AbaRhwebi beeMpahla eziPhambili kwiMntla Melika ngo-2010

01 - Wal-Mart

UWal-Mart ukhonza abathengi abangaphezu kwezigidi ezingama-200 ngonyaka, ngokusebenzisa ii-8,446 zeevenkile zokuthengisa. Inkampani ihlale iphumelele ngemali, nangomnyaka we- 2010 kuthengiswa kwee-billion 405 zeebhiliyoni.

Abantu bahlula malunga ne- Wal-Mart waltz kwizinto eziphilayo . Baye batyholwa ngokubhaliweyo kwemveliso yezinto eziphilayo kunye nokuchonga i-organic-based organics evela kwiifama zeefama nakwizwe leThathu lehlabathi.

I-NPR ichaza ukuba iWal-Mart inokufumana ithuba ngenxa yokusebenzisana kwamanje kunye namafama asekuhlaleni. Ngaphezu koko, ubungakanani obukhulu be-Wal-Mart bubavumela ukuba banciphise iindleko zokutya eziphilayo kubathengi. Ngokufikelela kwilizwe lonke, uWal-Mart unako ukudala utshintsho oluhle kwiimarike zemveliso xa bedlala amakhadi abo ngokwemigaqo

02 - Intengiso Yonke

Ukutya konke okuthengiswayo ngokubonelela kunikezela okungaphezulu kwezinto ezinobuncwane ngaphezu kwanoma yimuphi umthengisi omkhulu. Izigidi zezinto eziphathekayo, kubandakanywa iimveliso zeeyile ezizimeleyo zinikwa kwi-Whole Foods kunye nokuthengiswa kuqikelelwe kwi-8.0 billion ngonyaka ka-2010. Inkampani iqeshe amalungu angama-54 000 kunye kwaye iqhuba izitolo ezingama-270 eNyakatho Melika nase-UK.

Uphando olutshanje lwabathengi nguMbutho wehlabathi loKhuselo lwezilwanyana (WSPA) lwavotela i-Whole Foods yeyona ndawo yokudla "iHumane". Nangona kunjalo, inkampani ibandakanyeka kwi-sourcing of conticsial sourcing of organicics evela eChina kunye nabaninzi abathengi ngeendleko ze-Whole Foods 'Iindleko zeNkokhelo. Ukutya okupheleleyo kuyakufuna ukuqhubeka nokunyusa umdlalo wabo ukuba bafuna ukugcina ukuma kwabo kweevenkile eziyimpumelelo.

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03 - I-Joe yomthengisi

Umhwebi uJoe ungumntu ongenakwenzeka kwimakethi yezinto eziphilayo ngoba abayithengisi iimveliso zendalo, kodwa kunoko, "Ukutya okunamandla, okufumene ukufumana ukutya, okutya okunokumnandi" ngexabiso elifanelekileyo. Ngokuthengisa okuqikelelwa kwe-8.0 yezigidigidi, u-Trader Joe unikeza i-upscale yokuthengisa ukutya, kuquka ne-brand ye-label yebhankini yabucala, kwiivenkile ezingama-325 kumazwe angama-25.

Iqapheli leengcebiso ze-Organic ukuba i-Trader Joe ifuna ukunyuka kunye nokubonelela ngokucacileyo malunga nemithombo yazo yokutya. Baye batyholwa ngokuphatha ubisi lwe-organic farm farming vs. Sekunjalo, u-Trader Joe ufumene indawo ye-No. 3 kwi-2007 ImagePower Green Brands Survey. Inkonzo yabathengi abanobugcisa bakwaJoe kunye namaxabiso amnandi aya kubakhombisa abathengi, kungakhathaliseki ukuba bajongene nemiba engundoqo.

04 - Safeway

I-Safeway yenye yezona zikhulu zithengisi zokutya zase-United States kwaye zithengisa i-40.8 yezigidigidi ngo-2009. Inkampani iqhuba i-1 712 i-Safeway ivenkile, kunye neenkampani ezininzi zevenkile zengingqi kwaye isebenzisa abasebenzi abangaphezulu kwe-186,000 abagciniweyo kunye nabasebenzi bexeshana.

I-ORGANICS yinkcazo yabucala-ye- Safeway yomgca we- Organics eyenziwe ngo-2005. O ORGANICS iquka izinto ezingaphezu kwama-300 ezidityanisiweyo zokutya ezifana nobisi, inkukhu, i-salads, i-juices kunye ne-entrees.

I-Safeway ayikugqibekanga nangona kunjalo. Ngokomzekelo, i-Safeway kaninzi inokuveliswa kwezinto eziphilayo kunye kwaye ityholwa ngokuphatha imveliso yobisi ye- organic farm . Sekunjalo, ukukhula kwe-Safeway kwizinto ezinobungozi kuzinzile kwaye i- O ORGANICS idlalwa ngabathengi njengenye indlela enokusebenza ngenye indlela.

05 - Costco

Ingeniso ye-Costco ibandakanya ukuthengiswa kweeRandi ezingama-69.9 zeebhiliyoni kunye nemali yobulungu be-1.5 biliyoni. Inkampani iqhuba izitolo ezingama-527 kwaye iqeshe amalungu angama-103 000.

I-Costco ngumthengisi ophezulu we-organic 5 ngenxa yeirekhodi zabo zokuthengisa kunye nesiseko esikhulu sabathengi, kodwa kunzima ukuthetha ukuba abathengi bathembela kwiCockco organics. I-Costco iye yaxholwa ngobisi obushushu befama kunye nokushaya okanye ukuphosa ukhetho lwezinto eziphilayo. Ikhonkco ayinayo ininzi yemveliso yezinto eziphilayo.

Sekunjalo ingxelo evela kwiHartman Group inokuthi ukuthengwa kwezinto eziphilayo kukhula kwii-club-style stores, kunye neNkcock amanqaku ukuba benza umsebenzi wabo wesikolo. Ukuba banokungenelela kwiimarike zendalo, ukuthengwa kwezinto ezinobumba obuninzi bunako ukugcina imali yabathengi.