Ukunxibelelana ngokuthengisa kungenziwa ngeendlela ezininzi zokuba kutheni umsebenzi wokuthengisa uthengisa iingcango ezininzi njengengcali.
Kulo msebenzi wokuthengisa, umsebenzi wakho uya kuba kukuthatha "imveliso" kunye / okanye inkonzo kunye nokudibanisa loo mveliso okanye inkonzo ngegama lomthi. Ukuthengisa kunokuchazwa nje ngokuba ngumsebenzi ophakathi phakathi kokuveliswa kwemveliso kunye nokuthengisa. Cinga nje ngendawo yokugcina izinto ezifana nokuthengisa, ubudlelwane boluntu , ucwangciso lweendaba , icebo lokuthengisa kunye nokunye. Abaqeqeshi bemisebenzi yokudala imisebenzi, ukulawula, nokuphucula iimveliso. Oku kuqinisekisa ukuba abathengi babukela ngaphaya kwexabiso kunye nomsebenzi wemveliso okanye inkonzo xa bebala ubuninzi bokusebenzisa. Inxalenye ephambili yomsebenzi ekuthengiseni ukuqonda iimfuno, ukhetho, kunye nemithintelo echaza iqela elijoliswe ngabathengi okanye i- niche yemakethi ehambelana nomtshini. Oku kwenziwa ngophando lwemarike.
ImiSebenzi yokuThengisa apho Unokufumana Amathuba
Ukuthengiswa kusetyenziswa kuwo onke amaqumrhu, zonke izishishino, ngokunjalo amathuba okuba ngumsebenzi ongenamkhawulo. Kukho iingoma zomsebenzi ekuthengiseni ongayilandelayo. Unokufumana amathuba amaninzi ekuthengiseni kwezi zilandelayo:
- Uphando lwemakethi
- Ulawulo lweMpawu
- Ukupapashwa
- Ukunyuswa
- Eyobudlelwane boluntu
Masiqwalasele ngokuthe ngqo kwilezi zigaba kwaye sifumane lowo ulungele kakuhle ubuntu bakho.
Uphando lwemakethi
Lo msebenzi uquka uphando malunga nenjongo ekujoliswe kuyo. Olu joliso lunokuba yiinkampani okanye ngabanye. Ukuze inkampani ithathe i-marhwebo, kufuneka kuqala ikwazi ukuqonda ukuba imarike. Uphando lubandakanya inkqubo yokuqala yokuqonda umboleki, zeziphi iimfuno zabo, yintoni iimpawu zabo zokuthenga, nendlela abazijonga ngayo ngokubhekiselele kulo lonke ihlabathi.
Uphando lwentengiso lwenziwa ngokusebenzisa uphando, amaqela okugxila , kunye nokuphonononga uphando. Ukwenza oku kwenza abaphandi baqokele idatha kwikhonkco ethile. Uphando lwentengiso lwenziwa kwindlu, okanye inkampani inokuqesha iseshishini ekhethekileyo ukuqhuba uphando.
Ngaba Uphando Lwemakethe Umzila Wezemisebenzi?
Ngaba ucinga ukuba uya kuthanda umsebenzi kwi- Market Research ? Umviwa ofanelekileyo kwisigxina sophando lweemarike ngumntu ophethe ubuchule bokuhlalutya nokulinganisa ngenxa yokuba umsebenzi uxhomekeke ekubeni unokukwazi ukuqokelela idatha kwizifundo zabantu, ukukhupha iinombolo, nokutolika iziphumo ngokuchanekileyo.
Izithuba ezifumaneka kwiPhando loPhando:
- Mlawuli woPhando lweMarike
- Umphathi woPhando lweMarike
- UMphathi woPhando lweMarike
- Uhlalutyo lweMarike
Ulawulo lweMpawu
Lo ngumkhondo wendlela ova ngayo ngokuqhelekileyo. Yona msebenzi oyintloko kwimveliso yabathengi. Abaphathi beBrama badla ngokufaniswa nabanikazi bamashishini amancinci kuba bathatha uxanduva lwebhanki okanye intsapho yentsapho. Bahlala bejolise kumfanekiso omkhulu. Ngumsebenzi wabo ukufaka ingqungquthela ye-brand, ukubeka imephu kumncintiswano wabo kwinqanaba lohlobo lwabo, ukuchonga amathuba okuthengisa, kwaye ukwazi ukuxhamla inzuzo ekhethekileyo yaloo mveliso okanye inkonzo ngokufanelekileyo.
