Ukubeka intlawulo yokuqala kukugqiba inzuzo yakho.
IMU imele i- Initial MarkUp . Yiyo kubalwa esetyenziselwa ukuchonga intengo yokuthengisa oyifakayo kwinto esitolo sakho. Ngokomzekelo, ukuba unomnya obiza i-$ 5, ngoko IMU yimalinganiselo yokumakisha kwakho amanqaku xa uyifaka kwi-shelf.
Ngoko ke, ukuba ubeka intengo yokuthengisa kwi-$ 10, ke unayo i-IMU eyi-100%.
Enye yezona mpazamo ezinkulu ezithengisayo zenza ingqalelo engakumbi kwi-IMU kwishishini labo. Ndiva zonke iintlobo " zefomula " ezisetyenziswa ngabathengisi abahlukahlukeneyo. Kwabaninzi, basebenzisa ixabiso lentengiso kumthengisi okanye ikhathalogu. Ukuba umthengisi uthe ixabiso li-$ 50 kunye nexabiso lokuThengisa li-$ 100, ngoko ke umthengisi usebenzisa. Kodwa enye into ebalulekileyo ukuba uqaphele apha, ukuba ishicilelo somthengisi lixabiso lelizwe - kuwo wonke umntu. Yaye isitorethi sakho sinokuba nesakhiwo seendleko ezahlukileyo kunabanye. KwiManhattan, umzekelo, ii-rents ziqhuba ii-4 ukuya kuma-5 zihlandlo zeDallas. Ngoko ke, ukuba unalo urhwebo olufanayo kwiSitolo seManhattan kunye nevenkile yaseDallas ngexabiso elifanayo kunye ne-IMU efanayo (evela kumthengisi) oza kugcina unobani kwaye uza kuba ngubani na?
Ndineentengiso ezininzi zitsho ukuba zisebenzisa i-"double plus" inkqubo.
Kulo xesha usebenzisa i-keystone (okanye i-50% njengoko i-IMU PLUS i-dollar eyongezelelweyo i-$ 5.) Bacinga ukuba bakhubeke ebukhulu, kodwa nantsi apho ubukhulu buphela khona. : I
| Iindleko | Ixabiso lokuthengisa | IMU% |
| $ 10 | $ 25 | 60% |
| $ 20 | $ 45 | 56% |
| $ 40 | $ 85 | 53% |
| $ 80 | $ 165 | 52% |
| $ 100 | $ 205 | 51% |
Ngoko, le ngcamango "emangalisayo" yokongeza i-$ 5 kwixabiso lokuthengisa kwi-akhawunti yokuthengisa, njl. Ukuphakama kweendleko zento, i-IMU engaphantsi (kunye nomgama ongaphantsi ophantsi) owufumana kwimveliso.
Ukubeka i-IMU ngamanye amaxesha ubugcisa obuninzi kunosayensi Kodwa umnjongo awukufezekisi umkhangeli ophezulu kakhulu, kodwa ukwandisa umgca wesiseko sakho. Ukuba umkhangeli wokuqala uphakeme kakhulu, umthamo wakho wokuthengisa uya kuncipha. Ukuba ukulungiswa kokuqala kuphantsi kakhulu, ivenkile yakho ayiyi kuvelisa ukuhamba kwemali eyaneleyo okanye inzuzo yokufihla indleko zayo zokusebenza.
Ukuba unzima ukubeka i-IMU, enye yezona ndawo zibalaseleyo ukuba zijonge imibutho yaseburhulumenteni okanye yorhwebo. Le mibutho iqokelela idatha kumalungu awo kwaye ikunceda ukuba ubone ukuba yiyiphi iinduli, IMU kwaye ujika ufanele ufumane ukusuka kuwe. Xa ndinezicathulo zamasihlangu, sasilungu loMbutho WezobuThengisa weSizwe. Yonke iminyaka emibini, umbutho uqulunqa ingxelo yentsebenzo yeentengiso kwiintlangano. Le nto yayiyinkolelo enkulu kum njengoko ndifumana uphawu lokulinganisela ishishini lam.
Nazi iinqununu ezintathu zokukunceda ukuba usethe IMU
- Phatha i-IMU yakho ngodidi kunye nokwahlula kwi-inventory yakho, kungekhona ngefomula njengomzekelo ongentla. Kwezinye iindidi, unokufumana i-IMU ye-70% yabanye ingaba ngama-40% kuphela. Kufuneka uqaphele ukuba ungazibeka kwindawo yokuthengisa njengendawo yokuthengisa "eyabizayo".
- Khangela abathengi abatsha. Ukuba uthetha zonke iimpahla ezifanayo njengabancintisana nabo, kufuneka usebenzise amanani athengisayo ayenzileyo. Ukuba uthetha ukuthengiswa okuthethiweyo (ukuthetha isimboli esifanayo kunye nomthengisi ohlukeneyo), ungathabatha umlinganiselo ophezulu wokuqala kulezo zinto kuba ungekho ukhuphiswano.
- Sebenzisa ama-closeout. Wonke umthengisi ufika ekupheleni kwonyaka walo kwaye unempahla abafuna ukuyilahla. Ukuthenga ukuvala kukuvumela ukuba ufumane intengiso ngexabiso elisezantsi ukusuka kumthengisi (ubuninzi be-50% ngaphantsi) kodwa ungasasebenzisa intengo yokuqala yokuthengisa. Ngokomzekelo, ukuba ihembe libiza i-$ 50 kwaye lithengisa i-$ 100 xa uyithenga njengokuvalwa, sebenzisa ixabiso elifanayo le-100. Emva koko sebenzisa i-savvy yakho yokuthengisa kwaye "uyibeke phantsi" ukuze yenze into yokuthengisa. Kodwa usenza imali ngenxa yokuba i-IMU ngeli xesha lisekelwe kwiindleko zakho zokuvalelwa kwe-$ 25, kungekudala iindleko ze-$ 50.