5 Iingcamango zokuPhakamisa umrhumo wakho wezinga lokuguqula

Umfanekiso weskrini nguJoanne Fritz

Isishwankathelo: Ukuba i-nonprofit yakho izama ukunyusa imali kwi-intanethi, kufuneka utyalomali ekunyuseni izinga lokuguqulwa kwekhasi lakho lomnikelo.

Ngokulandela le nyathelo ezintlanu, uya kukwazi ukuphucula loo nqanaba kwaye ufumane iminikelo evela kubantu abakhathalelayo ngesizathu sakho.

Khawucinge nje ngolu hlobo: uthengela ikompo yekhofi ekhompyutheni. Uyenzile uphando lwakho kwaye ekugqibeleni ufumene lowo ufuna.

Akunzima kakhulu okanye incinci, inombhalo wesigxina kwicala, kwaye ifika kumbala oyithandayo.

Umgudu ogqibeleleyo .

Kodwa xa uhamba ukukhangela, iphepha lokuhlawula li-glitchy. Mhlawumbi kukuxelela ukuba idilesi yakho yokuposa ayilunganga (nangona uyazi ukuba akunjalo).

Mhlawumbi kukuxelela ukuba uye wayala uhlobo oluthile lomgudu okanye, ngakumbi nakakhulu, ukuba lowo ufunayo uyaphuma kwisitokisi.

Ngaba kunokwenzeka ukuba uya kuqhubeka ugcwalisa ulwazi lwakho kwaye uzalise umthengi?

Uninzi lwabantu luya kushiya iphepha lokuhlawula kwaye likhangele igumbi labo eligqibeleleyo kwenye indawo.

Khawucinge ngolu hlobo olufanayo malunga nephepha lakho lokunikela nge-inthanethi elingenzi nzuzo.

Ukuba umnikeli unakekela ngokwaneleyo malunga nesizathu sakho sokwenza kwifomu yakho yokunikezelwa kwe-intanethi, ufuna ukwenza konke okusemandleni akho ukugcina khona apho ucofa iqhosha elithi "Hambisa Umnikelo".

Ukuqhuba abantu kude nekhasi lakho lomnikelo akusebenzi nto ukunceda isizathu sakho. Kutheni ungenzi konke onako ukugcina abaxhasi kwiphepha lakho?

Jonga ngeendlela ezi ezintlanu zakho ezingenzi inzuzo ezinganikezela ngezinga lakho lokuguqulwa kwekhasi elinikiweyo eliyidingayo.

Musa ukufihla iphepha lakho lomnikelo.

Ukuba ucela iminikelo ye-intanethi, ufuna ukwenza ukuba injongo yakho icace. Emva kokuba ucele umntu ukuba enze umnikelo, musa ukwenza nzima kumnikeli ukuba acinge ukuba angakwenza njani. Ukufihla iphepha lakho lomnikelo kwenza kube nzima kubaxhasi bakho ukuba banike isizathu sakho.

Indlela elula yokulungisa oku kukubandakanya ikhonkco, ukubiza umnxeba kwisenzo, okanye "Nika iNje" iqhosha kwiphepha lakho kwiwebhusayithi yakho, kwiblogi, kwiphepha leendaba, okanye naphi na enye into oyicelile isipho.

Nangona oko kubonakala ngathi kunqabile, cinga nje ngolu hlobo:

Omnye wabameli bakho abakhulu ufumene kwinqaku leblog kwiwebhusayithi yakho ukususela kunyaka owedlule. Uyashukunyiswa yiloo nto ayifunayo kwaye anqume ukuba ufuna ukunikela ngenxa yakho.

Nangona kunjalo, kuba sele ebuyele kwiphepha le-blog yakho, akanakho indlela elula yokufikelela kwikhasi lakho lomnikelo.

Unako ukukhangela imizuzu embalwa ade afumane, kodwa naye unokuyeka kwaye aqhubele phambili kwenye into (mhlawumbi ukhangele ikgityu epheleleyo!).

I-nonprofit yakho ilahlekelwe ngumnikelo ngenxa yokuba awuzange wenze lula ukufumana iphepha lakho lomnikelo.

