12 Imizekelo yeeNkcazo zeMishini kunye neTeklines ezidlala kakuhle kunye
Ngaba i-tagline kunye neengxelo zemisebenzi yezinto ezingenzi-nzuzo? Iingcali ezimbini ezingenzi nzuzo zithi zenze kwaye zicebise indlela ukungenzi-nzuzo okungabhala ngayo ngcono.
U-Nancy E. Schwartz, wokuKhathalela, wadala "I-Competition" engabalulekanga nongenzi-nzuzo "ukubonisa i-taglines engcono kakhulu engenzi nzuzo. Kukho ubugcisa bokuthabatha amagama, kodwa bonke badibanisa kwisitatimende esisisigxina somsebenzi.
UNancy Lublin, owayeyi-CEO ye-Do Something.org, wabhalwa kwiNkampani eFiweyo ukuba, "Iingxelo zentetho akumele zibe sisidenge.
Enyanisweni, zinokubaluleka, ukuba zichaze iithagethi zangempela. "
ULublin uthi izinto ezingenzi nzuzo zikhetha ngoku, "... amagama afudumeleyo, anamaqhosha anayo yonke i-gloss of inspiration kunye nomnye womphefumlo kunye nokuqhuba kwento yangempela." Ucelomngeni kwimibutho ukuba, "Thatha isitatimende sakho semisebenzi ye-wonky uze uyiqhekeze kwiindawo ezifakwe kuyo, uze uqikelele izifiso zakho, uze ubhale uphinde ubhale kwakhona loo nto ide ibonakalise - ngamazwi okwenene, aphrintiweyo kunye namanani - umehluko ofuna ukuwenza."
Ekubeni i-taglines, kwi-pithy yabo yobukhulu, ivakalisa intsingiselo yentshumayelo yombutho, ndagqiba ekubeni ndiqhathanise i-taglines kunye neengxelo zabo zemisebenzi ukuze ndibone indlela abasebenza ngayo kunye.
I-Taglines, iMishini, kunye nokuPhunyezwa
Naba abaphumeleleyo abalishumi elinambini be-Winning Attention Tagline. Ndibhanqile amathegiza kunye nesitatimende sombutho ngamnye kwi-website yayo. Zihamba kakuhle kangakanani? Ngaba zibhalwe ngokufanelekileyo?
Ngaba amathegiza kunye neentetho zeemishini ziqinisa omnye nomnye? Ngaba isitatimende semishini siyafikelela kumgangatho ophakamileyo waseLublin? (Impendulo yethegi yenziwa nguNancy Schwartz, kwaye izimvo zentsebenzo zam)
1. "Ibhakabhaka enkulu. - Montana Historical Society
Kutheni kusebenza:
I-Montana Historical Society ithatha iziganeko zayo ezisemgangathweni kunye nezohlukeneyo (i-Big Sky, i-Big Land) kwaye idibanisa ngokusebenza kwayo ngendlela evuyisa.
Isiphumo ngumgca wecatshulwa nge-punch kunye nokugxila. Kwaye kunzima kakhulu kubavoti.
Isiteyithimenti soxanduva:
Akukho myalelo wesigxina esicacisiwe kwiwebhusayithi, kodwa isivakalisi sokuqala malunga nekhasi sisebenzela: "iMyuziyamu iqokelela, igcina, iphinde iguqule ubugcisa obuhle, iimbali zezinto zakudala, zezinto zakudala kunye neye-ethnological eziphathelele iMonta kunye nommandla wayo." Ngokukhawuleza, esebenzayo, elula ukufumana, uyaphakamisa umgca wethegi.
2. "Ukwakha uluntu olunzulu kwiintliziyo zeTeans" - iTexasNonprofits
Kutheni kusebenza:
IlineTekisi zeTexasNonprofits iguqula isihloko sengoma ephawulekayo yaseMelika esuka kuma-1940 kwaye idibanisa ngokucacileyo umoya, ukunyamekela, kunye nomsebenzi wobomi bombuso. Umzekelo omhle wendlela i-wordplay isebenza ngayo kumgca wethegi.
