Sondela kufuphi kunye noBomi kwaye Xela iNdaba eNkulu
Uninzi lweendaba kunye nolwazi olubonayo kwiindaba zeTV okanye kwiphephandaba lemihla ngemihla lenziwe ngabantu abafana nawe. Bathumela ulwazi kumajelo aseburhulumenteni, ngokuqhelekileyo ngokusebenzisa ukukhutshwa kogcino kunye noqhagamshelwano lomntu.
Kwaye iindaba ezilungileyo ezivela kwimibutho engenzi-nzuzo efana neyakho ibonisa kwiTV okanye kwiphephandaba ngendlela efanayo.
Ngaphandle kokuba i-nonprofit yakho idlala kumgangatho wesizwe, akufanele ukhathazeke ngokuzama ukuphanga i-New York Times okanye i-ABC News. Qinisekisa ukubeka ibali elihle kumaphephandaba akho asekuhlaleni. Emva kwakho konke, ufuna ukubamba isohlo lwabalandeli abahlala ngqo phantsi kwesitalato.
Kwaye, unokuphelela kwinqanaba likazwelonke. Imfihlo egcinwe kakuhle kukuba amabali amaninzi eendaba zelizwe aqala kwizinga lendawo. Ngokomzekelo, umnatha womnatha weTV unokwazi ukubona ibali elibandakanyekayo kwisikhululo saso senkampani. Bacinga ukuba kuya kubhenela abaphulaphuli abakhulu. Voila! Ukho kwiindaba zelizwe.
Kukho iintlobo ezimbini zeendaba oza kufuna ukuphuma kuzo. Omnye usebenzisa iindaba ezikhutshwayo. Ezi zilungele phambili kumabali enqwenela ukuba izitishi ezininzi zeendaba zifihlakele, ezifana nesiganeko esikhethekileyo esifana ne-charity run , okanye ukumemezela ukuqeshwa kwe-CEO entsha. Ungabhala ukukhululwa okunye kwaye uyithumele kuzo zonke izithuba zoovimba beendawo.
Nangona kunjalo, kufuneka uqondise uninzi lwabasebenzi bakho bemidiya ekugxileni amabali ahlukeneyo kumabonakude asekuhlaleni kunye nabanyathelisi oye wawahlalisa ngokuhamba kwexesha.
Iindaba zentatheli zithanda amabali anomdla , ikakhulu xa zibandakanya uDavid noGoliyati. Cinga ngomntu onqoba izithintelo eziphazamisayo, okanye umntwana obenesidingo apho inhlangano yakho incede.
Ezi ntlobo zamabali ziphela zokuthintela iintliziyo zabaxhasi, abanokufumana ulwazi lwabo oluthe ngqo malunga nezizathu ezilungileyo ngokusebenzisa amajelo endabuko.
Nazi ezinye iingcebiso zokufumana umbutho wakho uqaphele ngeendaba zakho zendawo.
01 - Yazi amajelo angabonakaliyo.
Zama ukuqwalasela apho i-newsletti nganye ihlala kwindawo yezopolitiko okanye zeziphi izihloko abonwabayo. Amajelo oluntu asenokuba nomdla kwizizathu ezinobuninzi, ngelixa ibarari yoshishino lwendawo lingaba lukhusele ngakumbi kwaye libandakanyeke kwinqanaba lebhizinisi kunaliphi na ibali.
02 - Funda amagama abaliphili beendaba abathintela izinto ezibaluleke kakhulu kuwe.
Ngokomzekelo, ababalatheli bezempilo okanye ababhali beendaba zentlalo bangaba ngabangenomdla kwiindaba zenu. Emva koko ungathumela ulwazi lwakho ngqo kubo kunokuba nje "kumhleli."
Musa ukulibala iincwadana zentatheli ezikhethekileyo ezifana nomhleli wephepha lomntu onokuba nomdla kwisiganeko sakho esikhethekileyo ukuba kubandakanye iinkokheli zentlalo. Umhleli wephepha lekhalenda uya kufuna uluhlu lwakho lwesiganeko. Uninzi lwamaphephandaba lithatha uluhlu lwamathuba okuvolontiya, ngoko fumana ukuba ngubani obhalayo.
Ukwenziwa kwezinto kudla rhoqo kumajelo. Ngoko gcina uluhlu lwakho lwamajelo ngokukhawuleza ukuba ukhangele ukuba ngubani na kwiindawo zakho zokuzonwabisa ezithandayo. Akuyi kwenza nantoni na ukuthumela ukukhululwa kweendaba kumntu othize ukuba lowo mntu uhambile.
