Njengoko ndisebenza nabathengisi, ndiyabona umgangatho apho umgama osemgangathweni kunye nenzuzo ephezulu isetyenziselwa ngokungafaniyo, kodwa ayinakutshintshana. Ngelixa bekulinganisa amamethiriysi afanayo, i-margin yexabiso lilinganisa i-% (okanye i-$) yokuthelekiswa kweendleko zemveliso kwixabiso layo lokuthengisa. Nangona Inzuzo Eninzi ilinganisa i-% (okanye i-$) yenzuzo evela ekuthengiseni imveliso.
Okokuqala, kufuneka uqonde ukuba zombini la magama angabalwa njengexabiso lemali okanye i-%.
Enyanisweni, xa ndingu-COO kwenkampani yokuthengisa, ndandidla ukujonga umgama ogqithisiweyo kwiimali zombini kunye ne%. Isizathu sokuba ezininzi zeemveliso zazinomda omkhulu%, kodwa intengo yokuthengisa yayingaphantsi, ukuba i-$ yangempela eyakhiwe ukuqhuba ishishini yayingekho nto. Ngamanye amazwi, ndiyakonwaba kakhulu ukubona i-65% yee-margins kwizinto eziphathekayo, kodwa iifayili zenziwe kuphela i-10% yemali yokuthengisa kwiivenkile. Kuyavuya gqitha ukubona ezo ndawo ziphakamileyo, kodwa zingakhohlisa.
Inzala yokuqala phambi kokucuntsulwa
Inzuzo eyininzi yiNtengiso yokuThengisa ingaphantsi kweNdleko yokuvelisa loo ntlawulo. Ngamanye amazwi, inzuzo epheleleyo yintengiso yokunciphisa iindleko zeempahla ezithengiswayo. Ikwaxelela ukuba ungayifumana phi imali enokuba awuzange uyihlawule nayiphi na indleko efana nemivuzo, irente, izibonelelo, njl. Ngoko kubonakala ngathi
Iintengiso - IINKQUBO (Iindleko zeeMpahla ezithengiweyo = Ixabiso elipheleleyo leR $
Imithetho ye-GAAP idinga ukuba inzuzo enkulu iphulwe kwaye ibhalwe ngokucacileyo kuzo zonke izitatimende ze-P & L, ngoko ke uyafuna ukwazi.
Imajini yegrosi
I-Marginal Margin yi-Gross Incit count calculation from above is divided by Total Sales. Ngoko, ukuba isitolo sakho senze i-$ 500,000 kwiintengiso kwaye ibe ne-250,000 zama-dollar kwinzuzo enkulu, ngoko unomlinganiselo obanzi wama-50% (i-$ 250,000 / i-$ 500,000.)
(Inzuzo Eninzi / Ukuthengiswa) x 100 = iMargin eninzi%
Enye yeenxalenye eziphambili zalo mviwo yinkcubeko yesitolo.
Umzekelo, ukuba iSitolo se-A kunye ne-B sinokuthengisa okufanayo, kodwa umgca we-A wokugcina ye-A ye-50% kunye noMgca we-B we-B we-55%, yiyiphi ivenkile engcono? Umbuzo okhohlakeleyo. Ngokubhekiselele ekusebenzeni kakuhle kunye ne-inventory, i-Store B iyinqobile. Kodwa, iSitolo B sinokuba neendleko eziphezulu okanye zihlawule abasebenzi bee-$ 2 ngaphezulu ngeyure kuneSitolo A ngokunjalo nangona ivelise ama-5% ngaphezulu kumgama osemgangathweni, isenza inzuzo efanayo yeNtato ngonyaka.
Ngoku loo nxalenye yokugqibela ingabonakala idideka, kodwa ayikho. Ukuba ndithengisa iiTV kwaye ndinegalelo elingaphezu kwama-30% kwaye umncintiswano wam uthengisa iiTV kodwa unamazinga angama-40% oko kuthetha ukuba ndenza into engalunganga? Mhlawumbi. Into ebalulekileyo ukubona apha kukuba ngenxa yokuba unelungelo elingaphezulu% lokunxibelelana kwakhona, liyakumisa uze uhlolisise oko ukwenzileyo, akunjalo?
Isitora sinokuba nomda ophezulu, kodwa imali ephantsi. Okwezantsi okanye ixabiso eliphantsi, kodwa imali ephezulu. Ngandlela-thile, izibalo zingaphenduka ngokufanayo kwi-P & L. Naliphi na ukuya ebhanki ngemboleko okanye umgca wesikweletu, zombini le manani iya kubaluleka ebhanki. Baya kuba nako ukuxelela ngokukhawuleza ukuba ivenkile yakho iya kukwazi ukuhlawula umboleko ngokusekelwe kumgama wakho ophezulu kunye nenzuzo enkulu.
Inqaku lokugqibela, impembelelo enkulu kumgama osezantsi kwivenkile yakho kukuthengisa. Ndineentengiso ezininzi ezandixelela ukuba yayikuphi ukuphela kweveki kuba babenomcimbi omkhulu wokuthengisa. Kodwa, oko kuthetha nje ukuba banika inxalenye yomda. Ngokomzekelo, thelekisa ezimbini izitolo ezantsi:
| Ukuthengisa | Imajini yegrosi | Inzala yokuqala phambi kokucuntsulwa |
| $ 10,000 | 30% | $ 3,000 |
| $ 7,000 | 50% | $ 3,500 |
Oko ubonayo apha kukuthi i-$ 3,000 eyongezelelweyo idola kwimali yokuthengisa ngeveki iveze inzuzo engaphantsi kwexesha elifanayo kwiveki edlulileyo xa kungekho nto yokuthengisa. Ngoko ke, ngelixa umthamo ophezulu wokuthengisa usenza sibe nemihlali, xa kuziwa ekuthengiseni, kuza nexabiso.
Enye enye inqaku, abaninzi beengxelo-mboleko baya kukhangela kwiNtlawulo yeNtlawulo yeNtengo, echaphazela inani lemali oyi-dollar eyakhayo emva kokuba zonke iindleko zihlawulwe. Kwakhona, abaninzi abathengisi bangaba nenzuzo kakhulu, kodwa bazifaka eziqeshini ezimbi okanye abahluleki ukulawula iindleko.
Ngoko umthengisi unokufumana iimpawu ezisemgangathweni kwihlabathi, kodwa kufuneka kwakhona ukwazi ukulawula iindleko zokuphumelela. Emva koko, ekuthengiseni, imali iyinkosi!