Ndiyathetha nge-traffic kwiwebhusayithi yakho, iphepha lakho lokufika, iBay okanye i-Amazon esitolo, iblogi yakho, okanye nayiphi na enye indawo ye-intanethi eyiyo.
Cinga ngako ngale ndlela. Iwebhusayithi yakho ifana nesitolo kwindawo yokuthengisa. Amakhulu ukuya kumawaka abantu ahamba kwivenkile yonke imihla. Ngolunye lwezovenkile zifuna ukunyamekela. Babala kubathengi ukuba babone ivenkile yabo kwaye benze isigqibo sokuhamba kwaye bahlole ukuba kufuneka banikele.
Ngoko zenze ntoni oko? Iindlela ezahlukeneyo. Basenokuba nomqondiso omkhulu obombala, kunye nabashicileli befestile bathetha ngokuthengisa. Umqeshwa angaba phambi kokuhambisa iiflaya okanye iisampuli zamahhala ... okanye abantu abamemelayo. Ivenkile inokuthumela iposi zeposi ngokuthe ngqo malunga nesaphulelo esikhethekileyo okanye umcimbi okhethekileyo ngosuku oluthile. Mhlawumbi banalo uluhlu lwee-imeyile lwabathengi ukuba baqhagamshelana rhoqo okanye baxhamla amajelo asekuhlaleni kwaye bavame ukukhuthaza amashishini athile okanye ukuthengisa.
Uya kwinto efanayo, ngendlela yokuthetha, kunye nesitoreji sakho se-intanethi. Uya kusebenzisa uluhlu olubanzi lwezicwangciso kunye nezindlela zokutsala ingqalelo kwikharityhulam yakho ekujoliswe kuyo kwaye ubenzela ukuba bavakashele indawo yakho ukuze babhalise ukuba babe yinxalenye yoluhlu lwakho lwe-imeyile (ukuze ukwazi ukuthengisa kwimakethe). Khangela ivenkile yakho ye-intanethi uze uthenge into.
IziThuthi zokuThutha
Ukuqhuba umzila kuyimfuneko ebalulekileyo nayiphi na intsebenziswano ye-intanethi. Enyanisweni, yinto yokuqala oko kufuneka uyenze ekudaleni i-funnel yentengiso kwaye inokuvelisa kwi-intanethi yakho.
Kakade, akusiyo yonke "umqhubi wendlela" echazwe ngezantsi ifanelekile oko ukwenzayo. Abanye baya kusebenza njengama-gangbusters; ezinye ziya kuba njalo-njalo.
Awukwazi ukuba ude uzame. Kwaye kubalulekile ukuba uhlale ubeka onke amaqanda akho ngebhasikidi enye ukuba uthethe.
Uyabona, nangona enye ithuluzi lokuqhuba izithuthi lingaba lizisa amawaka amathemba afanelekileyo ngolunye usuku, awukwazi ukuba yintoni eyenzekayo elandelayo. Ngoko kubalulekile ukuba neminye imithombo yendlela, ngoko ke "unokwesekwa" kwaye ibhizinisi lakho alihambi phantsi.
Umzekelo okhawulezayo weli xesha xa iGoogle ishintsha i-algorithm ye-injini yosesho. Le algorithm inquma apho iphepha le-intanethi livela kwiphepha lekhompyutheni yekhasi lokukhangela.
Kwiinguqu ezinkulu ezidlulileyo, amashishini aphumelelanga ngenxa yokuba imodeli yabo yonke isekelwe ekufumaneni i-traffic ukusuka ku-Google ukukhangela, kwaye xa i-algorithm ishintshile ayengekho kwikhasi enye-ngobusuku. Ungavumeli ukuba nguwe. Kwaye akuyi kubakho, kuba uya kusebenzisa iintlobo ezahlukeneyo zabaqhubi bezithuthi kwi-intanethi yakho.
