Eyona nto ibaluleke kakhulu ekuncedeni ukuphucula i-rankings injini
Iinjongo ze-injini zohlobo lwezona zinto ziyimfihlo yezilwanyana ezigcinwe kakhulu kwi-intanethi. I-Google kunye nezinye iinjongo zokusesha azipapashi ngokuchanekileyo ukuba zibeka njani iifayile zewebhu kwimiphumo yokukhangela, kuba oko bekuya kubakho umdlalo omkhulu wenkqubo kwaye kuvelise iziphumo ezingenzizo.
Ngethamsanqa, akudingeki ukuba ufumanise indlela iGoogle inquma ngayo i-injini yokukhangela injini. Kukho lonke iicandelo labaqeqeshi abanezixhobo ezifanelekileyo malunga nendlela yokubeka injini ye-injini isebenze ngokusekelwe kumava abo aqokelela.
Eyona nto ingcono, ubulumko babo boqoqo luqokelelwe kwaye lupapashwe ngu-SEOmoz, i-consulting SEO kunye newebhusayithi. Iingcali eziphambili ze-injini yokukhangela injini ( SEO ) zacelwa ukuba zihlungulule izinto ezi- 50 + ezichaphazela ukufakwa kweenjini zokusesha kwiwebhusayithi .
Nazi izinto ezili-10 eziphambili ezichaphazela ngokuqinisekileyo izikhundla zakho ze-injini yokusesha: (Siya ngaphaya ngalunye ngezantsi apha.)
- Sebenzisa igama elingundoqo kwiSikethi soMxholo
- Umbhalo weAnchor weZixhumanisi ezingenayo
- I-Global Link UkuLungiswa kweSayithi
- Ubudala beSayithi
- Ukuqhagamshelana nomnxeba ngaphakathi kwesiXhobo soKhuseleko lwangaphakathi
- Ukubaluleka kokubaluleka kwezixhumanisi ezingenayo kwiSayithi
- Ikhonkco lokuLungiswa kweSayithi kwi-Communityic Topic
- Igama elingundoqo elisetyenziswe kwiCandelo leMpawu
- I-Global Link Ukuqhagamshelana neSayithi yokuHlanganisa
- Ulwalamano oluxhamlayo lwekhasi lokuxhuma
Nantsi nganye yezinto eziphezulu ezi-10 zokukhangela injini, ngokucacileyo okucacileyo nemisebenzi onokuyenza ongayisebenzisa namhlanje.
Ukusetyenziswa kwegama elingundoqo kwiSikethi soMxholo
Kwimigqaliselo yeLawmen: Yibandakanye amagama angundoqo ophando ojolise kuyo kwisitayile sakho sephepha lewebhu.
Ukuba unayo ixesha lokwenza isenzo esisodwa se-SEO kwisayithi yakho, thatha ixesha lokudala izihloko ezilungileyo.
- uChris Churchill
Itayiti yetayiti (okanye "isihloko someta") itekisi ebonakala phezulu kwiphepha lefayile. Cinga nje nge sihloko sephepha lewebhu. Isihloko seemeta naso oko kuboniswa njengekhonkco kwiziphumo zophando.
Kwikhowudi ye-HTML, isihloko semeta sisicatshulwa phakathi kweetekisi ze-
Ukuphucula iiKhompyutha zeeNjini zoPhando - Iingcebiso ezi-10 eziphezulu zokuphucula iiNgingqi zeeNjini zophando isihloko>
Isenzo sakho: Sebenzisa amagama okupakisha ojolise kuwo kuwo wonke umxholo wephepha lephepha lewebhu. Yiba nesihloko esikhethekileyo kwiphepha ngalinye; musa ukuvila kwaye usebenzise isihloko esifanayo kwiphepha elithile kwisayithi lakho.
Ukuba unayo incwadana yewebhusayithi enikezelwe ngumyili wewebhu, xa unikeza umyili wekopi ikopi nganye kwiphepha ngalinye, kufuneka unikezele isihloko esisiko ngasinye kwikhasi ngalinye.
Kubasebenzisi be-WordPress, unokufaka i-Plugin yonke ye-One-One SEO Pack. Ikuvumela ukuba utshintshe itekiti yetayitile nganye yezithuba zeblogi.
