Yintoni Ubume Bokukhubazeka?

UHeather Heather ufike ekufumaneni-ishishini elifanelekileyo. Kwiminyaka engama-32 ubudala, emva kweminyaka edlulileyo kwimisebenzi emininzi kunye neminyaka emibini edlulileyo yahluleka ukuzama ukuzithengisa i-business, iye yawaxabisa kakhulu ngeDollop Gourmet Frosting kwaye yafumana umtyalo-mali we-Shark Tank. Kubonakala ngathi ekugqibeleni ufumene imodeli yoshishino efanelekileyo. Kodwa oko kuthetha ukuthini oko?

Yintoni Ubunzima Boshishino?

Ukusebenza kwoshishini kulinganiswa nokuphila kwangexesha elide kunye nokukwazi ukugcina inzuzo ngexesha elithile.

Ibhizinisi liyakwazi ukusinda xa lisebenza ngoba liqhubeka lenza inzuzo ngonyaka emva konyaka. Ukuba ixesha elide inkampani inokuhlala inenzuzo, bhetele kusebenza.

Ibhizinisi libonisa ukufaneleka kwalo ngokwenza inzuzo minyaka yonke yobukho balo. Abanye bathi ishishini elifanelekileyo linye "ngemilenze," kunye neCambridge Dictionary ithi into enemilenze ingaqhubeka ikhona kwaye iphumelele ixesha elide.

Ukukhubazeka kufana nokholo. Xa ukuthembela kwakho kumntu kuphazamiseka, akunakukwazi ukuwubuyisela. Yaye xa ishishini lilahlekelwa inzuzo yalo, kunzima ukubuyisela. Ngoko ukuzinza kudibaniswa nenzuzo, kodwa nakwinkxaso yesibini kunye nokuthengwa kwezinto.

Ndinokuqiniseka njani ukuba iBhishino lam liyakwazi?

Ukukhubazeka kunzima ukuchaza nokudala, kodwa kukho izinto ezibalulekileyo zokwenza ibhizinisi likwazi ukusebenza. Cinga ngezi ngxaki xa uthelekisa shishini lakho, kwaye uthathe amanyathelo okwandisa ukusebenza.

Ukudala ukusebenza kuyinkqubo ebini inxalenye. Okokuqala, kuthetha ukudala isicwangciso sokuthengisa ngokungazi ukuba ungubani, othengisa kuyo, kwaye ngubani omnye othengisayo kubo. Okwesibini, kuthetha ukuthatha indlu yakho yezezimali ngemali.

Ukwenza isicwangciso sokuthengisa esenza ibhizinisi lakho likwazi ukusebenza, kuya kufuneka ukuba ube nolwazi:

1. UkuThengiswa okuThengisiweyo. Ukuba nesiphakamiso sokuthengisa esiyingqayizivele (ngokuqhelekileyo kuthiwa yi-USP) yinto ebalulekileyo yokuba neshishini elisebenzayo. U-Heather Saffer ufumene indawo ekhethekileyo kwi-shelf-gourmet, icegring. Yintoni eyenza iimveliso okanye iinkonzo zakho zihlukile? Ukuzimelela kugcina ibhizinisi lakho liphuma phambi kokhuphiswano.

2. Isiseko soThengi loMthengi. Ukuba nemveliso okanye inkonzo ekhethekileyo yindlela yokuqala yokuqala. Ukuze usebenze, kufuneka ukwazi ukuba ngubani ozakuthenga imveliso okanye inkonzo yakho. Oko kuthetha ukuqhuba uphando ukuze uthole ukuba ngubani aba bantu. Abantu abathengayo ngokuqhoqhaqhaqhayo abahlali ngabantu abanjalo abathengayo iDollop frosting.

3. I- Competitive Advantage. Nangona umkhiqizo wakho uhlukile, kwaye uyazi ukuba ngubani othengisayo kuye, kufuneka uhlale ucinga ukhuphiswano. Fumana ukuba ngubani na onokuba ngumncintiswano wakho, onokuthengisa izinto ezifanayo okanye ezintsha zokhuphiswano. Yakha icebo lokuthengisa eligcina inzuzo yakho yokukhuphisana.

