Ubume beSicwangciso seNtengiso yeSicwangciso seShishini esincinci
Yintoni iCandelo loShishino loCwangciso loShishino olubandakanya?
Kukho ulwazi oluninzi lokuthengisa olunikezwa kwicandelo locwangciso lokuthengisa elinikezeli kuphela abathengisi abanolwazi ukuba bahlaziywe kuhlalutyo lwabo kwishishini lakho, kodwa lingasetyenziselwa njengesicwangciso socwangciso lwakho lokuthengisa kunye nezinto zakho zokuthengisa ngokuzayo. .
Nantsi ukujonga indlela yokudiliza ulwazi oluphambili kwicandelo locwangciso lokuthengisa kwisicwangciso soshishino usebenzisa i- 4 ye-Ps yokuthengisa umxholo.
UMveliso: Umkhiqizo ubhekisela kumkhiqizo okanye iinkonzo oceba ukuzenza. Ezinye zeemveliso zendawo ekufuneka zifakwe kule candelo zi:
- Igama lebrand
- Iimveliso okanye iinkonzo ezihambelanayo
- Ukusebenza
- Packaging
- Umgangatho
- IWaranti
Ukuphakanyiswa: Eli candelo lihlanganisa iinkalo ezahlukeneyo zendlela oceba ngayo ekuthengiseni imveliso okanye inkonzo yakho. Imimandla oyakufuneka uyidibanise iquka:
- Ukupapashwa
- Isabelomali sokuthengisa
- Isicwangciso soPhuhliso
- Ukupapashwa kunye nobudlelwane boluntu
- Amandla okuthengisa
- Ukukhuthaza ukuthengisa
Ixabiso: Icandelo lentengo lijongene nendlela oceba ngayo kwimveliso yakho okanye inkonzo yakho. Imiba yentengo oya kuyidinga ukuyilungisa yile:
- Ukuqokelela (ukuba unxulumene nemveliso / iinkonzo)
- Ukuguquguquka kwexabiso
- Isicwangciso sexabiso
- Ixabiso levenkile
- Ixabiso lentengo (ukuba likhona)
- Ixabiso lexabiso (umthamo)
Indawo: Eyaziwa ngokuba nguKwabiwa, eli candelo lilonke malunga nokuhanjiswa kwemveliso okanye inkonzo yakho kumthengi wakho. Nazi iindawo oza kuzifuna ukuzenza:
- Amaziko okusabalalisa
- Iziteshi zokuhambisa
- Ulawulo lwempahla
- Logistics
- Ukulungiswa komyalelo
- Zothutho
- Uhlobo lo sasazo
- Ukugcina indawo
Iingcebiso ezi-7 zokubhalwa kweCandelo loPhuhliso lweCandelo loShishino
Isicwangciso sakho sokuthengisa sinokuthi sinye yezona ndawo zinamandla kakhulu kwisicwangciso soshishino sakho. Nazi izicwangciso ezimbalwa zokugcina engqondweni njengoko ubhala icandelo lakho leqhinga lokuthengisa ukuze wenze ukuba liphumelele kwaye lifanelekileyo ngokusemandleni.
1. Yenza iyingqayizivele
Isiseko sesicwangciso sakho sokuthengisa kufuneka sibe sesiluleko sakho sokuthengisa esisodwa (okanye i-USP) , okanye isitatimenti esichaza okokuhlukana nawe wonke umntu kwimarike.
Yenza kuqala i-USP yakho, uze ubeke kuyo ngokuyichaphazela nganye kwi-4 ye-Ps. Intambo echaphazelekayo kwicandelo ngalinye leqhinga lakho lokuthengisa kufuneka libe yintoni indlela ibhizinisi lakho lixazulula ngayo ingxaki okanye ihlangabezana nemfuno engcono kunabani na.
2. Yazi Abaxhasi bakho / abaxhasi
Ingcaciso oyifakayo kwisicwangciso sakho sokuthengisa kufuneka ifake lonke uphando olwenzileyo ekuhlalutyweni kwakho kwemarike . Qinisekisa ukuba unengcamango ecacileyo yokuba ngubani na amakhasimende akho alungileyo okanye abathengi, into abathandayo, into abayidingayo nento abayilindeleyo. Oku kuya kwenza ukuba iqhinga lakho lokuthengisa lichaneke ngakumbi kwaye lisebenza kubaphulaphuli bakho.
3. Yiba neFlexible
Nangona i-4 Intengiso yokusebenza isebenza kakuhle kwimveliso yenyama, kufuneka iqulethele iinkonzo. Ngokomzekelo, kwicandelo lendawo, unokucinga ukuba wongeza iwebhusayithi yakho ngokubhekiselele kwindawo yokuhlala. Ukongeza, iwebhusayithi yakho iya kuba yinxenye yecandelo lakho lokunyusa kunye naliphi na unxibelelwano loluntu oluthatha inxaxheba kuyo.
4. Yenza uphando lwakho
Xa uqikelele ixabiso lakho, kufuneka ube neenkcukacha ezininzi ukuxhasa isiphatho sakho. Faka iinkcukacha zoshishino, iintengiso zokhuphiswano, kunye nokuthelekiswa okubonisa uphando olwenzileyo kunye nendlela yokufikelela kwisigqibo sokuba uxabisa imveliso okanye inkonzo yakho ngokuchanekileyo.
5. Sebenzisa iiVisual
Kanye njengoko kufuneka nakwezinye izicwangciso zeshishini sakho, usebenzisa iitshathi, iirafu kunye nemifanekiso ukubonisa iifayile zakho kunokukwenza kube lula ukufumana abaphulaphuli bakho. Ngaba ilungelo lakho lentengo kwi-median kwishishini? Ngaba uceba ukusebenzisa inkqubo yesine yokuhambisa? Sebenzisa izixhobo ezibonakalayo ukuqhuba indawo yakho ekhaya.
6. Khumbula iBhajethi yakho
Uza kuhlalutya uhlalutyo lwemali lwenkampani yakho kwelinye icandelo lesicwangciso sakho seshishini, kodwa gcina loo manani engqondweni njengoko ubhala isicwangciso sakho sokuthengisa. Inkqubo yokuthengisa ingajonga kakuhle ngokwayo, kodwa ngaphandle kokuba uyibophe ngqo kwiimeko zakho zezemali, uya kuba nexesha elinzima ukuhlangabezana neenjongo zakho.
7. Faka i-Your Collateral
Ukuba uya kuthetha ngetyala lakho lokuthengisa kwicandelo lakho lokuthengisa, kufuneka ufake iisampuli njengemiboniso kwisicwangciso sakho. Imizekelo yokudibanisa imveliso ibandakanya amakhadi omashishini, iincwadana kunye neengqinisiso zamanyathelo.