2. I-Anchor Text yeZixhumanisi ezingenayo
Kwimiqathango yeLawmen: Xa ezinye i-intanethi zidibanisa newebhusayithi yakho, zichaza njani ikhonkco?
Umbhalo we-Anchor wekhonkco olungenayo ngenye yeemvavanyo ezichanekileyo omnye umntu angenza malunga nokuba isayithi / iphepha lakho 'liphathelele'.
- uMike McDonald
Umbhalo we- anchor ibonakalayo, itekisi ecacileyo yekhonkco. (Esi sigwebo sokugqibela, amagama athi "i-anchor text" yombhalo we-anchor wekhonkco.)
Ukujonga indlela ezinye iiwebhusayithi ezidibanisa nawe (oko kukuthi, izinto ezisetyenziselwa iteksi yesikhombi) ixelela iGoogle ukuba abantu bachaza njani umxholo wakho.
Isenzo Sakho: Xa uthumela i-imeyile ezinye iwebhusayithi ukukhuthaza umxholo wakho, khankanya umbhalo wakho we-anchor xa ukhetha ukudibanisa kwisiza sakho. Ngeke uhlale ufumana into oyicelayo, kodwa akusizi kubuhlungu ukubuza. Kwaye kukho umvuzo omkhulu xa unokufumana amanye amasayithi ukusebenzisa amagama akwii-key ekujoliswe kuwo xa edibanisa nawe.
Khetha umbhalo we-anchor okunceda iwebhusayithi yakho / iphepha libhetele kangcono kwii-keywords ezijoliswe kuzo. Ngokomzekelo, ukuba ndiza kucela unxibelelwano kweli nqaku, ndingathanda ukucela itekisi engatshoyo into efana ne "Top 10 Search Engine Factors". Ukuba umbhalo we-anchor utshela iinjongo zokukhangela ukuba ikhonkco iya kwiphepha "malunga nenjini yosesho" - amagama angundoqo okufuna ukuba ndiyathanda ukuba eli nqaku libalawule ngokugqithiseleyo.
Ukuba umbhalo we-anchor ungcono kunokuba "inqaku elimangalisayo kakhulu elibhaliweyo".
Nangona kuya kuba lunomdla ukubona ukuba yiyiphi i-anchor text eyenza ukuchofoza ngaphezulu kwi-surfers yabantu, akungabazeki ukuba inguqu elinegama eliphambili yombhalo we-anchor iya kunceda eli nqaku likhangelwe kwiziphumo zophando okungaphezulu kwegama elingundoqo elingundoqo.
3. I-Global Link Ukuvakasha kweSayithi
Kwimiqathango yeLawmen: Zingaphi ezinye iiwebhusayithi ezidibanisa kwisiza sakho?
Ndiyakholwa enamandla ukuba iisayithi eziqhagamshelweyo ziqhelanise kakhulu izikhundla.
- Neil Patel
Ngokuqhelekileyo, unxibelelwano olungakumbi kwiwebhusayithi yakho, kungcono kuwe. Zonke izixhumanisi eziqingqiweyo "ivoti" kwisayithi yakho. Ukuba amaninzi amawebhusayithi axhomekeke kuwe, iinjongo zophando zigqiba ukuba abaninzi abantu bafumana umxholo wakho uncedo okanye unomdla. Oko kwenza ikhasi lakho lewebhu liphakame ngaphezu kwekhasi elifanayo kunye nezixhumanisi ezimbalwa ezingenayo.
Kodwa khumbula ukuba ubungakanani awona umdlalo wonke. Njengoko siqhubeka sibheka kwizinto ezili-10 eziphezulu zokukhangela, phawula ukuba umgangatho kunye nokubaluleka kwezi nxu lumene ziba lukhulu kakhulu.
Isenzo Sakho: Yenza isakhiwo soqhagamshelwano-umkhuba wokufumana unxibelelwano oluthe xaxa kwiziko lakho - inxalenye ephambili yecebo lakho lokuthengisa kwi-intanethi.
4. Ubudala beSayithi
Kwimiqathango yeLawmen: I-website yakho endala, ingcono.
Ndiyakholwa ukuba ihlala ibaluleke kakhulu kwaye kwiminyaka emibini edlulileyo, ukuguga kuthathe ukubaluleka kokubaluleka kwimeko.
