Musa ukujongana neGunya leNdaba elilungileyo okanye i-imeyile
Nantsi isicatshulwa esilula, ngesinyathelo-nanyathelo soqalayo. Nangona akudingeki uthathe isahluko esinye kwisalathisi, yenza uphawu lweengcamango ezinkulu. Qhubeka uxoxisana, gweba i-jargon ye-tech, kwaye ungaphelelanga.
Gwema "Umyalezo ovela ..." Iinkcazo kwiPhambi
Ingaba kuvela kumongameli, i-CEO, intloko yokuthengisa okanye nayiphi na enye, yishiye yedwa. Kungaba nzima, kodwa kufuneka uqhubeke unamathele kwiinqununu zakho (i) kwi-front page. Awuboni iileta kwi-Editor kwiphepha eliphambili lephephandaba lakho okanye iifihla zamaphephancwadi. Kukho isizathu esihle. Kwaye kunjalo into yeendaba. It's tacky.
Isingeniso Kufanele Ufake iPunch
Awuyi kuthengela iphephandaba ukuba bekuyiqela nje lamagama athile, akukho mifanekiso, kwaye akukho zihloko. Ungalondolozi oluhle lokugqibela ngokungcwaba inqaku lakho elincomekayo ekupheleni kwephepha lakho leendaba. Beka ngokufanelekileyo kwiphepha eliphambili. Ukuba udweba abafundi kuyo, banokuthi bafunde yonke into.
Hlala kude kwi-Sales Hype
Iphepha leendaba lakho kufuneka lifundiswe, kungekho incwadana ezele izipapasho kunye neengongoma zokumemeza.
Ukuba amabali kwiphepha lakho leendaba libhalwa kakuhle, akusayi kuba nesidingo sokuxelela abathengi iimveliso kunye neenkonzo zakho zingcono. Baya kuzibona bona. Ngaba uthabatha? Ingaba ikwazisa okanye inokwabelana ngeendaba ezentlalo? Ukuba kwenziwe ngokuchanekileyo, i-newsletter yakho ingaba yinto efanelekileyo yokuthengisa engasasazeka ngohlu lwababhalisi bakho kwabanye abantu abaninzi.
Bhala kumntu wesithathu xa kunokwenzeka
Zonke iibali kufuneka zibhaliswe njengombonisi wesithathu. Jonga kwiimpapasho kunye namaphephancwadi kwimimiselo eyimfuneko. Nangona kunjalo, kunokubakho amaxesha apho oku kungafanelekanga. Ngokomzekelo, ukuba ungumntu osisithethi esishukumisayo, okanye unembali yokuphumelela eyabelana ngayo, kubonakala kungenangqondo ukuthetha ngawe kumntu wesithathu. Kufuneka uhlolisise oku kusekelwe kumzekelo wakho wezoshishino.
Bhala kwiTone yeNgxoxo
Thetha kumthengi wakho, kungekhona kubo. Ungasebenzisi amagama amakhulu xa abancinci beza kwenza. Yindlela engafanelekanga yokuthetha, kwaye unako ukufumana impendulo xa uyiphatha ngale ndlela. Akusiyo ixesha lokuthengiswa kanzima.
Gwema iJargon yobuGcisa
Musa ukucinga ukuba abathengi bakho bayazi ukuba zeziphi izifinyezo eziyinkimbinkimbi. Musa ukungena kwimibandela enkulu, ukudideka kweshishini, nangona kukho umntu kumashishini afanayo. Gcina amabali akho kwi-keel, eqondwa lula ngabaphulaphuli bakho.
Ubungqina bobuqili, ubungqina bobuqili, ubungqina bokufaka ingxelo
Incwadana yakho ibonakalisa inkampani yakho. Ubunjani bawo, inkonzo kunye nabantu. Ngaba abantu abaninzi banokuphinda bahlalutye ibali ngalinye ukuba unako, ngoko unokuba neembono ezininzi. Ukuhlola ukupela akulungile.
Ewe, iyakwazi ukubona iziphoso ezigqithisileyo, kodwa ukuba uthetha ukusebenzisa "indawo" endaweni yokuba "bekhona" mhlawumbi abayi kubamba.
Khetha igama lakho leNcwadana
Ekugqibeleni, i-newsletter yakho idinga igama (ngaphandle koko, kuyimfuneko engenangqondo). Yenza ubuchule xa ukhetha igama lakho leendaba. Uninzi iinkampani zinamathela kwigama elifanayo njengenkampani yabo, kodwa kukho iindlela zokuphucula ukuthengiswa kwayo. Umzekelo: Igama lakho lenkampani libizwa ngokuba yi-Nursery Tree Nursery. "I-Treehouse" inakho kwaye inokwenza i-newsletter yakho ibonakale imnandi ukuzifunda. Ukuba uthengisa iimveliso kwizinja, zibiza ngokuba yi "Kennel" okanye "I-Pound." Yiba nomsebenzi.
Iingcebiso ngaphambi kokuba Uqale:
- Ukuba ushicilela i-newsletter yakho, akumele ibe ngumbala. Nangona abaninzi abantu bekhetha ukufunda i-newsletter epheleleyo yemibala, baya kufunda enye emnyama nangomhlophe. Ingumcimbi kwi-newsletter yedijithali - YONKE ihamba ngombala.
- Vumela abasebenzi abahlukahlukeneyo ukuba bathathe inxaxheba ngokubavumela ukuba babhale amanqaku kwindawo yabo yobuchule. Inika i-newsletter yakho into evakale ngayo ukuze abathengi bakho bangaboni amanqaku abhalwe ngabantu abafanayo nyanga zonke.
- Hlanganisa iqela labasebenzi ukuba lijongise inkqubo yendalo yokudala. Qinisekisa ukuba umqeshwa ngamnye kweli qela libonisa ubungqina kwinqaku ngalinye ukuze unokuba neendidi ezininzi zamehlo ezikhangela iimpazamo, uthayiphe kwaye uphucule yonke ibakala ngokubanzi.
- Ukuba wena okanye abaqeshwa bakho abakwazi ukubhala umxholo weendaba zakho, funani uncedo lomcuphi we-freelance copywriter. Abafaki-nxaxheba bangababhala yonke i-newsletter ngokusekelwe kwenkcazelo oyinikezelayo, kwaye akudingeki ukuba ugcine ukugcina.
- Ukufunda iindaba ezivela kwezinye iikhampani ukufumana iingcamango zoluphi uhlobo lwephepha leendaba onokuthanda ukuzenza kwishishini lakho .