Ngokungafani ne-crowdfunding (eyona nto inkulu), ukuxhaswa kweengxowa-mali zontanga kufuna umkhosi wamavolontiya axhasayo kwi-akhawunti yakho engenzi-nzuzo.
Nangona i-crowdfunding ibandakanya abaxhasi ngabanye abanikela kwiwebhusayithi yakho yephulo kunye namaphepha eendaba ezentlalo, ukuxhaswa ngabalingani ngabalingane kubalingana nabaxhasayo ngabanye abalungiselela amaphepha abo omkhankaso omncinci ukucela abo bahlobo kunye nosapho.
Lawa maphepha angakondla kwiphepha lakho lephulo.
Konke oku, ngokuqinisekileyo, kwenzeka phantsi komculo wakho womculo.
Inkqubo yokuxhaswa ngeentanga zontanga idla ngokuqhagamshelana neziganeko ezinjenge-walkathon, i-marathon, okanye enye imisebenzi yeqela elonwabileyo. Kodwa ingasetyenziselwa njengenxalenye yintengiso, okanye iphulo elikhethekileyo njengengxowa-mali yokuzalwa.
Iikhankaseli zontanga-zanga ziyakongeza iphulo elikhulu okanye likhonza njengemali yokuxhasa imali. Enyanisweni, ukungenzi-nzuzo kuye kwaqala ukuhlola zonke iindlela zokudala ukuxhaswa ngemali.
Nangona kunjalo, ukutshatyalaliswa kweengxowa-ntanga, nakuba kungekhona i-rocket yesayensi, iimfuno zophando olunzulu kunye nokucwangcisa kakuhle phambi kokuqala.
Nangona i-peer-to-peer fundraising yindlela ehle kakhulu yokuba inhlangano yakho ibandakanye nabalandeli bakho ngokuvumela ukuba bathathe iinqongo ngexesha lokhankaso, amaninzi angenzi-nzuzo bacinga ukuba oku kuthetha ukuba iimbopheleleko zabo zenziwa lula okanye ziphela, kwaye ayonyani.
Iphulo lokuxhaswa kweengxowa-mali lokuphumelela kwontanga lifuna ukucwangciswa, ulawulo, kunye nesicwangciso njengawe nawuphi na umkhankaso onokuwenza.
Iinjongo zephulo lokuxhaswa kweengxowa-mali zontanga ezilawulwa kakuhle zibandakanya iminikelo kuphela kodwa nokukhuthaza amazinga okubandakanyeka kwakho, ukuxhasana okunamandla kunye namavavolontiya akho kunye nobutyebi benkcukacha ezinikezelayo ukulungiselela izigqibo zakho ezizayo.
Kungomdla wakho ukubeka ingcamango eninzi kunye nomgudu kwiprojekti yokutshatyalaliswa kwamanye amazwe kunokwenzeka.
Le khosi ye-crash iquka amanyathelo abalulekileyo okumele uyikhumbule ngaphambili, ngexesha, nangemva kwephulo lokuxhaswa kweontanga:
- Yenza ezinye izicwangciso zangaphambi kokucwangcisa uze usethe iinjongo zakho.
- Khetha iqonga lokutshatyalaliswa kweontanga.
- Ukufumana kunye nokukhetha iipolishitha zekhasi levolontiya.
- Qeqesha amavavolontiya oontanga-ntanga.
- Ukubonelela ngeminikelo yokunikela ngexesha lophulo.
- Xhumanisa imicimbi kwiphankanya yakho yoontanga.
- Ukulandelela idatha yakho yontanga-to-peer fundraising.
- Ndiyabonga wonke umntu ngokubandakanyeka kwabo.
- Gqungqa uphinde uhlalutye idatha yakho yokugqibela.
Nangona kungaphelelwanga ngokupheleleyo, le nyathelo kunye neengcamango ziya kukuphefumlela indlela engcono yokulungelelanisa iphulo lakho ngeenjongo zakho ezithile.
Ngokulandela ezi zikhokelo kwinqanaba ngalinye, unokuqinisekisa ukufumana umvuzo omkhulu kumkhankaso wakho woontanga.
