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Unyaka ngamnye uphando lweemakethi u-Harris Interactive uthatha umsebenzi wokuchonga iinkampani kuwo onke amashishini anemibono emihle neyobubi kwimbono yabathengi baseMerika.
Ngo-2015, abathengi abangaphezu kwama-24,000 bahlolisiswe kwinkqubo yezinyathelo ezimbini ukwenzela ukulinganisa nokubeka into into engenakuqinisekiswa njengoBume beBrithani.
Isinyathelo sokuqala se-Harris Interactive Brand Inkcazo yembonakaliso yombono yabathengi yayikuchonga "iinkampani ezibonakalayo", eziyiinkampani. Ezi ziinkampani ezazingaphezulu kweengqondo kubaxhasi xa zicelwa ukuba zichonge iinkampani ezimbini ezinegama elifanelekileyo kunye neenkampani ezimbini ezinegama elibi kakhulu. Emva kokuqokelela iimpendulo zabathengi, iikhampani ezingama-60 ezikhankanywe ngokuqhelekileyo zanikezwa "inkampani ebonakalayo", kwaye zaye zafakwa kwinxalenye yesibini yolu vavanyo.
Ingxenye yesibini yale ngqungquthela yoBume beBrithani yi-"phase rating". Ngethuba lesigaba sokulinganisa, abathengi babuzwa ukuba bahlawule "iimpawu eziziwayo" kwiinkampani ezibini "ezaziziwayo" okanye "eziqhelekileyo" nazo.
I-Harris Interactive inqume ukuba inani elipheleleyo leempawu ezimashumi amabini linquma ukuba inkampani inegama elihle okanye elibi. Ezi zixhobo ezingamashumi amabini ukusuka kwiindidi ezahlukeneyo zintandathu zi:
1) Uxanduva loLuntu
- Ukuxhasa izizathu ezilungileyo
- Uxanduva lokusingqongileyo
- U xanduva loLuntu
2) UkuBhenela ngokomzwelo
- Ndivakalelwa kakuhle
- Ukuhlonipha nokuHlonipha
- Ithemba
3) Iinkonzo kunye neeNkonzo
- Umgangatho ophezulu
- Ulungelelaniso
- Ixabiso lemali
- Uqala emva
4) Indawo yokusebenzela kwindawo
- Abanomvuzo abaqeshwa ngokufanelekileyo
- Indawo efanelekileyo yokusebenza
- Abasebenzi abalungileyo
5) Ukusebenza kwezeMali
- Izikhuphiswano ezingaphandle
- Ingxelo yokuzuza
- Utyalo-mali ophantsi
- Amathuba okukhula
6) Umbono & Ukhokelo
- Amathuba emarike
- Ukhokelo olugqwesileyo
- Cima umbono wekamva
Ukubaluleka kokubaluleka kwabathengi kuthiwa yi-Reputation Quotient (RQ) kwaye uluhlu lokugqibela lubonisa ezo zikolo ze-RQ zisuka phezulu ukuya ezantsi.
Oku kulandelayo uluhlu olupheleleyo lweenkampani ezithengiswayo ezibekwe kwi-20 ye-Best Retail Brand Reputations ngo-2015, 2014, 2013, ngo-2012, no-2011. Olu luhlu luhlelwe nge-alfabhethi ngokwegama lekampani. Amanani emva konyaka ngamnye i-Brand Reputation ranking apho inkampani ifunyenwe kuloo nyaka xa kuthelekiswa nobuchule bezinga leenkampani ezili-100 ezivela kuwo onke amashishini.
