Kukho izizathu ezinobangela ukuba isicwangciso-mali sokuthengisa-mali esincinci siyimfuneko kumashishini amancinci kuluntu olukhungulisiweyo lwentengiso:
- Ixabiso elibi kakhulu lokukhangisa akuthethi ukuguqula ukuthengisa. Yonke idola eyimali esetyenzisiweyo kufuneka ivelise ukubuyisela okuhle ekuthengiseni.
- Abaxhasi bakho abathengi kufuneka bakuve imiyalezo yakho yokumaketha ubuncinane amaxesha asixhenxe ukuchaphazela isigqibo sokuthenga. Ukusebenzisa izicwangciso zokuthengisa ngaphandle kohlahlo lwabiwo-mali, akukuvumeli ukuba uphinde umyalezo wakho ngokukhawuleza ukwenzela ukuba wenze impembelelo.
- Impembelelo yokuthengisa ingathuthukiswa kakhulu ngokusebenzisa iindlela ezininzi zokuthengisa. Iinjongo ziza kuba ngabathengi xa befunda malunga nenkampani yakho ephepheni, beya kwiindibano, bathathe ekhaya incwadana, kwaye ba tyelele iwebhusayithi yakho ye-shishini.
Ekugqibeleni, ngokuqhubekayo unako "ukwandisa idola yakho yokuthengisa" ukufikelela kwikarhwebo lakho ekujoliswe kuyo kwiindlela ezininzi, ukuphakamisa umphumo womyalezo wakho wokuthengisa. Ezi zilandelayo-mali eziphantsi kwe-budget, izicwangciso zokuthengisa ezithintekayo ziindawo ezilungileyo zokuqala.
1. Fumana i-Piggyback
Ukubetha uhambo ekuthengiseni kwenye inkampani kunokulondoloza ixesha lakho elincinci lorhwebo kunye nenkunzi.
Xa i-franchise yomthengisi wekhompyuter, i-Computer Exchange, yayifuna iindlela zokufikelela abathengi bemali kwixabiso eliphantsi, inkampani ilandele izivulo zeWal-Mart. Isebe elikhulu lokuthengisa ibhajethi lika-Wan-Mart liza kukhetha ngokukhethekileyo ivenkile entsha yokuvulwa ngokusekelwe kwimihlaba kunye nolunye uhlalutyo oluxabisekileyo.
I-Exchange ye-Cyber yavula izitolo kwiindawo ezikufutshane neWal-Mart zokulondoloza iindleko zokukhethwa kweendawo zangempela kunye ne-piggy ekuxhaseni kwisicwangciso sokuthengisa seWal-Mart.
2. Fumana ithagethi elungileyo
Inxalenye ebalulekileyo yesicwangciso sakho sokuthengisa ijolise kumthengi ofanelekileyo. Ukulungiselela isicwangciso-mali sokwenza uhlahlo lwabiwo-mali oluphantsi ukusebenzela, kufuneka ufumane abathengi abakwazi ukuchonga kwaye bakwazi ukufikelela.
Ulibale ixabiso lemarike kwaye uhambe kwiimarike ezincinci . Ngokomzekelo, abanomdla abakudala beenja banokufikelela kwiiklabhu, imiqondiso ekhethekileyo kunye neempapasho ezijoliswe kuyo. Ukufikelela kubo bonke abanikazi beenja abayi kuba ngempumelelo ngenxa yokungabikho komda kunye neendleko eziphezulu zokuthengisa kwiincwadi ezikhulu.
3. Zenzele Iindaba ezifanelekileyo
Ukukhankanywa kwenkampani kumajelo afanelekileyo kunokukunceda ukuthumela umyalezo wakho wokuthengisa ngeendlela eziphantsi kweendleko. Iplumber yam yendawo iye yazi kakuhle ubugcisa bokuziphakamisa. Xa inqwelo ebomvu yomntwana ibanjwe, "uPete The Plumber" wabonisa kwiVan-Hero yakhe enepaji yecala yokuzisa ivili elitsha elitsha. Kwakungumsebenzi omhle; kubangele ininzi yentetho yeendaba.
4. Bhala ifom
Iintsebenziswano ezidibeneyo zinamandla kakhulu kumashishini amancinci ukuba angawahoywa. Ukwenza umanyano kunye neqela leenkampani ezincinane okanye iqumrhu elikhulu linokunika isicwangciso sakho sokuthengisa "i-bang buck." I-joint venture iya kunciphisa iindleko zakho, kukunika ithuba lokungena kwiimarike ezintsha kunye nokudala amathuba amatsha okuhambisa.
5. Nciphisa amaReferrals
Indlela efanelekileyo kakhulu yokufikelela kubathengi abatsha kukudluliselwa kwabathengi abanelisekile. Umthengi oyanelisayo ukuxelela abanye nge shishini lakho elincinci liphumelele kunanoma yimuphi umkhankaso wesikhangiso. Sebenzisa ixesha lokufumana abathengi kwaye usebenzise igama lokuthengisa ngokuthe rhoqo.
Ezi zimbalwa zamanyathelo amaninzi kunye nezicwangciso ezisetyenziselwa ishishini elincinci ukudala isicwangciso esiphakamileyo sokuthengisa kwi-bhajethi ephantsi. Ukufumana iingcamango ezingaphezulu, khangela le uluhlu lwama- 101 amancinci okuthengisa .
Ehlelwe nguAlyssa Gregory.