1. Yenza ezinye izicwangciso zangaphambi kokucwangcisa uze ubeke iinjongo zakho.
Njengaye nawuphi na umkhankaso, kukho ukutshatyalaliswa kweengxowa-mali zontanga ukuba i-intlangano yakho imele ilandele ukuqinisekisa ukuphumelela. Phakathi kwezi zinto zibeka inkcazo ecacileyo yokuphucula imali.
Ngaphambi kokucwangcisa nayiphi na imicimbi, imingeni, okanye izicwangciso zokubandakanya ezithile, kubalulekile ukuba uqale unqume iinjongo eziphathekayo kunye nezikhokelo.
Ezi ziza kubumba zonke izicwangciso zakho kunye nefuthe naziphi na izigqibo eziza kwenziwa. Ezi njongo kunye nezikhokelo zinga (kwaye kwaye kufanele ) zibandakanya:
- Iinjongo zokuxhaswa kwekhonkrithi.
- Injongo ethile kunye nomsebenzi wephulo lakho.
- Iithagethi ezijoliswe kuyo kwi-intanethi kubaxhasi abatsha nabakhoyo.
- Inani leziganeko zokuxhaswa ngemali onokukwazi ukufumana.
- Umhla wokuphela kolukhuni lomkhankaso wakho.
Ukuba neenjongo ezicacileyo okanye izikhokelo zizathu eziqhelekileyo zokuxhaswa kwemali yokukhwela. Oku kuyinyani ngokukodwa kwimikhankaso njengabalingani beengxowa-mali zontanga abanamalungu amaninzi ahambayo ukuba acatshangelwe kwaye aququzelelwe.
2. Khetha icebo lokuxhaswa kweontanga.
Emva kokuba uzimisele ukwenza iinjongo zekhonkrithi, uphando olwenziwe ngumbutho wakho wentlangano.
Iindleko ziza kuba yinto ebalulekileyo yokuqikelela, ngoko qaphela ukuba iiplatifti zengxowa-mali zontanga zifumaneka ngokuqhelekileyo njengenxalenye yeephakheji ezinkulu zeekhompyutha okanye ze-free. Iiplatifwhi zokusetyenziswa ezikhululekileyo ziya kufuthi zihlawulise isamba esicwangcisiweyo kunye nemirhumo yokusebenza.
Kukho nezinye iimpawu ezibalulekileyo ezimele zifakwe kuzo zonke iiplani ozikhethayo:
- Izinketho zokwenza izinto ngeendaba kunye nokushicilela.
- Izixhobo zokwabelana ngokubanzi kwezentlalo.
- I-CRM okanye enye inxulumano yolwazi.
- Ukuthumela imiyalezo.
- Izinketho kumaphepha omkhankaso ngamnye kunye neqela
Qinisekisa ukuba ukhangele ukuba ngaba ababonelela ngeekhompyutha bakho banikezela nayiphi na inketho yoontanga. Ngaphezu koko, le nqanaba lephulo xa kufuneka uqwalasele nayiphi na iminikelo eyongezelelweyo ongathanda ukubonelela ngabanikeli bakho, njengethuluzi lokunika itekisi.
3. Khangela kwaye ukhethe amaphephancwadi okukhupha amavolontiya.
Kwintliziyo yiphankaso yontanga yontanga yila mavolontiya. Njengoko kwiphepha lempembelelo lephepha, baya kusebenza kanzima ukukhuthaza i-fundraiser yakho kwiintanethi zabo. Yenza umdla phakathi kwevolontiya yakho phezulu uze uqale ukufumanisa abadlali abalulekileyo.
Zama ukufumana amavolontiya abonisa ubumnqweno obuyimfuneko malunga nomsebenzi wakho kunye nokukwazi ukusasaza igama kumanani amaninzi abaxhasi.
Njengoko uqala ukunciphisa uluhlu lwabantu abanomdla wamaphepha ephambili, qiniseka ukuba uqale ngokuchonga amavolontiya ahlala exhasa umsebenzi wakho unyaka okanye ngaphezulu. Ukuxhaswa ngemali kwontanga kudinga ukuzinikela kumavavolontiya.