Isiteyithimenti soxanduva:
"I-TXNP iyomeleza uluntu lwaseTexas ngokunika ulwazi olusesikweni kunye nezinye izixhobo kunye nenkxaso nge- Intanethi ukunceda ukwakha inzuzo engenakuncedo kwaye inkulu kakhulu engayenza kwaye isebenze ngokufanelekileyo, ngokufanelekileyo, kunye nokuphendula ngokubanzi ..." "Injongo" unxibelelwano malunga nephepha. Isebenza kwaye idlala kakuhle kunye nelayini.
3. "Ukubamba amandla okuXanduva" - Isizathu esiqhelekileyo
Kutheni kusebenza:
Umgca weNkcazo oqhelekileyo ushiya ngokungathandabuzeki ngemisebenzi yombutho, ukubaluleka okukhethekileyo kunye nokuzimisela.
Kuchanekile, ngoqoqosho olunzulu lwamagama. Umzekelo obalaseleyo wecatshulwa lokucacisa ingqwalasela engenzi nzuzo, xa igama lombutho kuphela lingawenzi.
Isiteyithimenti soxanduva:
"Isizathu esiqhelekileyo sizinikezele ukubuyisela iimpawu eziphambili zentando yesininzi yaseMelika, ukubuyisela kwakhona urhulumente ovulekile, othembekileyo kunye noxanduva osebenzela uluntu, nokuxhobisa abantu abaqhelekileyo ukuba bazwakalise amazwi abo kwinkqubo yezopolitiko ." Le yimihlathi yokuqala " yesitatimenti sombono " malunga nekhasi. Ifikeleleka kwaye idibanisa kakuhle kunye netekisi
4. "Ingqondo yinto enobungozi kwiNkunkuma® - i-UNCF - i-United Negro College Fund
Kutheni kusebenza:
Lo mgca oneminyaka engama-38 ubudala uvela kwi-UNCF usalathisa uqine. Ikhulula ngokukhawuleza isigxina sayo, isigidimi esinamandla. Xa umgca wakho wethegi yintsikelelo ebilisiwe yenkxaso yakho, ufikelele ekusebenziseni i-tagline bliss.
Yingakho lo odidiyelwe.
Isiteyithimenti soxanduva:
"Injongo yethu kukuphucula umgangatho wemfundo ngokubonelela ngoncedo lwemali kubafundi abafanelekayo, ukuphakamisa imali yokusebenza kwiikholeji zamalungu kunye neeyunivesithi, nokwandisa ukufikelela kwi teknoloji yabafundi kunye nobuchule kwiikholeji zamnyama nakwiiyunivesithi. Injongo yi-sublink malunga nathi ngephepha. Liziko elithile kwaye lichazwe ngakumbi kunokuba lisebenze. Nangona kunjalo, loo mgca wethegi! Ngenye yezinto ezikhunjulwayo kwaye zihlala ngonaphakade.
5. "Ngenxa yokuba umhlaba udinga igqwetha elifanelekileyo" - Earthjustice
Kutheni kusebenza:
Ukungabikho komthetho kubonisa ukuba abantu bayayiqonda - ukuba igqwetha likhusela amalungelo - kwaye isebenzisa isakhelo sokubeka inxaxheba yayo kunye neempembelelo kwintlalo engqongileyo. Yaye yenza njalo ngokuhlekisa. Ukuba umnxeba wakho wenza abantu bamomotheka okanye bavule, ngaphandle kokungena kumyalezo wakho, ngoko wenze uxhumano lwamazwi ... Bravo.
Isiteyithimenti soxanduva:
"Ukunyaniseka kwezinto zomhlaba yinkampani engenzi nzuzo inqwenela ukukhusela indawo ezintle, ubutyebi bemvelo kunye nezilwanyana zasendle zale mhlaba, nokukhusela ilungelo labantu bonke kwindawo ephilileyo." Iinjongo ziphezulu malunga nekhasi, ukucacisa umfanekiso omhle wezilwanyana zasendle.