- Scottie Claiborne
Amasayithi amadala anesisindo esininzi kunasayithi elitsha. Ubudala bewebhusayithi kunzima ukufaka inkohliso. Ngaphezulu, iinjongo zophando zibonisa ukuba ukuba isayithi lakho liye lide lide kangakanani, mhlawumbi lingcono kuneziko elitsha lomhlaba.
Isenzo sakho: Qala namhlanje. Linda. Umsebenzi onzima owenzayo ngoku ukulungisa iwebhusayithi yakho akunakunceda kuze kube ngumnyaka ozayo. Iindaba ezilungileyo kukuba emva konyaka ozayo, uya kuba nomlenze uphambili ukhuphiswano olutsha.
5. Ukuqhagamshelanisa ukuLungiswa ngaphakathi kweSakhiwo soKhuseleko lwangaphakathi
Kwimiqathango yeLawmen: Yeyiphi indlela evelele ngayo iphepha lewebhu ngaphakathi kwesiza sakho?
Ngaphandle kwesakhiwo esifanelekileyo sokubambisana, amaphepha athile awanakho ukugxininiswa ngokwaneleyo. Ngokomzekelo, ... izixhumanisi ngqo kwikhasi lasekhaya zidla kakuhle.
- Neil Patel
Ngokugqithiseleyo ubonisa iphepha elithile kwisayithi lakho, iinjinjini zokukhangela ezona ziza kunika.
Isenzo Sakho: Bonisa umxholo wakho ogqwesileyo okanye iphepha lewebhu ofuna ukuligqamisa. Beka kwimenyu yakho yokuhamba okanye udibanise nayo kwikhasi lakho lasekhaya.
6. Ukubaluleka kwemixholo yeZixhumanisi ezingenayo kwiSayithi
Kwimiqathango yeLawmen: Ngaba iindawo ezidibanisa nawe zihambelana nesihloko sakho (kunye neenkcazelo eziphambili)? Eyona nto ifanelekileyo, ubunzima obuninzi boba banxibelelwano banikezwa.
Ndiyicinga, kwi-algorythm epheleleyo, imiba echaphazelekayo. Ingaba iGoogle ibone indlela yokuyikhupha ngaphandle okanye ayikho, andazi kodwa ndiyakholwa ukuba yinjongo enkulu. Ingaba bafumana ngaphezulu "ubunzima" okanye hayi, izixhumanisi ezichaphazelekayo zishishino kwaye zinceda ngeendawo zokubala.
- Scottie Claiborne
Bonke abamelwane bakho banemibandela eyahlukeneyo yoqhagamshelwano oluvela kwiintlobo ezahlukeneyo zeesayithi. Unomxholo ofanayo we-anchor kwiifama zakho ezingabandakanyiyo zoononophelo / iipilisi / iifowuni yeefowuni. Amathuba i-injini yokukhangela inokukubona ngokukhawuleza njengento 'engaphambukiyo' ukusuka kwisiqhelo kwaye ikufakela ukuba unomzekelo wokungaxhaswanga oqhelekileyo.Le nto ifana no # 2 (umbhalo we-anchor wekhonkco ezingenayo). Ziziphi ezinye iiwebhusayithi ezinxulumene nawe. Umzekelo, ukuba unayo indawo malunga ne chess
- Lucas Ng (aka shor)
Isenzo sakho: Imicimbi yokubaluleka. Gxininisa iinzame zokwakha izixhumanisi kwiisayithi kwi-nical topic.
7. Qhagamshelana UkuBaluleka kweSayithi kwiNgcaciso yoMphakathi
Kwimiqathango yeLawmen: Yithandwa njani isayithi edibanisa nawe?
Ngokukodwa ufumana i-niche yakho.
I-site ye-niche ingenakho ukufumana ubungakanani obuphezulu bezonxibelelwano kodwa izixhumanisi ezimbalwa ezivela 'kumagunya' kwindawo ekuhlala kuyo zihlala zanele ukubeka isayithi ngaphezu kwamagunya ngamagama angundoqo ahlobene niche. Iziza ezigunyazayo zixelela iinjongo zokukhangela "Hayi, sivotela kule sayithi kule niche (i-anchor text)".
