Ukwandisa Iinjongo zeNgxelo Yakho
UStephanie Roth, umhleli we- Grassroots Fundraising Journal, ubhala ukuba ekubeni iziganeko ezikhethekileyo aziphakamisi ezininzi izinto ezikhawulezayo kodwa zithatha abantu abaninzi-amandla kunye nexesha, kubalulekile ukuba abaxhasi bezimali bafezekise ezinye izinto ezibalulekileyo ngeziganeko zabo .
URoth ubonisa ukuba iziganeko ezizodwa zidala ezinye iindlela zokuxhaswa ngemali ngeendlela "ezincedisayo" zokukhulisa imali. Phakathi kwezi ndlela:
- Iminikelo enomdla njengeminikelo yokutya, indawo, okanye ukuzizonwabisa. Kutheni oku ku luncedo? Iminikelo enomvuzo kulula ukuyifumana kwi shishini ngaphandle kobudlelwane bokuqala. Kodwa, kungenokuba unyawo emnyango ukuya kwezinye igalelo.
- Ukuxhaswa ngokuqhelekileyo kusetyenziswa ukunyusa ingeniso kwimicimbi. Abaxhasi bahlawula iintlobo ezahlukahlukeneyo ezifana nokupapashwa kweso siganeko, isikhangiso kwinkqubo okanye kwi-logo yenkampani iboniswe ngokugqithiseleyo.
- Iintengiso zentetho zivumela ukuba uhlawule isiganeko abantu abaninzi abanokukwazi ukufumana kodwa ke bangenise imali engakumbi ngeyontengiso.
- Iincwadi zee-Ad zinganikwa kwiindwendwe zesebe. Incwadi yesibhengezo yenziwe ngezaziso ezihlawulwe kwaye ziquka ulwazi malunga nonzuzo . Iimfuno zokuthenga abathengi ziquka amashishini angingqi, abathengisi, abasomashishini kunye nabanikeli abafuna ukupapasha inkonzo.
- Iziganeko ezizodwa zingakha ukwakha ubudlelwane, ukubanceda abaxhasi abanokuziva uxhamlwano kunye nesibangela sakho. Isiganeko sibonelela "ixesha elijongene" elibalulekileyo kunye nabalandeli bakho, ngamanye amaxesha ukubeka isigaba ngezipho ezinkulu .
- Imicimbi yithuba lokuzisa abaxhasi abatsha kwaye ubazise kwimibutho yakho. Ukwenza oku, cwangcisa isiganeko esiza kubhenela uluntu olubanzi kunye nokuhlawula imali efanelekileyo yokungena okanye ukuyikhulula.
- Iziganeko ezikhethekileyo nazo zinokuvelisa uluntu oluninzi. Abasebenzi bakho be-PR baya kufumana iindlela ezininzi zokufumana igama , ukusuka kwintlanzi ukuya kwi-interviews kunye neendaba zentlalo kwimidiya yoluntu. Ukubonakala kwendawo ebalulekileyo kuluntu kubalulekile ekuxhaseni imali.
- Sebenzisa iziganeko ezizodwa njengendlela yokubonelela ngamavavolontiya akho amava, ubencede baxhumane nabaxhasi, balandele kunye nabo, kwaye badibanise nabo ngexesha lemiba. Oku kuncedo kakhulu kumalungu ebhodi awanqweneli ukucela abaxhasi ngemali. Basenokufumana amava kule ndlela engacinyiyo.
Iinkcukacha Zenza Izinto
Zininzi iintlobo zeziganeko ezikhethekileyo njengeentlobo ezingenzi nzuzo kunye nezizathu kodwa zicwangcise impumelelo ngokufumana oko kusebenzele enye imibutho. Unganqikazi ukucela ontanga kwezinye iingenzi-nzuzo ukuba wabelane ngeengcebiso zabo zokuphumelela. Khumbula ukuba impumelelo ikhona kwiinkcukacha. Ezinye zeengcebiso ezibonelelwe ngeengcali ezizodwa ziquka:
- Thatha imifanekiso yeendwendwe nganye kwisiganeko kwaye kamva uthumele isithombe nge-note-thank you, okanye wabelane ngayo kumajelo asekuhlaleni.
- Buza ukuba iindwendwe zifuna iimfuno ezizodwa ezifana neemfuno zokutya phambi komcimbi.
- Beka ababingeleli abasemthethweni emnyango kweso siganeko (umz., Ukuba isiganeko sithathwa sisikolo, baxelele abafundi ukuba babingelela).
- Ukubonelela ngokukhawuleza kwimeko yokungena.
- Nika isivakashi ngasinye ikhadi elichaza, "Uhleli kwiTable # ___."
- Ukubonelela umzobo weendawo zeetafile.
- Nika ithafti ebonisa ukubonisa umsebenzi wakho.
- Ukubonelela ngamanqaku abhalwe ngabanye abonisa uluhlu ngalunye oluya kunikwa.
- Kwiprogram yakho ebhaliweyo, gxi ninisa iinjongo zakho kunye nenjongo yesiganeko.
- Yibonge ngokukhethekileyo umntu oya kuzuza kulo mcimbi njengabantu obakhonzayo.
- Xa ucwangcisa umcimbi wakho, bhala isicwangciso sakho, udale ixesha, kwaye ufumane amavolontiya afanelekileyo.
Ukuba uthengisa iiTikiti
- Kungakhathaliseki ukuba yinto enhle okanye ehlekisayo isiganeko sakho, ukuba awufumani abantu ukuba baye kuzo, iinzame zenu zichithekile. Ukubakho akunganyanzelwanga kakhulu ngokupapashwa njengokuba kuthengisa amathikithi. Ufuna ezininzi iibhothi kwindawo yokuthengisa amathikithi. Nangona lo ngumsebenzi omncinci, kubalulekile. Ukufumana amavolontiya amaninzi ukususela, ngokuqhelekileyo, abaninzi abathengisa ithikithi bathengise itekiti ezintlanu nganye.
- Zama amanani amanqaku ahlukeneyo amathikiti akho. Ngaba uninzi lwamatekithi lithengwa ngabantu bonke, kodwa nikela amathikithi aphezulu awanikezela ngenzuzo eyongezelelweyo.
- Cinga ngesiganeko sakho njengento yokuzibophelela kwexesha elide, kodwa utyalole ekuveliseni nasekuhlaziyeni izixhobo eziza kubonelela ngempendulo oyifunayo ukuphucula umcimbi ngalunye ixesha okanye ukutshixa xa ingavelisi.
Imicimbi ekhethekileyo ayiyona indlela yokuphakamisa imali eninzi ngokukhawuleza, kodwa ingaba yinxalenye yesicwangciso sakho sokulima, kunye nokukhuthaza umsebenzi wakho. Zilungiselele ukuzisebenzisa ngokukhawuleza uze uzienze 'zizodwa.'