03 - Yazi abaphephandaba kunye nabavelisi ngokwabo kodwa musa kuba yinkathazo.
Qala ngokuhlela umhlangano omfutshane kumaphepha okanye kwiitishi zeTV ukuze uzenzele. Yiba nesicatshulwa kwiishedyuli zabo ezixakekileyo kwaye nifake okufutshane. Ukulahla ezinye izinto eziprintwayo okanye ukuthumela loo nto yokukhuphela ngaphandle kokuthumela okanye ukuthumela i-imeyile.
Ngethuba lokuqala unombono webali kumcimbi othile we-media, i-imeyli intatheli okanye umvelisi weTV ngecebo lakho uze ulandele ngefowuni. Unokukunika ithuba lokuqala ukudala ubudlelwane.
Nangona kunjalo, ungagcini intatheli. Omnye intatheli wathi akukho mfuneko yokufowunela ukuba uya kuthumela ukukhutshwa kwe-press, uze ulandele ukuba ubone ukuba ngaba intatheli ikhululiwe. Kwakhona, ungathumeli isikhumbuzi se-imeyile ngaphezulu kweyodwa. Ukuba intatheli ayiphendulanga, mhlawumbi akanomdla.
Hlola nabanye abasebenzi, amavolontiya kunye namalungu ebhodi ukuze abone ukuba ngaba bayazi ababhali beendaba. Basenokuba isihlobo, ummelwane, okanye ishishini eliqhelana nabaninzi bemicimbi yoluntu. Ibali lomntu siqu elivela kumntu intatheli uyazi ukuba uya kuthwala ubunzima ngaphezu kwefowuni esuka kumntu we-PR kwintando yakho.
04 - Thumela iikopi ezongezelelweyo zeempapasho zakho kubanyathelisi.
Esikhundleni sokuthumela nje iimpapasho ngaphandle kweposi yakho, thumela ikopi kummeli wekhadi lakho lebhizinisi elidibeneyo. Akunakwenzeka ukuba intatheli okanye umvelisi weTV uza kuthatha ingcamango yebali ukusuka kwipapasho yakho, kodwa ubuncinci banokukwazi ukuba yintoni inhlangano yakho eyenzayo.
Awukwazi nje ukubhalisa intatheli ye-imeyile yezonxibelelwano, kodwa emva kokuba unomphathiswa unomdla, mhlawumbi uya kubhalisela kwi-newsletter ye-imeyili okanye ulandele umbutho wakho kumajelo asekuhlaleni.
Thumela isimemo kwisiganeko sakho esikhethekileyo kwingxelo. Nangona intatheli engayi kubakho, isimemo siyakumkhumbuza wena kunye nenhlangano yakho.
Zama ukusebenza kubaninzi abanxibelelwano abangaqhelekanga kunye nomlobi-ntatheli ngangokunokwenzeka. Ekugqibeleni, uya kukhunjulwa.
05 - Qhubeka kunye neenguqu zabasebenzi kwiindawo zokuzonwabisa ezizithandayo.
Abantu abasemajelo basasazela rhoqo. Ukugcina umkhondo akulula. Ukuphuhlisa uluhlu lweendaba kwaye ulondoloze ngokutsha. Unako ukukwazi ukubhalisela uluhlu lwemithombo yoluntu kummandla wakho, kodwa alukwazi ukufaka ngokuthe ngqo ukuba uluhlu lwakho olugcinwe ngokucophelela.
Khangela ababhali beendaba zentlalo kwaye ba landele khona. Musa ukugxina abathatheli beendaba, nangona, ngaphandle kokuba unesibonakaliso sokuba bayamkela. Yenza oko nge-imeyili, ngeposi, okanye kwifowuni. Nangona kunjalo, unokuthi uhambelane neminqweno yomnyatheli ngokumlandela kumajelo asekuhlaleni. Landela intatheli kwi-Twitter nakwi-LinkedIn. Oku kubuye kube lula ukugcinwa kunye nendawo apho intatheli isebenza khona ngoku.
06 - Njalo unika ibali indaba elilungileyo.
Ulwazi lwakho lufanele lube lutsha, luphawulekayo, kwaye lunxulumene nesabelo esibalulekileyo sikarhulumente. Abathathi bamashishini abanomdla kwiindaba zezolo, izinto ezinomdla kuphela ngaphakathi kwintlangano yakho, okanye kwimicimbi yamhla ngemihla.
