyibiza ngokuthi "amandla okubala" aqinisekisa ukuba inkonzo kunye nokukhawulela abathengi kubalwa ngaphezu kweziphumo zokuthengisa.
4. The lekisa amava . Nantsi emnandi. Uyabona, umthengi akaqhathanisi inkonzo okanye amava kwivenkile yakho kwezinye izitolo ezifana neyakho. Enyanisweni, baqhathanisa inkonzo okanye amava kwivenkile yakho yokuthengisa kwisevisi okanye amava abafumana kuyo yonke indawo. Yingakho ndihlala ndifundisa ukuba ukhuphiswano lwakho nabani na onika inkonzo. Ngoko ke, iindawo zokuthenga ezinika inkonzo kunye nokubona oko zenzayo nendlela abazenza ngayo. Uvakalelwa njani xa uhamba khona? Yintoni abayenzayo eyenza uzive ngaloo ndlela? Ungayisebenzisa njani loo nto kwivenkile yakho yevenkile? Iibhanki zokufunda kunye neevenkile zokutya kunye neendawo zokuhlala kunye neehotele kunye neevenkile. Bonke banemibono ekhethekileyo, kodwa imigaqo efanayo xa ifika kwinkonzo.
5. Ukuqeshwa kwabasebenzi abaqhelekileyo bacinge kwaye baphathe le ndlela. Nantsi ingxaki, awukwazi ukuqeqesha "amava." Unokuzama kwaye unokukhuthaza kwaye unokuvuza kwaye kuya kuba nefuthe. Kodwa inyaniso, isekelwe kwinto oqala ngayo. Abasebenzi abagxilwe kumava akulona nje loo ndlela emsebenzini, banjalo ngaleyo nxalenye yobomi babo. Bobani. Yonke into yabashibi kwiivenkile zam thengisa ndayimqesha ngokutya okukhawulezayo ngeendlela. Bonke abasebenzi banikezelwa ukuqeqeshwa okufanayo, kodwa kuphela "ababethelelwe" ngamava okwenyaniweyo. U-Leona Helmsley, umongameli owaziwayo, wayekhe wabuzwa ukuba ufumana njani bonke abasebenzi bakhe ukuba bamomothe. Wathi, "Kulula, ndiqasha abantu abaye bamomothekayo."
6. Ukudlala . Kulungile, kukho iingcebiso ezintandathu kuloluhlu lwabahlanu, kodwa qwa lasela ibhonasi. Ukudlala indima yindlela enamandla kakhulu yokuqeqesha. Yiyona nto intandokazi yabasebenzi bakho, kodwa indlela efanelekileyo kakhulu yokuba ukwazi ukuba ufumana umyalezo wakho. Khumbula, ukuqeqeshwa ngaphandle kokutshintshwa kweziphathamandla kuthethwa ngento engenamsebenzi njengeparachute evula kuqala. Ukudlala indima yindlela efanelekileyo yokuguqula ukuziphatha. Yenza iziganeko kubasebenzi bakho ukuba basebenzise izakhono zabo. Jonga kwaye ujonge njengabo. Ngaba abaqeshwa banikele ngempendulo komnye nomnye. Oontanga oqeqesho oontanga bahlala beyona ndlela ifanelekileyo yoqeqesho.