Imibuzo eyi-8 enokuzibuza yona ngaphambi kokuba uthenge
Abathengisi kufuneka baqwalasele izinto ezininzi xa bethenga iimveliso ezintsha. Ukuze ufike kwindlela efanelekileyo, zibuze imibuzo elandelayo yesibhozo. Iimpendulo ziya kukunceda uqonde ukuba zeziphi izigqibo ezilungileyo kwaye ziphi "ezingenakulungile" xa kuziwa ekuthengeni iirhwebo ezintsha.
Ziyiphi intengiso yakho?
Umthengisi unokufumana "ifilosofi engqongileyo kunye". Bathwala izinto ezininzi ezidumileyo malunga nemibala elishumi elinesixhenxe kunye nayo yonke into enokucinga. Benza isigqibo sokuba omnye umveliso umthengi anqwenele aze awuthwale ekufeni kwakhe.
Ngaphesheya kokuphela kombonakalo, umthengisi unokufumana "ifilosofi ebanzi" engabonakaliyo. Banekuncinci kolu, kancinane kolu. Bafuna ukuzama iimveliso ezintsha kwaye bavavanye ukuba bafumene oko kuthethwa ngokubanzi kunye nabathengi.
Uninzi lweevenkile zineenkcukacha zineengcali ezifihlileyo kunye ezinzulu; Abathengisi bezona zizodwa baneengcali ezifihliweyo. Musa ukurhweba njengezitolo zethungelwano . Oku akusiyo isicwangciso sokukhuphisana, isicwangciso sokulahleka. Kufuna izakhono zolawulo lwezinto zokubala kunye neprosoftware ukukunceda uqhubeke. Kananjalo xa uthengisa izinto ezifana nokhuphiswano lwakho, ulahlekelwa ngumsebenzi wakho wokukhuphisana.
Ingaba ungumthengisi-ojolise kumthengisi okanye osikhokelo?
Ezinye iimpawu zinamandla kangangokuthi abathengisi beempahla zentengiso ngenxa ye-brand.
Ngokomzekelo, khawucinge nge-Best Buy. Unesitoreji se-Samsung kunye nesitolo se-Apple ngaphakathi kweSitolo esiThengiweyo. Iimveliso zitshintsha, kodwa zikhethiweyo ngokusekelwe kwiimveliso ezizithengisayo. Kwaye ezi zixhobo ziqhuba izithuthi zendalo kwiivenkile zayo. Ukuba ungumthengisi ozimeleyo, umthengisi ojoliswe kumthengisi akusiyo isicwangciso esona sihle.
Ukunciphisa ukhetho lwakho kunye nesibheno. Ngaphezu koko, ukukwazi kwakho ukugubungela amaqela amanqaku amaninzi kutyeshelwe.
Yintoni yokwamkela igama lomthengi phakathi kwabaxumi?
Ezinye iimpawu ozithandayo ukuzithwala, nokuba zithandwa, zingalimaza isitolo sakho. Abathengi abanako ukuwamkela iimveliso, ngoko-ke misela ukuba uphawu luya kufana nabanye ukuba abathengi bathande. Musa ukubeka onke amandla ezandleni zabaxumi, nangona kunjalo. Ngamanye amaxesha abathengi banokukucela, kodwa i-brand ingaba yinto enhle kwisitoreli sakho kwezinye izizathu, kwaye ukuthwala kwayo kuya kukulimaza. Ngaphezu koko, ezininzi iimpawu ziyi-fads-ezithetha ukuthandwa kwabo kukufutshane. Ukwenza ivenkile yakho malunga nalo mqondiso kuthetha ukuba unokuphila kwirefri.
Kulula kangakanani ukulungiswa kwakhona?
Ingaba umthengisi wenza inkqubo yokulungiswa ngokulula? Okanye ngaba kunzima ukuhamba? Ngaba kufuneka ulandele yonke into oyifunayo kwindlela yokuqala oyifaka ngayo? Ukuqonda ngokucacileyo ukufumaneka kunye neenkqubo zokusebenza zomthengisi ukuze ukwazi ukulungiselela i-oda zexesha elizayo kwaye uzibeke uphumelele. Cinga ngabathengisi "abathengi" ngokukhoyo. Ezi zinto zilungile ukuba umthengisi uqinisekisa ukuba uhlale esitokisini kwaye uzalise ngokukhawuleza. Ngokugxininisa kule miveliso, unokuba ne-intanethi ebanzi kunye ne-inventory ngesandla.
Umthengisi uhambisa njani kunye naye?
Umthengisi unokunikezela ngegama elihle okanye umkhiqizo omkhulu, kodwa yintoni enhle ukuba ayifuni ngexesha elifanelekileyo? Ngaba bayakuxhasa kunye nevenkile yakho ngokusebenzisa imali ye-co-op okanye imvume yokubuyisela? Abathengisi abangcono kakhulu abaza kubambisana nesitolo sakho ukuze uphumelele. Zineenkqubo kunye neenkqubo ezikuyo ukukunceda uthengise irhweba emva kokuba uthenge.
Uhlala ulungelelanisa njani umvuzo?
Ngaba unokwenza njani inzuzo kwintengiso ofuna ukuyithwala? Oku kubonakala kubonakala, kodwa abaninzi abathengisa isitoregi sabo kunye neentengiso abazikhethileyo ngenxa yezizathu ngaphandle kwexabiso, njengokwamkelwa kwamakhasimende kunye nokhetho oluthile. Izinto ezingenazo imali zingena ekukhethweni iimpahla, kodwa ungayihoyi ixabiso lonke. Qinisekisa ukuba ingaba loo mveliso iya kuvelisa inzuzo.
Ukuqwalasela umzekelo wakho weproforma kunye neemida ezifunekayo ukuze uphumelele.
Ziziphi iimveliso zakho eziqhubekileyo zokudlala?
Umthengi olungileyo uhlala ejonga 1) zeziphi iimveliso zithengisa kunye no-2) abathengisi abazithandayo. Yenza okufanayo, uze wenze ukuthelekisa. Ngaba umthengisi unelungelo lakho? Amaxesha amaninzi umthengisi uya kuqhubeka ukuthenga iimveliso ngenxa yokuba bathanda umthengisi, kungekhona ukuba iimveliso zilungile kwivenkile. Ubume buntu, kodwa akuyinto entle. Hlola ukuba yeyiphi imveliso ngababenzi bakho abaqhubekileyo, kwaye ukhethe urhwebo olutsha olusekelwe kuloo migaqo, kungekhona ukuthabatha komthengisi.
Lilixabiso lini ukuthengiswa kunika umthengi?
Yintoni abathengi bakho abayifunayo? Zama ufumana. Funda indlela yokwandisa loo xabiso. Abathengi bavame ukukulungele ukuhlawula ngaphezulu kwimveliso apho babona lula ixabiso. Yakha umthengi "ibhunga" kukunceda ukuthenga. Xa ndandifake iigqabi zamagada, ndiza kubazisa abathengi bam abakhulu kunika ingxelo kwixesha elizayo lonyaka ngaphambi kokuba ndithenge. Lo mkhuba undikunceda ukuba ndiphephe iinqununu ezininzi zokuthenga iintengiso ngokuqinisekileyo.