UkuSebenza kweeNjini zoPhando
Ukuthetha ngeGoogle, kutheni siqala apho. Ukuphuculwa kweenjini zokusesha, i-SEO efutshane, ingaba yindlela ebalulekileyo yokuqhubela ixabiso lezakhono ezifanelekileyo, kwi-website yakho. Nantsi oko ndiyithethayo. Xa umntu efuna isihloko esichaphazelekayo sakho (tshela uthengisa iividiyo ezibanceda abantu baphucule igalofu yabo yegalufu kwaye bafuna "ukuphucula i-golf yami"), ufuna ukuba iwebhusayithi yakho okanye iphepha lokuhlawulela libonise phezulu kwiziphumo zophando ngangokunokwenzeka.
Ngoba? Ewe, iziphumo ezintathu eziphezulu zenza u-61% weefowuni. Nokuba kunjalo, xa umntu echofoza kwikhonkco kwiwebhusayithi yakho kwiGoogle (okanye enye injini yosesho), banokuthi babhalise uluhlu lwakho lwe-imeyili okanye bathenge umkhiqizo.
Le ndlela "yendalo" ibaluleke kangaka kuba abantu aba bantu bafuna ulwazi okanye isisombululo kwingxaki abanayo. Kwaye xa bebona into enokubanceda, banokuthi bathathe inyathelo.
Unokwenza uphando lwakho lwendawo lubuhlobo ngokubandakanya umxholo osemgangathweni kunye namagama abalulekileyo kunye nemigca ecacileyo kwiikopi yakho yewebhusayithi ehambelana niche yakho. Kufuneka ufake kwakhona amagama angundoqo kwisihloko sakho sesayithi, igama lesizinda, inkcazo, iteknoloji yebhanki, iibhloko zeblogi, izihloko zephepha, kunye nomxholo wephepha (le "i-ofisi yangasemva" umsebenzi wakho we-web designer unokukwenza, okanye unokuzenza xa usebenza indawo).
UkuThengiswa kweMpahla
Le nxalenye yenkqubo yokucwangcisa injini yendlela yokucinga ngandlela-thile kuba iinjine zokukhangela kule mihla zixabisa umxholo omhle xa zichonga iziphumo. Iintsingiselo, awukwazi nje ukufaka iphepha ngegama elingundoqo kwaye ulindele ukuba ube nesimo esihle. Kufuneka udale amanqaku anolwazi kwiwebhusayithi yakho okanye kwiblogi ezitshintshileyo iinjinjini. Kodwa awukwazi ukuma apho. Kufanele ube nezihloko ezinyanzelisayo kwaye ufake iinkcazo zokubamba ingqwalasela, ukuze bahende xa bevela kwiziphumo zejinjini. Yiyo leyo eya kufumana ithemba lokuchofoza kwaye ufunde isihloko sakho esipheleleyo.
Emva koko kufuneka ulandele kwaye unike amava amaninzi kumfundi wakho ukwenzela ukuba ithemba lilungele ukuthatha inyathelo okanye ufumane okungakumbi malunga nebhizinisi lakho xa beyifake kwisayithi lakho.
Eli nqaku linokuqakambisa ukuziphatha okulungileyo kumashishini akho, okanye unikezele ngeendlela-iingcebiso, okanye uxoxe ngezicwangciso ezithile ezihambelanayo niche yakho. Kungakhathaliseki ukuba yiyiphi into kufuneka inikeze ithemba lakho ngolwazi olubalulekileyo lwamahhala.
Thola uLuntu
Akunakunqandwa. Ukuba wenza intengiso kwi-intanethi kule mihla kufuneka ubandakanyeke kumajelo asekuhlaleni. Inani elikhulu lezithuthi liya kumasayithi ezentlalo kunye neenkonzo ezifana ne-Twitter, i- YouTube kunye ne-Facebook. Izigidi zabantu zibhalisa rhoqo ngosuku. Kutheni ungayisebenzisi loo nto kwaye uphumelele kweso sithuthi kwiinjongo zakho? Intengiso yakho ekujoliswe kuyo ngokuqinisekileyo kumajelo asekuhlaleni ... kwaye amaninzi amaninzi.