Ukongeza kwisicwangciso sakho sokuthengisa, ukugxila ngokuqhubekayo kwimo yezoshishino lakho kuya kunceda ukudala ibhizinisi elifanelekileyo.

4. Uzinzo lweCash. Mhlawumbi into ebaluleke kakhulu eyenza ishishini lisebenze kukuba linempahla (imali kunye neminye imali yokugcinwa kwemisebenzi) yemihla ngemihla kunye nokujongana nemozulu kunye nezinto eziphantsi kwazo zonke ezo shishino.

Ukuzinza kwemali akuyi kuza ebusuku. Kuthetha ukungabonakali, kungekhona ngaphezu kokuchitha imali ekulindelekeni kweentengiso, kwaye ungathathi mkhulu kwi shishini.

5. Ukuqhubeka nokunyamekela kwiimeko zakho zezeMali. Uninzi lwabanini bezoshishino bahlonywa ngemali yabo. Baxakeke kakhulu kuzo zonke ezinye izinto ezifunekayo zenziwe. Kodwa ukuba neshishini elisebenzayo kuthetha ukuba uhlala ukwazi ukwazi apho i-shishini lakho liyimali. Fumana isofthiwe efanelekileyo yezemali, faka yonke inkcazelo yakho yezoshishino rhoqo, kwaye uyihlalutye ngeenjongo zokuzinza imali kunye nezinye izinto. Sebenzisa le mihla yokukhangela i-shishini ukulinganisa impilo yebhizinisi lakho.

Ubundlobongela buhluke njani kwiSolvency?

Ukusebenza kwezoshishino kudla ukudideka ngamanye amagama amabini aqhelekileyo asetyenziswe ukwenza umsebenzi wezoshishino - ukusombulula nokuthengiswa kwempahla.

Ibhizinisi lisixazulula xa lineempahla ezaneleyo zokugubungela amatyala. Ukunqumla kudla ngokudibanisa kunye nobutyebi, kodwa akuyona into efanayo.

Isisombululo sisoloko silinganiswa nje ngokuba " umyinge okhoyo ," owona mhlaba okhoyo wezinto ezikhoyo ezikhoyo ngokwahlukileyo. Ishishini kufuneka sibe ne-2: 1 ekhoyo ukuze ihlaziywe kwaye ihlawule amatyala, oko kuthetha ukuba ininzi yezinto ezikhoyo njengamanje. Lo mgangatho uyaqaphela ukuba ukuthengisa iimpahla ukuphakamisa imali kungabangela ilahleko ukwenzela ukuba iimpahla ezininzi ziyimfuneko. Ibhizinisi lisixazulula kwaye akunakwenzeka ukuba lichaze i- bankruptcy ukuba inani lalo langoku lingaphezulu kwe-2: 1.

Ubundlobongela kunye noTywala

Ubutyebi buninzi bexesha elifutshane. Ibhekisela kwikhono loshishino ngokukhawuleza ukuguqula impahla ibe yimali ngaphandle kokulahleka. Ukuba ishishini lakho lifuna imali, kufuneka uhlawule impahla. Ngaphandle kokuba i-asethi iyimali-eyona nto iyimpahla yezinto zonke-uza kulahla imali ngokuthengisa. Umzekelo, awukwazi ukufumana ixabiso elipheleleyo xa uthengisa iimali ezifunyenweyo. Yaye ukuba uzama ukuthengisa izixhobo, mhlawumbi uya kuthatha ilahleko ngenxa yokuba izixhobo ziye zancipha.

Ukuba utywala, unayo impahla eyaneleyo ngemali ukuba unokuhlawula iindleko zakho ezikhawulezayo okanye uhlawule abasebenzi bakho. Oku kubizwa ngokuba yi- cash flow flow , kwaye ukuhamba kwemali efanelekileyo kuthetha ukuthengwa kwemali.

Ukubukela kwexesha elide kwiShishini lokuSungulwa, uLwaphulo-mthetho, kunye nokuPhatha

Ingaba isisombululo sakho sebhizinisi, utywala okanye usebenza? Ukudala ishishini elinqunyulwayo, elisebenzayo, elisebenzayo, ngumzamo oqhubekayo. Kodwa kuyafaneleka, kuba uya kudala ixabiso elihle kunye nokwakha ishishini ixesha elide.