Funda indlela yokuphuhlisa umxube wakho wokuthengisa

Umxube othengisayo uthengisa uluhlu lwamacandelo

Ukuxuba kwakho ukuthengisa kukudibanisa izixhobo ongazisebenzisayo ukwanelisa abathengi kwaye uhlangabezane neenjongo zeenkampani. Ngamanye amaxesha abathengi babiza ukuxuba umxube "umnikelo" okanye "isibonelelo." Ukunikezwa kwakho kulawulwa yiintlobo ezininzi eziqhelekileyo zibizwa ngokuba yi- Ps yesentengiso: umkhiqizo, intengo, indawo kunye nokukhuthazwa.

Xa usebenzisa ukuhluka kwezi zinto ezine, uya kuba nokukwazi ukufikelela abathengi abaninzi kwi- market target .

Ukudala Umxube wokuThengisa oPhumeleleyo

Ukudala umxube wokuthengisa ophumeleleyo oya kukhulisa ithengiso kufuna ukuba kuhlolwe kwaye kuveliswe uphando . Kukho iindlela ezininzi ongayisebenzisa, kokubili kumntu kunye nokusetyenziswa kweentetho ezingabonakaliyo. Isitshixo sihlale sixhomekeke kwicandelo elinye lomxube. Njalo uhlolisise ezinye iindlela. Ukuhlanganiswa kunye nokulungelelaniswa kwezi zinto kuya kusebenza ngakumbi kunokuba kuxhomekeke kwinto enye.

Kumele uququzelele zonke izinto ukuze umthengi onokuthi angathunyelwa imiyalezo edibeneyo engabangela ukudideka. Ngaba zonke izinto zakho ziqulethe umyalezo ofanayo?

Umzekelo Wento Akufanele Yenze

Thatha lo mzekelo:

" Siyiinkampani ezijolise kwiinkonzo zokuthengisa kwaye sisebenzela oogqirha." Kodwa ke , iimveliso esizinikelayo zizalisekisa iimfuno zezizukulwana ezikhokelayo kumagosa ngokunjalo.Ixabiso lethu lijoliswe kwibhajethi yoshishino kwaye iimpapasho zethu zentengiso kunye nokukhushulwa kufakwe kwiimpapasho ezinesiseko sokubhaliselwa kwabemi abadala. "

Ngaba ubona ingxaki ngale nto? Ngubani le nkampani edla ukutya, oogqirha okanye abagwebi? Ngaba oogqirha kunye namagqwetha ahlala nabaxhasi abakhulileyo? Yintoni ekudibanisene naloo nto?

Nangona zibonakala zicacileyo kule meko, unokufumana ukungahambisani okungaqondakaliyo kunye nokungahambelani kwakho xa ukhangela ukuxuba kwakho ukuthengisa.

Indlela yokwenza okulungileyo

Njalo qiniseka ukuba umxube wakho unomyalezo othetha ngokubambisana. Ukuchonga ukuba ngubani ofuna ukufikelela, kwaye ugcine uluhlu olufutshane kunye olufutshane. Kwimeko ekhankanywe ngentla, ngokucacileyo inkampani ijolise oogqirha, ngoko kutheni kubhekiselele ngabameli bonke?

Ukuchonga iinjongo zakho. Ufuna ukufezekisa njani kwaye kungekudala? Yakha uhlahlo lwabiwo-mali oluya kwenza ukuba kwenzeke, enye iyahambelana nemali yakho ekhoyo. Akuyi kuyenza ukuze uqalise kuphela ukufumanisa ukuba kufuneka ukhuphe iplagi okanye unciphise izinto ngenxa yokuba ulahlekelwe yimali. Oku kuya kubangela umdlalo ongekho, ongahambelaniyo.

Ukuba unomsebenzi okanye ishishini elithatha ikarhwebo ye- niche , qiniseka ukuba imveliso yakho ijoliswe kwiimfuno zelo marike, ukuba ixabiso lakho lingaphakathi kwibhajethi, kwaye ukuba usasaza imveliso okanye inkonzo yakho indawo apho kuya kubonakala khona kuloo marike. Ekugqibeleni, iinjongo zakho zokukhuthaza ukuxazulula iingxaki apho i-marhwebo yakho ingadibana nayo.

Ngaphantsi

Esinye seziqhosha ezisisiseko kwimpumelelo yenkqubo nayiphi na inkqubo yokuthengisa yikhono lokusebenza ngokufanelekileyo ekuququzeleleni ukuxuba ukuxuba okudibana nemvelo kunye neemfuno zeemarike ezijoliswe kuyo.