Ukubonelela ngeendaba ezilungileyo zomntu. Mema abasebenzi kunye namavolontiya kwintlangano yakho ukuba akuxelele ngeengcamango zamabali ezilungileyo onokukwazi ukuzithumela kumajelo. Iingcamango ezilungileyo zivela rhoqo kubantu abaphambili kwimigca yakho yentlangano.
07 - Ukuphuhlisa i-kit ebonakalayo yemidiya ehlala kwiwebhusayithi yombutho wakho.
Iintatheli ziyakuthanda xa unamacebo amaninzi kwi-intanethi kubo.
Misela itekethi yendaba yeendaba ezibandakanya umlando we-ntsi-ntsi yakho, iinjongo zayo kunye neenjongo, kunye neenkcukacha ezifutshane kunye nezithombe zabasebenzi abakhulu kunye namalungu ebhodi . Thumela ukukhutshwa kweendaba zakho zakutshanje kunye nengxelo yonyaka ye- intanethi.
Yenza igalari yezithombe ezilandelwayo ezibonisa intlangano yakho kwisenzo. Uze wenze ezi zikhululekile ukusebenzisa. Abasasazi bavame ukubhala ngokukhawuleza kwaye badinga ukuhlangabezana nexesha elide. Imifanekiso efumaneka ngokukhawuleza iya kwenza imini yabo.
08 - Sebenziseni ngokuphula izindaba zeendaba ukukhuthaza intlangano yakho.
Izibonelelo ezincedo ze-Smart zisebenzisa i-newsjacking ukwenza imibutho yabo ihambelana neziganeko zangoku.
Enye indlela yokwenza oku kukukuhlakulela isicwangciso se "ngcali" ezinokuthetha nemibandela yakho inxulumana nayo. Qeqesha aba ngcali (bangaba ngamalungu kunye namavolontiya) kwaye bawenze ukuba bafumaneke kubapheli-ndaba xa kukho imicimbi yeendaba ezifanelekileyo.
Ngaphandle kwendiza enzima kummandla wam ucela udliwano-ndlebe ne-Humane Society malunga nendlela yokukhusela izilwanyana ngexesha lokubanda kwimozulu kwaye enye enye ne-Botanical Gardens ngokunyamekela izityalo ezibuthathaka. Cinga ngezinto onokuzifumana kuzo.
Ukulandelela iindaba zendawo, zelizwe kunye neengingqi ukuze ubone ukuba ungayigcina kunye nebali elikhulu. Jonga ngemimiselo yendlela ezinye izibonelelo ezenza ngayo oku. Ingaba urhuluneli wachaza nje ukukhawuleza kwindleko zomntu ezinokuchaphazela abantu obakhonzayo? Ngaba kukho iindaba zelizwe ezixhaphazayo ezichaphazela intlangano yakho? Abathatheli bezithili bathanda ukufumana ibali likazwelonke, ngoko bancedise ngokuwabona loo mathuba.
09 - Zenze ufumaneke kumajelo athile nganoma naliphi ixesha.
Njalo unika idilesi yakho ye-imeyile kwiinkcukacha zakho zokushicilela kunye nakwiphepha lakho lokunxibelelana kwiwebhusayithi. Kodwa ziquka nenombolo yomnxeba apho intatheli zingakufikelela khona imini okanye ubusuku.
Xa ufumana umnxeba okanye umyalezo osuka kumlobi-ntatheli, buyela kuye emva kokuba unako. Abathathi bamaphephandaba basebenza ngomhla wokugqibela kwaye baya kuxabisa impendulo yakho ngokukhawuleza.
Nangona ungeke uncede kakhulu kumnyatheli xa ephanda ibali, nikela oonxibelelwano kwezinye iingenzi-nzuzo onokukwazi ukuncedisa. Intsebenziswano yakho iya kukhunjulwa kwaye iya kuhlawulwa ekugqibeleni.
I-10 - Ndihlala ndibulela intatheli yegosa layo.
Ekuqaleni, bulela intatheli nge-imeyile, kodwa ulandele kunye nenqaku lokubulela ngesandla . Ungalokothi uthobele amandla okubulela ngokunyanisekileyo. Ngaphezulu, ungaze ube ne-nitpick ngokungahambi kakuhle. Awufanelanga umzamo wakho, kwaye akukho nto ingafunyanwa ngokucaphukisa intatheli.