Abaphathi beBrith nabo banembopheleleko yokukhokela iqela lophando lweemarike ngokubeka i-ajenda kunye neendlela zokukhetha kunye nokukhetha i-stimuli, njenge-statement-profit statement, imifanekiso, iisampuli zemveliso kunye nevidyo kliphu. Emva kokuba uphando luphelile, ngumsebenzi womphathi wegama lomhlaba ukuhlalutya idatha eqokelelweyo nokuphuhlisa isicwangciso sokuthengisa.
Isicwangciso sokuthengisa singabiza umkhankaso wesikhangiso esitsha , ukuphuhliswa kwemveliso emitsha, okanye ukubonisa umboniso omtsha wekhontrakthi. Kwakhona ngumsebenzi womphathi we-brand ukuqinisekisa ukuba ezinye imisebenzi ezifana nokukhushulwa, uphando lweemarike, uphando nophuhliso, kunye nokuveliswa kwenzelwe ukuphumeza isicwangciso abaye baphuhlisa.
Ngaba Umkhondo weKhathalo loLwazi lweMpawu kuWe?
ImiSebenzi kwimveliso kunye nolawulo lwezonyama ludla ukukhawulela abantu abaphezulu, abanokukhuthaza abantu abanokumkela uxanduva olubanzi kunye nokunyamekela okuncinci, bathetha kakuhle nabanye abantu, bazimisele ukwenza uhambo oluthile kwaye bahlume ngokuguquka rhoqo. Ukuqala kwemivuzo kulungile, kunye nomsebenzi kunye nokuphuhliswa kwembuyekezo ngokusekelwe kwimpumelelo.
Izithuba ezifumaneka kuLawulo lweMpawu:
- Umphathi weBhanki
- Umphathi weMveliso
- UMphathi woPhuhliso loMkhiqizo
3. Ukupapashwa
Ukuba uthatha isigqibo sokuba ukuThengisa ngumkhondo wekhondo lomsebenzi ofuna ukuwuphinda ufumanisa ukuba abathengisi basebenzisana nazo zonke iinkalo zokuthengisa kwiqhinga ukuya kwinjongo yokuphunyezwa kwesi sicwangciso.
Uya kufumana ukuba imisebenzi emininzi kwicandelo loshishino lobhengezo luquka ukuPhathwa kweAkhawunti, abaCwangcisi beAkhawunti, kunye nabaThengi beMedia.
Abaphathi be-Akhawunti benza njengobambiswano phakathi kwamasebe ahlukeneyo karhulumente kunye nomthengi. Umsebenzi wabo kukulawula ukuqhutyelwa kweentengiso ngokuqinisekisa ukuba zidalwe kwishedyuli eyabelweyo kunye nohlahlo lwabiwo-mali. Abacebisi be-Akhawunti bajolise ngakumbi kumboleki. Umsebenzi wabo kukuqhuba uphando malunga nombolo yabathengi abajoliswe kuyo. Basebenzisa olo phando ukuze baqonde oko kukhuthaza ukuziphatha kwabo kwindawo yokuthengisa. Umsebenzi weMedia Buyer ukufumana imidiya ukuba ibeke iintengiso kwi. Zisebenzise isifundo sezenzo esenziwa nguCwangcisi we-Akhawunti ukugqiba indawo efanelekileyo yokuthenga isikhala sesikhangiso.
Ngaba Umkhondo Wemisebenzi Yentengiso?
ImiSebenzi ekukhangiseni iquka udidi, intlawulo esekelwe kwintsebenzo, ubuchule, ukuhamba, ukwaneliseka ekuboneni izinto ezizifezekileyo, kunye nokuqhagamshelana nabanye. Imisebenzi yokupapasha ifumaneka kwi-arhente zentengiso, imibutho yeendaba, amashishini okupapasha kwiifemu zoshishino, imibutho engenzi-nzuzo, kunye neefomishini zophando . Iindlela ezine eziphambili zeendlela zokuthengisa kwi-adware ziyi-akhawunti yokulawula, ukudala, abezindaba kunye nophando.
