Xa i-American Customer Index (ACSI) ikhishwe yiYunivesithi yaseMichigan ngoFebruwari 2016, yayiyi-Abercrombie & Fitch (ANF) eyabhalwe "ngumthengisi onqatshelwe kakhulu kwimbali" kunye nomlinganiselo wokwaneliseka kwabaxhasi owabikwa ibe yinto ephantsi kakhulu kwimbali engama-22 ye-ACSI.
Umbuzo omkhulu ophakanyiswe ngxelo yonyaka we-2016 we-ACSI ingxelo yokokuba abathengi banqabile i-Abercrombie & Fitch kakhulu. ("Uthiya" luphawu olusisiseko olubonakala luqala ngentloko ephuma kwi-magazine ye-Fortune. "Ngokukodwa kakhulu kunzima ukungaqiniseki" kuchazwe ngokuchanekileyo kwintengiso yomthengi ngo-Abercrombie & Fitch, ebonakaliswe yimilinganiselo ye-ACSI. Ngoko kuyaqondakala ukuba kutheni i-Fortune ihamba "nenzondo").
Isizathu sokuba abathengi bazondayo i-Abercrombie & Fitch
Impendulo yoko kutheni abathengi "bezithiyile" i-Abercrombie & Fitch kakhulu ngo-2016 inokuthi iphendulwe ngamagama amahlanu ... Ifa likaMike Jeffries lihlala.
Ngaba kunokwenzeka ukuba ezinyangeni ezili-14 emva kokuba uMike Jeffries anike ihlalo yakhe yeofisi ye-CEO yesikhumba kunye nesitulo sakhe kwi-boardroom yase-Abercrombie & Fitch ukuba inkampani yokuthengisa ye-teen-upscale isaphila kwimiphumo yelifa elingaphantsi kwayo ushiyeke emva?
Ukukhumbula ezinye ezimbalwa iinkcukacha eziphawulekayo malunga nokunyuka kwe-Abercrombie & Fitch phantsi kolawulo lukaJeffries kusikhumbuza ukuba akunakwenzeka nje kuphela, kodwa kukhangeleka ukuba i-Abercrombie & Fitch brand isasweleka umonakalo onobungozi obuqhubekayo ekupheleni kolawulo lukaJeffries.
Ngomhla ka-Meyi 2013, amazwi kaJeffries angama-non-skinny abathengi ababengekho kwi-Abercrombie & Fitch bafake iingubo ze-piggybacked ngomhla we-Oktobha 2012 ukuba abagadi beenqwelo-moya kwiJetry private jet bafuneka ukuba basebenze bengagqoki nto ngaphandle kwesikhombi sebhokisi kunye ne-flip flops . Ukudibanisa kwezi ziganeko ezibini ezibikwe ngokubanzi zikhuphe ukuhlaselwa kwehlabathi jikelele kubasebenzisi kunye nabasebenzi abangabonakaliyo kwi-industry yokuthengisa.
Ngokukhawuleza, ixabiso le-Abercrombie & Fitch brand yahlanganiswa ngokungahambi kakuhle kunye neengcamango ezingabandakanyiyo kunye neziphathekayo ezizikhuphayo zeCandelo eliLawulayo eliyinhloko likaNarcissist. Yona ingxaki enkulu kuba uJeffries wayebonakala egxininisa kwixabiso elithengiswayo le-Abercrombie & Fitch brand brand ukuthengisa iminyaka engaphezu kwamashumi amabini.
Ndabuza umbuzo ngo-2009, ndaza ndabuza kwakhona phakathi kweli lizwe lika-2013 lomthengi ophakanyiswayo ngamazwi kaMike Jeffries kunye nokuziphatha ... ngokuqinisekileyo sifanele sijonge ukufumana "ixabiso" le-Abercrombie & Fitch brand UMike Jeffries ubonakala echitha umsebenzi wakhe efihla ngasemva?
Kwiinyanga zokugqibela ze-Jeffries njenge-CEO, asikwazanga ukufumana ixabiso le-brand Abercrombie ngaphakathi kwintlangano yakhe, kuba iJeffries ine-38% yokuvunyelwa kwabasebenzi basekuqaleni nabangoku, ngokutsho kwe-Glassdoor.com.
