Yiyiphi iMarterdown in Retail?

Ukuhlawula iindleko zokuthengisa abathengi Iimonimali zemali ngamnye ngonyaka

Ukuchithwa kwemali kuyisaphulelo othabathengisayo kwivenkile yakho yokuthengisa evela kwixabiso lokuqala lokuthengisa elibhalwe. Xa kuthelekiswa nentengiso okanye isiganeko sokunyusa, ukumakishwa (kwifom ecocekileyo) xa usitshintsha uluhlu lwamanani kwixabiso eliphantsi.

Ngomzekelo : Ukuba unetambo ye-tennis kwi-shelf yakho edibene kwi-$ 300 kwaye uthatha isigqibo sokutshintsha uluhlu lwamaxabiso kwi-$ 250, sele uthabathe u-$ 50.

Ukwenza oku ngenxa yokuba i-raquet isesitheleni ixesha elide kwaye lixesha lokuliphuma emnyango. Xa uqale uthenge, uhlawule i $ 150. Ngoko i- IMU yakho yayiyi-$ 150 okanye iphindwe kabini iindleko. Oku kubhekiselwa kuyo njengexabiso elisezantsi . Ngoku, xa uthengisa, awuyi kufumana i-marginal gross margin; Ixabiso elitsha lokumakisha liya kuvelisa umyinge we-40%.

Xa ndibe kwibhodi yabalawuli kwiYunivesithi yaseNorth Texas, sacelwa ukuba sihlolisise isicwangciso sobuninzi abathengi abathengisi. Into enye eyandiphumela kwangoko kwakungokungabikho kwezibalo. Enyanisweni, kwakukho iiyure ezintathu kuphela zezibalo (enye iklasi) efunekayo ukuze ufumane idigri njengomthengi weentengiso. Kwiminyaka yam engama-26 yokuthengisa, into enye ndiyifunde (ngaphezulu nangaphezulu) kukuba ukuthengwa kwakungama-10% "iso lesifiso" kunye ne-90% yezibalo. Ngamanye amazwi, kwakuninzi malunga nokucwangcisa ukulahla ithengisa ngaphambi kokuba uthenge. Ukuba awuyiqondi imathematika kunye nenyaniso yokuba uya kuphawula i-% yezinto ozithengileyo, ngoko uya kushiya imali eninzi etafileni.

Ukuthengwa kwezinto zokuthengisa kuthengisa imathematika kungekhona "iso." Kuthetha malunga nokucwangcisa okuhle nokubi.

Sivame ukuthandana nezigqibo zethu zokuthenga (ndiyazi ukuba ndenzile) - ngamanye amaxesha kungakonakalisa isitolo sethu. Ukuphawulwa kwemimandla kungenakupheka. Kodwa ukuphawulwa okwenziwe ngokufanelekileyo kunokuphilisa. Bagcina isitolo esitsha kwaye simema.

Abaninzi abanini bevenkile bacacisa ukuba banokuyithengisa into yento yokuqala "ukuba bayayinika ixesha elincinane." Abathengi bavotela kwangaphambili kwiirhweba zakho. Yiba izinto ezihlakaniphile kunye nokuphazamisa ngokukhawuleza kunokuba emva koko.

Ukuze uncede ngale nto, sebenzisa ikhalenda. Cwangcisa ukuphawula kwakho ukuba kwenzeke emva kokuba izinto zisevenkile ixesha elithile. Kwizitolo zamasihlangu, sasibeka uphawu ngokuzenzekelayo into emva kweentsuku ezingama-60 (ukuba kwakungekho into ephindaphindiweyo, into ephindaphindiweyo.) Emva koko sithatha amanqaku angama-90 kwaye emva kokugqibela ku-120. Le nkqubo ibeka ingcinezelo kum umninimzi ukuba asebenzise inkqubo evulelekileyo yokuthenga ukugcina i-inventory yangu yokukhangela. Kwakhona kugcinwa i-inventory ukususela kumdala ukuba andinanto.

Njengomgaqo jikelele, sebenzisa imodeli elandelayo ndiyathanda ukuyibiza uMgaqo we-1 / 3rds. Ukuba uthenga ii-radios ezili-10, uya kuthi uthengise i-1/3 ngentlawulo epheleleyo, 1/3 kwi-25% kunye ne-1/3 kwi-60%. Ukuba wenza izibalo, uya kuzikhawuleza uzenzele ukuthenga 7 ngokumalunga no-10 kwindawo yokuqala. Ngamanye amazwi, ukuphindaphinda ngaphezulu kwento enokuthi ibhalwe phantsi ngenye indlela.

Enye into ekufuneka uyiqwalasele xa uhlalutya ukumakishaza kwakho kukuthengiswa kwempahla. Kukho ukulungelelaniswa ngokuthe ngqo phakathi kokuthengiswa kwempahla kunye nokuphawula.

Ingxelo ephezulu ibhekisela kumanqaku amanqaku ambalwa. Ukujika kwe-inventory esezantsi kubhekisela kumanqaku aphezulu okanye amanqaku amaninzi.

Iphoyinti yokugqibela kwiimpawu zokuphawula, sebenzisa ubudlelwane ekuthengeni kwakho kubathengisi ukukunceda ukuhamba kwemali kunye nokucima "i-ding" yokumakisha xa kwenzeka. Ukutshata xa umthengisi ekunika ixesha elide lokuhlawula umrhweba emva kokuba uhanjiswe. Ngokomzekelo, invoyisi ezininzi zifanelekile kwiintsuku ezingama-15 ukuya kwi-30 emva kokuba zithunyelwe kuwe. Ukutshata xa umthengisi ekunika ixesha elingakumbi lokuhlawula. Inzuzo kukuba ungayithengisa yona ngaphambi kokuba uyihlawule!