IiNkampani ezithengisa iiNkampani eziNgcono zeBritish Reputations 2015-2011
Aldi
2015 - # 44
Amazon.com
2015 - # 2
2014 - # 1
2013 - # 1
2012 - # 4
2011 - # 8
apile
2015 - # 9
2014 - # 3
2013 - # 2
2012 - # 1
2011 - # 5
Ukuthenga okugqwesileyo
2015 - # 59
I-Chick-Fil-A
2015 - # 18
2014 - # 20
Costco
2015 - # 4
2014 - # 6
2013 - # 10
2012 - # 19
2011 - # 20
CVS Pharmacy
2015 - # 14
Dell
2015 - # 60
Disney
2015 - # 12
2014 - # 4
2013 - # 3
2012 - # 6
2011 - # 10
eBay
# 43
Fedex
2015 - # 37
Ford
2015 - # 48
2013 - # 20
Uphando
2015 - # 10
2014 - # 14
2013 - # 4
2012 - # 2
2011 - # 1
Lobby Hobby
2015 - # 48
KwiSebe lasekhaya
2015 - # 38
2014 - # 17
2013 - # 16
2012 - # 14
Honda
2015 - # 29
2014 - # 5
2012 - # 12
2011 - # 18
Hyundai Motor Inkampani
2015 - # 64
Kohl
2015 - # 42
2014 - # 19
2012 - # 16
Kroger
2015 - # 32
LL Ibhontshisi
2015 - # 7
Lowe
2015 - # 16
2013 - # 17
Macy
2015 # 52
Meijer
2015 - # 39
IMicrosoft
2015 - # 15
2014 - # 9
2013 - # 15
2012 - # 9
2011 - # 16
Nike
2015 - # 25
2014 - # 15
2013 - # 14
2012 - # 20
Nissan
2015 - # 57
Nordstrom
2015 - # 47
Publix Supermarkets
2015 - # 8
Safeway
2015 - # 67
Samsung
2014 - # 7
2013 - # 11
2012 - # 13
Starbucks
2015 - # 31
Ithagethi
2015 - # 63
IToyota
2015 - # 49
2013 - # 19
IWalgreens
2015 - # 54
Iimpawu zokuThengiswa kweeMakethe
2015 - # 1
Wendy
2015 - 33
Ukutya konke
2015 - # 21
2014 - # 8
2013 - # 7
2012 - # 8
2011 - # 17
YUM Brands
2015 - # 56
Ukuba kukho into enjengeeRawn Brands ezineNgcaciso eLungileyo, kufuneka kubekho iiRajethi zeeRetail ezihambelanayo kunye nolwahlulo olubi kunazo zonke. Unyaka ngamnye xa i-Harris Interactive iqhuba uphando lwalo lwabathengi base-US olujolise kwigama lazo zonke iinkampani kuwo onke amashishini, iinkampani ezinobungqina obubi zichongwa ngokugqithiseleyo xa uluvo lwabathengi malunga nabo lufaniswa neenkampani ezinegama elihle kubaxumi kunye nabathengi abanakho .
Cofa apha ukuze ufumane ulwazi malunga neendlela eziphezulu zokuhlola Inkcazo yeBrithani
Oku kulandelayo uluhlu olupheleleyo lweenkampani ezithengisayo ezibekwa njengoluhlu olugqithiseleyo xa izilinganiso ezivela kubathengi zihlanganisiwe kwiiphando phakathi kweminyaka ka-2015 no-2011. Olu luhlu luhlelwe ngo-alfabhethi ngokwegama lenkampani. Amanani alandelayo kunyaka ngamnye yindlela ebekwe ngayo inkampani eyaziwayo ngaloo nyaka xa kuthelekiswa nobuqili beenkampani ezingama-60 ezivela kuwo onke amashishini.
Iinkampani ezithengisayo ezineenkcukacha ezigqithisileyo zeBrithani zika-2015-2011
AT & T
2015 - # 76
2012 - # 45
2011 - # 41
Ukuthenga okugqwesileyo
2013 - # 41
BP
2015 # 90
2014 - # 59
2013 - # 54
2012 - # 57
2011 - # 59
Burger King
2015 - # 80
Chevron
2015 - # 78
2012 - # 46
Chrysler
2015 - # 81
2014 - # 46
2013 - # 50
2012 - # 50
2011 - # 56
ExxonMobil
2015 - # 83
2
014 - # 47
2013 - # 45
2012 - # 51
2011 - # 53
Facebook
2015 - # 77
General Motors
2015 - # 88
2014 - # 42
2013 - # 44
2012 - # 44
2011 - # 54
jcpenney
2015 - # 61
2014 - # 48
McDonald's
2015 - # 71
2014 - # 43
Netflix
2012 - # 42
Sears
2015 - # 95
2014 - # 53
2013 - # 46
2012 - # 47
Shell
2011 - # 46
Sprint
2015 - # 72
T-Mobile
2015 - # 75
2014 - # 41
2013 - # 43
2012 - # 49
IToyota
2011 - # 43
Verizon
2015 - # 66
2012 - # 40
IWalmart 2015 - # 84
2014 - # 44
2013 - # 40
2012 - # 41
2011 - # 40