Iindlela zokuSebenza
Ukutshintshela emva kwesi simo kukuthengisela ukuvumela umthengi ukuba athenge i-intanethi kwiwebhusayithi yakhe, aze eze kwisitoreji ukuze aqoke.
Okanye ukuba ivenkile ingekho kwisitokisi xa umi kuyo, unalo myalelo uthunyelwa ekhaya lakho kwisiteshi se-intanethi. Isizathu sokuba kubaluleke kakhulu kukuba iminyaka abathengisi baye baqhuba iziteshi ezahlukeneyo abazisebenzisayo okanye bazithengise ngaphakathi njengamaqela "ahlukeneyo" okanye kwiilosi. Kukho umphathi we-intanethi kunye nomphathi ohlukeneyo kwiivenkile kunye nenye inkulu phezu kwekhathalogu. Kwaye nganye yalezi zikhulu ziza ezinkulu, imibutho eyakhiweyo nganye isebenza njengeyakhe iqumrhu - kaninzi ayikho kwi-software efanayo okanye kwi-system ye-ofisi. Kwaye amaxesha amaninzi awanxibelelwano phakathi komnye. Enyanisweni, bathambekele ekukhuphisana.
Abathengi bathengisa ivenkile (uphawu), ngoko abanandaba nokuba bafumana ithengiselwano, nje ngokuba bafumana. Baya kuphazamiseka xa befumana ikhuphoni kwi-website okanye ikhathalogu abangenakuyisebenzisa kwivenkile. Okanye bafumana ukuthunyelwa kwamahhala kwiwebhsayithi yakho kodwa kufuneka bahlawule ukuthumela xa bethenga kwivenkile.
Ngomnye umzekelo, i-omnichannel i malunga nokusebenzisa "iindlela" ezahlukeneyo apho umthengi angathenga kwaye athenge kuwe. Ngoko, umyalelo wefowuni, kwi-esitolo, kwi-intanethi, kwi-media media, app yakho, njl njl. Lo mbono, nangona kunjalo, uvela kwicala lomthengisi. Ukususela kwicala lomthengi, malunga nokuba namava ahlalayo kunye nevenkile okanye uphawu-kwaye yilapho ininzi iphela.
I-Independent Retailer
Ukuba ungumthengisi ozimele, unemiqobo efanayo nemveliso yesizwe. Kuyavunywa, unokuba ungenayo ikhathalogu okanye ishishini lomyalelo wefowuni, kodwa uthengisa esitolo sakho, kwaye uthengisa nge-intanethi. Isitshixo kukukwenza iinjongo kwiinjongo zombini ezihambelanayo - ngamanye amagama - khumbuza umthengi ukuba kutheni bathengayo kwisitolo sakho (uphawu).
Ukuba amava athengisa iwebhusayithi yakho eyahlukileyo kunesitoreli sakho, awuyi kuzuza inyanisekileyo kunye nalo mthengi. Ndiyakhumbula xa saqala ukuvula isitolo sethu se-intanethi. Kwakuneenkcukacha zeenkcukacha ezihlukeneyo kunye nolwazi oluhlukileyo kwizitolo zethu zetena kunye nomdaka. Ngokukhawuleza sabona ukungabikho kwale nto kwaye sithenga inkqubo entsha ye- POS eyayiphatha yonke i-inventory njengenkampani enye-ifumaneka nayiphi na isitolo okanye i-intanethi ukuthengisa kodwa ilandelwa indawo. "Ukudumala" kwethu kwabaxumi bayehla ngenxa yokuba i-website yethu ibonisa ubutyebi esasinayo kwisitokethi kungekhona "ikhathalogu" yethu kuphela.
Enye inqaku elibalulekileyo kukuthengisa kwimida othengisayo. Ngokomzekelo, ukuba umntu i-tweets malunga namava amaninzi ngegama lakho? Susa i- tweet back, ubabonge nge-kudos kwaye umvumele ukuba azi i-10 yeepesenti yokukhupha ikhowudi yokuthenga kwakhe okulandelayo ulinde kwi-ibhokisi yakhe ye-imeyile.
Okanye ukuba umntu utyelela iwebsite yethu, abanike isigqebhezana ukuba bathenge ivenkile yangaphakathi xa behlola amava abo alandelayo. Ngamaxesha amaninzi sinika izibonelelo ezithintele ukuba ndibuyele kwisitishi sokuqala. Makhe ndiyazi ukuba unomnichannel ngokuthengisa kwimida.