Ithenda yokuthengisa "ivenkile yebala" ayikho imvelaphi kwi-glossary of terms. Kwimvelaphi yomlambo, igama elithi "flagship" lithetha umkhombe owona mkhulu kunabo bonke, okhawuleza, omtsha, onamandla kakhulu, owaziwayo kakhulu, okanye okhokeleyo emkhombeni.
Inkcazo yeComputer Term
Xa isetyenziswe kwisitolo esithengiswayo, ukutyunjwa kwe "flagship" kunikwe indawo yendawo yomthengisi, isitolo kwindawo evelele, ivenkile enkulu yekholeji, isitolo esigcina okanye sithengisa umthamo omkhulu wezinto ezithengisayo, umthengisi kakhulu indawo eyaziwa kuyo, indawo yokugcina ivenkile, indawo yokugcina kunye nencoko okanye ukuthengiswa kwempahla ehluke ngokucacileyo nakwezinye ikhonkco, okanye kwindawo yokugcina esetyeni ephethe intengiso ephezulu kakhulu yokuthengisa iimveliso kubathengi abaphezulu kakhulu .
Ngokuxhomekeka kwinqanaba lobungqina babo, iivenkile zeeflegi ziyakwazi ukukhangela abakhenkethi ngokwabo. Xa kuhlanganiswe ndawonye kwisithili sezentengiso, iqoqo lezitolo zeeflethi eziphakamileyo eziphambili - njenge-5th Avenue eNew York, High Street eLondon, kunye neNanjing Road eShanghai.
Imizekelo yeeNdawo zokuThengisa iiNdawo zoLondolozo kwiLizwe jikelele
Ngenxa yobukhulu bodwa, ezo zitolo zithengisa ukuba "isimo sebala" kuba zikhethwe ngokusemthethweni njengezona "zinkulu" zohlobo lwabo. I-"ezinkulu" zezitolo kwihlabathi ziquka:
- Isitoreji seSitishi seSatetyhu seSitolo seNqweliso yehlabathi esona sikhulu kunazo zonke e-Dubai
- I-Powell's Book Store - Ivenkile yeNcwadi yokuLondolozwa kweNgcaciso yeMhlaba kwiPorland, OR
- Isitolo seShinsegae Centumcity Department - Isitolo esikhulu seNqabileyo yoLuntu kwiHlabathi e-Busan, eMzantsi Korea
- Isitolo se-Buc-ee se-Convenience Store - I-World's Largest Flagship Convenience Store eNew Braunfels, TX
Ukulandela inkcazo eqinileyo yekota "yesigxina", ivenkile yonke yokuthengisa eyokuqala kwikhenketho layo ukuvula kuyo nayiphi na idolophu okanye i-state iya kuthathwa njenge "flagship" (yokuqala) isitolo. Kodwa ngokuqhelekileyo, abathengi abayi kunika yonke "yokuqala" yabo igcina i-flagship, kodwa kunoko, gcina isihloko seflethi yeendawo zokuthengisa ezithengayo "zombini" kwaye ziyingqayizivele ngandlela-thile.
Oku kulandelayo ziyimimiselo yeendawo zokugcina iiflethi emhlabeni wonke ozuze isikhundla sabo sofuba ngenxa yezinto zabo ezizodwa. Cofa iinqununu ukuze ufumane okungakumbi malunga neempawu eziphathekayo zalezi zitolo ze-iconic zevenkile.
IiSitolo zoBugcino baseChicago
- I-AT & T Michigan Avenue Flagship
Iintengiso zeShayina
(Chofoza ikhonkco ukuze ubone iindawo eziphambili zezoThengisa zonke zeChina)
- Apple - Shanghai
- Bucheron - Beijing
- Coach - Shanghai
- Funtalk China Holdings Limited -
- Gap -
- ULouis Vuitton - Shanghai
- Moncler -
- Sephora - Beijing
- Umthombo -
- Sunseeker -
- Vans - eBeijing
Iimpawu zoLondolozo lwaseMyanmar
- McCormick Iziqholo zeBhodi, iBaltimore
Izibhengezo zaseNew York
(Chofoza ikhonkco ukuze ubone izinto eziphambili zeZONKE zeNew York).
