IMargin Margin% okanye iRound Marginal $?

Yintoni ebaluleke ngakumbi? Imali yeMargin yeGross okanye iMargin Margin%? Impendulo Xa ndiyi-COO yenkampani yokuthengisa, ndandisoloko ndijonge umda ogqithisiweyo kwimali yomibini kunye ne%. Isizathu sokuba ezininzi zeemveliso zinemida enkulu%, kodwa intengo yokuthengisa yayiphantsi kakhulu, ukuba i-dollar yangempela eyenzelwe ukuqhuba ishishini yayingekho nto.

Ngamanye amazwi, ndiyakonwaba kakhulu ukubona iifayile ezingama-65% kwizinto eziphathekayo, kodwa izakhonkco zenze i-10% kuphela yokuthengiswa kweevenkile-oko kuthetha ukuba kwakunomdla, kungakhohlisa.

Nasi Umzekelo:

Umkhiqizo A

Ukuthengisa $ 10,000

Umda oPheleleyo 50% okanye i-$ 5,000

Umkhiqizo B

Ukuthengisa $ 25,000

Umda oPheleleyo 30% okanye i-$ 7,500

Ngoko, kulo mzekelo, sibona ukuba sinemali engaphezulu yokuphuma kwemali kwi shishini lethu kwiMveliso B nangona i-Gross Margin% yayingaphantsi kwesiqingatha seMveliso A.

Kwiivenkile zam, sasifuna "ilitye elingundoqo" okanye i-50%. Kwakuthetha ukuba ukuba sihlawule i-$ 50 yento, ngoko kwakufuneka sithengise i-$ 100 ukufumana umyinge we-50%. Usebenzisa umda% woluhlu osebenza nabo ukusetha i- IMU okanye iMarp Initial . Ukuba uqala nje, sincoma ukufunda oontanga bakho ukuba bazi indlela yokusetha iilwimi zakho. Inyaniso kukuba, umthengisi ozimeleyo akafumani naliphi na inzuzo kwiindleko ezivela kumthengisi xa benesitolo esincinane. Ukwenza umehluko omkhulu, kufuneka ube neendawo ezininzi zeevenkile. Enyanisweni, abaninzi ababoneleli banikela ngexabiso elifanayo (intengo) kuwo wonke umthengisi kweli lizwe. Ngako oko, kufuneka ube nokuphakamisa i-IMU kwaye uhlawuliswe kwimarike yakho okanye ujonge ukulawula iimpawu ezisemagqabini akho.

Hlola ukuthengisa kwakho kwiindidi ukufumanisa inzuzo enkulu. Ngokomzekelo, ukuba ungumgcini weesanti, izicathulo ziza kuba neengcambu ezihlukeneyo ezixhomekeke kwicandelo. Ukugqoka izicathulo kuya kuba nomda ophezulu kunezicathulo zezemidlalo. Kungenxa yeendleko zokuvelisa iimpahla. Ndibonile abaninzi abathengisi benza impazamo yokulawula umda wabo opheleleyo ngokugcina ivenkile ngokubhekiselele kwinqanaba.

Ngelixa abaninzi abantu baya kuvuma ukuba ii-accessories zinomda ophezulu kunezinto eziqhelekileyo, abaninzi abaziqondi iindlela zokuvelisa ukuhamba kwemali ngokubukela nokulawula i-inventory yakho ngodidi okanye udidi.

Hlola ukuthengisa kwakho ngeendlela ezine

1. I-Marginal Gross% kwiNtengiso Yonke

2. I-Marginal Margin $ kwiiNtengo zentengiso

1. I-Marginal Gross% ngeCandelo

2. I-Marginal Margin $ ngeCandelo.

Ukuba unjengabantu abathile bahlolisisa umgama osemthethweni , oko ulahlekileyo yimathuba emida ngaphakathi kwesitolo sakho. Iyiphi imbangela enye yokunciphisa iilwandle? Ukuthengisa. Yaye uthanda ukuqhuba ntoni kwisitoreji sakho ngeveki? Ukuthengisa. Ngoko, ndiyakwazi ukuthengisa iinqwelo zam esitolo kwaye ndizame ukufumana i-accessory yami kuze kube yinyanga leyo leyo iya kuba nefuthe kumanxweme am. Kodwa igalelo lincinci.

Isihluthulelo sokuqhuba ishishini lokuthengisa kuthengiswa kwemali . Uninzi lwabantu bacinga ukuba i-P & L iyona misela wezenzo zakho (okanye impumelelo.) Inyaniso kukuba, i-P & L inokuthi unenzuzo, kodwa unayo imali eyaneleyo yokuhlawula iindleko zakho. Amanqanaba akho aphezulu angama-50%, kodwa awunayo imali eyaneleyo yokuhlawula iindleko zakho. Kungenxa yoko ukujonga idibansi yeedola kubaluleke kakhulu. Kufuneka uqinisekise ukuba uvelisa ukuhamba kwemali ngokwaneleyo inyanga nganye ukugcina isitolo sakho.

Ndisoloko ndibe ngumtsalane omkhulu wokumakisha into kwaye "ukulahla" ukuba ayithenganga. Imali ephakamileyo yam ipokhetele ibhetele kunethemba lokufumana imali engaphezulu kwixesha elizayo.