Izithuba ezifumaneka kwiNtengiso:
- AbaPhathi beNtengiso
- Umthengisi weNtengiso
- Abaphathi beAkhawunti
- AbaCwangcisi beAkhawunti
- Mlawuli weMidiya
- Mlawuli weMidiya
- Abathengi beMidiya
Ukunyuswa
Akuqhelekanga ukufumana iqela lokukhushulwa elizinikezele kwiimveliso zentengiso. Eli qela lisebenza ekudaleni iinkqubo ezidibanisa ukuthengiswa ukuthenga izibonelelo ezifana nezaphulelo ezikhethekileyo, amakhuphoni, iisampuli, izipho zokuthenga, iziphuzo, kunye ne-sweepstakes. Ukuze kukhuthazwe le nkqubo, iqela lokukhuthaza liya kusebenzisa i- imeyile ngokuthe ngqo , i-telemarketing, i-store-display, iintengiso, ukuvunyelwa kwemveliso, okanye iziganeko ezikhawulezayo zokukhaba. Ubunono kunye nesigwebo siyaxabiseka kakhulu.
Izithuba ezitholakalayo kuPhakamiso:
- UMlawuli woPhuhliso
- UkuNcediswa koNcedisi
- Eyobudlelwane boluntu
Eyobudlelwane boluntu
Kuxanduva lweSebe lobudlelwane boluntu ukulawula uxhulumaniso kunye nabeendaba, abathengi, abasebenzi, abatyala-mali kunye noluntu jikelele. Ziyabonwa njengababhali beenkampani. Baza kubakho ukubhalela ukushicilelwa kweendaba ukukhuthaza iimveliso ezintsha okanye ukugcina uluntu lwentlalo-mali lukwaziswa ngokubambisana kwamashishini , iziphumo zemali, okanye ezinye iindaba zeenkampani. Ukuba baxhomekeke kwimibutho yeendaba, baya kuchitha ixesha labo besabela kwiimfuno zenkcazelo kwi-journalists okanye amabali amacandelo kumabonakude.
Umsebenzi kunye nesifungo sokuba umsebenzi woBudlelwane boLuntu uthabatha ukuthatha ukubonisa inkampani ngokukhanya okuthabathayo, ukuxhasa umfanekiso walo woluntu kwintlekele, ukuvelisa i-buzz enokuzungeze inkampani yayo kunye nezenzo zoshishino, kunye nenkqubela ukuba ipapashe imveliso kunye neenkonzo zayo ngempumelelo. .
Ngaba Umkhondo Wezobudlelwane Bomntu WoLuntu?
Ukwenza kakuhle kubudlelwane boLuntu, kufuneka ube nezakhono ezinxibelelwano ezinamandla, ukukwazi ukucacisa zombini ngegama elibhaliweyo nelizwi, unokukwazi ukuqonda iintlobo zabantu, uqiniseke, kwaye unokukwazi ukufunda ngokukhawuleza oko abaxhasi bakho abakwenzayo ukuthetha imiyalezo yabo ngokufanelekileyo. Iingcali zoBudlelwane boLuntu kufuneka kwakhona zibenokucinga ngokukhawuleza, kwaye zikholisise kunye nokuba nomntu ophumayo kwaye ziza kuzinza.
Izithuba ezifumaneka kwiNtlalontle yoluntu:
- Umququzeleli weAkhawunti okanye uMququzeleli woBudlelwane boLuntu
- Umpathi wezemali
- Ulwalamano lweMidiya
- UMlawuli, uSekela-Mongameli
- Amasebe karhulumente kaRhulumente
- PR Consultant
Ngaba Umsebenzi Wokuthengisa?
Ukuthengisa ngokukhawuleza kubhenela kungekhona nje kuphela abacingisi bezinto zokudala kodwa kunye nabafundi beematriki abanomdla. Nangona imisebenzi emininzi ekukhangiseni iyakuthanda ukukhumbula ukuba kufuneka ulungele ukusebenza iiyure ezinde kwaye ungakhathazeki ukusebenza kweentsuku kunye / okanye ngeveki. Kwaxelwa ukuba ngonyaka we-2000 ama-38 eentengiso zeentengiso, ubudlelwane boluntu, kunye nabaphathi bamashishini basebenza ubuncinane beeyure ezingama-50 ngeveki. Kufuneka usebenze kakuhle phantsi kwengcinezelo kwaye uphumelele ukudibana kunye neenjongo ezibekwe. Kwezinye iindawo, uhambo oluqhelekileyo aluqhelekanga.
Ukuthengisa kuyimfuneko ebalulekileyo kungekhona kuphela kwiifemu zoshishino kodwa zenziwa noorhulumente, imfundo, inkolo, inkonzo yentlalo, kunye nemibutho engenzi-nzuzo okanye amaziko. Ukuthengisa kunika inani elininzi kunye namathuba amaninzi emisebenzi ekhoyo kuwe kungakhathaliseki ukuba yeyiphi ikhondo lomsebenzi okhethayo ukuyilandela.