Indlela yokufumana i-Idea Unokujika kwiNkampani ebalulekileyo
1) Hlola ikhono lakho elijoliswe kwiingcamango zoshishino.
Ingaba unayo italente okanye irekhodi elibonakalisiweyo elingaba sisiseko soshishino elinenzuzo?
Ngenye imini ndathetha nendoda eyayichithe iminyaka ilawula iinkonzo zokucoca kwisibhedlele. Namhlanje uqhuba umsebenzi wakhe wokucoca ekhaya kunye nokucoca. I-logger yangaphambili ngoku wenza ubomi bakhe njengomculi; udala "i-chainsaw sculptures" ngaphandle kweenkuni. Kwaye imizekelo yabaqeqeshi abaye baqalisa ii-arhente zabo okanye iinkampani zentsebenziswano yokubonisana yi-legion.
Ukuze ufumane ingcinga ebalulekileyo yezoshishino, zibuze, "Ziziphi izakhono zorhwebo kunye namava endikuyo? Ngaba abantu baya kukulungele ukuhlawula iimveliso zam okanye iinkonzo?"
2) Qhubeka kunye neziganeko zangoku kwaye ulungele ukusebenzisa amathuba mathwebo .
Ukuba ubukela iindaba rhoqo ngeenjongo zokufumana iingcamango zezoshishino, uya kumangaliswa ngamathuba amaninzi oshishino lwakho olwenzayo. Ukuhambisana neemeko zangoku kuza kukunceda uqonde iindlela zorhwebo, iifowuni ezintsha, iindaba zoshishino - kunye ngamanye amaxesha iingcamango ezintsha ezinezo zoshishino.
Ngokomzekelo, emva kwemitshato yokufanelana ngesini esifanayo kwiCanada abahwebi baqala ukuthengisa iipakethi zokuhamba ezikhenketho ezibandakanya umtshato womtshato kwizibini zesini ezifanayo kwamanye amazwe. Ngaba unokufumanisa loo thuba loshishino xa uvile ukuba imithetho yomtshato yaseCanada ishintshile?
3) Fakela imveliso entsha okanye inkonzo.
Isibalulekileyo sokuza neengcamango zoshishino malunga nemveliso okanye inkonzo entsha ukuchonga iimfuno zeemarike ezingagqithwanga. Ngokomzekelo, emva kowe-2004 umfundi we-Psychological University waseHarvard ogama lakhe linguMark Zuckerberg waqaphela isidingo sewebhu-intanethi ye-intanethi ye-intanethi eya kuvumela abafundi nabasebenzi ukuba babelane ngamacandelo abo kunye nolunye ulwazi-waqhubeka nokuphuhlisa i-Facebook waza waba ngumnye iibhiliyoni ezincinci kwihlabathi.
Ukuqhuma kwezixhobo eziphathekayo kuye kwadala imfuno enkulu yezixhobo zeselula. Ngomnyaka we-2008 iqela labasomashishini abancinci abathiwa nguTravis Kalanick kunye neGarrett Camp babenenkathazo yokukhwaza i-cab eParis. Bagqiba ekubeni kufuneka ukhuphe iqhosha kwifowuni yakho yeselula uze uhambe, kwaye ngenxa yoko waqhubeka ufumene u-Uber.
Khangela uze uzibuze, "Le nto ingayi phucuka njani?" Buza abantu malunga neenkonzo ezongezelelweyo ezingathanda ukuzibona. Gxininisa kwikharityhulam ethile ekujoliswe kuyo kwaye ucinge iingcamango zeenkonzo eziza kuba neqela kulo. Ngokomzekelo, kukho izigidi zabantu basezikhulile baseMntla Melika. Ziziphi iimveliso okanye iinkonzo onokuzidala eziza kubanceda ukuba bazidibanise ixesha elide nangakumbi?
Ukufumana i- market ye-niche kunye nokuyixhaphaza yenye yeendlela eziphambili ekuphumeleleni kwishishini.
4) Yongeza intengo kwimveliso ekhoyo.
Umehluko phakathi kweengcibi eziqingqiweyo kunye neemithi ezigqityiweyo ngumzekelo omhle wokubeka umkhiqizo ngenkqubo eyongezelelweyo eyandisa intengo yayo, kodwa iinkqubo ezongezelelweyo azikho ixabiso linye kuphela elingafakwa. Unako ukongeza iinkonzo, okanye udibanise nemveliso kunye neminye imikhiqizo. Ngokomzekelo, ifama yasekuhlaleni ethengisa umkhiqizo kwakhona inikeza inkonzo yokuhambisa imifuno; umrhumo, abathengi banokuba nebhokisi yemifuno entshontshiweyo emnyango wabo ngeveki nganye.