Esinye isicwangciso esiphumeleleyo kukukhangela abaxhasi bakho kunye nolwazi lwezisebenzi zokuzithandela zoluntu kubantu abaneendawo eziphambili kuluntu. Zingaquka:
- Abanikazi bezoshishino zendawo.
- Iinkokeli zoluntu.
- Amalungu akho ebhodi.
- Iinkokheli zeSikolo.
Abantu abafana nalezi zinokuthi banamanethiwekhi amaninzi okudibeneyo kunye nabo kunye ne-intanethi.
4. Qeqesha amavavolontiya oontanga.
Emva kokuba ufumene kwaye uqinisekisile amavolontiya okutshatyalaliswa kwamanye amaqabane, kha wuleza ubabonelele iipakethi yeenkcukacha ezipheleleyo zeeprojekti ezikwinqanaba lokuhamba.
Baya kufuneka baqonde kakuhle indlela eli phulo liza kusebenza ngayo ngokubhekiselele kwiinjongo zalo, iinjongo, kunye nezinye izicwangciso ozenzayo.
Umkhosi womntu womntu kunye neeseshoni zokuqeqeshwa kwi-intanethi ukuze uqhelane nabalingane bakho bentanga kunye neqonga elikhethile. Ividiyo yokusakaza yindlela enkulu yokwandisa ukufumaneka kwezi seshoni kuzo zonke iivolontiya zakho.
Ngexesha leeseshoni qiniseka ukuba unikezela ngamavolontiya akho ngezinto eziyimfuneko eziza kuzinceda ukuphucula umkhankaso wakho ngokufanelekileyo:
- Izinto zokuphrinta eziprintwayo kunye nezixhobo zedijithali
- Ukuqhagamshelana neendaba ezifanelekileyo okanye umxholo.
- Iikhompyutheni ze-imeyile.
- Umzekelo wezithuba zentlalo zentlalo.
Khumbula, ngelixa ufanele uvumeleke ukuguquguquka, kubalulekile ukukhokela indlela amavolontiya akho abamele ngayo intlangano yakho kwaye ucele iminikelo. Usebenze kanzima ukuphumeza ubuchule bakho bebheno, ke qiniseka ukuba amavavolontiya akho ayazuza kwiziko lakho.
5. Ukubonelela ngeminikelo yokunikela ngemali ngeli phulo.
Enye yeempawu eziphambili zeeprojekti zontanga zengxowa-mali zikwazi ukuzibandakanya kwaye zibandakanya zonke iintlobo zezinto ezibandakanyekayo zokubandakanya.
Oko kukuthi, kulula ukubandakanya ininzi yeminikelo yokunikela kumkhankaso wakho.
Enye inokuthenjelwa enokwethenjelwa kakhulu kwintsebenziswano yontanga yokufunda imali yinkqubo yamanqanaba okunika imivuzo kunye nembuyekezo ehambelanayo. Eminye imivuzo ingaquka:
- Iphulo lemikhankaso. Wonke umntu uyathanda i-t-shirt yamahhala, kodwa qwa lasela ukuba bathengise, nabo! I-Bonfire, i-t-shirt designer kunye nomvelisi, unesiluleko esichukumisayo malunga nendlela yokuyila nokuyila iikhati zesiko.
- Olunye uhlobo lokuthengisa. Iingxowa zengxowa kunye neebhotile zamanzi ziyi-rewardraiser. Ukunikezela ngemveliso ekhethekileyo kumanqanaba ahlukeneyo wokunika ukubamba ingqalelo.
- Izibonelelo ezikhethekileyo okanye ithikithi yamahhala. Esi siqhinga esihle kakhulu sokukhuthaza umnikelo kunye nokukhuthaza ukuhamba kwixesha lakho elizayo lomkhankaso.
Ezinye izikhuthazo ezahlukileyo ukujonga imali ngeontanga "zixhaswe" imingeni yokuxhaswa ngemali kunye nexesha elide. Ngokomzekelo, bona ngubani ovolontiya akho ongakhulisa uninzi ngosuku, okanye ngeveki. Yenza ibhodi ye-intanethi okanye i-thermometer yokuxhasa imali ukulandelela inkqubela yomntu wonke.
