Ithengi leNiche ingaba yinto ebalulekileyo kwiNtsebenziswano yeShishini elincinci
Imarike ye-niche yindawo ejoliswe kuyo, ekujoliswe kuyo.
Ngenkcazo ke, ishishini elijolise kwi-niche lijongana nesidingo semveliso okanye inkonzo engayibhekiswa ngababoneleli abaqhelekileyo. Ukuseka imarike ye-niche kukunika ithuba lokubonelela ngemveliso kunye neenkonzo kwiqela elinye elinye ishishini elishiyelele. Unokucinga ngeemakethe zentengiso njengeqela elichanekileyo labathengi abanokuba nezidingo ezithile, i-subset yeqela elikhulu.
Cinga ngeqela labaxhasi abanomdla wokuthenga iinkonzo zokucoca, ngokomzekelo. Esikhundleni sokubonelela ngeenkonzo zokucocwa ngokubanzi, ishishini linokumisela i-market ye-niche ngokujolisa isahlulo semarike enomdla kwiinkonzo zokucoca iimfama. Elinye ishishini linokuthi lithathe indawo yalo kumarhwebo ngokugqithiseleyo ekusebenziseni kuphela iimveliso zokucoca ezinobungqongileyo. Amakethimitha kwanoma yikuphi ubukhulu obubonakalayo buqulethe iissetyenzisi ezininzi zeemarike-nangona kungengabo bonke abathengi beemakethe eziza kubakhokelela ekujoliswe kuyo kwimbono yombono.
Kutheni ufanele ukhathazeke ukuseka imakethe ye-niche? Ngenxa yokuba inzuzo enkulu yokuba yedwa apho; Amanye amashishini amancinci angakwazi ukungazi ngeemakethi yakho yeemveliso, kwaye amashishini amakhulu azifuni ukukhathazeka ngawo. (Qaphela ukuba le nto ayisoloko yimeko emide; emva kokuba elinye ishishini liye lasekwa inzuzo eninzi, abanye bavame ukunyuka kwaye ukuba kunenzuzo ngokwaneleyo amashishini amakhulu aza kuqaphela.)
I-niche ingasetyenziselwa ukuseka indawo ebangela ukuba ishishini likhulise iimpahla zalo kwiimarike ezinkulu.
Ubuqhetseba bokufaka imali kwi-market ye-niche kukufumana okanye ukuphuhlisa i-niche yeemakethi enokuthengwa, ekhulayo ngokukhawuleza, kwaye engekho kumthengisi omnye osisiseko.
Jonga indlela yokuFumana kunye nokuLawula iMakethe yeNiche ukuze uthole ulwazi olungakumbi.
Imizekelo yeMakethe yeMicrosoft
1) Enye yeemveliso zeemveliso ze-niche yinkampani yokutya :
- Imfuno enkulu yokutya kwezobugcisa iveza amabhishini amaninzi ukuba agcwalise i-niche, ukusuka kwii-chocolates ezikhethekileyo kwiiesisi, i-sausage, i-jams kunye nejeli, kwi-coffee roasting. Amashishini amaninzi aphumelele ngokutya aqaliswa njengamashishini amashishini angamanye amashishini enza iimveliso ngesandla.
- Ukuthengiswa kwemveliso ye-gluten yakhula i-34% ngonyaka unyaka-nyaka ukususela ngo-2010 ukuya ku-2015, kwaye ukuthengisa okupheleleyo kulindeleke ukuba kufinyelele i-$ 2.34 yezigidigidi e-US ngo-2019 (ingxelo ye-Packaged Facts ebhaliwe nguWoward Waxman). Iikhofu zendawo zendawo kunye neebhaki ezijoliswe kwiimveliso ezingenanto i-gluten ziyavela yonke indawo.
- Imveliso yokuvelisa i-Organic iyaqhubeka ikhula njengoko abathengi bexhalabele kakhulu ngama hormone kunye neepatyisiza ezisetyenziselwa ukukhula kweemveliso zokutya eziqhelekileyo.
- Iinkonzo zokubonelela ukutya ezifana nee-Good Egg zivumela abathengi ukuba bathenge i-intanethi kwimveliso emitsha, intlanzi, inyama kunye nemveliso yobisi (ivela kwiifama zendawo). Ukunikezelwa kwamahhala kwindlu ngendlu kunikezelwa.
- Iilori zokutya ezikhethekileyo ziya kuba zixhaphake kubaxhasi abanqwenela into ngaphandle kokutya okuqhelekileyo kokutya okufana nokugada, iifri, kunye nezinja ezishushu. I-Clover Truck ephumelele kakhulu yeBoston, MA iqhuba iilori zamarori ezibonelela imenyu eguqukayo ngexesha lexesha elisebenzisayo ukutya okunomsoco owenziwe kwiindawo ezininzi ezikulo ndawo, iindidi eziphilayo (kwaye empeleni, zikhonza iintsimbi zaseFrancis).
- Ubisi obuncinci ngumakethi athandwayo kakhulu eNyakatho Melika njengabakhonkco bebhiya ngokukhethekileyo banqwenela kakhulu ukunambitha ubhiya. Ngokutsho kweenombolo zeBeerdada, inani leemveliso zobisi eCanada likhule ngo-70% kwiminyaka emihlanu ekhokelela ukuya ku-2014. E-United States, i-marketer yeerki yezobugcisa ikhule ibe yi-$ 20 yezigidi ngonyaka ngokuthengisa.
2) I-market ye-market ye-niche ithetha ukutya kubantu abadala - izigidi ezingama-75 zaseMerika zaza zazalwa phakathi ko-1946 no-1964 (okubizwa ngokuba yi-baby-boomer generation) kwaye ngoku zihlala phantsi okanye zihamba ngokuthatha umhlalaphantsi kwaye ngokucutshungulwa ngu-American Association of Abantu abahlala phantsi (AARP) phantse i-90% yabo inqwenela ukuqhubeka nokuhlala ekhaya kuluntu lwabo. Oku kuvule amathuba amaninzi kumashishini amancinci athatha le nethike ye-niche:
- Ukuqhuba nokuhambisa iinkonzo kulabo abangakwazi ukuqhuba okanye ukungena kwindlu
- Iinkonzo zokunakekela ekhaya ezifana nokucoca, ukulungiselela ukutya, njl
- Ukulima kunye nokuhlaziywa komhlaba
- Jonga Iingcamango Ezona Zona Zona Zona Zona Ezingcono zokusebenzela okanye kunye nabadala ukuze uthole ingcinga.
3) Icandelo lokunakekelwa kwezilwanyana lolunye uhlobo lweemveliso zentengiso -Abamerika basebenzisa i-$ 60.5 billion kwizilwanyana zabo ngo-2015 (i-American Pet Products Association (APPA)). Ukuthandwa kwamathambo kuye kwavula amathuba amaninzi kumashishini amancinci , kuquka:
- Ukuhlala kwezilwanyana kubani abangabikho
- Ukuhamba kwezilwanyana kunye nokuqeqeshwa
- Ukulungiswa (ingaba yinkonzo yeselula)
- Ukutya okukhethiweyo kwezilwanyana ezinjengezinja, ukutya okuluhlaza, njl njl.
Eyaziwayo njenge: I- Market niche, ukuthengisa kwe-niche, ishishini le-niche.
Bona kwakho:
Fumana kwaye uthengise kwiMakethe yakho eThagethiweyo
Amashishini Amancinane Awufuni Ukuqala
Indlela yokufumana kunye nokuThengisa iMakethe yeNiche