Ukuba uya kuqokelela iminikelo ye-Intanethi, kufuneka wenze iphepha lakho lomnikelo livelele kwaye kulula ukuyifumana. Ukuxhaswa kwemali ngaphandle kwendlela ecacileyo yokuba abaxhasi banikeleyo baqinisekiswa ukuba abaphumelelanga.

Yenza ububele bakho bephepha lomnikelo wakho.

Abanikeli abaninzi bajonga ukuba banikele ekuhambeni. Oku kuthetha ukuba abantu abaninzi banikela kwii-smartphones zabo kunye neepilisi ngaphezu koo-laptops zabo kunye needesktops.

Ingaba inzuzo yakho ingasabela kulo mkhuba?

Ukuba akunjalo, lixesha lokwenza okuthile malunga nalo! Ukwenza i-intanethi yakho ye-intanethi ye- mobile response responds will help you make sure your donors tech-savvy angenza iminikelo ngokulula nangempumelelo.

Cinga ukuba i-nonprofit yakho ibamba i- eventraising . Uchithe iiyure ezingenamsebenzi ulungiselela indawo, uthumele iimemo, kwaye uququzelele abasebenzi bakho kunye namavolontiya.

Xa usuku olukhulu lufika, abanikeli bakho abaningana bazifumana bephefumlelweyo ngokwaneleyo ukunikela ngemibutho yakho. Nangona abanye babo banokuba neencwadi zabo zokutshekisha kuzo, uninzi lungahle lube nalo. Baya kunika njani ukungenzi nzuzo kwangoko na?

Impendulo yiphepha lesipho esiphendulayo yeselula .

Uninzi lwabaxhasi bakho luya kuba neefowuni zabo okanye iipilisi zabo ngexesha lomcimbi wokuxhaswa imali.

Bakhuthaze ukuba banikele nge-intanethi ngokusebenzisa ezo zixhobo.

Uyakuphepha umngcipheko wokuba ukhohlwa ukwenza umnikelo kwi-intanethi phakathi kwesiganeko sakho kunye nexesha abaya ekhaya.

Xa wenza iphepha lakho lomrhumo wephepha lempendulo, ukwandisa amathuba abafumanayo kwiwebhusayithi yabo kwi-smartphone okanye ithebhulethi yabo baya kufikelela ekupheleni kwenkqubo yokunikela.

Chaza ukuba iphi iminikelo.

Izifundo ziye zafumanisa ukuba kuphela ii- 4% zewebhusayithi ezingenzi nzuzo zichaze indlela abasebenzisa ngayo iminikelo yomniki.

Abaxhasi bafuna ukwazi ukuba ziphi iimali zabo, kodwa ezininzi ezingenzi nzuzo zilindela abalandeli ukuba banikele inxaxheba kwimibutho yabo ngaphandle kokubanika naluphi na ulwazi malunga nendlela abaza kuyenzela ngayo iminikelo yabo.

Ukuba uphakamisa imali yephulo-mali, umzekelo, uya kufuna ukuqinisekisa ukuba ulwazi olunxulumene naloo phulo luchanekile ngakumbi kunolwazi kwifomu elinikelweyo lomnikelo.

Ekubeni imali oyikhulisayo iya kwindawo ethile kakhulu yemisebenzi yakho, umxholo wefom yeprojekthi yakho enkulu kufuneka ibonise loo nto.

Ukuba ufuna ukunyusa izinga lokuguqulwa kwekhasi lakho lomnikelo, ke mayeke abaxhasi ukuba bayazi phi imali yabo.

Gcina kulula.

Ukuba i-nonprofit yakho idinga abaxhasi ukuba banike igama labo, idilesi, inombolo yekhadi lesikweletu, uhlobo lwegazi, igama lomantombazana, kunye nexesha lokuzalwa komntwana wokuqala, mhlawumbi abayikugqiba ukwenza umnikelo.

Ngokuqinisekileyo, lo ngumzekelo osisigxina (mhlawumbi - sibonile ezinye i-doozies), kodwa umgaqo ofanayo.