Ukwenza oko kufuneka uhlale unobuninzi beendaba kwezobugcisa. Faka iphepha le-Facebook lakho shishini. Yakha i-akhawunti ye-Twitter. Iimvo zeposi ezihambelana nebhizinisi lakho kwi-YouTube (umzekelo, ukuba unaloo shishini logilo lwegalufu, unako ukuthumela ezinye iividiyo apho ubonisa enye okanye ezimbini iingcebiso).
Nazi iindlela ezona zifanelekileyo xa usebenzisa i-media media.
1. Iposi rhoqo kwaye rhoqo
Ukuba unayo iphepha le shishini le - Facebook okanye i- akhawunti ye-Twitter , kufuneka usebenze. Thumela ngeminye imihla okanye ubuncinane kathathu ngeveki, ukuba akusiyo yonke imihla. Uya kufuneka ufumane oko kusebenza bhetele kwi shishini lakho. Kodwa le ngcamango kukuqinisekisa ukuba abathengi bakho bayazi ukuba usaphila, ngoko kuthetha. Bafuna ukuva kuwe ngokuqhelekileyo, ngoko ubencoma. Yaye rhoqo, yenza ishedyuli yeendlela kwaye ulandele. Musa ukuthumela olunye usuku, emva kwesibini, kwaye kungekhona iveki - uya kulahlekelwa ngabathengi abanakho. Oku kunceda ukwakha ubudlelwane phakathi kwakho namathuba akho.
2. Qinisekisa
Kulula; Kufuneka uhlale uhambelana nento othumela kuyo. Hlalani kwi-brand kunye nomyalezo kwaye niqinisekise ukuba nantoni na ukuthumela kuyo ixhasa iinjongo zakho zokuthengisa. Ngokomzekelo, ukuba unendawo malunga nokulawulwa kwemoto yomsakazo, awufuni ukuthumela okuthile malunga neengcinga zakho kwezopolitiko.
3. Bonisa ixabiso
Ngemizamo yakho yeendaba yoluntu, ufuna ukuqiniseka ukuba ithemba lakho lifumana into ebalulekileyo kulokho uthumela khona. Thumela indlela-iingcebiso, ulwazi oluxabisekileyo, izinto ezimnandi ... Oku kuya kukhawuleza inkqubo yethemba eliza kukwazi, njengalo, kwaye likuthemba. Baza kukubona njengemthombo abaya kufikelela xa befuna izicombululo.
4. Faka iifowuni kwiSenzo
Oku kungaba yinxalenye ebaluleke kakhulu kule ndawo apho uqhuba i-traffic! Nanini na xa usithumela okuthile kumajelo asekuhlaleni (okanye ubuncinci bexesha), kufuneka udibanise uhlobo oluthile lwefowuni kwisenzo ; isibonelelo okanye inzuzo yokuchofoza ngaphezulu kwekhasi lakho lokufika, iblogi, okanye indawo yezohwebo. Kungenzeka ithengiswe ... okanye itekisi epheleleyo yeqendu ... i-ebook yamahhala. Kungakhathaliseki ukuba yintoni, oku kuya kuqinisekisa ukuba abaphulaphuli bakho beendaba zentlalo banokuba ngumthengi.
5. Izikhangiso ezihlawulwayo
Nangona ukwenziwa kweenjini zokucwangcisa kunye neendlela "zezinto eziphilayo" eziza kubakho kuba luxabisekileyo kwaye uyifumana mahhala ... Iintengiso ezihlawulwayo zingaba ngumthombo omuhle wezithuthi. Yaye inzuzo kukuba uya kufumana iziphumo ngokukhawuleza. I-SEO, ukuthengiswa komxholo, kunye neendlela ezifanayo kuthatha ixesha lokuqalisa ... umsebenzi ohambelana nexesha.
