Iindlela ezili-14 zokubuyisela iSiqulatho sakho ekuKhuliseni iMiphumo yokuThengisa

Iingcebiso kunye neengcamango zokuhlaziya umxholo wakho wokugcina ixesha kunye nemali ekukhangiseni kwakho

Ukuthengiswa kokuqukethwe ngenye yezindlela ezichanekileyo zokuthengisa ishishini lakho lasekhaya. Iyakwazi ukubonisa ubuchule bakho, bufikeleleka, kwaye kulula ukusabalalisa.

Umngeni wokuthengiswa komxholo kukuba kuthatha ixesha lokudala, ngakumbi kuba i-Google ikhetha umxholo oyingqayizivele kwizinto eziphindwe kabini.

Isisombululo kukudala iifom ezintsha kwizinto ezikhoyo ezibizwa ngokuthi "ukuphindaphinda."

Kutheni Ufanele Ubuyisele Umxholo Wakho?

Ukuphindaphinda umxholo akugcini nje ukukusindisa ixesha kunye nemali, kodwa kwakhona:

• Ukuphucula iziphumo zophando lwe-organic: Imveliso eyahlukeneyo kwiiplani ezahlukeneyo inikeza i-backlink ukuphucula i-SEO , kunye nemathuba amaninzi ukuba ufumaneke kwiinjinjini zokukhangela.
• Ikuvumela ukuba ujolise kumakethi : Ukuphindaphinda umxholo akuthethi nje ukuguqula ibhokisi yeblothi kwenye ifomathi, kodwa ukuphinda ubhale kwakhona umxholo ukujolisa kwabaphulaphuli abathile. Ngokomzekelo, ukuba unesisindo sokulahlekelwa isisindo, ungabhala amacebiso ama-5 ukuze udle kangcono kwiblogi yakho, uze ubhale kwakhona njengeZingcebiso ezi-5 zokutya kangcono kuMama kwiblog blog, kunye neengcebiso ezi-5 zokutya kakuhle Iibhoom zebhulogi yomhlalaphantsi.
• Ukwandisa ubukho bakho kwi-Intanethi: Ukuphindaphinda umxholo uvumela ukuba umxholo wakho uvele kwezinye iisayithi, ngaloo ndlela ukwandisa ubukho bakho obukhompyutheni kunye nokwandisa amathuba okufunyanwa.
• Ukufikelela kubaphulaphuli abatsha: Kanye nokwandisa ubukho bakho obukhompyutheni, ukuba nomxholo wakho ubonakale kwiindawo ezahlukeneyo kwandisa amathuba oya kubonwa ngabantu abangabonakaliswa nobuchule bakho ngaphambili.

• Ukwandisa igunya lakho / ukuthembeka: Ukuba umxholo wakho ubonakala kwezinye iindawo kunokukubeka njengengcali, enokwandisa igunya lakho nokuthembeka.
• Unika ubomi obutsha kumxholo omdala: Ukuhlaziywa okanye ukuguqula umxholo okhoyo kwifomathi entsha yindlela enhle yokuvuselela izinto ezindala eziye zadumile, kodwa emva kwexesha zilahlekile phantsi komxholo omtsha.

Iindlela ezili-14 zokubuyisela i-Repurpose Content Online

Kukho iindlela ezahlukeneyo onokuzibuyisela umxholo, kwaye ukhetho olutsha luvela rhoqo. Nalu uluhlu lweengcinga ezi-14 zokusebenzisa kwakhona umxholo wakho:

1. I-Facebook Live kunye / okanye iPariscope: Ividiyo ebukhoma iyaziwa kakhulu. Ungathatha isithuba sakho seblogi entsha okanye omnye umxholo kwaye wenze ukuhlaziywa bukhoma.
2. IiMedia Graphics: Ukuba unamacebiso okanye amanqaku omxholo, unokuluhlula amanyathelo kwaye uthumele kwi- Pinterest okanye nakwezinye iindaba zentlalo. Okanye unokuthatha isicatshulwa uze wenze umfanekiso oza kubelana kumajelo asekuhlaleni.
3. Linkedin: Abantu abaninzi abazi ukuba unako ukuthumela amanqaku akho kwi-LinkedIn. Unokuze ungeze iividiyo, umlenze wakho okhokelayo kunye nokunye.
4. I-Infographic: Yenza umxholo wakho ube yi-infographic, apho zonke iingcinga zakho kunye nedatha zivela kwifomu ebonakalayo.
5. I-Podcast : Unokujika umxholo wakho ube ngumculo omnye okanye uyifake kwi-podcast yakho. Ukunikezela kokubhaliweyo kunye nokubhaliweyo kwimixholo yakho yindlela ephakamileyo yokunikela ngokusekelwe kwiintlobo ezikhethiweyo (ukufunda nokulalela).
6. Umbukiso wesilayidi: Yenza iilayidi kwiindawo eziphambili zomxholo wakho kwaye wabelane ngazo kwiisayithi zokubonisa ezifana neSlideshare.
7. Ividiyo : Ividiyo iye yanda kakhulu ithandwa. Unokujika ngokulula ukubonisa isilayidi sakho (# 6) kwividiyo. Okanye unokwenza ividiyo eyenziwa ngokuphila (uhleli phambi kwekhamera yakho yewebhu) okanye udibaniso lwesilayidi kunye nesenzo sokuphila. Akunakuphela kuphela ukubeka ividiyo yakho kwi-YouTube, kodwa ukusuka apho ungayifaka kwiwebhusayithi yakho kwaye wabelane ngeendaba zoluntu.

