Ukuphucula i-ROI ye-imeyili yakho engenzi-nzuzo nge-Great Subject Subject Line

I-imeyile iyakhupha kwiMinikelo engaphezulu kuneMidiya yoLuntu

I-imeyile isayikhaza

Kukho izilumkiso ezinzulu malunga nokufa kwe-imeyli kuba amajelo aseburhulumenteni asasazeka ngokukhawuleza kuwo onke amaninzi.

Kodwa, i-media media, nangona iphuculweyo, isengumsebenzi oqhubekayo xa kuziwa ekuxhaseni imali. Nangona ukuxhaswa ngemali nge-imeyli kuye kwangqina.

I-salsa, ingcebiso yokuxhaswa ngemali, ifumene ukuba i-imeyile ineyona i-ROI engcono kunoma yimuphi umjelo wokuthengisa, ukuletha imali engama-$ 40 kuyo yonke i-$ 1 echithwe.

Ngaba uke wazibuza ukuba kutheni uluhlu lwakho lwe-imeyli luninzi ngamaxesha amakhulu kunabalandeli bakho be-Facebook?

Ungaziva uwedwa; yileyondlela wonke umntu. Enyanisweni, ukuba unabhalisi be-imeyili abangu-1000, mhlawumbi unokuba abalandeli abangama-199 kuphela be-FB kunye nabalandeli baka-Twitter be-Twitter (nge-Salsa infographic).

Kodwa, ngaba uguqula ababhalisi bakho be-imeyili kubaxhasi ? Loo mntu u-1000 uluhlu lusebenza kuphela ukuba umgca wakho wesifundo uqala ukucofa kwaye abantu bayifunde into oyithethayo.

Iimfuno ezine zeeNkcazo ze-imeyile eziphumelelayo

Akungabazeki ukuba indlela oyibeka ngayo i-imeyile yakho kubanikeli kunye nabaxhasi bangenza okanye baqhelelane noqhagamshelwano lwakho. Ngaba ufuna ukuba i-imeyile ivule? Emva koko bhatala kakhulu ingqalelo kumgca wesifundo.

1. Yenza imfutshane . "Andiyikukubulela ngokwaneleyo" yayiyihloko yokubulela i-imeyile evela kwiiNtshontsho zePasika. I-imeyili enye yokuphela kwe-imeyile yathi nje, "Akusikho ixesha elide lokunceda!" Uphando lufumene ukuba umgca wesifundo kunye nabalinganiswa be-29-39 ufumana umgangatho ophezulu wokugqithisa kunye nokuba umgca wesiganeko esingu-4-15 unezinga elivulekileyo lokuvula.

1. Phangela inzuzo ngokukhawuleza . Khuthaza umfundi ukuba avule i-imeyile ngokufanelekileyo ngokubandakanya ixesha lexesha. Ngokomzekelo, enye iphelileyo yonyaka i-imeyile yathi, "UKUSEBENZA: Yenza isipho sakho esinokubanjelwa irhafu ngephakathi kobusuku."
2. Vuselela ukwazi. Olunye utyando olufunyenwe kumawaka e-politiki yophulo lwe-imeyile engandulandayo (!) Kukuthembisa ngolwazi oluluncedo kwicandelo lokufunda. Uninzi lwabantu liphendula kumbuzo, iziphumo ze-poll, okanye isiphelo sebali eliqale kwi-imeyile yangaphambili. I-imeyile yedemokhrasi ndiyifumene, "Sinokuyifaka i-Senate!" Kwakuyindinga endifuna ukuyifunda ngakumbi.

1. Ukubonelela ngexabiso elikhethekileyo . Yiyiphi inzuzo eya kufunyanwa ngumfundi ngokuvula i-imeyili yakho? Zama oku kumkhankaso ofanayo: "Yandisa inani lakho elihle - siya kufanisa isipho sakho kude kube ngoDisemba 31."

Ukuthumela iNcwadana nge-imeyile? Iingcebiso ezi-6 zokufumana eso sifundo siLungelo

U-Elizabeth Nielsen, uMcebisi oPhezulu oPheleleyo kwiConvio, unike iingcebiso malunga nemigca yesifundo kwiphepha leendaba engenalo inzuzo:

1. Sitshele into engaphakathi , uNielsen uthi. Musa ukumnandi, kodwa ukhethe umxholo wakho obaluleke kakhulu kwaye unomxholo wesigxina sokubamba umnqweno womfundi ekufundeni ngaphezulu.
2. Yiba njalo . Sebenzisa umgca wesifundo obandakanya inkalo rhoqo ukuze umfundi azi ukuba uthumele lo myalezo. I-element ingaba negama leendaba, kodwa uguqule yonke imida yoluhlu ukusuka kumbandela ukuphuma ukuze umfundi angabi nosizi.
3. Yenza imfutshane . Khumbula ukuba iiplatifomu ze-imeyli zibonisa imida yenkalo eyahlukileyo kwaye ukuba sinokusebenzisa amahlamvu angama-50-60 ukuze sisebenze. Thatha ixesha lokwenza abo babalingiswa benze umsebenzi wabo.
4. Nciphisa inombolo / umqulu weenombolo . Le nto ayifanelekanga kwaye ithatha indawo ebalulekileyo.
5. Ukuba igama lakho lombutho lisendaweni ethi "Kusuka", akukho sizathu sokuyiphinda kwisihloko sakho somxholo . Ngokufanayo, ungakhathazeki ngemibonakalo yosuku.

1. Vavanyo . Sebenzisa iimvavanyo ze-A / B ukuze ufumanise oko kusebenza noko kungenjalo.

Into enye zonke iingcali ziyavumelana ngazo kukuba kufuneka ugweme amagama anjengokuthi "ixesha elilinganiselwe," "inkululeko," "ithuba," kunye "kuphela" kwisihloko sakho somxholo. Lawo ngamazwi ogaxekile kwaye, ukuba ayinakususwa ngabafakeli bogaxekile, kuya kuphelisa ukuba ngabafundi bakho abanokukwazi ukuvala. Ngakolunye uhlangothi, amagama athi "ngiyabonga" kakhulu xa ufumana abafundi ukuba bavule umyalezo wakho.

Ukubhala loo mgca wesikhokelo kubonakala kuyindlela ebaluleke kakhulu ukuba ungayihoxisi okanye udibanise umzuzwana nje. Thatha ixesha lakho, zama amanani amaninzi, landela iingcebiso zeengcali, uze ubone amazinga akho avulekileyo kunye neminikelo yokunyuka.