6. Hlanganisa iziganeko kwiphankanya yakho yokwenza imali ngeontanga.
Iikhankaso zokuxhaswa ngeentanga zontanga zizathu ezininzi zokusingatha imicimbi ethile yokuzibandakanya. Baya kunceda bobabini abathathi-nxaxheba kunye nokugcina amandla omkhankaso ngexesha elibalulekileyo.
Kukho iimpazamo onokuziphepha rhoqo xa ucwangcisa isiganeko sokuxhaswa kwezimali, kodwa ukulungiselela i-campaigner campaignraising campaigns enye impazamo enkulu kukukhuthaza okanye ukucwangcisa umcimbi ngaphandle kokuxhuma ngokucacileyo kwiphankaso ebanzi.
Sebenzisa izicwangciso zokukhuthaza kunye nokuzibandakanya oye wasebenza kulo phulo ukuseka isicwangciso sakho somcimbi, kwakhona. Njengokuba:
- Ukunikezela ngeemfuno ezizodwa kwisiganeko esithe ngqo kwi-intanethi. Ukusebenzisa isofthiwe yesicelo esipheleleyo yeselula yokuphefumlelwa kunokuncedisa oku.
- Yibamba isiganeko esikhulu sokuphela komkhosi njengemthendeleko okanye umqhudelwano wokugqitywa kwephulo lakho. Oku kungenza iphulo elikhulu lokukhushulwa kumavolontiya akho ngeli phulo, naye.
- Mema amavolontiya kwaye uphinda abaxhasi kwiziganeko ezizodwa. Le mihlangano ingaba yidlo sasemini yokwabelana ngokuhlaziywa, okanye unokusingatha isidlo sokubonga emva kwephulo.
Imingeni yokuxhaswa ngemali yeGamified kunye nokunikela iimemo ezizodwa okanye amathikithi njengemivuzo yenza kube lula ukucamngca iziganeko eziza kukhulisa umxhelo wonke wephulo kunye nokuqinisa ubudlelwane bakho kunye namavolontiya akho.
7. Ukulandelela idatha yakho yontanga-to-peer fundraising.
Ukuba iqonga lakho lokufunda imali kunye ne-CRM yakho kunye ne-database yakho yokunika inkxaso, qiniseka ukuba idatha ingenisa ngokuchanekileyo ngaphambi kokuba iqela lakho liqalise.
Ukuba iqonga lakho alidibanisi kunye ne-software yakho yokulawula i-software okanye i-CRM, okanye ukuba intlangano yakho isebenzisa inkqubo yayo yokurekhoda idatha, chaza idatha oyifunayo kabini kwaye ufuna ukunika ingxelo ngexesha leprojekthi yakho yokuxhasa imali.
Ezinye zeemethrikhi eziphambili zokurekhoda ngeminikelo nganye zi nokuba:
- Isimo sinikela: Ngaba ngaba ngumnikeli omtsha okanye odlulileyo?
- Imbali yokuzibandakanya: Ngaba baye bavolontiya okanye baye kwiimicimbi kwixesha elidlulileyo?
- Outlet Outlet: Yiyiphi iphepha lempikiswano yontanga abayisebenzisayo ukunikela?
- Naluphi na olunye ulwazi olukhethayo ukucela kwinkqubo yokunikela.
Ukuhlala ngokuhlelekile nokusekwa kwemigaqo-nkqubo yokunika ingxelo kuya kuhamba ixesha elide ukwenza lula inkqubo.
Khumbula, nokuba ngaba uzakufuna ukubika nokurekhoda ezinye zezi nkcukacha ngesandla, umsebenzi owongezelelweyo uhlala ufanelekile. Isiqingatha sexabiso lomkhankaso wokuxhaswa ngontanga kwintsimi yedatha entsha yomniki-mali inokubonelela ngemibutho yakho.
