I-Marketing ye-Niche ingaba yiTikiti yakho kuPhumelelo
Kuba kungakhathaliseki ukuba bazama kangakanani, akukho mthengisi omkhulu onokuba yizinto zonke kubo bonke abantu, zihlala ziba ngamacandelo ebantwini iimfuno zabo zeemveliso ezithile kunye / okanye iinkonzo ziyahambelana - ukuphuma kwigumbi elincinci ukuba liphumelele ngokuhlangabeza ezo zidingo.
Ngoko inkampani yakho encinci ingayifumana njani kwiimfuno ezingagqibekanga kwaye ifumane kwaye ilawulwe i-market yakho ye-niche? Gxininisa ezi zinto ezine ezisisiseko malunga nokuphumelela kwentengiso:
1. Imveliso ekhethekileyo okanye inkonzo.
Kubaqalayo, ukuba uya kuqonda imakethe ye-niche, kufuneka ube nemveliso okanye isevisi ekhethekileyo. Ngokufanelekileyo, ufuna ukuba yedwa othengisayo oko uthengisayo.
Ubuqhetseba bokuza nomkhiqizo okanye inkonzo enjalo kukujonga kwiintsimbi zeemfuno ezingagqibekanga. Ngokomzekelo, ishishini elinye loLwandle lwase-East luquka ukudala izambatho zangaphakathi ezenziwe ngesandla. Abadayisi abakhulu kunye neenvenkile eziqingqiweyo kwiingubo aziboneleli ezi ntlobo zeengubo.
Musa ukulibala ukuba iinkqubo zinokuba yimveliso kunye. Omnye umntu wakha wabukela ikhamera yenkampani yokushicilela i-inkjet kwaye wenyuka ngcamango kunye nenkqubo yokuyizalisa, umzekelo.
Ngaba ufuna uncedo oluqalise ngoluhlobo lwengcinga?
Imiba yezoBuchule Iingcamango ziya kuchukumisa ukucinga kwakho.
2. Imveliso ethengiswayo okanye inkonzo.
Unokwenza zonke iintlobo zeemveliso ezimangalisayo kunye ne / okanye iinkonzo, kodwa ukuba akukho mntu ufuna izinto ozivelisile, yintoni na into ?
Mhlawumbi akukho mntu uthengisa iinambuzane eziboyiweyo ukusuka kwinqwelo ehambayo kwisitrato sakho, kodwa oko akuthethi yinto efanelekileyo.
I-market ye-niche yabantu abanandipha ukutya iinambuzane eziboyiweyo akuncinci, emva koko. Kufuneka kube nokwaneleyo kwemfuno yemveliso okanye inkonzo yakho kwishishini lakho ukwenza inzuzo .
Ufumanisa njani? Ngetyala kunye nephutha, okanye ngokuqhuba uphando olunzulu lweemarike.
Olu hlobo lokugqibela lunokuthi lube ngcono, kwaye lube luncedo kakhulu kwezoqoqosho. Ukuba ufuna ukwazi ukuba kukho imarike yeengubo zezinja, ukuhlamba umquba, okanye ukucebisa nge-iPhone-umlutha, indlela eyona ndlela yokufumana ukuphuma apho kwaye ubuze. Ukwenza okanye ukuthenga into eninzi kwaye uphonsa iwebhusayithi ukuze ubone ukuba kukho nantoni na kubantu abangafuni ukwenza imali .
3. Khetha ikarhwebo ye-niche ekhoyo.
Khumbula, iimarike ze-niche zihlala zincinci, ngoko ke kukho indawo yabadlali abaninzi. Ukuba uzama ukuxhuma kwi-bandwagon, uya kuphela ukuwa emva. Ngaphambi kokuba uqalise ulo hlobo ishishini ngokwakho , ngokuqinisekileyo uza kufuneka uphando ngononophelo ukhuphiswano kunye nobukhulu bemarike ukuze ubone ukuba ishishini elitsha kule niche liya kusebenza.
4. Intengiso, iimarike, iimarike.
Ukuthengisa mhlawumbi kubaluleke kakhulu kumashishini angama-niche kunokuba nayiphi na enye inhlobo, kuba ishishini lokuthengisa i-niche lingenanto engaziwayo; impumelelo yakho okanye ukuhluleka kwee-hinges ekwenzeni uxhumano kunye nohlobo olufanelekileyo lomthengi okanye umthengi.
Ukuba ndivula i-Starbucks, umzekelo, abantu bayazi ngokukhawuleza ukuba yintoni na loo nto ibhiziniselwano kwaye yiziphi iintlobo zeemveliso ezizilindeleyo. Yaye ngenxa yokuba i-Marketbucks ye-Starbucks "umntu othanda ikhofi", akwenzeki ukuba akhathazeke kakhulu malunga nokukhangisa kweli nqaku kumdlalo.
Kodwa ukuba ndivule ishishini linikeza unyango lwe-naturopathic yezilwanyana ezifuywayo, ukuthengisa ukuguqulwa kwebhasi / ukuguqula abantu asebekhulile, okanye ukubonelela ngeenkonzo ezincedisayo kwiintetho (ukunika imizekelo emithathu kuphela), abantu abayikwazi ukuba yintoni okumele bayilindele, okanye nokuba I-business niche ikhona, ngaphandle kokuba ndiyenze umzamo wokufikelela nokuwafundisa. Ngoko ke iimarike, iimarike, iimarike-kwaye xa unomthengi okanye umthengi, qhagamshelana rhoqo.
Imveliso ekhethekileyo okanye inkonzo eya kuzalisekisa izidingo ezingagqibekanga zeqela elithile labantu - oko kukuthengisa ngokukodwa.
Ukuba usebenzisa zonke iingcamango ezine ngasentla, ibhinqa lakho elincinci liya kuvuyela inzuzo enamandla yokuncintisana ukuba ukufumana i-marketmark ye-niche inikezela.
Ngaba Uyafuna Ukufumana Intengiso YeNiche?
Ukuba ukhangele ukuqala ishishini , kukho iingcamango ezininzi zebhanki kwiimarike zendabuko ezikhoyo ezikwazi ukuvelisa ingeniso epheleleyo okanye yexeshana ukuba unako:
- Ukukhulula imveliso kunye neenkonzo ezifunekayo ngabathengi bakho, kwaye
- Ukubonelela ngeenkonzo ezingcono kumakhasimende kunokuba ukhuphiswano lwakho
Umzekelo:
Iingcamango ezingabizi ngezoshishino
Amathuba amaShishini aKhaya aphezulu aphezulu
Iingcamango ezingcono zezoShishino zokuSebenza okanye kunye nabadala
Amathuba Amashishini Abathathe umhlala-phantsi
Amashishini angamaxesha angamaqela onokuqala namhlanje
Ngamanye amaxesha unokwandisa ukuthengisa okukhoyo kweemveliso okanye iinkonzo zakho ngokuphinda uvuselele ibhizinisi lakho. Ngokomzekelo, abathengi banenkxalabo malunga nokusingqongileyo kunye nokubandakanya iinkqubo zezoqoqosho ezinokubakho ukufumana abathengi abatsha. (Jonga iindlela ezili-10 zoBuchule bakho .)
UkuFunda okuqhubekayo: 6 Amanqanaba okuThengisa okuPhakamileyo okwandisa ishishini lakho Iindlela ezili-10 zendleko zokukhuthaza ibhizinisi lakho Iindlela ezili-10 zokufumana ilizwi elilungileyo lomlomo ngezo shishino lakho