Ngaba Unayo Into Eyenzayo?
- Ungakwazi ukuthetha iingcamango zakho, iingcamango, kunye nolwazi ngokucacileyo kunye ngokubini ngokubhaliweyo nangomlomo?
- Ngaba uyakwazi ukuqonda iingxaki kwaye uceba isicwangciso senkqubo esilungileyo ukusombulula loo ngxaki?
- Ungakwazi ukulungelelanisa nokutolika iinkcukacha eziyinkimbinkimbi?
- Ngaba ulungile ekuveliseni iingcinga ezintsha ? Ngaba unako ukuthabatha kwaye uzilungiselele ezo ngcamango kwaye ubenxibelelana nabo ngomlomo?
Ukuba unayo iimpawu ezingentla, ngoko unokuba ngumviwa ofanelekileyo wokungena kwaye uphumelele kwimisebenzi yokuthengisa. Ukuthengisa kunika amathuba emisebenzi ngamathuba amaninzi, ngoko kulula ukukhetha enye ibonisa umdla, ixabiso kunye nesitayela sakho.
Njengentengiso enkulu, unokufumana amava kwinqanaba lakho elikhethiweyo ngokuthatha inxaxheba kwi-internship okanye ngokuzithandela kwinkqubo yokufunda kunye neeprojekthi zoluntu. Iisampuli zamava afanelekileyo ziquka:
- Ukuqhuba uPhando lweMakethe kwi-Fortune 500 Inkampani.
- Ukukhuthaza iimveliso ngokuphuhliswa kweekhonkco zePoint-of-Purchase.
- Ukuchitha ixesha ukuhlaziya iindleko ezinokwenzeka, intengo, kunye nophando lweemarike kwinkqubo zenkonzo.
- Ukufunda indlela yokuphanda ubunzulu bezakhono zabasebenzisi ngokusebenzisa idatha ekhoyo.
- Ukuyila umkhankaso wokukhangisa okanye wokuphromotha ukukhuthaza iinkonzo ezintsha.
- Ukuphuhlisa isicwangciso sokuthengisa kweshishini lehlabathi.
Kuthiwani Ukuba Awunayo I-College Degree in Marketing?
Ungaxhalabi. Ndicinga ukuba uya kufumana amanani kwi-tshatya ukuya kwesokudla kungekhona nje kuphela umdla kodwa ukhuthaza.
Itheyibhile engezantsi ibonisa ipesenti kunye nesimo semfundo yabafundi abatsha abagqibeleleyo abaye baqala umsebenzi wokuthengisa.
Ngoku ngoku ukuba ndikunike ithemba, unokufumana njani unyawo lwakho emnyango? Kuya kuthatha ukuzimisela nokunyamezela, kodwa kuya kwenziwa. Uya kufumana ukuba ukuqala ekuthengiseni kuya kufakeka kwindawo yokungena njengomncedisi wezeemarike, umthengi wokuprinta, umqeqeshi jikelele wolawulo, okanye unokungena kwinkqubo njengomqeqeshi ogqwesileyo.
Iinkampani ezimbalwa ezinikezela kwiiprogram zokuqeqeshelwa iimarike ziquka:
Mars
I-Mars ayinayo inkqubo yoqeqesho lokuthengisa abathengi. Baqhuba inkqubo yophuhliso lolawulo olusebenzayo, apho abaphumeleleyo banokufumana amathuba okuthengisa. Abaqeshwe kwiprogram bazinikezelwa izabelo ezintathu ukuya kwezine, okokuqala ukuba inxulumene namava okanye izifundo zabo. Izabelo ezisele ziza kuba kwezinye iindawo, kwaye enye inokuba yilapha. Injongo yabo kukuba bandise amava abaqeqeshiweyo.
Nestle
U-Nestle usanda kutshintsha indlela yokuqesha abaphumeleleyo. U-Nestle uqeshwa ngokufanayo malunga nendlela abafumana ngayo amanye amazinga omqeshwa. Isebe ngalinye liyabaqeshe abagqweswa izifundo kulo lonke unyaka 'ngendlela efunekayo'.
Izithuba ziya kufakwa kwaye zipapashwe kunyaka.
Procter neGamble
Inkqubo yokuqeqesha abagqibelele iMatter neGamble ekugqibeleni abaqeqeshiweyo kwizikolo ezilishumi elinesibhozo, kuquka ukuthengiswa kolwazi kunye nokuthengisa. Ulwazi lwabathengi kunye nolwazi lweemarike lubandakanya umsebenzi ophambili ophando olusisigxina ekuthengiseni amashishini, kuquka ukuphuhliswa kwemveliso emitsha. Umsebenzi wokuthengisa uthetha ukukhulisa ixabiso lemveliso ngaphakathi kwendawo yeP & G. Abaqeqeshi bokuThengisa baya kufunda malunga neentengiso, i-PR, ukuxhamla abathengi, ukuthengisa ngokuthe ngqo, kunye nokuphathwa kweprojekthi kwiminyaka yabo yokuqala yokuqala. Abafaki zicelo bayakhethwa ngokwefomu yesicelo, uvavanyo lokusombulula iingxaki, intetho yodliwano-ndlebe kunye nokutyelelwa kwendawo, apho baya kudibana nabaphathi kunye nabalingane.
Ukuba unquma ukuba indlela yokuqeqesha i-graduate ayikho kuwe; usenokungena kwindawo yentengiso ngokuqhubekayo.
Uya kufuneka uzimisele ukuthabatha isikhundla sokwinqanaba lokungena kwii-arhente ezininzi zokuthengisa kwaye usebenze indlela yakho. Ukuba le nto ayinayo ingxaki, kuba lixesha lokuqalisa isabelo sakho sokuqala sokuthengisa, ekuthengisayo ngokuphuhlisa oko kuqhubekayo.