Ibinzana elithi "uhlobo lombulali" lisetyenzisiwe kakhulu kwiintengiso kwaye linentsingiselo ezimbini ezibalulekileyo. Iyokuqala ibhekisela kwisitolo sokuthengisa. Iyesibini ibhekisela kwimveliso kweso sitolo. Eli gama lithetha ukuba luthandeke, njengoko libiza ukuba le "sitya" ezinye izitolo okanye ukuba le mveliso "ibulala" ezinye iimveliso. Izitolo zokuthengisa ezithi "umama kunye ne-pop" zizabalazela ngokumalunga nale ntlobo zabathengisi.
Inkcazo yeCandelo loMbulali
Kwinqanaba layo, udidi lombulali livenkile yevenkile yokuthengisa ephezulu kwimveliso yalo mveliso. Ngelixa ingaba livenkile enye, oku akuqhelekanga. Olu hlobo lwesitoregi ngokubanzi lubonelela ukhetho oluninzi lwamaxabiso kumanani amaninzi kangangokuthi izitrhwebo ezincinane azikwazi ukukhuphisana. Ezi zitolo zikhudlwana kwisithuba somzimba kwaye zama ukuzakhela "uluhlu" lweentengiso ezizithengisayo.
Imizekelo Yokuthengisa
Umzekelo, ukuthengwa okugqwesileyo kuya kuqwalaselwa njengomgca wecala lomthengi wecomputer. Ibhedi, iBhati, kunye neNgaphaya iya kuthathwa njengoluhlu lwegazi kumfuno zangaphakathi zangaphakathi. Isitolo sawo udade, BuyBuy Baby, ngaba ngumzekelo omntwana afuna uluhlu.
Abathengisi abazimeleyo bajamelana nale ntlobo yeevenkile. Udidi lombulali luba nebhajethi enkulu yokuthengisa, ukhetho oluninzi oluninzi (kuba lube nekharityhulam enkulu), kwaye lunokumelana nokuhla kwezoqoqosho kunye nezinye izitolo ukuze zithwale umthwalo wemali.
Inzuzo
Inzuzo yecandelo lombulali kukuba ukukhethwa kwayo kunye namaxabiso aphezulu kakhulu kwiivenkile ezincinci. I-Depot yaseKhaya sele iphindwe ngokuphindwe kasikhombisa umgca wesikwere kunye ne-inventory yesitoreji se-hardware yendawo. Ngoko ke, ukuba ufuna ikhonkco yekhitchini kwikhabhinethi yakho, uza kufumana iitoni ezingaphezulu kwinqanaba lomgcini.
Ukongezelela, ngenxa yemali yokuthengisa kwicandelo lomgcini-bulala, amaxabiso ahlala ephantsi. Ukuthenga umthamo kuthetha ukuba umthengisi ufumana imigaqo engcono kunye nokuthandana ekuthengeni kwayo, kwaye oko kuguqulela kumaxabiso aphantsi kwisitoreli kumthengi.
Ngamanye amaxesha, abathengisi badluliselwa kubo njengabahluli ngenxa yexabiso kunye nokulawula kwiimarike. IWalmart ngumzekelo omhle waloo hlobo lovimba. Amandla ayo okuthenga avumela ukuba anike amaxabiso aphantsi kwaye ngoxa ukhetho kwivenkile alona "luhle" kuwo nawuphi na uhlobo lomkhiqizo olunikeziweyo, ludla "ukubulala" izitishi ezizimeleyo kuloo ndawo xa zivula.
Udidi lwe-Killers
Kodwa namhlanje, sinokuthi sibe negalelo lombulali kwi-Intanethi ngokunjalo. Ngoxa i-Amazon.com yinto yokuqala yokuza kwengqondo yomntu, kukho nabanye abaninzi. Ngokomzekelo, iTigerDirect iye yaba yinkokeli ekuthengiseni nge-elektroniki kunye neengxenye zecandelo layo ixesha elide. UZappos (owathengwa yi-Amazon nje kwiminyaka embalwa edlulileyo) wabuyisela kwakhona i-shoe shopping online. U-Alibaba, ke, inkokeli yehlabathi kwiintengiso ze-intanethi ichitha i-Amazon.
Imveliso yokubulala
Uhlobo lwesibini lodidi lombulali ngumveliso othengiswe kule ndawo. Iyona edumileyo mhlawumbi i-iPad.
Ukulawula kwayo kwimarike kuyamangalisa. Enyanisweni, abaninzi baye bathabatha ukubiza zonke iipilisi iPads. Ngamanye amazwi, kuqhelekile ukuva umntwana ebhekisela kwiphina ithebhulethi njenge-iPad. Nangona abadlali abaninzi bangene kwimakethe yeethebhuleji kwiminyaka, bambalwa banakho ukuhlala.
Udidi lwababulali bafumana igama labo baba netyala lokukhupha ukhuphiswano kwiimarike ezijikelezayo. Amandla abo ekuthengeni nasekusebenziseni ukusebenza kunye noqoqosho lwezinga kwenza kube yimfazwe eqinile kubadayisi. Nangona kunjalo, umthengi wanamhlanje ukhangele into engaphezulu kwexabiso eliphantsi kwaye abazimeleyo banokuphila xa benesicwangciso esihle.