Ziziphi iimbono zoshishino onokuzihlakulela kule migca? Gxininisa kwiiziphi iimveliso onokuzithenga kunye noko ungakwenza kubo okanye kunye nabo ukudala ishishini elinenzuzo .
5) Phanda ezinye iimarike.
Ezinye iingcamango zoshishino azifanelekanga ukusetyenziswa kwendawo - kodwa zibheno kakhulu kwiimarike zangaphandle.
Idolophu yam encinci ijikelezwe ngamahektare e-blueberries zasendle. Kwiminyaka amahlathi avelisa amajikijolo aphelisa kakhulu iibhere kunye neentaka; I-BC inomshishini ohlaza okwesibhakabhaka ongashiyi indawo yokuthengisa imveliso ye-blueberry.
Kodwa omnye usomashishini uyaqaphela ukuba kukho imfuno ephezulu yeemveliso ezifana nalezi eJapan - kwaye ezo zibhakabhaka zasendle ziye zavuna kwaye zithunyelwa. Ukufumana ngamanye amasiko kunye nokuphanda amanye amathuba emarike yindlela efanelekileyo yokufumana iingcamango zezoshishino.
6) Ukuphucula umkhiqizo okanye inkonzo ekhoyo.
Uyazi into abayithethayo ngomntu owakha i-mousetrap. Lo mntu unokuba nguwe! Umrhwebi wendawo udale inguqu ephuculweyo ye-hula hoop; likhulu kwaye linzima kakhulu ukuze i-hula-hoopers ikwazi ukuyilawula ngokulula kwaye yenza izinto ezininzi. Wafika njani le ngcamango? Wayecinga ukuba i-hula hooping yayiza kuba yinto endiyolisayo kunye nentombi yakhe, kodwa ifumene imveliso ekhoyo ngokuthengisa.
Kukho imveliso embalwa (okanye iinkonzo) ezingenakuphuculwa. Qala ukudala imibono yezoshishino ngokujonga iimveliso kunye neenkonzo ozisebenzisayo kunye nokucamngca iingcamango malunga nokuba zingcono njani.
7) Fumana kwi-bandwagon.
Ngamanye amaxesha iimarike zinyusa ngenxa yesizathu esicacileyo; izihlwele zabantu zifuna "ngokukhawuleza" into, kwaye imfuno esiphumelayo ayikwazi ukukhawuleza kudibana. Ngokomzekelo, ngexesha lobulwelwe be-SARS, kwakunomlinganiselo ongenakunqwenelekayo weemaski zobuso kumazwe amaningana-kwaye amashishini amashishini amaninzi athathwe kwiimfuneko.
"Impembelelo ye-bandwagon" ikwadalwa ngamanqanaba amakhulu asekuhlaleni. Kukho imfuneko eninzi yeenkonzo zokunakekelwa kwabasebekhulile kunokuba zinikezelwa ngoku. Kwaye umgangatho wezilwanyana eziphathekayo kufuneka uphathwe njengamalungu entsapho aqhubekayo, ukudala isidingo kuzo zonke iintlobo zeenkonzo ezinxulumene neentwanyana ezingekho kwiminyaka emashumi edlulileyo.
(Unomdla wokuqalisa ishishini elihambelana nesilwanyana? Funda i- 18 zeZibhizinisi zePetro .)
Khangela amashishini akhona kunye nemveliso kunye neenkonzo anikezelayo kwaye zichonga ukuba kukho imfuneko yezinto ezininzi okanye iinkonzo. Ukuba kukho, qulunqa iingcamango zezoshishino ukuze zivumelane neengcingo zemarike.
Ngaba unengcamango yokuqalisa ishishini ngoku?
Bhala iingcamango zakho phantsi. Vumela ukuba bajikeleze entloko yakho kwaye baqhelane. Futhi ugcine ingqondo evulekile kwaye uqhubeke uhlola yonke into oyifunayo kwaye uvelele kwindawo yokujonga ibhizinisi.
Awufuni ukuqhuba nombono wokuqala webhizinisi ocinga ngawo; ufuna ukufumana ingcamango efanelekileyo kakhulu kwizakhono kunye neminqweno yakho. Iphupha, cinga, cwangcisa-kwaye uza kuba ulungele ukuguqula loo nto ingomsebenzi wezoshishino ohlala ufuna.
Ngaba ufuna ukukhangela iingcamango zezoshishino ukuze ufumane inkqubo yakho yokudala?
Phuma:
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