Indlela yokukhetha iZimpawu zoshishino ezisebenzayo
Uphawu lwezona zixhobo ezinamandla kakhulu ezikhoyo kubashishini abancinci nabathengisi namhlanje. Ingumthengisi ongathethi othengisa iimveliso ezininzi kwaye unikezela inkonzo eninzi kunabo bonke abathengisi bakho. Kubathengi, inxalenye ye shishini elincinci abayithatha ngokungenanto - kude kubekho iimpawu ezingekho. Cinga ngamava akho, maxesha amangakanani ngosuku usebenzisa iimpawu ebomini bakho? Ndikunzima ukuba ubale namhlanje kwaye uya kumangaliswa.
Ngamava kumakhasimende njengemantra yabathengisi namhlanje, ukusayina ngenye yezinto ezininzi ezisetyenziswayo ezikhoyo kwishishini elincinci. Kwincwadi yam, Iimpawu zithengisa , ndichaze iindidi ezi-4 zeempawu ukuba zonke iinkampani ezincinci kufuneka ziphumelele. Ekuphandeni le ncwadi, safumana ezininzi izitolo ezazinamandla kakhulu kwicandelo elinye okanye enye, kodwa bambalwa ababenokulinganisela kuzo zonke iindidi zeempawu. Kodwa into esiyiqaphele ngayo kukuba amanqaku abaxhasi bamanani (kunye nentengiso epheleleyo) yabathengisi abasebenzisa ibhalansi eqinile kuzo zonke iindidi zeempawu zaziphakamileyo kakhulu.
Kwisifundo seYunivesithi yaseBrigham Young, iimveliso ezineempawu ezigqityiweyo ngaphandle kwempawu ngeepesenti ezingama-18 - nangona ukuba uphawu lukwazisa nje kuphela ukuba loo mveliso yayiyiyo. Omnye umthengisi walinganisa ukuthengisa kwee-endocarps ngeempawu kwaye wafumanisa umehluko omkhulu kwimpahla yokugqibela ye-caps tat yayineempawu ezichasene nalabo abangenalo. Kule vavanyo, amaxabiso emveliso ayitshintshi ukusuka kwintengo yangaphambili, kuphela uphawu olongeziweyo. Cinga uhambo lwakho lokuthengwa kwiWalmart yendawo okanye iThagethi. Zingaphi izihlandlo oye wazifaka umatshini wokuhlamba kwinqwelo yakho kuba ibinomqondiso omkhulu kwisiboniso? Ngaba unakekile ukuba ukhangele ukuba loo nto yayingabizi ngaphezu kokuqhelekileyo okanye nje ukucinga nje ukuba yayisisigxina?
Iimpawu zithengisa iimpahla kunye neenkonzo zakho. Kwaye namhlanje, ngokufika kwesignali yedijithali, amathuba okuba angapheli. Ngaphezulu, kunye nabathengi abathwele idivayisi ephathekayo kwi-pocket yabo. ungeze ikhowudi ye-QR kwaye unokujika ifowuni ibe ngumqondiso wedijithali ngokudlala ividiyo malunga nemveliso okanye inkonzo. Kwaye iimpawu azizange zenze umthengi onomsindo ngenkonzo yakhe njengabasebenzi abathile. Izibonakaliso azange zide okanye zikhononde. Iimpawu ziyi-key conduit kwilizwe le- omnichannel .
Kukho iindlela ezimbini zokuthengisa namhlanje - indlela ekulindelekileyo kunye nokungalindelekanga. Abathengi balindele ukubonisa uphawu olungileyo. Balindele ukuba iimpawu zibancede bazibandakanye ishishini lakho. Bathembele kwaye bathemba iimpawu kwaye xa bengenzi kakuhle okanye bengabikho, bayazibona kwaye "bazive."
Ukukhumbula ezine iintlobo zeempawu, cinga i- ISEE: Yazisa, uthengise, ufundise , kwaye ugcine . Le yile miqolo emine kufuneka ibe neendidi zeempawu kuyo yonke ibhizinisi elincinci okanye ivenkile yokuthengisa. Inqakrazo kukuba nokulinganisela kwezi mqondiso kwivenkile yakho. Makhe sixoxe ngalunye.
