I-PPC yindlela efanelekileyo yokulinganisa ukusebenza kwe-intengiso ye-intanethi kwimveliso kunye neenkonzo zakho, kuba ukuchitshulwa kuyimetriki engaqinisekanga yokuvavanya ukusebenza. Ukuba umshicileli uvelisa umxholo oxabisekileyo, umxholo ukuba umfundi uya kuphawula ikhonkco yakho okanye ibhanki uze ukhuthaze ukucofa. Ngaphandle koko, mhlawumbi ixesha lokuzama abanye abapapashi okanye isicwangciso esitsha sokuthengisa.
Iisiseko zokuBhengezwa kweeNkcazo zokuhlawula
Umgaqo-siseko wePPC ngu:
Ukuhlawula ngekhefu ($) = Iindleko zoBhengezo ezipheleleyo (i-$) รท Inani leziThuthi zicofa.
Ngokomzekelo, ukuba unayo ibhajethi ye-100 yecandelo elithile kwaye uye wakwazi ukutyelela kwiiwebhusayithi zakho nge-intanethi yeefayile ezichitshiweyo, iindleko eziqhelekileyo ngokukhafaza ziza kuba ziidola ezimbini. Kucacile ukuba ukuchofoza ngaphezulu kuvelisa ixabiso lempembelelo, kusezantsi kwePCC yakho.
Cofa ngeRhafu
Omnye umthamo othakazelisayo kubathengisi kukukhawulela kwizinga (CTR), echazwa njengenani lokuchofoza elenziwe kwisibhengezo sakho (ukuchofoza-i-throughs), eyahlula inani lezinto ezibonakalayo (inani lezihlandlo apho isikhangiso sakho siboniswa website yomshicileli):
Iqhosha lokuqhafaza (%) = (Inani leChops-throughs / Inani elipheleleyo leempembelelo) * 100%
Iimpembelelo zePPC eziqhelekileyo zifezekisa umlinganiselo wokuqhafaza phakathi kwepesenti enye kunye neyezine, nangona ukusebenza okwenziweyo kuyahluka kuye kuxhomekeke kwiphi intengiso ye-niche okhoyo, iimveliso / iinkonzo ezithengisiwe, kunye nezinye izinto ezininzi.
I-CTR ifanele ingxoxo epheleleyo, njengokuba ingeniso yengeniso ngokuchofoza, nto leyo ebantwini abaninzi boshishino yimiqathango yegolide (engezantsi) ekusebenziseni ukukhangisa kwe-intanethi.
Ukulinganisa ukusebenza kweNtengiso yePPC
Kuxabiseke kangakanani ukucofa okuza kuwe kumthombo ongangqaliyo? Oku konke kuxhomekeke kulolu hlobo lomntu okhangayo, kwaye iinjongo zakho zePPC, njenge:
- Yintoni oyakuyifumana kwihambo nganye? I- opt-in entsha yephepha leendaba , 'Ufana' okanye 'isabelo', ukhokelo, okanye intengiso?
- Ngaba iinjongo zakho ezifutshane kunye nexesha elide lo phulo lopapasho lwePPC ludibana?
Ngokubhekiselele kumathemba aqhelekileyo, ukhetho lwamagama angundoqo kunye / okanye umgangatho wokumiswa kwezibhengezo ngamanethiwekhi afanelekileyo kufuneka alandele kwiinkqubo ezichanekileyo zokujolisa:
- Yintoni efanelekileyo yam "nqakraza" onomdla kuyo?
- Ngaba uthengisa ngakumbi, okanye ufuna ukukhulisa isiseko se "fan" ?
- Ngaba ufuna ukuchofoza kubantu abavela kwingingqi ethile (i-geo-targeting)?
- Ufuna nini ukuchofoza ukungena (imini, ixesha)?
Iimodeli zokuThengisa ngokuPhezulu ngokuNqakraza ngokuqhelekileyo
Kukho iindlela ezimbini (2) eziphambili zePPC namhlanje. Intlawulo ye-Flat rate-nganye ngeklikha ichaza ukuba umthengisi kunye nommemezeli wewebhu bavumelana nesixa esicwangcisiweyo esiya kuhlawulwa nganye kwiqhosha. Abashicileli bahlala benomlinganiselo wekhadi, evumela amaxabiso ahlukeneyo kwiindawo ezahlukeneyo zewebhusayithi ngokubhekiselele kumkhangeli wokubambisana okanye ezinye iimpawu.
Ikhetho lesibini, umvuzo-based based bid , ngokukhawuleza uhambelana neGoogle Adwords, iMicrosoft AdCenter (Bing), kunye nezinye iinkampani zeenjini zogcino. Ezi ntanethi ziqhuba ivenkile zangempela-xesha ezenza iindleko zokutshilwa kweeditshi ezivelwe ngophando lwegama elingundoqo.
Isiphelo
Ukuthengiswa ngokukhawuleza kwintengiso kunokunceda inkampani yakho ikhulise isiseko sabathengi, ukwandisa ukuthengisa kwakho kufinyelele kubaphulaphuli ababengenakufikeleleka, kunye nombono womshicileli wewebhu, ube ngumthombo obalulekileyo wengeniso. Ukuze usebenzise leli thuba, khangela kwaye uphando ngeendlela ezahlukeneyo zePPC ezikhoyo kwaye uvavanye ukuze ubone ukuba yintoni esebenza kakuhle.