Abathengisi abaqhelekileyo basoloko belawula ubukhulu kwi-organic sector yokuthengisa
Ngo-2010, abathengisi bezilwanyana ezinkulu kunazo zonke e-United States babezo zonke izitolo zokutya eziqhelekileyo, kwaye ezingatshintshi ngo-2011. Izitolo zokutya eziqhelekileyo zisasaza kwingxowa yengonyama yeenzuzo ezinobungozi, ngaphezu kweendawo zokutya ezincinci zokutya nezityalo ezikhethekileyo, njenge- Trader Joe's .
Yintoni etshintshileyo kulo nyaka kukuba ukuthengiswa kwezinto eziphilayo, inzala yabathengi kwizinto ezisemgangathweni kunye nokuthengiswa kwezinto zokuthengisa ezithengiswayo zizonke zikhule.
Ngokutsho kwe-Organic Trade Association, ukuthengiswa kwe-organic organic 2009, okubandakanya ukutya kokutya kunye nokungabikho kokutya, kuye kwafika i -26.6 billion . Imibiko yakutshanje, eqokelelwe kwi-Organic Trade Association ka-2011 ye-Organic Survey Survey ibonisa ukuba imboni yezolimo ikhula ngokugqithiseleyo ngaphezu kwama -28.6bhiliyoni ngonyaka ka-2010, kunye nokukhula kokutya okudalwa ngokutya okuhlobene nokuthengiswa kokutya.
Olu luhlu luhlangene njani
Kukho uphando oluncinane malunga nokuthengiswa kwezinto ezikhoyo kwiivenkile zokutya . Uphando oludlulileyo lubonisa ukuba ukutya kwezinto eziphilayo kubaluleke kakhulu kwicandelo lokuthengisa loshishino kwaye ukutya okuninzi okuthengiswayo kubathengiswa kubathengi abaqhelekileyo. Ngokusekelwe kuloluphando, ndiqokelele abathengisi abathengisa ixabiso elincinci kwisixa esikhulu semvelo kunye nabo bafumana inzuzo efanelekileyo kunye nokukhula kobukhulu bayo. Nangona kunjalo, ngaphandle kophando olongezelelweyo, akukho ziqinisekisile ngokupheleleyo malunga nabani abathengisi bezona zinto zinkulu.
01 - iWalmart
Uthengiso lwe-2011: i- Walmart inenzuzo yonyaka opheleleyo we-2011 we-$ 419.0 billion.
Ixabiso leMveliso ye-Organic: Ngo-2006, enye ivenkile yeWalmart inikezela ngemveliso engama-400. Njengoko iminyaka ihambe, iWalmart iye yandise loo mnikelo. Okwangoku, ukutya, izambatho kunye nezinye iimveliso zendalo zifumaneka kwiWalmart.
Okubi:
Ngo-2011, njalonjalo, abantu baxabana kwaye balwa nobunzima be-Walmart. Abanye banomuvo wokuba i-Walmart ikwazi ukuthengisa izinto ezisemgangathweni ngokunciphisa i-grocers zendawo kunye nezinye izinto zokutya zendalo. Baye batyholwa ngokulahlekisa izinto eziqhelekileyo zokutya njengezinto eziphilayo kunye nabarhoxiswayo ngokuchonga ubuncinane bezendalo ezivela kwifama yefama, njengokuba abanye beliluhlu - iKroger, Target, Safeway kunye neCostco.
Okulungileyo:
I-Walmart ineendlela ezininzi ezizinzileyo eziqhubekayo , okwakungathethi ukuba zithwala i- organics engcono, kodwa i-perk, ingakumbi kuba abathengi bafuna izinto ezinobungozi kunye nohlobo oluhlaza. I-Walmart iye yahlakulela intsebenziswano kunye namafama amaninzi asekuhlaleni, kwaye ngokwenene, ibeke iinjongo zokuphinda kabini ukuthengiswa kwemveliso eyenziwa ngendawo ngo-2015.
I-Walmart nayo iwona mlimi omkhulu kwi-cotton emhlabeni, nangona iingxabano zikhona malunga nendlela ekuzinzileyo ngayo ikotoni yezolimo.
Kucacile ukuba enye yezona zinto eziphambili ze-Walmart zezinto eziphilayo zikwazi ukuzisa abantu abangaphezulu kwendawo. Nge-Walmart kuzo zonke ikhonkco, kulula ukuba abathengi bafumane i-organicics abayifunayo kunye namaxabiso aphantsi. Ukuba ne-organicics eWalmart kunceda ukwandisa ulwazi lwabathengi ngezinto eziphilayo kunye nokuxhasa imboni yezolimo ngokubanzi.
Sekunjalo, xa kuziwa kwizinto ezisemgangathweni, ingqibelelo ibalulekile njengoko kutholakala , ngoko i-Walmart i-debate engxowankulu iya kuthukuthela. Njengoko uMichael Pollan wabhala ngo-2006, "Uya kufuneka uzenzele isigqibo sokuba ukuba inzuzo yokwenza ukutya okunesidlo kufinyeleleka kumaMerika amaninzi aphelelwe ngumonakalo weWal-Mart onokuyenza kwintsebenzo kunye nenjongo yokuvelisa ukutya kwendalo." Iingcebiso ezilungileyo xa sicinga naluphi na uhlobo olusisiseko lokugcina ukutya.