- I-Victoria's Secret Herald Square Flagship
- Lane Bryant - Manhattan
- Imfihlo yaseVictoria - Herald Square
- I-Walgreens - iWindows State Building,
- Iibhodi zeBlaith Snow - iNew York City
- INkosi & Taylor - iFifth Avenue
- I-Macy-West West Street
- UMnu Fields - Fulton & Broadway
- I-Nokia - East 57th Street
- Indawo yokuThengisa iiPal Palm - I-Rockefeller Centre
- UPawulos Smith - iGreen Street, uSoho
- Prada - Broadway Soho
- I-Saks Fifth Avenue - iFifth Avenue
- I-Steuben Glass - Ivenkile yaseMadison
- Tiffanys - Fifth Avenue & 57th Manhattan
- UNIQLO - Broadway Soho
- I-Foods Yonke - Isiko seNgcaciso sexesha, iManhattan
- I-FAO Schwartz - Manhattan
Iindawo zeStatership Stores
Izibhengezo zaseBritish
- Abercrombie & Fitch - iBurlington Gardens eLondon
- Apple - Regent Street London
- ULouis Vuitton - iNew Street Bond London
- I-Nike - Oxford Street London
- I-Selfridges - I-Oxford Street London
- Solange Azagury-Partridge - I-Street Bond Street London
- I-Hut ye-Sunglass Hut - I-Street Bond Street yaseLondon
- I-UNIQLO - Oxford Street yaseLondon
- Ukutya okuKonke - iKensington High Street eLondon
Kukho izizathu ezininzi zokuba kutheni inkampani yokuthengisa izothatha ixesha elongezelelweyo, yenza umgudu owongezelelweyo kwaye uhlawule iindleko zokwakha eziphezulu kakhulu kunye nerenti yenyanga. Ukuphela kwendlela yokupapashwa yedwa kunokubaluleka kwi-brand brand.
Kukho nezizathu zokuba ivenkile yeflethi ayiyi kuba yinto efanelekileyo yokutya.
Izizathu ezili-10 zokuba iNkampani yokuThengisa akufanele iVule i-Storeship Store
1) Indawo yokubeka indawo ayikuboneleli okwaneleyo ukuba ube ngumbhenketho kwaye akukho nto ifanele ukuyibeka kunye nokuthumela kumajelo asekuhlaleni.
2) Akukho mveliso ekhethekileyo yokuthengiswa kwempahla eyenzelwa ukuba abathengi bangenakufumana nayiphi na indawo yokuthengisa kwindawo, kwaye ngenxa yoko, akuboneli "ubunye".
3) I-branding branding ayiniki naluphi na ulwazi olutsha malunga nenkampani kwaye ayinikezi abathengi nantoni na into ephawulekayo yokuthetha ngayo.
4) Akujolise kwi-niche yolwazi olutsha, olwandisiweyo, okanye olucacileyo.
5) Akukona okhethekileyo ukukhwela abantu kude kwiwebhusayithi yenkampani nakwiivenkile zesitolo
6) Akukho zixhobo eziphambili zeepalthi ezinokuthi zilungiswe yiyiphi na enye ivenkile kwikhonkco.
7) Injongo yodwa yesitoreji kukuba wenze imali kwindawo ephezulu. (Iifolthi kaninzi azizona indawo zokugcina izityebi ezinokwakheka kwintlanethi ngenxa yokuba iindawo zokuthenga izitrato eziphezulu zinexabiso eliphezulu lokuqashisa.)
8) Indawo yendawo yokugcina iiflethi kwilizwe elingenakuxhaswa yiziko lenkampani ekhoyo.
9) Ienkokeli zenkampani zikholelwa ukuba "Ukuba siyakha, ziya kuza."
10) Inkokheli yenkampani ikholelwa ukuba kukho into enjenge-"Big Big To Fail" nakweyiphi na imboni yokuthengisa kwiphina kweli hlabathi.