6. "Ukufumana unyango ngoku ... ke iintombi zethu aziyi kuba nako." © - PA I-Breast Cancer Coalition
Kutheni kusebenza:
Umgca we-PA Breast Cancer Coalition wubonakaliso obunzima kunye nobunzima. Ixabela ingqondo ejulile kwaye ihambisa ingqwalasela kunye nomphumo womsebenzi wayo ngaphandle kokuba nomsindo. "Ukufumana unyango," ibinzana elisetyenzisiweyo kwimibutho yempilo, liqiniswe apha kwisibheno sokusombulula ingxaki ngoku izizukulwana ezizayo aziyi kubandezeleka kuyo.
Isiteyithimenti soxanduva:
I-PA Breast Cancer Coalition imele, ixhase kwaye isebenzise abaxhasi bamabele bebele kunye neentsapho zabo ePennsylvania ngokusebenzisa iinkqubo zemfundo, ukuxhasa umthetho kunye nesibonelelo somhlaza wesifuba esiswini. I-PBCC yintlangano engekho ngenzuzo yomhlaba eyenza ithemba lokomso ozayo ngokubonelela isenzo kunye nolwazi kubafazi abanomhlaza wesibeleko namhlanje. " Umnqophiso unxibelelwano oluxubileyo malunga nekhasi. Kulula ukuyifumana, ichazwe ngentshiseko, isebenza kakuhle kunye nelinetikisi. Amagama afana nokumela, ukuxhasa, ukukhonza kunye nokudala ukwenza oku kubhaliweyo.
7. "Ukuzalisa iifriji. Ukuzalisa ubomi." - iBhanston Food Bank
Kutheni kusebenza:
Ngokusetyenziswa okulula kodwa okusebenzayo kokuphindaphinda igama, iBhanston Food Bank icacisa umsebenzi wayo kunye nefuthe. Idibanisa kumanqanaba amabini ahlukeneyo-isenzo sangempela sokubeka ukutya kwiithala zabantu kunye neempembelelo zengqondo kubaxhasi kunye namavolontiya. Umzekelo obalaseleyo womgca we-mission.
Isiteyithimenti soxanduva:
Isitatimende sobume singabonakaliswa njengaye, kodwa kukho uluhlu lweembalo zezinto ezisebenzayo. Inqaku elihle kakhulu liza kuxhamla kwinkcazo enamandla.
8. "Thumela iNet. Gcina Ubomi." - Akukho Netshe
Kutheni kusebenza:
Mfutshane, i-punchy kunye ne-laser-sharp, i-It's But Buttons. Kukhuthazwa ngokulula komyalezo wayo kunye nesizathu saso sokuba sikhona. Uhlobo lweeteksi ezingenzi nzuzo lumele lufane.
Isiteyithimenti soxanduva:
"Akukho nto kodwa iiNtshuphelo zehlabathi, iphulo lokusindisa ubomi ngokukhusela i-malaria, obulalayo wabantwana base-Afrika." Esi sivakalisi sokuqala "malunga nephulo" lephepha. Isebenza kwaye kulula ukuyifumana. Isebenza kakuhle kunye nomgca wethegi.
9. "Akukho nto inqanda i-Bullet efana neYobhi" - i-Homeboy Industries
Kutheni kusebenza:
Umnxeba we-Homeboy Industries ngumgca we-mini, uxelela ibali elingalibaleki ngamagama ayisithandathu kuphela. Iyakumisa kwiitrakthi zakho, yenza ukuba ufune ukufunda ngakumbi kwaye unamathele nawe emva koko. Leyo myalezo ongeyona inzuzo yonke iminqweno yemibutho.
Isitatimende soMsebenzi :
"Imisebenzi engekho iJail: Abakwa-Homeboy Industries bancedisa ekungciphekweni kunye nolutsha olubandakanyekayo oluthatywayo luba nefuthe kwaye luncedisa uluntu ngokuqeshwa, uqeqesho kunye nemfundo." "I-Statement Mission" ichanekile kwikhasi lasekhaya, ngasentla kwinqanaba, kwaye liyi-echo enkulu elineetekethi.