02 - Costco
IiNyunithi zokuThengisa: iindawo ezingama-592 e-US nakwamanye amazwe.
Uthengiso lwe-2011: I- Costco Wholesale Corporation inenzuzo yonyaka opheleleyo we-2011 we-$ 88.9 billion.
Ixabiso leMveliso ye-Organic: Iminikelo yokutya ye-Organic kwi-Costco ikhule kwiminyaka yamuva nje, kodwa njengabanye abathengi abaqhelekileyo, kunzima ngamaxesha amaxesha ukuba i-Costco ihlangabezane neemfuno ezikhoyo.
Okubi:
Njengabanye abathengi abaqhelekileyo, i- Costco ibhekene nobushushu obukhulu ekuthengiseni izinto zezilwanyana ezifama. Kwakhona, ukhetho lwe-organicco kwi-Costco luyakubetha okanye lulahleke, ngokukodwa apho kuveliswa khona ukuveliswa kwezinto eziphilayo.
Okulungileyo:
I-Costco inerekhodi enkulu yokuthengisa kunye nomxhasi omkhulu wabathengi. Abaninzi baseMerika bathanda izitishi zezakhiwo zeeklabhu, ngoko ke ukuba iCococo ithatha i-organicics ivula imboni yezolimo ukuze kubaninzi abaninzi abathengi.
03 - Kroger
IiNyunithi zokuThengisa: i- Kroger isebenza kwiivenkile ezingama-2 500 kumazwe angama-31 phantsi kweebhanki ezimbini.
Uthengiso lwe-2011: I-Kroger Co. yayifumane imali epheleleyo ngonyaka we-2011 we-$ 82.2 yezigidigidi.
Ixabiso leMveliso ye-Organic: iKroger inikezela ezimbini iimveliso ze-organic house; Ukhetho lukaKroger olukhethekileyo kunye nolwaBucala. I-Kroger ihamba kunye ne-organicics, kunye ne- Organic Valley kunye ne-organic organics iyatholakala ngokuya kwindawo.
Okubi: Izikhetho ze-Kroger kwiindawo ezininzi zeevenkile ziyi-sketchy. Ngoxa bephethe ixabiso elifanelekileyo lemvelo , abayithwali i-organicics ngamaxesha onke. Njengaye, unako okanye awufumaneki isonka esingumgubo okanye i-yogurt esitokisini. Kwakhona, i-organics yabo iyancipha yonke ivenkile, imele ibuthe ndawonye kwiSebe "Yentengiso", yenza kube nzima ukuba abathengi bafumane oko bakufunayo.
Ngaphandle kwemivalo embalwa yesepha, andizange ndibone naluphi na uhlobo oluthengisiweyo lokunakekelwa kwempahla yomzimba oluthengiswa kuyo nayiphi na isitoreji seKroger ndiye ndaye ke, ewe, iyavutha kakhulu . Ukongezelela, uKroger utyholwa ngokuphatha ubisi lweefama.
Okulungileyo:
Nangona, njengoko kuchazwe ngasentla, kunzima ukufumana, uKroger unikezela ukhetho olubanzi lwemveliso ye-organic, kubandakanywa ukhetho olufanelekileyo olufanelekileyo (kuxhomekeke kwisitolo). Bathengisa kuphela ubisi be-rBST-free. Ngaphezu koko, iKroger Manufacturing isebenza ngeendawo ezahlukeneyo zokucwangcisa ezenziwe ngokuqinisekileyo, ezize zancedise nakwimveliso yezolimo.
04 - SuperTarget
IiNyunithi zokuThengisa: Namhlanje, i-Target isebenza kwiivenkile ezili-1,750 kumazwe angama-49, kuquka nezitolo ezingaphezulu kwama-240 ze-SuperTarget
Uthengiso lwe-2011: i- Target Corp. Inenzuzo yonyaka opheleleyo we-2011 wama-67.4 billion.
Inani lemveliso ye-Organic:
I-SuperTarget inikezela malunga nemveliso engama-700 kwimveliso yamanqaku amaninzi.
Okubi:
Iithagethi, njengabanye abaninzi kuloluhlu, zityholwa ngokuthengisa iifemu ezifama, izityalo ezisezantsi.
Okulungileyo:
Izitolo ze-SuperTarget ziye zandisa ngokunyanisekileyo iminikelo yazo yokudlulileyo kunyaka odlulileyo, kwaye zithwala nokunyamekelwa kwamalungu omzimba kunye nemveliso yengane. Amaxabiso abo e-organic are reasonable and the fact that they offer an organics enza i- organicics ibonakale kubasebenzisi ngokubanzi.
