Ukuqonda iMigangatho yoLwazi oluPhezulu loRhwebo
Ukufumana ibhalansi phakathi kobubanzi bomkhiqizo, ubunzulu, kunye nokuthengiswa kwempahla kuya kubaluleka kwimpumelelo yakho yesitolo, kodwa okokuqala, kufuneka uqonde ukuba kuthetha ukuthini. Ezi zizinto ezisisiseko zesicwangciso-mali sokuthengisa, kwaye xa uqala ngokuqonda okucacileyo, uya kufumana uncedo kwiminyaka ezayo.
Yiyiphi iMveliso Isonka?
Ngenkcazo yayo engundoqo, ububanzi bemveliso luyintlobo yemigca yemveliso esinikwayo. Kukwaziwa nangokuthi ububanzi bomgangatho wemveliso, ububanzi bomrhweba , kunye nobubanzi bomgama wemveliso .
Ngokomzekelo, ivenkile inokugcina izinto ezine kuphela kwi- SKU nganye , kodwa ububanzi bemveliso yabo (iindidi) zingabandakanya iintlobo ezi-3 000 zeemveliso.
Uluhlu lweMveliso?
Elinye inxalenye yokulinganisa i-stock equation is product depth (eyaziwa nangokuthi imveliso yokuxhaswa okanye ubunzulu bokuthengisa ). Le yile nombolo yento nganye okanye izitayela ezithile ezithwala imveliso ethile.
Ngokomzekelo, ivenkile inokwenza isicwangciso sokugcina iindleko zokubala phantsi, ziya kuba nobunzulu bokuveliswa kwemveliso. Oku kuthetha ukuba banokuthi bathenge kuphela ii-SKU ze-3-6 zeemveliso nganye kwivenkile.
UMveliso weBreadth + Product Depth = I-Assortment Product
Ubungakanani bemveliso yimibolo yemigca yemveliso, ngelixa ubunzulu bezinto ezibonakalayo ziintlobo ezahlukeneyo ngaphakathi kwimihlathi nganye.
Ezi zinto zimbini zidibanisa nokwenza umququzeleli weemveliso okanye ukuthengiswa kwemveliso .
Abathengisi abakhethekileyo baya kuba nobuncinci bemveliso ngaphezu kwesitye esithengisayo. Oku kubangelwa ukuba iimveliso zabo zinokugxininiswa okuncinci kunye neenkcukacha ezithile. Nangona kunjalo, banokuba nobungakanani obulinganayo, ukuba bungabanzi, xa bekhetha kwisitokisi eninzi kwiintlobo zemveliso nganye.
Isitolo sekhandlela, umzekelo, siya kuba neentlobo ezincinci (okanye ububanzi) beemveliso kunevenkile yesigxina sekhonkco, nokuba ngaba zinenani elifanayo lemveliso kwi-inventory.
- Isitokisi samakhandlela sigcina iindidi ezingama-20 kuphela zeebhandlela (ububanzi), kodwa zinokuthi zibe nesitokisi imibala engama-30 kunye neengqumbo (ubunzulu) nganye yeekhandlela.
- Ivenkile yesigxina sekhonkco iimveliso ezingama-200 ezahlukeneyo (ububanzi) kodwa isisitokisi esisodwa okanye iinguqu ezimbini, iimveliso okanye izitayela (ubunzulu) bemveliso nganye.
Ezi zintengiso zimbini zineendlela ezihlukileyo ngokupheleleyo zokuxhaswa kwemveliso ngenxa yezidingo zabathengi babo .
Ukuqhumisa kunye nombala kubaluleke kakhulu kumthengi wesitolo samakhandlela kunokuba ube neendlela ezili-100 zekhandlela zokukhetha. Ngakolunye uhlangothi, ukulungeleka kubalulekile kumthengi wesitolo sezilwanyana kwaye banokufuna ukuthatha i-toothpaste kunye neebhetri kwindawo enye. Ivenkile yesigqirha idinga ukugcina zonke izinto ezifunekayo, nokuba ngaba kukho enye inketho nganye.
Umxube woMthengisi wexesha
Ukuxuba ukuthengiswa kweevenkile kungatshintsha kunye namaxesha. Abathengisi abaninzi bakhetha ukongeza iindidi ezahlukileyo ngexesha lokuxakeka kwexesha lokuthenga iholide. Esi sicwangciso esihle kuba unikezela abathengi ithuba lokunika izipho. Ikwavumela kwakhona isitolo ukuba ilinge imigca emitsha yemveliso ngaphandle kokwenza utyalo-mali olukhulu kwi-inventory.