10. "Ukuxelela amabali enza umehluko" - Ii-Workshops zeBarefoot
Kutheni kusebenza:
Ukuba igama lakho lombutho alicacile, kubalulekile ukuba iteknoloji yakho ibe yinto ecacileyo. Ithegiji ye-Workshops ye-Barefoot igxininisa amandla okuguqula amabali ukudala utshintsho kubantu kunye noluntu lwabo, ukucacisa ukugxilwa kombutho. Ugcinwe ngeteksi!
Isiteyithimenti soxanduva:
"Injongo yethu kukudala abenzi befilimu abanoxanduva abanomdla ngehlabathi elibajikelezayo kunye nabenza ukuba kube ngumbono wokubuyisela kwiindawo zabo." Esi sivakalisi sichazwe kwinqaku "malunga nathi". Isebenza kakuhle kwaye idibanisa kakuhle kunye neline tagline.
11. "Vula iintliziyo. Vula iingqondo. Vula iingcango." - Abantu beCawa yaseMnited Methodist
Kutheni kusebenza:
Umsebenzi wemibutho yonqulo ihlala isebenza kwiinqwelo eziliqela ngexesha elilodwa - umngeni kunoma yimuphi umbutho kunye nomyalezo wayo. Lapha, iSonto leManyethi leMelika lihambisa intetho yesithathu yomnxeba exhasa uxanduva lwayo lokwenza ukholo kwaye lufudumele, lukhuthele kwaye luyamkela.
Isiteyithimenti soxanduva:
Le ntlangano eninzi, kwaye andizange ndifumane inkcazelo ethile. Kukho ikopi eninzi. Nangona kunjalo, konke kubonisa ngokucacileyo umsebenzi.
12. "Intloko yezoshishino. Intliziyo yehlabathi." - ABANTU (Abafundi Kwi-Free Enterprise (ngoku i-Enactus)
Kutheni kusebenza:
Ukuba ubunikazi bentlangano iqulethe ngaphakathi phakathi kwayo impawu eziyimfuneko, oku kudla ngokubaluleka kwezinto eziphathekayo. Apha, UKUPHAKATHI KWEMIBUZO ngekristal-clearline itekisi engabonakali nje kuphela into eyingqayizivele ngayo kodwa iphinde ibonelele ngokwahlukileyo phakathi kwenzuzo kunye novelwano.
Isiteyithimenti soxanduva:
"Ukuqokelela ndawonye iinkokeli eziphezulu zanamhlanje nangomso ukudala ihlabathi elingcono, elondoloze ngakumbi ngamandla oshishino." Le ntetho yesigqibo ilungile kwikhasi lasekhaya, ngaphaya kwe-fold ... engabonakaliyo, ebonakalayo kwaye edlala umgca wethegi kakuhle.
Thatha iAways
Iiwebhsayithi ezisebenza kakuhle zichaze ngokucacileyo imishini ngokufanelekileyo kwikhasi lasekhaya, kwaye loo mishini ihambelana kakuhle kumgca wethegi. Okuphawulekayo kule nkalo yi-SIFE kunye ne-Homeboy Industries .Izitatimende zentsebenzo zisebenza kakuhle kuba zibonakala, zibhalwa kakuhle, kwaye zidlala kakuhle kunye neetekethi.
Ndiyakuthanda ukwazi ukufumana isitatimende se-mission ngokukhawuleza. Ukuba nenjongo malunga nekhasi isebenza kakuhle, ngakumbi xa kuchongwa ngokucacileyo.
Izitatimende ezimnandi zentsebenzo zincinci, zibonisa isenzo, isifiso, okanye iinjongo ngolwimi apho umntu angakwazi ukukuqonda, kwaye uselizwi elisebenzayo. Ngokomzekelo, "i-Homeboy Industries incedisa ...," "I-TXNP iyomeleza uluntu lwaseTexas ...," kwaye "iMyuziyamu iqokelela, igcina, iphinde ityulule ubugcisa obuhle ..." yomelele kuba ivakalisa izenzo, isebenzisa ilizwi elisebenzayo.
I-taglines engcono kakhulu ikhiphe isitshixo sesitatimende somgaqo-ntlangano kwaye siyiphendule ibe yimpumelelo.