Ukuthengisa Ibhulogi: Yintoni kunye nendlela yokwenza ngayo

Indlela yokusebenzisa ibhulogi ukukhuthaza nokuphuhlisa ishishini lakho lasekhaya

Igama lebhulogi livela kukudibanisa "web" kunye "log" okanye "webloglog," kwaye yacutshulwa ngokukhawuleza ukuba "ibhulogi." Ngama-1990 xa kubonakala kuqala iiblogi, zaziyi-diary ngokuyinhloko, apho abantu beza kunika iingxelo zabo zobomi babo. Ngelo xesha, iiblogi zakhiwe ngewebhusayithi ezihlaziywe kwaye zalayishwa ngesandla, zinciphisa inani leziblogi kuphela kulabo ababekwazi ukukwakha nokulayisha amaphepha ewebhu.

Kwakungekho ngasekupheleni kwee-1990s, xa i-LiveJournal kunye ne-Blogger zenze iiplatifomu ezingazange zifune ulwazi lwezobuchwepheshe, ukuba iblologi yandisiwe. Kwiminyaka yokuqala ye-2000, iWindowsPress yafika, kwaye ngokukhawuleza yakhula ibe yinye yeeplatifti ezisetyenzisiweyo.

Ukwahlula phakathi kweWebhsayithi kunye neBlogs

Enye yeentlukwano ezinkulu phakathi kwewebhsayithi kunye neeblogi ziyinani lomnikazi wesayithi kunye nokubandakanya isivakashi. Iiblogi zivame ukungena kwiimidiya zentlalo kuba iindwendwe zingashiya izimvo kwaye zithethe nomnikazi webhulogi. Ngaphambi kokubhengezwa, iindwendwe kwiiwebhusayithi zingasayinela "iincwadi zendwendwe," kodwa kwakungekho ndlela yokuthetha inthanethi (ngaphandle kwe-imeyili) kwisayithi.

Enye inxalenye yeeblogi ezihluke kwiwebhsayithi zendabuko yinkqubo apho ihlaziywa khona. Iiwebhusayithi ezininzi zinama-static, ukuba xa sele zenyuka, ulwazi aluguquki. Iiblogi, ngakolunye uhlangothi, zifana neziza zeendaba, ezihlaziywa rhoqo kunye nomxholo omtsha.

Njengamashishini amaninzi amatsha abonakalayo, oomashishini abonwayo babona ifomathi yeblog njengethuluzi lokuthengisa, kwaye baqala ukuyisebenzisa ukubonelela ngolwazi kunye nokuhlaziywa kubathengi babo, kwaye njengendlela yokufumana ibhizinisi elitsha. Ukusuka apho, iiblogi zakhula zibe yindlela entsha yokuthengisa.

Yintoni i-Blog Marketing?

Ukuthengisa ibhulogi yinkqubo yokufikelela kwikharityhulam yekrele lakho lasekhaya ngokusebenzisa iblogi.

Ekuqaleni, abanikazi beshishini babe neblothi ehlukeneyo kwiiwebhusayithi zabo, kodwa namhlanje, unokuba lula ukudibanisa le mibini ukwenza kube lula kuwe ukulawula, kwaye kulula ukuba izivakashi zifikelele. Abanini bamashishini abasebenzisa iqonga lokubloga, njenge-WordPress, kokubili isayithi kunye nebhulogi. Ukuqhubela phambili, njengoko ibhulogi ikhulile ngokukhululeka kunye nokuthandwa, abantu abaninzi baye badala amabhizinisi ekubhenkeleni bonke ngokwabo (ngokuchasene nokuba neyokuqala ibhizinisi aze abhengeze). Ngokomzekelo, ezinye iiblogi zokutya ziyimashishini kunye nazo.

Iingxelo zeBlog Marketing

Ubunjalo bembhalo obenza ukuba kube lula ukuthengisa njengoko banikela umxholo omtsha wokubambisa abantu, kwaye unikele indlela yabathengi kunye namashishini ukuba asebenzisane. Nazi ezinye izibonelelo ezimbalwa:

1. Ayabizi ukuqala nokusebenza. Nangona kukho iipolatifti zokubhaliweyo zamahhala, njengeBlogger kunye neWindowspress.com, ukugcina imbonakalo ebonakalayo evumela ukuba uphawu lwakho olukhethekileyo lukhanye, sebenzisa ukhetho oluzimeleyo, njenge-WordPress.org. Ngeendleko ze-domain kunye ne-webhosting, unokufumana ukuthengiswa kweblogi okhethekileyo.
2. Kulula ukuyisebenzisa. Uninzi lweziqonga zokubloga zilula ukusebenzisa. Ukuba unako ukukopa, unamathisele, uthayiphe, udonsela uze uphonsa uze uphinde ulayishe, unokufumana ibhulogi ekhangeleyo.

