Iingenelelo zamaqela okugxila njengendlela yoPhando lweMarike
Iindlela zeqela lokugxininisa zivumela ezinye iindlela zokufumana ulwazi kubathengi ngaphandle kweempendulo eziqhelekileyo zokusebenzisa i-survey. Izixhobo zophando zijongwa njengezenzululwazi, ingakumbi xa zivelisa idatha eninzi , kwaye ngokunjalo zingasetyenziswa ngaphezulu kwabangenalo ukuzithemba kwamanye amacebo okuphangela iimarike.
Kodwa amaqela agxininiso anenzuzo ekhethekileyo kwezinye iindidi zophando lweemarike: ziguquguquke ngokuklanywa, zixhomekeke kubenzi bezigqibo bakwazi ukuthetha nabathengi babo kunye nolwazi lwabo lwekhredithi , umkhiqizo okanye iinkonzo zabo. Umodareyitha omuhle olungiselela kakuhle iqela lokugxila liya kuba ngummeli kwabagwebi.
Amaqela okugxilwa aqhutywa njengenxalenye yoluhlu apho abathathi-nxaxheba behluka kodwa indawo yenzalo iyaqhubeka. Ukuqhuba amaqela amanqaku angagxininisa unokunceda ukurhoxisa nayiphi na ingqinani yeqela elingaqhelekanga, umzekelo, xa iqela elithile lingazifudumali kwisihloko okanye kumodareyitha (okanye nakwabanye).
Ukongezelela, ukuguqulwa kokusingqongileyo okungekho okanye kungabonakali kumcwaningi wemakethe kunokuchaphazela iziphumo zeqela lokujolisa. Ukuqinisekisa ukuba amaqela athile agxininiswayo aqhutywa yindlela ecacileyo yokuphepha le ndlela "yengxolo."
Injongo yeqela elijolise kuyo ayiyikufikelela kwisivumelwano, inqanaba lesivumelwano, okanye ukugqiba ukuba wenze ntoni malunga nento ethile.
Amaqela okugxila ayenzelwe ukuchonga iimvakalelo, imbono kunye nokucinga kwabathengi malunga nemveliso ethile, inkonzo okanye isisombululo. Iyenjenjalo kakuhle, inxenye, kuba amaqela agxilayo asebenzisa iindlela zokuqokelela idatha . Njengokuba kwizinto ezinamandla zobomi bokwenene, abathathi-nxaxheba banako ukusebenzisana, ukuthintela, kwaye bachatshazelwe.
Yintoni ebangela ukuba kuPhambili kweCandelo lokuPhambili?
- Umgangatho weziphumo zeqela lokugxila kuxhomekeke kwingxoxo. Ukuba iqela lokugxila kwiqela liyakucasula okanye latshutshiswa yizixhobo eziphambili okanye nokuba kusetyenziswe imilinganiselo ephakamileyo ekujoliseni uphando lweqela, banokuphazamiseka kumsebenzi osondeleyo-ukujonga iimvakalelo zabo ezinzulu, iingcinga kunye nezigqibo malunga nesihloko sophando .
- Abathathi-nxaxheba kufuneka bakhululeke ngokwaneleyo ukuba badibanise ngokukhululekile. Umgca wokubuzwa owenziwe kumaqela agxile, obizwa ngokuba ngumbuzo wokubuza imibuzo okanye umceli - ndlebe okanye umgaqo-nkqubo , ulungelelaniswe kwaye ulandelelana ngokulandelelana okujoliswe ukulinganisa ukutshintshiselwa kwendalo. Abaxhasi bayaziphepha ukutshintshwa ngokukhawuleza kwesikhokelo okanye isihloko, kwaye baqaphele ukuqinisekisa ukuba bonke abathathi-nxaxheba kwiqela lokugxila banomdla kwaye bafaka isandla ngokulinganayo. Amalungu eqela lokugxila kufuneka akwazi ukutolika umxholo wengxoxo kwaye, ngokubanzi kunokwenzeka, uyifumane ingqiqo kwaye ukhululekile.
- Iziphumo zophando zophando zizinzileyo. Xa abathathi-nxaxheba beqela bathetha ngokunyanisekileyo kwisifundo kwaye umodareyitha unelulwazi ngokwaneleyo, isiphumo sinokucaca malunga neengqungquthela ezinkulu. Uhlalutyo oluncinci lweenkcukacha ezivela kwiphononongo alunzima ukuphumeza ngokusebenzisa iindlela zeqela lokugxila. Oku kubhekisela kwisicelo esifanelekileyo seqela lokujolisa kwaye akuthethi ukuba ukusetyenziswa ngokucophelela kweendlela kunye neprotocol akufanele kuqhubeke.
Utshintsho lweNdawo yamaCandelo okuGxila
Iindlela ezisetyenziselwa ukucwaninga kweemakethe zeqela zogxininiso ziguquka
Abaphandi basebenzisa amaqela amancinci ukuqhuba uphando lweemarike kunokuba bekunjalo ngaphambili kwaye baneziphumo ezilungileyo . Iziphumo xa usebenzisa amanani amancinci abathathi-nxaxheba kumaqela agxininisa ngokuqhelekileyo anzulu kwaye ahlolisise ukhetho olungenanto okanye olukhethiweyo lwabathengi.
Ezinye zeendlela zokuhlalutya ezisetyenziselwa amaqela ekujoliswe kuzo zihluke ngokuthe ngqo kwi-analysis-Based based analysis ebonwa ukuba yi- sine qua non of research focus group.
Abangaphandi abaphandi banengxenye kwiqela elijoliswe kuzo, apho abadlulileyo abaphandi abaphandi-bavame ukudala umsebenzi ophezulu kubaphandi beemarike kwaye bazama ukulandelelanisa inkqubo yophando ngenxa yokungabikho kolwazi lwenkqubo yophando .
Abathathi-nxaxheba kumaqela ekujoliswe kuzo baye bahluka ngakumbi . Oku kufuna ukuqonda kunye nokuziqonda ukwenzela ukuba abantu abanokuthi bangabandakanyeka kuluntu banako ukukwabelana ngokucacileyo ngemibono yabo kunye nemibono nabantu abanegunya.