I-Retail ihamba ngemijikelezo apho iindawo ezikude zihlala kwindawo eyaziwayo kwaye ke i-intanethi kwaye ke iindawo zokuphila, kodwa enye into ehlala iyenyani, ukuphuhliswa kweentengiso kufuna i-anchor store ukuba iphumelele.
Njengoko eli gama lithetha, le venkile "iinqwelo" ukuphuhliswa. Ubukho bayo bubeka abanye abathengisi abanokujoyina iprojekthi.
Enyanisweni, abaphungisi beentengiso bavame ukubeka ama-anchor amagama kwiiplani zabo zokwakha ezinye iirhwebo ukuba zibone. Ngale ndlela, i-anchor empeleni ithengisa indawo yendawo yokuthengisa umqhubi ngokunjalo; Xa ndivula iivenkile kwilizwe, ndihlala ndifuna ukwazi ukuba ii-anchors zeprojekti zazingaphambi kokuba ndibe sisayine indawo entsha yokuqeshisa . Kubalulekile ukuba ube nehange elifanelekileyo. Ngamanye amagama, umthengisi oza kuqhuba abathengi kwi-mall okanye kwisiko esilungele ukuthengwa kwabathengi bam .
Izitoro zokugcina ii-Anchor ziyi-draw kwaye zondla izithuthi kwiintengiso ezincinci ezizungezile Ngokuqhelekileyo isitoretye se-anchor ivenkile enkulu yesebe njenge Dillards okanye iMacy. Ezi zitolo zinika iintlobo ezininzi zeemveliso kwaye ngoko zibhenela abaphulaphuli abanzi ngokuqhuba ukuhamba kweendlela.
Kodwa i-anchor inokuba yinto yokutya njenge-Whole Foods okanye i-Central Market. Aba bathengi bavame ukuzibeka kwiindawo zokuthengisa ezithengiswayo okanye kwiindawo zokuphila zokuhamba kwazo. Ziyabhenela kwingxenye eyahlukeneyo yabathengi - enye ezithengayo kumaziko okuphila kunye neendawo ezingamanzi.
Iindawo zokugcina ii-Anchor nazo zichitha imali eninzi ekuthengiseni ezisiza ukuqhuba i-traffic ukuya kwiphakathi.
Enyanisweni, sanciphise i-budget yethu yokuthengisa kwiindawo zethu zempahla ngenxa yesi sizathu. Sifumene ukuba ukuthengiswa kwe-intengiso kubaluleke kakhulu kwaye iihange zichithe imali yokuqhuba abantu kwi-mall. Sasigcina iiforamethi zokuthengisa ezithintekayo ngokuzenzekelayo nangona kubeni sinoxanduva lokuqhuba ukuhamba kwendlela apho.
Isihluthulelo sokukhetha ikhonkco elungileyo kwisitorethi sakho (intsingiselo yokukhetha i-mall okanye indawo yokuphila yokufumana ivenkile yakho yokuthengisa) kukukwazi nokuqonda imbali ye-anchor. Ngaba umthengi wabo oyintloko ufana neyakho? Okanye ngaba bayabhenela umntu ohlukile? Xa ndandifake iigqabi, i-mix mixise yayiyimfashini, ngoko sifuna ukuba kufuphi nabathengisi kunye neengwethi ezithengisa iimpahla eziphathekayo okanye zokuphila. Ngoko ndakhetha ukuba kufuphi ne-Anthropologie ngokumalunga no-Abercrombie ne-Fitch. Umthengi oye wathandwa kwi-Anthropology uya kufana nesitoregi sam. Kananjalo abo bathengi babenyanisekile kwaye bancedisa ukugcina isitolo sam.
Kanye nje ngokuba isitoreji se-anchor singenza ukuphuhliswa kweentengiso, sinokusiphulaphula. Nsuku zonke sifunda malunga neengcingo zokugcina iivenkile. Oku kunempembelelo enkulu kwiivenkile. Isikhundla esikhulu esingenanto ekupheleni kweempawu zokuthengisa kumakhasimende ukuba kukho ingxaki kwaye kufuneka bathenge kwenye indawo.
(Ukungathethi ukuba loo ndawo yokupakisha iyaphazamiseka ekubeni isango lokungena kwi-mall sele siphelile.) Abanye abavelisi beentengiso baye baphumelela ekucingeni isikhala ngokungongeza ezinye iintlobo zokuzonwabisa. Kodwa indawo engenalutho ye-anchor kwindawo yokuthengisa izakuchaphazela ukuthengiswa kwazo zonke izitolo kuloo mall.