1. Indlela ephumelelayo yokufumana izithuthi ezintsha kunye nokubuyela kwiziko lakho ukuze ubone into entsha. Iziphakamiso zokunikela, ukuhlaziywa kunye nomnye umxholo omtsha unikeza abantu isizathu sokubuyela kwiwebhusayithi yakho yezoshishino, ebanika ithuba lokuthenga.
2. Ukuphucula ukukhangela injini. I-Google, ngokukodwa, ithanda ukufumana nokubeka umxholo omtsha, kunye nabaninzi abasomashishini basebenzisa iblolo ngokukodwa ukulungiselela ukusetyenziswa kweenjini ze-injini (SEO)
3. Ikuvumela ukuba ubonise ubuchule bakho ukuze ufumane ukuthembela nokuthembeka ngokuthengisa kwakho. Abantu bathanda ukuya ngoku baqhuba ishishini nabo. Ngeblogi unokungqina ukuba uyingcali, unike iingcebiso ezincedo kunye nolunye ulwazi oluxabisekileyo, konke okukunceda abathengi bazive kakuhle malunga nokuchitha imali kwimveliso okanye inkonzo yakho.
4. Qhagamshelana neemekile. Ngelixa amaninzi amashishini asetyenziswa i-Twitter kunye nezinye iiplani zezentlalo ngaphezu kweeblogi zokubandakanyeka, iiblogi zingakuvumela ukuba ube nencoko kunye nemarike yakho. Oku kukunika ithuba lokwakha ithemba kunye noxanduva, kunye nokufumana ingxelo kunye nokubonelela ngeenkonzo zabathengi.

1. Ingenza imali ngaphandle kwemveliso okanye inkonzo yakho. Unokwamkela ukukhangisa, ukukhuthaza iimveliso ezinxulumeneyo kunye nokufumana abaxhasi, ukongeza imithombo eyongezelelweyo yengeniso kwishishini lakho.

Umxhelo weBlog Marketing

Njengento yonke into ebomini, kukho ukuphazamiseka kokubloga, kuquka:

1. Itya ixesha. Ukudala umxholo omtsha nokuhlaziya iblogi yakho kunokuthatha ixesha elibalulekileyo. Ukuqasha abalobi be-freelance kunye nomncedisi oncedisayo , okanye ukusebenzisa i- ileyile yangasese yelungileyo inokukunceda.
2. Ufuna umgca wengcinga rhoqo. Ngokubambisana nexesha, ukuba neblog entsha entsha malunga nenye yeyona mingeni ebalulekileyo iiblogi ezijongene nazo.
3. Kungathatha ixesha ukubona iziphumo. I-intanethi ilayithwe ngolwazi, ngoko kubakho abantu kubhulogi yakho kuthatha ixesha.
4. Kufuneka kuthengiswe. Usebenzisa iblogi ukurhweba ishishini lakho, kodwa ukuba lisebenze, abantu kufuneka bazi malunga nalo, oku kuthetha ukuba kufuneka ufumene imakethi yakho ekujoliswe kuyo kwaye ubakhohlise kwiblogi yakho.

Indlela yokuThengisa iBlog blog

Ukuqala iblogi kwaye ukuyisebenzisa ukukhuthaza ibhishini lakho linokumiselwa kwimizuzu. Kulawulo oluqhubekayo kunye nokuthengisa okuya kuthatha ixesha.

1. Yenza icebo lokuthengisa iblogi. Yintoni oza kubelana ngayo kwiblogi yakho? Iindaba, iingcebiso, izibonelelo, njl. Ukongezelela, ngaba uza kuphinda uhlaziye ibhlogi yakho? Nsuku zonke, ngeveki, njl
2. Yakha ibhulogi yakho. Gqiba kwiqonga lakho lokubloga, kwaye uyibeke, kuquka ukulungiswa kwempahla ehambelana nebhizinisi lakho. Qiniseka ukuba usebenzisa uphawu olufanayo kwiblogi yakho njengoko kwiwebhusayithi yakho (ukuba unayo iwebhusayithi ehlukileyo) ukugcina ukuvumelana. Ukuba usebenzisa i-platform yeblogi yamahhala (ayinyanzeliswa kubloga bhishino), unalo igama lesizinda elibhekiselele kwiblogi ukwenzela ukuba kube lula kubathengi ukuya kwindawo yakho.
3. Gcwalisa iblogi yakho ngeposi ezininzi ze-ASAP. Abafundi abanqweneli ukutyelela iblogi ngeposi enye okanye ezimbini. Yongeza iisithuba ezilishumi okanye ngaphezulu ngokukhawuleza, uze uye kwirejista yakho yexesha eliqhelekileyo.
4. Intengiso yeblogi yakho . Kulula kakhulu ukudibanisa imidiya yoluntu kwiiblogi zakho, ukuze izithuba zakho zeblogi ziphume kubalandeli bakho. Faka iblogi yakho kwizinto zokuthengisa kunye nazo.
5. Phendula kwiimvo. Khumbula, iiblogi zentlalontle, ngoko abantu baya kubuza imibuzo, banike ingxelo, okanye babelane ngombono wabo. Cima izithuba zogaxekile.
6. Sebenzisa iblogi yakho ukukhuthaza ukuthunyelwa kwe-imeyile . Le enye enye indlela enhle yokugcina abantu abanomdla kwishishini lakho babuyela kwiblogi yakho, kwakhona, kubanika ithuba lokusebenzisa imali nawe.

Ukuhlaziywa kweSeptemba 2017 Leslie Truex