1. I-Webinar: Yenza umxholo wakho kwi-webinar ekhululekile ongayisebenzisa ukwakha uluhlu lwakho lwe-imeyili okanye ukukhuthaza imveliso okanye inkonzo yakho. I-Webinars ingagcinwa iphinde ifakwe njengevidiyo (# 7).
2. I-Magnet ye-Lead : Yongeza okanye yenza kwakhona umxholo wakho ube ngumtsalane okhokelela ekwakheni uluhlu lwakho lwe-imeyile.
3. Yongeza kwi-imeyile ye-imeyile: Faka umxholo wakho kwi-imeyile yakho ye-imeyile okanye umkhankaso we-imeyili ojoliswe kuyo.
4. Incwadi / Isikhokelo: Hlaziya uze uqulunqe umxholo wakho ogqwesileyo kwincwadi okanye isikhokelo ukuba ungathengisa, okanye unikeze njengenxalenye yomlenze wakho oholayo.
5. Iinqununu ze-Spinoff: Hlaziya amanqaku ukujolisa kwiimarike ezithile, okanye udibanise amanqaku amade aguqula i-subtopics ibe yinto yawo yomxholo.
6. Uluhlu lokuhlola okanye ukuprinta: Abantu bathanda izinto ezikhululekile ezibanceda. Ukuba kuhambelana nomxholo wakho, yakha uluhlu lokukhangela okanye uprinte. Ngokomzekelo, iiblogi zokutya zidla ngokuba namakhadi okufundwa okuprintiweyo kunye nezikhundla zeblogi zazo. Ukuba unesithuba seblogi yesinyathelo-ngeyinyathelo, ungakha uluhlu lokutshekisha.

1. Yongeza okanye yenza i-app: Abantu abaninzi banokufikelela kokuqukethwe kwi-mobile yabo. Ukuba ne-app ongayithumela umxholo wakho ukwenza kube lula kubalandeli bakho abathembekileyo ukuba bahlale benokuzihlaziya kwizinto ozenzayo.

Qalisa Ngequlatho Unayo

Ukuphindaphinda umxholo kulula, kodwa kuthatha isicwangciso kunye nokudibanisa izixhobo. Indlela esheshayo yokuqalisa ukusebenzisa kwakhona umxholo wakho kukusebenza nomxholo okhoyo. Nantsi indlela:

1. Yenza uluhlu lomxholo osukhona. Gxila kumxholo othandwayo ngokujonga i-analytics yakho. Ngokumalunga nomxholo okwangoku uyathandwa, jonga izibalo zomxholo osekudala onokusenokuba nexabiso. Ngokomzekelo, isihloko esasigxina kungekudala sinokuba neembono ezininzi kule veki, kodwa ukuba uhlola izitekthi zakho kunyaka odlulileyo, unokufumana inqaku eliqhubeka lizisa abavakashi kwiwebhusayithi yakho. Xa ubhala umxholo wakho, qiniseka ukuba wenza inqaku kuzo zonke iintlobo ozibandakanya kuzo izithuba zeblogi, iividiyo, iincwadi, njl.
2. Qinisekisa ukuba ungayisebenzisa njani le nto ngendlela eyahlukileyo. Ngokomzekelo, unokuthatha ulwazi kwiincwadi zakho uze wenze ibhokisi yeposi? Ngaba unokudala isilayidi okanye ividyo kwinqaku lakho? Ngaba unokuhlaziywa kwinqaku uze unikeze okanye uthengise kwenye i-intanethi? Sebenzisa uluhlu lwezinto zokuphinda ukhethe kwakhona ngaphezulu ukuze ufumane iingcamango ngendlela onokubuyisela ngayo umxholo wakho okhoyo.
3. Gxininisa kumxholo oqhelekileyo ongaphinda uhlawule ngaphezu kweyodwa. Khumbula, inzuzo yokuphindaphinda umxholo wukugcina ixesha. Ukuze ufeze oko, ufuna ukusebenzisa umxholo owaziyo izibheno kwimarike yakho. Ukongezelela, ngelixa ukuphindaphinda kwinto enhle, ukuba ungatshintsha umxholo ngeendlela ezintathu okanye ezine, oko kungcono. Abanye abathengisi be-intanethi banakho ukubuyisela umxholo kwiinqununu ezisibhozo okanye ngaphezulu, njengokuthatha inqaku kunye: 1. Ukuhlaziya ezinye iwebhsayithi, 2. ukudala i-slideshow, 3. ukujika umboniso wesilayidi kwividiyo, 4. ukubeka umxholo kwingxelo yamahhala , 5. ukuguqula le nqaku ibe yi-infographic, 6. ukurekhoda ingqungquthela yomsindo we-content ye-podcast, 7. ukuchonga izicaphulo zokudala izithuba zentlalo zentlalo, 8. ukudala ukushicilelwa okunikwe kunye nazo zonke ezinye iifom zokomxholo (oko kukuthi unxibelelwano kuyo kwividiyo ye-YouTube).
4. Musa ukulibala ukuba unokubuyiselwa ngamnye umxholo wokuhlaziywa ngokutsha kumakethi entsha. Ukusebenzisa umzekelo wokulahleka komzimba kwangaphambili, kungekhona nje kuphela umxholo onokubheka kumakethi okanye kumabonakude omntwana, kodwa nakwezo marike, umxholo ungaphinda uhlaziywe. Oko kuthetha ukuba unokufumana inqaku, ividiyo, ukuprintwa, njl njl njl
5. Qinisekisa apho uya kuphazamisa khona. Ukukhetha okucacileyo kwividiyo yi-YouTube, kodwa akuyiyo yodwa inketho. Lapho ufuna ukuba umxholo wakho ubonise khona uya kugqiba uhlobo lomxholo owenzayo kunye nohlaziyo olwenzayo ukulungelelanisa iimarike.
6. Hlanganisa izixhobo zakho. Ukuphindaphinda umxholo kudla ngokufuna ezinye iindixhobo ezahlukeneyo. Iindaba ezilungileyo, ezininzi zikhululekile. Ngokomzekelo, ungasebenzisa iinkqubo zentetho yesilayidi samahhala ezifana ne-Google Slides okanye i-Open Office Impress. Iikhomputha ezininzi ziza nezixhobo zevidiyo ezifana ne-webcam kunye nesofthiwe esakhiweyo kuyo. Ukuba ungeyakhono ekudaleni olunye umxholo weendaba, unokuqesha umntu nge Fiverr ngokufanelekileyo.

