Iyintoni Ingcaciso ye-Atmosphere yokuThengisa?
Ukubeka nje, gcina umoya uquka iimpawu zesimo sevenkile yokuthengisa esetyenziselwa ukudala umfanekiso ukutsala abathengi. Kwakhona kwaziwa ngokuba yi-atmospheric for short. Igalelo elihambelana namava kumakhasimende , eyona nto ibaluleke kakhulu yokuthengisa namhlanje.
I siseko
Ukuba awuyazi apho uqala khona kwinkqubo yokugcina ivenkile, qalisa ngeendlela ezisisiseko. Ukugcina ucoceko olucocekileyo, oluhlelekile luya kwenza izimanga ngokusekwa kwakho. Oko kuthetha ukuphelisa i-clutter ecaleni kwirejista yemali, phantsi kunye nakweminye indawo apho abathengi bahlanganisana khona.
Kwakhona, yenza uthuli kuqala. Xa abathengi bethatha umkhiqizo, abanako ukuthenga xa kuthe kwagqitywa kwiiveki, okanye kwangeenyanga, bafanele uthuli. Emva kwakho konke, ngaba ufuna ukuphuma ngaphandle kwevenkile ngentengo entsha yokuthenga egocekileyo?
Ukongezelela ukugcina ukuthengiswa kucocekile, kufuneka ugcine ukulungelelanisa.
Ukuba kukho into engekho ndawo, ngokukhawuleza uyisishenxise kwindawo efanelekileyo.
Ukuba uneendawo zokuphumla zoluntu, zigcine zihlambulukile. Oku kuhamba ngokuphindwe kabini xa uqhuba ukusekwa ukuba abathengi balindele ukuba bahlambuluke, njengeshishini elithengwa unyango okanye ivenkile okanye ukunakekelwa kwamasango.
Yakha i-Atmosphere eyoKhenkca i-Target Clientele yakho
Xa udala ukulandelelana kwevenkile yakho, kubalulekile ukugcina ingqalelo ukuba ngubani othengiweyo abaklayenti.
Ukuba iithagethi zakho zithengi i-teny boppers, mhlawumbi ufuna ukufumana imibala eqaqambileyo kunye nomculo wokupasa odlala kwindawo yakho. Izixhobo zokukhanyisa kunye neendlela eziqhelekileyo zingaba yiyo yonke into oyifunayo ukudala umoya wokunyuka kwabathengi abatsha.
Ukuba unayo ivenkile ye-antitique kwaye ufuna ukusilahla okubonisa oko, unokukhetha ukuhamba kunye nezibane ezisezantsi. Kwaye kulo mzekelo, kunokuba kwamkeleke ngakumbi kubaxumi ukuba baninzi ukukhukula kwisitoreji.
Kutheni kubandakanyeka
Uphando lubonisa ukuba indawo yokugcina ivenkile ishiya ingqiqo ebonakalayo kubaxumi. Uphononongo luka-1997 othi "Gcina i-Atmosphere, Mood nokuThengwa kweNtsebenzo" yafumanisa ukuba abathengi banomlinganiselo wokusekwa kwamaziko ngokwahlukileyo kwisebe. Uhlolisiso lufanisa iifenitshala ezimbini zeefenitshala, enye inomoya "othakazelisayo" kunye nomoya ongathandekiyo. Yaphetha:
"Iimvakalelo zabathengi - ezilinganiselwe ekuqaleni, phakathi kunye nasekupheleni kokuthenga kwabo - kuboniswe ukuba ziphuculwe kwiindawo ezimnandi kwaye ziye zonakale kwisitolo esinconci esincinane. Abathengi kwivenkile elimnandi bachitha imali eninzi ngamaqaku abathandayo. "
Yenzeke nje ngenxa yempembelelo isitolo esinesimo sengqondo somthengi.
Ngoko ke, ukuba ufuna abaqeshi ukuba bachithe ixesha elide kunye nemali eninzi kwisitorethi sakho, bangela ukuzondla abaya kukuzonwabisa.