Kutheni ukuhlaziywa kubalulekile ekugqibeleni abathengi bomsebenzisi
Ukuthengisa kuquka ukuthengiswa kwezinto zokuthengwa ukusuka kwindawo enye yokuthenga ngqo kumthengi onenjongo yokusebenzisa loo mveliso. Inqaku elilodwa lokuthenga lingaba yilevenkile yokuthengisa izitena kunye ne-mortar, i-intanethi yokuthenga i-Intanethi, ikhathalogu, okanye nokuba ifowuni.
Ukuthengiswa kweentengiso kusekupheleni kwekhonkco.
Abavelisi bathengisa ixabiso lemveliso kubathengisi, kwaye abathengisi bazame ukuthengisa ezo zinto iimveliso kumthengi.
Kutheni Kubalulekile Ukuba Ugciniwe?
Abathengisi banxibelelwano lokugqibela kwicandelo lokubonelela phakathi kwabavelisi nabathengi. Ukubaluleka kubalulekile kuba kuvumela abavelisi ukuba bagxilise ekuveliseni iimpahla ngaphandle kokuphazamiseka ngumlinganiselo omkhulu wenzame ethatha ukuthatha ukusebenzisana nabathengi bokugqibela abathengi abafuna ukuthenga ezo zinto.
Abadayisi kufuneka bathenge ukuthengwa kwempahla lula kumthengi. Yingakho izitolo zithengisa abathengi, kutheni i-intanethi zentengiso ye-Intanethi zineenkonzo zabathengi ngokukhawuleza, kwaye kutheni iikhathalogu zinenkcazo, iifoto kunye neenombolo zefowuni ezingabhawulwanga.
Ukuhlaziywa ngokuphathelele ukubonisa iimveliso, ukuchaza iimpawu kunye neenzuzo zeemveliso, iimveliso zokugcina impahla, ukuhlawulwa kweentlawulo kunye nokwenza konke okufunekayo ukufumana iimveliso ezifanelekileyo kwixabiso elifanelekileyo kumakhasimende anelungelo ngexesha elifanelekileyo.
Abanye abathengisi banikela iinkonzo ezongezelelweyo kwiintengiso zokuthengiswa njengento yokuthenga ezithengisayo, kunye nesipho sokufaka isitifiketi sokongeza into ethe xaxa kumava abathengi abathengisa kunye nokugqithisa amava abathengi abathengisa.
Yintoni eyahlukileyo phakathi kweRetail and Wholesale?
Abaphathi bathengisa ngobuninzi bempahla eninzi, bengakhathazeki malunga nemininzi yemigangatho yokubuyisela kwakhona abathengi abalindele ukuba bathengise ukuthengisa.
Abaphathi abanqwenela ukujongana nenani elikhulu labathengi bokusetyenziswa komsebenzisi. Kunoko, injongo yabo kukuthengisa ubuninzi kwinani elincinci leenkampani ezithengisa.
Akunqabile ukuba umthengisi uthengise impahla ngqo kubathengi. Ngaphandle kwaloo nto yayiza kuba ngamalungu eklabhu yolondolozo njengeCococo, Sam kunye ne-Bj's Wholesale. Ezi zitolo ezithengiswa ngamalungu kuphela zi-hybrid zokuthengisa kunye nokuthengiswa ngokuthengisa ngokuthe ngqo kubathengi, kodwa zithengisa ngobuninzi, obuvame ukuba bathengise ngamanani aphantsi kunabanye abathengisi abathengisa ngexabiso elincinci ngokuthengisa izitrato kwizithili zentengiso eziphezulu.
Umehluko omkhulu phakathi kokuthengisa kunye nokuthengiswa kwintengo. Ixabiso lentengiso lihlala likhulu kunexabiso lentengo. Isizathu salokhu kukuba iindleko ezongeziweyo zokuthengisa iimpahla kumakhasimende abasebenzisi bokugqibela-abasebenzi, ukurenta, ukukhangisa, njl. - ifakwe kwixabiso lentengiso. Umthengisi akafanele ajongane neendleko ezinjalo, okumvumela ukuba athengise impahla ngexabiso eliphantsi.
I-Chain Supply Chain isebenza njani?
Ukuthengiswa kweentengiso kubandakanya abavelisi, abathengisi, abathengisi kunye nomthengi (umsebenzisi wokugqibela). Umthengisi uxhunyaniswe ngqo nomenzi, ngelixa umthengisi axhunyiwe kumthengisi, kwaye kungekhona kumenzi.