Ngeentengiso ezihlawulwayo, unokulindela i-traffic esheshayo kwindawo yakho. Nantsi indlela esebenza ngayo. Uyathenga umvuzo ngokukhawulela kwi-Google AdWords umzekelo. Kuya kubonakala phezulu kwiphepha lekhasi le-Google lokukhangela oluhambelana niche yakho. Xa abantu beqhafaza, baya kwiwebhsayithi yakho okanye iphepha lokuhlawulela - kwaye uhlawula ngokuchofoza. Kwaye akukho kubiza njengoko ucinga. Inxalenye ephambili apha kukuqinisekisa ukuba ufumana imali ekutyala imali kwiintengiso ezihlawulwayo, ukuba oko uchithayo kubuya kuwe-kwaye ke-ekuthengiseni.
Iphupha elikhawulezayo: qiniseka ukuba uquka ingqwalasela eqinileyo yokubamba ikhophi kunye nolunye uhlobo lokukhuthaza ukuchofoza - ingxelo engasese, isaphulelo, okanye efanayo.
Ezinye iintengiso zibandakanya iibhanki kunye / okanye iintengiso zetekisi kwiinkcukacha zonxibelelwano ezithumela kwiintlobo zeeblogi kunye newebhusayithi kunye neefayili ezixhasiweyo ze-Facebook. Itheknoloji elandelayo kwezi nkonzo ziqinisekisa ukuba isikhangiso sakho sibonakala kuphela kwiisayithi okanye kufuphi nomxholo onomdla kwi-market target. Oko kuthetha ukuba iintengiso zakho zihamba phambi kweebhola zamehlo ezilungileyo kwaye abo bantu banako ukuchofoza kwaye baye kwiwebhusayithi yakho.
6. IiNtengiso zeForama
Iifom ze-intanethi ezihambelana ne-niche yakho yebhizinisi zingaba yindlela enkulu yokukhulula ukuhamba kwendlela. Oku kuhamba ngeendlela ezifanelekileyo, nangona amanani aya kuba mncinci. Kodwa kukho indlela efanelekileyo yokuhamba ngokuthumela kwi- forum .
Umgaqo owodwa awuyi kugaxekile. Awukwazi nje ukujoyina iforum ehambelana niche yakho kwaye uqale ukuthumela izixhumanisi kwiwebhusayithi yakho okanye unikeze iimveliso ezithengiswayo. Enyanisweni, loo nto mhlawumbi iya kukuphepha. Kunoko, uba ilungu elibalulekileyo leforum.
Phendula imibuzo, uthathe inxaxheba kwiingxoxo, ngolwazi oluxhamlayo lwengcaciso, ukuphawula malunga nemigangatho yoshishino ... Ngokuxhomekeka kwindlela i-forum isebenza ngayo, unokufaka i-URL kwiwebhusayithi yakho kwisayineli okanye wenze igama lakho lebhizinisi libe yingxenye yegama lakho lomsebenzisi.
Lezo ziindlela ezifihlakeleyo zokuqhuba umzila. Ekugqibeleni, xa usuke ube yinxalenye ethembekileyo yale forum, unokukwazi ukugqithisa ngaphezulu kokuthumela izixhumanisi kwisayithi lakho. Musa ukuwudlula.
Amanyathelo alandelayo ekuqhubeni iMoto
Ngoku unendlela ezinhlanu ezizodwa zokuqhuba umzila kwishishini lakho kwi-intanethi. Khumbula, akuyiyo yonke into iya kulungele ibhizinisi lakho, kwaye uya kuhlala ufuna ukuphanda iindlela ezininzi zokuqhuba i-traffic free kwiwebhusayithi yakho . Ngoko kubalulekile ukuba bavavanye kwaye babone ukuba yiyiphi ezayo kwizona zikhokelo kunye / okanye ukuthengisa. Uqinisekile ukufumana umxube wokuthengisa osebenza kuwe.