Ukuba ufuna abaxhasi bakho ukuba bazalise iinkcukacha ezininzi kakhulu, abanakwenzeka ukuba benze kwinqanaba lokugqibela lomsebenzi wokunikela .

Xa ukwenza iphepha lakho lokunikela ngekhompyutha, kufuneka kuphela ukuba abaxhasi bazalise into ebalulekileyo.

Idata ye-fundraising ye-fundraising ifumene ukuba iminikelo iyancipha xa iifom zenkxaso ziquka enye intsimi eyongezelelweyo efunekayo kwifom yokunikela. Inani leminikelo lihla ngokukhawuleza kunye nokongezwa kwamanye amabini okanye ngaphezulu.

Ukuba ingaba amasimi ayimfuneko ngaphambi kokuba umnikelo ungacwangciswa awunokwenza umehluko omkhulu; Amanani okuguqulwa kwabaxhasi abawa phantsi nangona iindawo zingadingeki.

Abaxhasi abanolwazi kufuneka banikele; mhlawumbi banokuthi bavale ithebhu kwifom yakho yokunikela.

Ukunikezela ngezixa ezahlukeneyo zokunika.

Ekugqibeleni kodwa ngokuqinisekileyo, iphepha lakho lokunikela nge-intanethi kufuneka linikeze abaxhasi bakho abahlukeneyo ngokunika imali.

"Kutheni siza kunikezela ngezixa ezahlukeneyo zokunika? "Unokubuza. "Ngaba abaxhasi mabavumelekanga ukuba banikele nantoni na ayifunayo?"

Ewe, ewe. Kodwa makhe ndichaze.

Ukubonelela ngemali eyahlukeneyo ngokuqinisekileyo kubakhuthaza abaxhasi ukuba banikele ngaphezulu. Ukuba bebona amanqanaba ama-$ 25, i-$ 50, i-$ 100, njalo njalo, baya kuziva bephoqelekile ukuba banikele ekupheleni kweso sakhiwo. Ukubandakanya iimali eziphakanyisiweyo zenkxaso zingaxhaswa ngokuqinisekileyo abaxhasi ukuba benze isipho esiphezulu kunalowo ayehlose ukwenza ekuqaleni.

Kodwa akubona bonke abaxhasi abafuna ukutshintsha inani labo lokunikela ngemali ephezulu. Nangona ukunikezelwa kwemali yindlela efanelekileyo yokuphucula ubungakanani beminikelo, kubalulekile ukunika abaxhasi ithuba lokunika nayiphi na imali abakhethayo.

Ukuba unika "olunye uhlobo" apho abaxhasi bangakwazi ukuzalisa imali yabo, ubapha ithuba lokwenza isipho esifanelekileyo kwisimo sabo, nokuba sisezantsi okanye siphezulu kuneemali eziphakanyisiweyo ezifakiwe kwiphepha lakho .

Iingcali zihlala zixubusha ubudlelwane phakathi kweemali zokunikela kunye neminikelo ephezulu. Nangona kunjalo, enye inzuzo ecacileyo phantsi kweemali eziphakanyisiweyo zemivuzo kwiphepha lakho kukuba inokwenza ukuba inkqubo yokunikela ibe lula kubaxhasi bakho.

Ingumcimbi wokujonga; ukuba ngaba umnikeli ephasini lakho kwaye engaqinisekanga malunga nokuba bafuna ukunikela bani, isigqibo sokwenza umnikelo asikaqiniswa engqondweni yabo.

Ukubanika izixa zeminikelo eziphakanyisiweyo kunokubanceda bafikelele eso sigqibo ngokukhawuleza.

Amanani enikezelwayo aphakanyisiwe kuphela akhulisa imali eninzi, kodwa yenza ukuba inkqubo yokwenza izigqibo ibe lula kwaye ikhawuleze. Ngaphezu koko, enye yitshixo yokwandisa ukuguqulwa kwabaxhasi!

Ukunikezela ngemali eyahlukileyo eya kunceda kungekhona nje ukunceda inzuzo yakho engenzi nzuzo i ngenise imali engaphezulu, kodwa iya kuqinisekisa ukuba abaxhasi bayayenza kwisinyathelo sokugqibela somsebenzi wokunikela.