I ezine P
Umxube wokuthengisa uthelekiswa ne- P yezine : intengo, umveliso, ukukhuthazwa kunye nendawo.
Xa ubeka intengo, umthengisi kufuneka acinge ngokubaluleka kwexabiso lomthengi, kwaye uqwalasele ukuba intengo ingatshintsha ngokuphawulekayo isicwangciso sokuthengisa . Ixabiso elincinci liqinisekisa ukuba abathengi abaninzi baya kuthenga umkhiqizo, kodwa kufuneka kwakhona ukuba abuye abuyele nayiphi na indleko ukwenza loo mveliso kwaye aqiniseke ukuba kusinda kweshishini.
Kuloo mveliso, umthengisi kufuneka aqwalasele umjikelezo wobomi wemveliso kunye nayiphi na imingeni eyovela xa ushukumisela loo mveliso. Umzekelo, i-iPod yokuqala yayinenkinga yobomi bebhethri eyayibonakala kuphela emva kwexesha elithile, kwaye i-Apple kufuneka ikwazi ukulwa nale ngxaki.
Ukukhuthazwa kubandakanya ukuthengisa, ukuthengisa, ukukhuthaza ukuthengisa kunye nobudlelwane boluntu. Amashishini, iintengiso ze-intanethi, ukushicilela imidiya kunye neeblodi ziphantsi kweentengiso, ngelixa ulwalamano loluntu lubandakanya ukukhutshwa kogcino, iintengiso zorhwebo kunye nolunye unxibelelwano olusayihlawulwa ngqo ngendlela yokuthengisa.
Indawo ithetha indawo yokuhambisa, okanye apho kuthengiswa khona ukuvumela ukufikelela kwabathengi.
I-Seven P's
Maxa wambi ii-P ezine zandisiwe kwiminyaka yamuva nje ukuba zibe yi-P ezixhenxe. Iquka Ububungqina Bomzimba, Abantu, kunye neNkqubo, ngaphezu kwezinto ezine eziqhelekileyo.
Ububungqina bobuqu buquka nantoni na ebonisa ukuba inkonzo yenzeka, ingaba ifakwe emaphaketheni, irisidi yokuhanjiswa, okanye inqatha yokuhlinzwa.
Uninzi lwamashishini luza kuba nolunye uhlobo lobungqina benyama. Abantu bathetha abaqeshwa abasebenzayo kwimveliso okanye inkonzo, kwaye benza kakuhle kangakanani.
Inkqubo ibandakanya nantoni na ngaphakathi kwintlangano enempembelelo kwindlela umkhiqizo okanye inkonzo enokuphathwa ngayo, njengokwenziwa komsebenzi.
Indlela yokuchonga umxube wakho wokuthengisa
Isinyathelo esibalulekileyo kuyo nayiphi na ishishini kukuchonga ingxube yabo yokuthengisa, ukufumana ukuthengisa kwangaphambili kwaye uqhubeke nokufumana abathengi. Isinyathelo sokuqala ukubhala phantsi inkcazo emfutshane yomthengi ojoliswe kuyo. Ukuba ukhankanya abantu ngabanye, qwalasela abantu abemi. Ukuba ujolise kumashishini, cinga ngendlela enkulu ishishini kunye nalapho zifumaneka khona.
Xa usugqibile kwiprofayile yabathengi ekujoliswe kuyo , sebenzisa oku ukufumanisa imarike ekujoliswe kuyo kunye naziphi izicwangciso zokuthengisa ozisebenzisayo. Ngokulandelayo, qaphela iinjongo zakho kunye nento efunekayo ukuqhubeka nokudibana neenjongo zakho. Ngokomzekelo, zingaphi iikhokelo ezifunekayo ukuze wenze inani elifunayo lokuthengisa?
Okulandelayo, khetha okungenani iqhinga elilodwa lokuthengisa eliza kufinyelela abaphulaphuli bakho, kwaye ukhethe la maqhinga asekelwe kwiinjongo zakho kunye nohlahlo lwabiwo-mali. Ziziphi iindaba abahlali abajoliswe kuzo ekufumaneni ulwazi lwabo? Phakamisa yakho intengiso.
Ukuba nomxube wokuthengisa kunokunceda ibhizinisi liphephe iimpazamo ezibizayo kwaye kuphuculwe uphando olufanelekileyo lwabaxumi.
Kufuneka ukuba nayiphi na ishishini, elikhulu okanye elincinci.