8. Siyabonga wonke umntu ngokubandakanyeka kwabo.
Ukubulela abaxhasi bakho kuyindlela efanelekileyo yokufumana imali yonke ingxowa-mali, kodwa ngokukodwa ukwenzela ukuxhaswa kweengxowa-mali. Kungenxa yokuba ukuxhaswa kwamanye amazwe kukuxhomekeke kunikezelo lwabaxhasi bakho kunye nokunikezela kwabo kwiinkanethi zabo ze-intanethi zempumelelo.
Qinisekisa iindlela zokubonga bonke abathathi-nxaxheba bakho, kodwa qi niqiniseke ukubonga ngabo ngokwezinga lokubandakanyeka kwabo. Amavolontiya akho oontanga kunye nabaxhasi abakhulu bafuna ukubonga ngakumbi kunabanikeli abancinci, ngokomzekelo.
Ezinye iindlela ezibulele zokubulela abathathi-nxaxheba bentanga-nxaxheba bangaba:
- Iimeyile ezikhethwe ngabanye okanye zibulela iileta kubanikeli bakho.
- Iifowuni zomntu, iintlanganiso, okanye imivuzo ekhethekileyo yamagumbi okuzithandela.
- Iziganeko eziqingqiweyo zokugubungela njengeentsuku zokuvolontiya.
- Amaxabiso okanye iibhaso kwisiganeko sonyaka sonyaka.
Musa ukuthobela phantsi amandla encwadi elula yokubulela. Ukubonakalisa ukubonga kwenene kunye nokucokisekileyo kuya kubakho indlela ende yokubangela ukuba abathathi-nxaxheba bazive bexabiseke, beqinisa ubudlelwane bakho nabaxhasi abakhulu kunye namavolontiya abenze iqela lakho liphumelele.
9. Gquba uphinde uhlalutye idatha yakho yokugqibela.
Emva kokuba umkhankaso wakho wokwenza imali uzalisekile, kuyafuneka ukuba uthathe ixesha lokuxubusha nokuhlaziywa kwedatha.
Ukusebenzisa iinjongo eziphathekayo ozikhethile ngaphambili kokucwangcisa, qalisa ngokuqwalasela ukuba ingaba lakho iqela liphumelele. Nangona awuzange ufinyelele umnqweno wakho wokuqokelela imali, kufuneka usebenzise ixesha lokunika impumelelo kwiphulo lakho kubaxhasi bakho kwaye uqinisekise ukuba idatha yakho iququzelelwe ukusetyenziswa kwangaphambili.
Khangela yonke idatha yephulo oyiqokelele, ngoko nayiphi na inkcazo ekhangayo okanye enomdla kwiqela lakho lamavolontiya. Emva koko, qaphela abantu okanye amaqela enza impembelelo enkulu kwiphulo lakho, njengale:
- Abavolontiya abakhulu abavolisayo abaphakamisa kakhulu
- Abaxhasi abakhulu kunabo bonke
- Naliphi na iinkampani ezenza iminikelo
- Naliphi na umntu onxibelelwano lwentanethi lwaluxabiseke kakhulu
Khumbula, iiprojekti zentanga-mali-ye-curray zingayindlela enhle kakhulu yokuchonga abaxhasi abasemqoka.
Ezi phulo ziyakucingelwa njengento yokuphuhliswa kwezinto, oko kukunye isizathu sokuba kubalulekile ukuba abathathi-nxaxheba bakho kunye nabaxhasi baxolelwe ngokufanelekileyo.
Iiprojekti zontanga zokuxhaswa ngemali yindlela efanelekileyo yokubandakanya amaqela amakhulu enkxaso yakho. Ukuba umbutho wakho ucinga ukuqhuba enye, qiniseka ukuphanda onke amanyathelo kunye nemiba oyakufuna ukugxila kuyo.
Landela ezi ngcebiso eziyimfuneko ukuze ugcine imali yakho yokwenza imali kunye neentlekele.
Ngokumalunga nombhali: Ngamava angama-14 anamava, uJoshua Meyer uletha ubutyebi benkcazelo kwindima yakhe njengoMlawuli weNtengiso kwi-OneCause. Ukuthanda kwakhe kuye kwaba kukunceda abangenzi-nzuzo bafumane abaxhasi abatsha kwaye babandakanyeke ukuba bafumane iziphumo ezingcono zokuxhasa imali.