Asikwazanga ukufumana ixabiso le-brand kwi-website ye-Abercrombie & Fitch, engazange ifumane indlela yayo kwi- Intanethi ye-Intanethi ye-Intanethi ye-Intanethi ye-Intanethi kwiiminyaka ezisibhozo phambi kwehlazo likaJeffries lika-2013.
Asikwazanga ukufumana ixabiso lentengiso ekwandisweni kwesikhenketho ukususela ngoJeffries ukukhokelela phezulu kwinqanaba lokuvalwa kweSitolo kwi-year "abathengi-abathengi-abayikugqoka-i-Abercrombie- kunye ne-Fitch-brand "scandal. Ngelo xesha, asizange sikwazi ukufumana ixabiso le-Abercrombie & Fitch uphawu kwi-balance sheet yayo iminyaka emininzi, ngokunyuka kokuhla kwexabiso kunye nokuthengiswa kwevenkile, ngokuphindaphindiweyo kumanani aphindwe kabini. Kubonakala sengathi kusekho ixabiso kwi-ANF yesitokisi, ebone ukunyuka kweYOY kwisiqingatha sokuqala sika-2013. Kodwa ukuba sibukeka siba nzima, safumanisa ukuba kwisitokhwe se-ANF sika-2013 sasithengiswa ngamaxabiso ka-2006.
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Namhlanje amaxabiso e-ANF ayenama-43% ngaphantsi kunokuba ayekho ngo-2013 xa uluntu lwabantu abathengi behlabathi luqala ekuqaleni kokuvukela kwakhe kuMike Jeffries, kunye nombutho, umbutho we-Abercrombie & Fitch wokubuyisela umhlaba jikelele. Kodwa oko kwakunjalo, kwaye oku ngoku, kunjalo? UMike Jeffries ubengekho kwi-Abercrombie & Fitch yobunkokheli kunye nemisebenzi yansuku zonke malunga neekota ezintlanu ngoku, ngokuqinisekileyo ifa leJeffries elidlulileyo alinanto enxulumene neengxaki ze-Abercrombie & Fitch okwangoku, kunjalo?
Ngelishwa i-Abercrombie & Fitch, kubonakala ngathi ukuphazamiseka okubangelwa ukuwa kwehlabathi jikelele ukuba iingcaphuno zeJeffries eziphikisanayo eziphambili ziqhubeka ziqhubeka ngaphezu konyaka. Yiyiphi into ebonisa ukuba iJeffries yayisisigxina ekuhambeni kwayo ekugqibeleni ukuba umfanekiso wesimboli ubaluleke kakhulu.
Ngu-50% amaJeffries angalunganga malunga nokulingana kwegama elibonakala ngathi lihlamba i-Abercrombie & Fitch namhlanje. Leyo yinxalenye malunga nomfanekiso wesimboli kunye nomgangatho wendalo. Kungakhathaliseki ukuba uzinikezela umsebenzi wakho wonke ukwenza umzobo womfanekiso ngemikhankaso yokurhweba kunye nokwenza izinto eziphathekayo ezigcinwe kwi-esitolo, xa kukho into ebonakalayo emva kwezo zinto zibonakalisiwe, yinyaniso yokwenene eyenza ukuxhamla kunye nabathengi.
Ukuthabatha lo mfanekiso wesimboli kunye nombono wokwenyaniso wempawu ngaphandle kweengcinga kunye nokusebenza, ndikhumbula incoko endiyithenga kwikhofi eToowoomba, eAustralia kungekudala emva kokuba uMike Jeffries ugxothwa olukhulu lwehlabathi eliqhekezayo, olwandisa ukuqonda kwam yomfanekiso wesibhakabhaka kunye nemeko yendalo kunye nefuthe elibonakalayo elide elide kwi-Abercrombie & Fitch brand.
Ndandihleli evenkile yekhofi kunye neqela leemillennials ezivela eJamani, eNetherlands, eAustralia nase-US .. zeziphi izakhi zentengiso ezazingabonakalisa njengeqela elijoliswe ngokugqithiseleyo kwi-Abercrombie & Fitch.