Ukucwangciswa kweKomxholo yangomso

Xa usuphinde uphinde uphucule umxholo wakho okhoyo, ufuna ukuqwalasela ukukhutshwa komxholo njengoko udala umxholo omtsha. Njengoko wenza ikhalenda yakho yokuhlela, engeza imibono yenkomfa eyongezelelweyo kunye neentsuku zokuzigqiba. Umzekelo, ukuba unobumba beblogi uza kwongeza iveki ezayo, jonga ezinye iindlela ozikhethileyo kwaye ubeke imihla yokubongeza, njengentetho yeslayidi kwiveki elandelayo, kunye nevidiyo kwiveki emva koko.

Ukususela ngoku, qwa lasela iindlela onokuzibuyisela ngayo umxholo wakho, kwaye wenze isicwangciso sokuphindaphinda ubuncinane ezintathu okanye ezine ukuze ukwandise ukufikeleleka kwayo kwaye ubhenele kwimarike yakho.

Izinto Ezoziqwalasela Xa Uphindaphinda Isiqulatho

Njengoko udala umxholo omtsha ukususela kumdala, qiniseka ukuwela-ukukhuthaza izinto zakho. Yongeza ividiyo ye-YouTube kwiposi yakho yeblogi. Yabelana nge-slideshow yakho okanye ipodcast kumajelo asekuhlaleni. Ukuba uneprinta, yongeza unxibelelwano kuwo kuyo yonke iinguqulelo zomxholo.

Gcina umakethi ojoliswe kuyo ekucingeni njengoko udala kwaye usasaze umxholo wakho. Ukwandisa iziphumo zakho ukuba umxholo uthetha ngqo kwiimfuno zeemarike. Nangona ii-moms kunye ne-baby boomers besenokufuna ukunciphisa ubunzima, izizathu zabo zokwenza oko zinokuhluka (oko kukujonga okukhulu ngokubhekiselele ekuphuculeni impilo kunye nobukhulu). Eyona nto ingcono umxholo wakho ubhekisela kwiinkxalabo kunye neenjongo ezithile, mhlawumbi uya kubakhohlisa kwi shishini lakho.

Landelela iziphumo zakho. Ngaphandle kokuba unayo yonke ixesha ehlabathini, awufuni ukuchitha ixesha okanye imali kwimisebenzi yokuthengisa engenakuyihambisa. Izibalo omele uzilandele zibandakanya umxholo wakho othandwayo kuwo onke amapulatifomu (ukuphindaphinda kwakhona) kunye nomxholo ongathandwa kuwo wonke amapulatifomu. Ukuba unesigqeba esingenzi naliphi na ishishini, qwa lasela phantsi kwoluhlu. Ukuba unesigqeba esenza kakuhle, fumana iindlela zokongeza umxholo.

Ekugqibeleni, cinga ukuphindaphinda umxholo wakho ngamathuba okungaxhunyiwe kwi-intanethi, njengokushicilela amaphephancwadi okanye iincwadana kunye nokuthetha koluntu.