05 - Safeway
IiNyunithi zokuThengisa: Kukho iindawo ezili-1,702 ezikhuselekileyo kwi-US neCanada.
Ukuthengiswa kwe-2011: i- Safeway Inc. inenzuzo yonyaka opheleleyo we-2011 we-$ 41.1 yezigidigidi.
Ixabiso leMveliso ye-Organic: I- Safeway ye-Organic iquka iimveliso ezingaphezulu kwama-300 eziqinisekisiweyo ezikhoyo ezifumaneka kuyo yonke indawo yokutya kwazo, kwaye zithengisa ezinye iimpawu zendalo.
Okubi:
I-Safeway mhlawumbi i-grocer ekhulile kuleluhlu. Akunakuphikisana okanye konke okumangalisayo xa kuziwa kwizinto eziphilayo. Ukukhethwa kwemveliso ye-Safeway ye-Safeway kushiya into enqwenelekayo kwaye lo mthengisi usolwa ngokuphatha imveliso yobisi ye-organic farm.
Kwakhona, abanye bacinga ukuba i-Safeway iphosa ukhuphiswano ngokukhupha izinto ezincinci zezinto eziphathekayo ukuze zithengise ngaphezulu zazo ze-O brand brand. Ekugqibeleni, i-Safeway iye yazisa ezinye izinto ezinokungabaza, "Imvelo" enokuthi idibanise abathengi ekuthengeni le mveliso yendalo ngokwemvelo.
Okulungileyo:
Ukukhula kwe-Safeway kwizinto eziphilayo kukhula kwaye i-O Organics ithathwa njengenye indlela ebiza imali eyongezelelekileyo kwezinye iimveliso.
06 - Intengiso Yonke
IiNyunithi zokuThengisa: Iivenkile ezingama-310 eNyakatho Melika nase-United Kingdom.
Uthengiso lwe-2011: Ingeniso yenzelwe i-$ 10.12 yezigidigidi ngo-2011.
Ixabiso leMveliso ye-Organic: Akukho manani acacekileyo, kodwa ingqinelana ukuba ubukhulu bayo, iMakethe yeZonke zokutya inikezela ngemveliso engaphezulu kunezinye iindawo. Abanye baqikelela ukuba i-Whole Foods ithwala amawaka ezinto eziphathekayo, kubandakanywa nemveliso yendalo yeeyile.
Okubi: Kakade i-Whole Foods encinci kunabanye abathengisi balaluhlu, kodwa ukuba bangawabandakanyi kubonakala kungalunganga. Nangona kunjalo, omnye umthengisi waloo mthengisi kukuba akafumaneki kuwo wonke umntu, ngenxa yokuba abanalo izitolo ezininzi kwiindawo ezininzi, njengoko kuthiwa iWalmart.
Nangona kunjalo, kukho ububi obuncinane obuqhubekayo kwi-Whole Foods kulo nyaka. Ngexesha elidlulileyo baye batyunjwa ngenxa yabo, "Ixabiso lokuhlawula iikhokhelo zonke" akunjalo namhlanje. Ekuphenduleni kwimihla yezoqoqosho ngoku, i-Whole Foods iye yanciphisa amanani, igxininiswa kwi-brand brand organics kwaye yakuthatyathwa "izinto ezidlulileyo" izinto.
Enye ingxabano kulo nyaka iquka abanye bathi bonke abaPhezulu ukutya baye bavuma iMonsanto , kodwa i-Whole Foods iphendule kule mpikiswano, ingqalelo ukuba ayikho ebhodini ene-GMOs. I-Foods epheleleyo ibuye ithathe inxaxheba kwiProjekthi engeyo-GMO.
Okulungileyo:
I-Foods epheleleyo inikezela ezininzi izinto ezinjengokuthi ungakwazi ukuhamba kwisitoreli sayo nanini na kwaye uyazi ukuba uya kufumana into yokutya ephilayo oyifunayo. Isixa esiphezulu sezinto zokutya eziphilayo ezithathwa kwi-Whole Foods iyamangalisa. Banikezela ngokutya okuninzi okuqinisekisiweyo okubhaliweyo kwiindawo zabo zokubhaka kunye neendawo zokutya, ngelixa abanye abathengi bengenzi.
Ukongezelela, kuzo zonke izitolo eziluluhlu, i-Whole Foods kuphela yinto efuna ukuba ukunakekelwa komzimba kunye neenkampani zonyango zihlambuluke malunga nokubhaliswa kwe-organic- intsingiselo, ngo-Juni 11, 2011, i-All Foods ifuna ukuba yonke imveliso yokunakekelwa kwezinto zomntu idayiswe kwiivenkile zabo zase-US kufuneka ziqinisekiswe ngendalo .
Ngaphezu koko, nangona kuqoqosho oluphantsi, i-Whole Foods ibona ukukhula. U-Walter Robb, oyintloko-olawulayo oyintloko, uthe kwingxelo yakutshanje, "Siqhubeka sifumana isabelo semarike ngokukhawuleza kunokuba kuninzi lwabathengi bokutya."