- Lucas Ng (aka shor)
Isenzo sakho: Ukubaluleka kunye negunya legunya. I-# 6, sathi kufuneka ugxininise imizamo yokwakha ikhonkco kwiisayithi kwi-nic youicic niche. Lo mbandela uthi ufanele ubeke phambili isakhiwo sakho sekhonkco ekufumaneni iinqununu ukusuka kwizona ndawo ezifanelekileyo kwiindawo ezifanelekileyo.
8. Igama elingundoqo elisetyenziswe kwiCandelo loBume
Imigaqo yeLawmen: Kwiphepha lewebhu / nqaku, kaninzi kangakanani nawaphi amagama abalulekileyo asetyenziswayo? Kufuneka njani ukuba iqaku lakho lijolise kwizinto eziphambili?
Kubalulekile ukusebenzisa ibinzana legama elingundoqo kwiphepha apho kunengqondo. Njengoko iinjinjini zifumana i-intetho ephezulu, ayikho ibinzana elingundoqo elijoliswe kuyo, kodwa udibaniso lwamazwi onke kwiphepha elinceda ukuqonda ukuba liphi iphepha.
- Scottie Claiborne
Isenzo Sakho: Sebenzisa amagama akwii-key kunye neengongoma ozijolise kulo lonke iphepha lakho okanye inqaku .... xa kunengqiqo. Ungafaki amanqaku amaninzi kwinqaku i-Google ikugweba ngayo ngegama elingundoqo.
9. I-Global Link Link Popularity of Linking Site
Kwimiqathango yeLawmen: Izixhumanisi ezivela kwiiwebhusayithi ezinkulu (oko kukuthi, izitifiketi ezinamaqhina amaninzi amaninzi) zixabisa ngaphezu kweekhonkco kwiindawo ezincinci.
Ndiyathanda iinqhagamshelo ezidibeneyo kumasayithi amaninzi. Ndicinga ukuba kukho umda omkhulu phakathi kwesayithi le-PR 6 kunye ne-20,000 kunye ne-PR 6 nge-500.
- URoger Montti aka martinibuster
Isenzo sakho: Gxininisa imizamo yakho yokuthengisa kwiindawo ezinkulu, ezona zikhulu. Cinga ngako ngale ndlela - kungcono ukufumana unxibelelwano olulodwa kwisayithi elikhulu (njenge-About.com) kunokufumana iinqununu ezili-10 ukusuka kwiindawo ezili-10 ezincinci (njengeblog blogs).
10. Ulwalamano oluxhasayo lwephepha lokuxhuma
Kwimiqathango yeLawmen: Imicimbi yokubaluleka. Uqhagamshelwano lwekhasi lewebhu oluhambelana nomxholo wekhasi lakho lufanelekile ngaphezu kweekhonkco ezivela kwiindawo ezingaqhelekanga.
Zonke izalathisi zoncedo - ngesihloko zinceda kakhulu ngokubanzi.
- Todd Malicoat
Isenzo sakho: Imicimbi yokubaluleka (kwakhona). Gxininisa iinzame zokwakha izixhumanisi kwiisayithi kwi-niche yakho. Kwaye ukuba unokunceda ngandlela-thile, zama ukufumana unxibelelwano kwiindawo ezithile zewebhu ngaphakathi kwendawo efanelekileyo.
Hlaziya uphando olupheleleyo
Injini Yosesho yeGoogle iCandelo loPhando lweeNkcazo - SEOMoz
Iziphumo zophando olupheleleyo ziyanomdla kakhulu. Siye saqhawula nje indawo kunye nengxoxo yethu yezinto eziphezulu eziphezulu eziphezulu zokucinga. Olu phando lubonisa iqoqo elipheleleyo nelisisiseko solwazi malunga ne-Google algorithm yokukhangela. (Ngaphandle kwekampani, kunjalo.)
I-Rand Fishkin, i-CEO ye-SEOmoz:
Olu xwebhu lusebonke ubulumko bobuthatho beenkokeli ezingama-37 kwihlabathi lokulungiselelo lwenjini. Abadibeneyo, bavotele kwimimandla eyahlukeneyo eqikelelwa ukuba i-algorithm yeGoogle (indlela eyenziwa ngayo i-injini ye-injini). Isiphumo sisisiseko sexabiso elinqabileyo-nangona kungenjalo yonke into eqikelelwayo ye-200+ ifakwe phakathi, kukubona kwam ukuba i-90-95% yolwazi olufunekayo malunga ne-Google algorithm ibhalwe ngezantsi.