Nayi iimbopheleleko zabadlali abalulekileyo kwi-chain supply chain:
- Abavelisi: Qalisa iimpahla, usebenzisa oomatshini, izinto ezibonakalayo kunye nabasebenzi.
- Abaphathi: Ukuthengwa kugqityiwe impahla evela kubakhiqizi kwaye bathengise loo mveliso kubathengisi ngobuninzi bobuninzi.
- Abathengisi: Thengisa iimpahla ngamanani amancinci kumsebenzisi wokugqibela ngentengo ephakamileyo, ngokwemfundiso kwi-MSRP (Abavelisi Bexabiso LokuThengiswa Elicetywayo).
- Umthengi: Umsebenzisi wokugqibela othenga iimpahla (okanye "iintengiso") kumthengisi ngokuzisebenzisa.
Kukho ukungabikho kule nkxaso-yendabuko, nangona kunjalo. Ezinye zeenkampani ezinkulu zeentengiso zehlabathi ezifana neWalmart, kunye ne-Amazon.com, umzekelo, zinkulu ngokwaneleyo ukujongana ngqo nabavelisi, ngaphandle kwemfuneko yokuba ngumthengisi phakathi kwentengiso.
Ziziphi iintlobo ezahlukeneyo zokuThengisa iimpahla?
Nantsi imimandla yeentlobo ezahlukeneyo zokuthengisa izitena kunye nezidaka apho abathengi banokuthenga iimveliso ukusetyenziswa ngokukhawuleza okanye ukusetyenziswa.
- Izitolo zesebe: Thengisa uluhlu oluninzi lwezinto ezithengiswayo ezilungiselelwe lulungu kwiindawo ezahlukeneyo zendawo yokuthengisa. Ezinye iindidi zeevenkile zesebe ziquka izicathulo, iimpahla, iimveliso, ubuhle, iingubo, izindlu zendlu, njl. Imizekelo yabathengisi beevenkile zesebe ziquka iMacy's, i-Nordstrom, ne-JCPenney, ukubiza nje ezimbalwa.
- I-Grocery Stores ne-Supermarket: Thengisa zonke iintlobo zokutya kunye nezixhobo zokusela, kwaye ngamanye amaxesha iimveliso zasekhaya, iimpahla kunye nomthengi ngekhompyutha.
- Abathengisi beevenkile: Izixhobo ezinkulu zokugcina izinto ezigcinwe ziindawo ezinobuninzi beemveliso ezifakwe kwixabiso elikhulu kwaye zithengiswa ngexabiso elincinci kunezentengiso.
- Abathengi abaNgcacisayo : Zizodwa kwiinkalo ezithile zemveliso. I-Toys 'R' Us, iVictoria Secret, neNike yimizekelo yabathengisi abakhethekileyo.
- I-Convenience Retailer: Ngokuqhelekileyo inxalenye yendawo yokuthengisa eyithengisa i-petroli ngokuyinhloko, kodwa ibuye ithengise uluhlu oluthile lokuthengiswa kwemveliso kunye nemveliso yokunakekelwa kwemoto kwixabiso "lokuqala" elivela kwivenkile yezitena kunye nomdaka.
- Umthengisi wezaphulelo : Thengisa iintlobo ezininzi zeemveliso zihlala zibhalwe ngasese okanye iimveliso eziqhelekileyo kwixabiso elingaphantsi kweentengiso. Abathengisi bezaphulelo ezifana neDola yaseNtsapho, iDollar General, kunye neeLot ezinkulu ziza kubakho ukuvota kunye nokuthengiswa kweempahla kwixabiso elingaphantsi kwe-wholesale kunye nokugqithisela ukugcina kubathengi babo.
- Umthengisi Wefowuni: Usetyenziso lwefowuni ye-smartphone yokucwangcisa ukuthengiswa kweentengiso kwaye emva koko uthumele iimveliso ezithengwe ngqo kumthengi.
- I-Internet E-tailer : Izisa nge-intanethi ye-intanethi ye-intanethi kwaye ithumele ngokuthenga ngokuthe ngqo kubathengi emakhaya abo okanye kwiindawo zokusebenzela ngaphandle kwazo zonke iindleko zomthengisi wezitena kunye nomdaka, ngokuqhelekileyo bathengisa izinto zokuthengisa ngexabiso elingaphantsi kwe-retail