01 - Yazisa
Udidi lokuqala lweempawu zonke ivenkile yokuthengisa okanye iimfuno zamashishini amancinci. Izibonakaliso ezibanjelwe "ezihamba ngeendlela" ezibanjelwe ngabenzi bempawu, le miqondiso inika isikhokelo kumthengi kwaye ivumele ukuba bafumane ivenkile yakho ngokwaneleyo. Nangona kungekho zibonakaliso zingaphinde zithathe indawo yamandla omntu ekunikezeni amava amakhasimende amahle , abathengi basitshele ukuba kufuneka bahlale bekhululekile kwiindawo apho bangazithengela khona (nokuba bafuni.)
Ngomqondiso wokumisela umzekelo, ubona izikhokelo ukuya kwindawo yokuthengisa yesibini kwindawo yokugcina iitampu. Ukuthinteka okunene kwakungowongeza umkhiqizo wangempela njengenxalenye yomqondiso wokubamba ingqalelo kwaye wonge ubungakanani kunye nombono.
02 - Ukuthengiswa
Kubathengisi, uphawu olubaluleke kakhulu lunikela ingqwalasela "kwiingxoxo" esitolo. Wonke umthengi ufuna idibaniselwano; yindlela esiyiyo ngayo yonke into. Ukuthengiswa kwempawu kugqithise ingqwalasela kwintengiso okanye ukuthengiswa okanye ukukhuthaza (zithenga 1 zithole 1) zifumaneke kuloo mveliso okanye inkonzo.
Ukuthengisa iimpawu akumele kube malunga nexabiso. Bayakwazi ukuchaza isizathu esichukumisayo sokuthenga. Ngokomzekelo, abathengisi abaninzi baya kwenza yonke into "Yenziwe eMelika" ngesibonakaliso semveliso kunye namashishini amancinci amaninzi aya kwenza "yonke intsapho kunye neyasebenza." Yomibini yale miyalezo idibanisa (ithengisa) ishishini okanye umkhiqizo kumthengi. Kubathengi abaninzi, abakwazi ukuthenga indawo yindawo yokukhuthaza.
Kulo mqondiso wokuthengiswa, phawula indlela le shishini longeze ngayo itekisi enolwazi malunga nomkhiqizo (funda iTitshala apha ngezantsi.) Akugcini nje ukubiza ingqalelo kwixabiso elikhethekileyo kodwa "ithengisa" loo mveliso ngokuchaza isizathu sokuba ungathanda ukuyithenga kunye nendlela hlukile kwezinye izigqibo.
03 - Fundisa
Ukufundisa impawu zifundisa okanye zichaze ixabiso lemveliso okanye inkonzo kumthengi. Njengoko kushiwo ngaphambili, abathengi bayayiqonda imo xa bekwazi ukukhonza ngokwabo . Fundisa iimpawu zenza oko kanye. Kodwa ngaphezu koko, banokwandisa amava kumakhasimende kunye nokwandisa ukuthengisa.
Ngokomzekelo, i-nursery ingayifaka iimpawu ezifundisayo kwizityalo zazo ukuba zichonge ezifanelekileyo kwilanga elipheleleyo kunye nomthunzi opheleleyo.
Kwimzekelo yesifundo soTitshala, ishishini lichaza imvelaphi yemveliso. Ukuthengisa kwanda iipesenti ezingama-55 kunye nokongezwa kwalo mqondiso kule mveliso. Namela ingqalelo yokuba akukho ntlawulo kulo mqondiso.
04 - Gcina
Abaxhasi banamathuba amaninzi namhlanje kwiindawo zokuthenga kunanini ngaphambili. Ngamandla okuthenga i-intanethi, ukhuphiswano lukhoyo jikelele. Abathengi bayayixabisa i-brand ngokuvakala. Bafuna ukwenza ishishini nabantu ababenza bathobe.
Cinga ukuba uya kuba neentengiso ezininzi kwivenkile yakho kwaye kukho ulindelwe ukuba lusetyenziswe. Ukuba nemiqondiso ebangela ukuba abathengi bahlale behlala esitolo kwaye balinde ngokubekezela.
Kulo Mzekelo woSondeza umqondiso, uyabona indlela le gym yokubamba ngayo ingqalelo abantu abadlulayo kunye nokuyigcina.